BMIE Market 92029
San Diego County, California · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 20,726 2020–2024 ACS 5-year estimate ±1,023 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 7,854 2020–2024 ACS 5-year estimate ±434 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 19,021 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 7,364 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $124,726 2020–2024 ACS 5-year estimate ±10,470 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 43.2 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $2,289 2020–2024 ACS 5-year estimate ±161 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $985,500 2020–2024 ACS 5-year estimate ±37,240 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 22.6 sq mi Census Gazetteer 2020 |
| Restaurants | 43 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 92029 |
| Restaurants per 10,000 residents | 14.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +22.9% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +26.5% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +59.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +290.9% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 42 (range 37–47) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.5 per year, r² 0.33) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 77 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 86 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 68 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 74 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 92029. Projection: linear trend v1, fitted 2013–2023, +0.5 restaurants per year, r² 0.33, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. California and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 77 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 85.7 | 86 | 40% | +34.3 |
| Restaurant Opportunity Score | 67.6 | 68 | 35% | +23.7 |
| Market Momentum Score | 74.3 | 74 | 25% | +18.6 |
Consumer Market Score: 86 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 20,726 | 82 | 40% | +32.8 |
| Median household income (ACS) | 124,726 | 92 | 40% | +36.7 |
| Households (ACS) | 7,854 | 81 | 20% | +16.2 |
Restaurant Opportunity Score: 68 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 26.5 | 69 | 35% | +24.0 |
| Restaurants per 10,000 residents (lower = more room) | 20.8 | 35 | 25% | +8.9 |
| Population (ACS) | 20,726 | 82 | 20% | +16.4 |
| Median household income (ACS) | 124,726 | 92 | 20% | +18.4 |
Market Momentum Score: 74 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 22.9 | 79 | 50% | +39.7 |
| 10-year restaurant growth | 26.5 | 69 | 30% | +20.6 |
| 20-year restaurant growth | 59.3 | 70 | 20% | +14.1 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (85)
By cuisine
American 14 · Sandwiches 10 · Coffee 7 · Mexican 7 · Bakery 6 · Burgers 5 · Chicken / wings 4 · Dessert 4 · Healthy / salads / bowls 4 · Asian 3 · Chinese 3 · Ice cream / frozen desserts 3 · Japanese 3 · Pizza 3 · Seafood 3 · Hawaiian / Pacific 2 · Middle Eastern 2 · Noodles / ramen / pho 2 · Sushi 2 · BBQ 1 · Filipino 1 · Indian 1 · Italian 1 · Juice / smoothies 1 · Latin American (other) 1 · Mediterranean 1 · Southwestern / Tex-Mex 1 · Tea / bubble tea 1 · Vegan 1 · Vietnamese 1
By type
Restaurant (service type not stated) 55 · Quick service 18 · Bar 8 · Bakery 6 · Café 6 · Dessert 6 · Brewery / taproom 5 · Casual dining 5 · Coffee shop 5 · Winery / distillery / taproom 5 · Specialty food shop 3 · Juice, smoothie, tea 2 · Buffet 1 · Fast casual 1 · Other 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 3 Generations Inc | Restaurant (service type not stated) | 310 N Andreasen Dr | open | |
| Ahii Poke | Restaurant (service type not stated) | Hawaiian / Pacific · Healthy / salads / bowls | 1270 Auto Park Way | open |
| Alpine Fast Food Inc. | Restaurant (service type not stated) | 2245 Enterprise St Ste 140 | open | |
| Applebee's Applebee's Grill & Bar | Casual dining · Restaurant (service type not stated) · Bar | American | 1216 Auto Park Way | open |
| Auntie Ks Kitchen | Restaurant (service type not stated) | Chinese | 1305 Simpson Way | open |
| Aunty Devi's Meat Pies | Bakery | Bakery | 1519 Industrial Ave Ste D | open |
| Azteca Mexican | Restaurant (service type not stated) | 1175 Industrial Ave | open | |
| Backyard Brewery | Brewery / taproom · Bar | 2229 Micro Pl | open | |
| Banzai Brewing Company | Brewery / taproom · Bar | 1924 Mission Rd | open | |
| Bimbo Bakeries USA Bimbo Bakeries USA | Bakery | Bakery | 2069 Aldergrove Ave | open |
| Birrieria La Vaquita | Restaurant (service type not stated) | Mexican · Latin American (other) | 536 N Andreasen Dr | open |
| BK Cellars Urban Winery & Tasting Lounge | Winery / distillery / taproom · Bar | 2225 Barham Dr Suite D | open | |
| Board & Brew Board & Brew | Casual dining · Restaurant (service type not stated) · Bar | Sandwiches | 1354 W Valley Pkwy | open |
| California Fish Grill California Fish Grill | Restaurant (service type not stated) | Seafood · American | 1348 W Valley Pkwy A | open |
| CARiN de RiA | Restaurant (service type not stated) | Filipino | 3440 Del Lago Blvd | open |
| Carl's Jr. Carl's Jr. | Quick service | Burgers · American | 1288 Auto Park Way | open |
| Cheval Winery | Winery / distillery / taproom | 2919 Hill Valley Dr | open | |
| Chick-fil-A Chick-fil-A | Quick service | Chicken / wings · American | 1290 Auto Park Way | open |
| Chipotle Mexican Grill Chipotle Mexican Grill | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 1310 W Valley Pkwy | open |
| Chito's Taco Shop | Restaurant (service type not stated) · Casual dining | Mexican · American | 3440 Del Lago Blvd Ste L | open |
| Coco's Bakery Restaurant | Restaurant (service type not stated) | 1280 W Valley Pkwy | open | |
| Culture Craft Coffee & Espresso | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 1205 Auto Park Way | open |
| Dave's Hot Chicken | Restaurant (service type not stated) | Chicken / wings | 1268 E Auto Pkwy | open |
| Del Taco | Quick service | 1270 W Valley Pkwy | open | |
| El Pollo Loco El Pollo Loco | Quick service · Restaurant (service type not stated) | Chicken / wings | 1366 W Valley Pkwy | open |
| Eric’s Sandwich Shop | Specialty food shop · Restaurant (service type not stated) · Quick service | Sandwiches | 340 N Andreasen Dr | open |
| Five Guys | Quick service · Restaurant (service type not stated) | Burgers | 1348 W Valley Pkwy Ste A | open |
| Gelü Italian Ice Food Truck (location Varies) | Dessert | Dessert | 600 S Andreasen Dr | open |
| Healthy Grill | Restaurant (service type not stated) | Middle Eastern | 3440 Del Lago Blvd Ste I | open |
| Hernandez Hideaway Restaurant | Restaurant (service type not stated) | Mexican | 19320 Lake Dr | open |
| Himalayan Chulo | Restaurant (service type not stated) | Indian | 3410 Del Lago Blvd | open |
| Home Sweet Home Cafe | Restaurant (service type not stated) | American | 662 Enterprise St | open |
| Huckleberry's Breakfast & Lunch | Restaurant (service type not stated) | American | 1260 Auto Park Way | open |
| Ike's Love and Sandwiches Ike's Love and Sandwiches | Quick service | Sandwiches | 1264 Auto Park Way | open |
| In-N-Out Burger In-N-Out Burger | Quick service | Burgers · American | 1260 W Valley Parkway | open |
| J. Brix Wines | Winery / distillery / taproom | 298 Enterprise St Ste D | open | |
| Jamba Jamba | Juice, smoothie, tea · Restaurant (service type not stated) | Juice / smoothies · Healthy / salads / bowls | 1282 Auto Park Way | open |
| Jilberto's | Quick service · Restaurant (service type not stated) | Mexican | 538 Nordahl Rd | open |
| Joey's Only Seafood | Restaurant (service type not stated) | Seafood | 1268 Auto Park Way | open |
| La Salsa Fresh Mexican Grill | Restaurant (service type not stated) | Mexican | 1290 Auto Park Way | open |
| Mike's BBQ | Restaurant (service type not stated) | BBQ · American | 1356 W Valley Pkwy | open |
| Ne-Mo's Bakery | Bakery · Dessert | Bakery · Dessert | 416 N Hale Ave | open |
| Nemo's Bakery | Bakery | Bakery | 520 Corporate Dr | open |
| Offbeat Brewing Company | Brewery / taproom | 1223 Pacific Oaks Pl | open | |
| Palomar Mountain Spring Water | Restaurant (service type not stated) | 1270 W Mission Ave | open | |
| Panera Bread Panera Bread | Café · Bakery | Coffee · Sandwiches · Bakery | 1286 Auto Park Way | open |
| Phở Hut & Grill | Restaurant (service type not stated) | Vietnamese · Noodles / ramen / pho · Asian | 3440 Del Lago Blvd Ste H | open |
| Pick Up Stix Pick Up Stix | Restaurant (service type not stated) | Chinese · Asian · Noodles / ramen / pho | 1284 Auto Park Way Ste E | open |
| Pieology Pizzeria Escondido, CA | Quick service · Restaurant (service type not stated) | Pizza · Vegan | 1334 W Valley Pkwy Dr | open |
| Pizza Hut Express Pizza Hut | Quick service · Restaurant (service type not stated) | Pizza | 1280 Auto Park Way | open |
| Plant Power Fast Food | Restaurant (service type not stated) | 1309 Simpson Way | open | |
| Poki Poki | Restaurant (service type not stated) | Hawaiian / Pacific · Japanese · Healthy / salads / bowls · Asian | 1348 W Valley Pkwy | open |
| Port of Subs | Specialty food shop · Restaurant (service type not stated) · Quick service | Sandwiches | 1348 W Valley Pkwy Ste G | open |
| Primos Mexican Food and Cantina Primos Mexican Food & Cantina | Restaurant (service type not stated) · Casual dining | Mexican · American | 1348 W Valley Pkwy | open |
| Raising Cane's Raising Cane's Chicken Fingers | Quick service | Chicken / wings · American | 1280 W. Valley Parkway | open |
| Rock On Pizza | Restaurant (service type not stated) | Pizza · Italian | 3440 Del Lago Blvd | open |
| Sabre Springs Wine & Meadery | Winery / distillery / taproom | 1960 W Mission Rd #9 | open | |
| Samurai Sam's Teriyaki Grill | Restaurant (service type not stated) | Chinese | 1264 Auto Park Way Ste C | open |
| Sand Crab Tavern | Restaurant (service type not stated) | Seafood | 2229 Micro Pl | open |
| Savoy Donuts | Bakery · Dessert | Dessert · Bakery | 1340 W Valley Pkwy #102 | open |
| Souplantation | Buffet · Restaurant (service type not stated) · Fast casual | Healthy / salads / bowls | 1260 S Auto Pkwy | open |
| Sport Sushi | Restaurant (service type not stated) | Japanese · Sushi | 3440 Del Lago Blvd Ste H | open |
| Starbucks | Coffee shop · Restaurant (service type not stated) | Coffee | 1570 W Valley Pkwy (Albertsons -- Esco, Ndido #6705) | open |
| Starbucks Starbucks | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 1280 Auto Park Way | open |
| Starbucks Starbucks | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 2185 Citracada Pkwy | open |
| Starbucks Coffee Company Starbucks | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 3440 Del Lago Blvd | open |
| Stone Brewing World Bistro & Gardens - Escondido Stone Brewing | Brewery / taproom · Casual dining · Bar | 1999 Citracado Pkwy | open | |
| Stone RuinTen Triple IPA Stone Brewing | Brewery / taproom · Bar | 1999 Citracado Pkwy | open | |
| Submarina (West Escondido) | Other | Sandwiches | 1284 Auto Park Way | open |
| Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 1264 Auto Park Way, #P003 | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 3410 Del Lago Blvd Ste E | open |
| Sushiya | Restaurant (service type not stated) | Japanese · Sushi | 1268 Auto Park Way | open |
| Teaspoon Escondido Teaspoon | Juice, smoothie, tea · Café | Tea / bubble tea · Coffee | 1264 Auto Park Way | open |
| The Box Co-op | Restaurant (service type not stated) | Burgers | 938 S Andreasen Dr | open |
| The Kebab Shop The Kebab Shop | Restaurant (service type not stated) | Mediterranean · Middle Eastern | 1282 Auto Park Way | open |
| The Paleta Bar | Dessert | Ice cream / frozen desserts | 3410 Del Lago Blvd #103 | open |
| Three Little Pigs, Inc | Restaurant (service type not stated) | 1991 Don Lee Pl Ste J | open | |
| Triple Delight | Dessert | Ice cream / frozen desserts | 3440 Del Lago Blvd Ste F | open |
| Vesper Vineyards | Winery / distillery / taproom | 298 Enterprise St | open | |
| Vintana Wine + Dine | Restaurant (service type not stated) · Bar | American | 1205 Auto Park Way | open |
| Wendy's Wendy's | Quick service | Burgers · American | 1530 W. Valley Pkwy | open |
| Which Wich Escondido | Quick service · Restaurant (service type not stated) | Sandwiches | 1264 Auto Park Way Ste D | open |
| Wineridge Deli | Specialty food shop · Restaurant (service type not stated) · Quick service | Sandwiches · American | 938 S Andreasen Dr | open |
| Yogurtland Escondido Yogurtland | Dessert | Ice cream / frozen desserts · Dessert | 1284-A Auto Park Way | open |
| Pza Guy | Restaurant (service type not stated) | Pizza | 2161 Meyers Ave | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 13 | 11 | — | — | — | 2 | SIC1987 |
| 1995 | 13 | 12 | — | — | — | 1 | SIC1987 |
| 1996 | 22 | 21 | — | — | — | 1 | SIC1987 |
| 1997 | 26 | 24 | — | — | — | 2 | SIC1987 |
| 1998 | 24 | 21 | 9 | 9 | 3 | 2 | NAICS1997 |
| 1999 | 24 | 21 | 10 | 10 | 1 | 2 | NAICS1997 |
| 2000 | 23 | 20 | 9 | 9 | 2 | 2 | NAICS1997 |
| 2001 | 23 | 21 | 10 | 9 | 2 | 2 | NAICS1997 |
| 2002 | 22 | 22 | 9 | 12 | 1 | — | NAICS1997 |
| 2003 | 28 | 27 | 10 | 13 | 3 | — | NAICS2002 |
| 2004 | 31 | 29 | 10 | 15 | 3 | 1 | NAICS2002 |
| 2005 | 29 | 28 | 11 | 13 | 3 | 1 | NAICS2002 |
| 2006 | 26 | 26 | 9 | 12 | 5 | — | NAICS2002 |
| 2007 | 28 | 27 | 9 | 13 | 5 | — | NAICS2002 |
| 2008 | 24 | 23 | 7 | 11 | 5 | — | NAICS2007 |
| 2009 | 27 | 26 | 9 | 12 | 5 | — | NAICS2007 |
| 2010 | 28 | 27 | 8 | 14 | 4 | 1 | NAICS2007 |
| 2011 | 32 | 32 | 9 | 18 | 4 | — | NAICS2007 |
| 2012 | 33 | 33 | 11 | 19 | 2 | — | NAICS2012 |
| 2013 | 35 | 34 | 10 | 21 | 2 | — | NAICS2012 |
| 2014 | 35 | 35 | 10 | 21 | 3 | — | NAICS2012 |
| 2015 | 34 | 34 | 9 | 19 | 4 | — | NAICS2012 |
| 2016 | 37 | 36 | 11 | 20 | 4 | — | NAICS2012 |
| 2017 | 39 | 39 | 12 | 22 | 4 | — | NAICS2017 |
| 2018 | 36 | 35 | 8 | 22 | 4 | — | NAICS2017 |
| 2019 | 38 | 37 | 8 | 23 | 5 | — | NAICS2017 |
| 2020 | 37 | 36 | 8 | 22 | 5 | — | NAICS2017 |
| 2021 | 38 | 35 | 5 | 24 | 6 | — | NAICS2017 |
| 2022 | 39 | 36 | 6 | 23 | 7 | — | NAICS2022 |
| 2023 | 46 | 43 | 7 | 31 | 5 | — | NAICS2022 |