BMIE Market 92078
San Diego County, California · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 53,605 2020–2024 ACS 5-year estimate ±1,900 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 18,522 2020–2024 ACS 5-year estimate ±642 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 42,906 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 17,034 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $120,268 2020–2024 ACS 5-year estimate ±9,449 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 38.8 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $2,567 2020–2024 ACS 5-year estimate ±149 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $942,300 2020–2024 ACS 5-year estimate ±40,160 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 16.7 sq mi Census Gazetteer 2020 |
| Restaurants | 124 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 92078 |
| Restaurants per 10,000 residents | 14.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +25.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +69.9% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +1,966.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +12,300.0% DERIVED: 1998 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 140 (range 131–149) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +4.1 per year, r² 0.91) · 80% range · confidence High · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 86 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 95 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 76 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 87 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 92078. Projection: linear trend v1, fitted 2013–2023, +4.1 restaurants per year, r² 0.91, confidence High.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. California and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 86 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 94.5 | 95 | 40% | +37.8 |
| Restaurant Opportunity Score | 75.9 | 76 | 35% | +26.6 |
| Market Momentum Score | 87.1 | 87 | 25% | +21.8 |
Consumer Market Score: 95 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 53,605 | 98 | 40% | +39.0 |
| Median household income (ACS) | 120,268 | 90 | 40% | +36.2 |
| Households (ACS) | 18,522 | 97 | 20% | +19.3 |
Restaurant Opportunity Score: 76 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 69.9 | 88 | 35% | +30.8 |
| Restaurants per 10,000 residents (lower = more room) | 23.1 | 30 | 25% | +7.5 |
| Population (ACS) | 53,605 | 98 | 20% | +19.5 |
| Median household income (ACS) | 120,268 | 90 | 20% | +18.1 |
Market Momentum Score: 87 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 25.3 | 81 | 50% | +40.7 |
| 10-year restaurant growth | 69.9 | 88 | 30% | +26.4 |
| 20-year restaurant growth | 1,966.7 | 100 | 20% | +20.0 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (258)
By cuisine
American 30 · Coffee 30 · Asian 24 · Mexican 23 · Dessert 19 · Bakery 18 · Pizza 17 · Sandwiches 15 · Japanese 14 · Italian 12 · Latin American (other) 10 · Sushi 9 · Tea / bubble tea 9 · Chicken / wings 8 · Chinese 8 · Ice cream / frozen desserts 7 · BBQ 6 · Healthy / salads / bowls 6 · Burgers 5 · Juice / smoothies 5 · Thai 5 · Hawaiian / Pacific 4 · Indian 4 · Mediterranean 4 · Southwestern / Tex-Mex 4 · Vietnamese 4 · Breakfast 3 · Seafood 3 · Filipino 2 · Middle Eastern 2 · Steakhouse 2 · Vegetarian 2 · European 1 · French 1 · Noodles / ramen / pho 1 · Spanish / tapas 1
By type
Restaurant (service type not stated) 154 · Bar 30 · Quick service 29 · Café 25 · Bakery 20 · Dessert 20 · Casual dining 19 · Coffee shop 18 · Juice, smoothie, tea 14 · Brewery / taproom 11 · Food truck 5 · Other 5 · Winery / distillery / taproom 5 · Specialty food shop 4 · Fast casual 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 1069 Design | Restaurant (service type not stated) | 1069 Brightwood Dr | open | |
| 3lb Restaurant Concepts | Restaurant (service type not stated) | 255 Redel Rd | open | |
| 55 Yard Line | Bar | 1020 W San Marcos Blvd Ste 114 | open | |
| A Lo Fresco | Restaurant (service type not stated) | Healthy / salads / bowls · Mexican | 250 N City Dr #5 | open |
| Ajquads, Inc | Restaurant (service type not stated) | 1158 W San Marcos Blvd Ste 104 | open | |
| Albertsons Deli | Specialty food shop · Quick service | Sandwiches | 1571 San Elijo Rd S | open |
| All Merchant Services Group Dba Infinite Technologies | Restaurant (service type not stated) | 1263 Linda Vista Dr | open | |
| Amalfi Cucina Italiana Amalfi Cucina Italiana | Restaurant (service type not stated) · Casual dining · Bar | Italian · American | 1035 La Bonita Dr | open |
| Applebee's Grill + Bar | Bar · Restaurant (service type not stated) | 573 Grand Ave | open | |
| Ara Lebanese Grill Mediterranean | Restaurant (service type not stated) | Middle Eastern | 997 W San Marcos Blvd Ste 107 | open |
| Aria Restaurant | Restaurant (service type not stated) | Mediterranean · Middle Eastern | 1650 Descanso Ave | open |
| Ascend Coffee Roasters | Coffee shop | Coffee | 1080 W San Marcos Blvd | open |
| Bada Bing Pizzeria | Restaurant (service type not stated) | Pizza | 1158 W San Marcos Blvd | open |
| Banh Mi San Marcos | Restaurant (service type not stated) | Vietnamese · Sandwiches · Asian | 706 S Rancho Santa Fe Rd | open |
| Better Buzz Coffee San Marcos Better Buzz Coffee | Coffee shop · Café | Coffee | 904 W San Marcos Blvd | open |
| Big Apple Bagels Big Apple Bagels | Bakery | Bakery · Sandwiches | 727 W San Marcos Blvd | open |
| Bj & St Inc | Restaurant (service type not stated) | 300 S Twin Oaks Valley Rd # 10 | open | |
| Black Sea Cafe & Market | Café · Coffee shop | Coffee | 277 S Rancho Santa Fe Rd T | open |
| BoBaPoP Tea Bar | Juice, smoothie, tea · Café | Tea / bubble tea · Coffee | 940 W San Marcos Blvd | open |
| Boudin SF Boudin | Bakery · Restaurant (service type not stated) | Bakery · Sandwiches | 113 S Las Posas Rd | open |
| Brickmans Restaurant & Bar | Restaurant (service type not stated) · Casual dining · Bar | American | 1750 San Pablo Dr | open |
| Broken Yolk Cafe Broken Yolk Cafe | Café | Breakfast · Coffee · American | 101 S Las Posas Rd | open |
| Bubble Tea | Juice, smoothie, tea | Tea / bubble tea | 677 S Rancho Santa Fe Rd | open |
| Buffalo Wild Wings Buffalo Wild Wings | Bar · Casual dining | American | 1010 W San Marcos Blvd | open |
| Buona Forchetta - San Marcos Buona Forchetta | Restaurant (service type not stated) | Italian · Pizza | 250 N City Dr | open |
| Burger King Burger King | Quick service | Burgers · American | 728 West San Marcos Boulevard | open |
| Business Builders Network | Restaurant (service type not stated) | 101 S Las Posas Rd | open | |
| Cafe Stoked | Café | Coffee | 1215 San Elijo Rd | open |
| Calvary Online School / Calvary Preparatory Academy | Restaurant (service type not stated) | 1740 La Costa Meadows Dr Ste 105 | open | |
| Carmela Cucina Italiana | Restaurant (service type not stated) | Italian | 823 Grand Ave | open |
| Casa Angelo | Restaurant (service type not stated) | Italian | 823 W San Marcos Blvd | open |
| Catalina Spas and Bull Bbqs | Restaurant (service type not stated) | BBQ | 1220 E Barham Dr | open |
| CAVA | Restaurant (service type not stated) | Mediterranean | 573 Grand Ave | open |
| CB's Cupcakes | Bakery · Dessert | Dessert | 151 N Las Posas Rd | open |
| Cellars International | Winery / distillery / taproom | 1780 La Costa Meadows Dr Ste 100 | open | |
| Chan's Chinese Restaurant | Restaurant (service type not stated) | Chinese | 1650 Descanso Ave | open |
| Chef's Pho & Grill | Restaurant (service type not stated) | Vietnamese · Asian | 324 S Twin Oaks Valley Rd #130 | open |
| Chick-fil-A Chick-fil-A | Quick service | Chicken / wings · Sandwiches | 587 Grand Ave | open |
| China Bros | Restaurant (service type not stated) | Chinese · Asian | 137 S Las Posas Rd Ste 150 | open |
| China Wokery | Restaurant (service type not stated) | Chinese | 1020 W San Marcos Blvd | open |
| Chipotle Mexican Grill Chipotle Mexican Grill | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 575 Grand Ave | open |
| Chocolate Monkey | Dessert | Dessert | 650 Tilley Ln | open |
| Chronic Tacos | Quick service | 727 West San Marcos | open | |
| Churchill's Pub and Grille Churchill Pub | Bar · Casual dining | 887 W San Marcos Blvd | open | |
| Cigars Vera Cruz Lounge | Bar | 151 S Las Posas Rd | open | |
| Cocina del Charro | Restaurant (service type not stated) | Mexican · Latin American (other) | 1020 W San Marcos Blvd | open |
| Cold Stone Creamery Cold Stone Creamery | Dessert | Ice cream / frozen desserts · Dessert | 1158 W San Marcos Blvd Ste 102 | open |
| Cookies Con Amore | Bakery | Bakery | 260 S Pacific St Ste 116 | open |
| Copper Kings Burgers | Restaurant (service type not stated) | Burgers · American | 925 W San Marcos Blvd | open |
| Crispy's Donuts | Bakery · Dessert · Café | Dessert · Coffee · Bakery | 182 S Rancho Santa Fe Rd | open |
| Cucina Amore | Restaurant (service type not stated) | Italian · European | 679 S Rancho Santa Fe Rd | open |
| Cuppa Juice Cold Pressed Juicery Pressed Juicery | Juice, smoothie, tea | Juice / smoothies · Healthy / salads / bowls | 300 S Twin Oaks Valley Rd Ste 101 | open |
| Curry & More | Restaurant (service type not stated) | Indian · Asian | 113 S Las Posas Rd | open |
| Curry Craft | Restaurant (service type not stated) · Casual dining | Indian · American | 689 S Rancho Santa Fe Rd | open |
| D'liteful Chocolat | Dessert | Dessert | 1030 La Bonita Dr Ste 200 | open |
| Darunee Thai Cuisine | Restaurant (service type not stated) | Thai · Asian | 1001 W San Marcos Blvd | open |
| Decoy Dockside | Restaurant (service type not stated) | American | 1035 La Bonita Dr | open |
| Del Taco | Quick service | 736 S. Rancho Santa Fe | open | |
| Dickey's Barbecue Pit | Restaurant (service type not stated) | 344 S Twin Oaks Valley Rd Ste 151 | open | |
| Ding Tea San Marcos | Juice, smoothie, tea · Café | Tea / bubble tea · Coffee | 6 Creekside Dr | open |
| Dolce Italia Desserts, Inc. | Dessert | Dessert | 215 S Pacific St Ste 107 | open |
| Dos Desperados Brewery | Brewery / taproom · Bar | 1241 Linda Vista Dr | open | |
| Double Peak Brewing Co. | Brewery / taproom | 1801 Diamond St Ste 101 | open | |
| Draft Republic San Marcos | Restaurant (service type not stated) | American | 255 Redel Rd | open |
| Duke's Hawaiian Coffee | Coffee shop · Restaurant (service type not stated) · Café | Coffee | Inside the Kaiser Permanent Building, 400 Craven Rd | open |
| Dulce Bakery | Bakery · Dessert | Bakery · Dessert | 277 S Rancho Santa Fe Rd | open |
| El Pollo Loco El Pollo Loco | Quick service · Restaurant (service type not stated) | Chicken / wings | 692 W San Marcos Blvd | open |
| El Tule Oaxacan Cuisine #2 | Restaurant (service type not stated) | Mexican | 1514 Linda Vista Dr | open |
| Elephant Bar | Restaurant (service type not stated) | American | 105 S Las Posas Rd | open |
| Emily Enterprises Inc | Restaurant (service type not stated) | 324 S Twin Oaks Valley Rd Unit 130 | open | |
| Epic Wings Epic Wings | Restaurant (service type not stated) | Chicken / wings · American | 324 S Twin Oaks Valley Rd | open |
| Ernes Mexican food y Breakfast | Restaurant (service type not stated) · Casual dining · Café | Coffee · American | 325 S Rancho Santa Fe Rd | open |
| Everbowl | Restaurant (service type not stated) · Fast casual | Healthy / salads / bowls | 1646 San Elijo Rd S Ste 107 | open |
| Everbowl | Restaurant (service type not stated) | 710 S Rancho Santa Fe Rd | open | |
| Five Guys | Quick service | 151 S Las Posas Rd Ste 170 | open | |
| Flippin' Pizza | Restaurant (service type not stated) | Pizza | 342 S Twin Oaks Valley Rd | open |
| Foster's Family Donuts | Bakery · Dessert | Dessert · Bakery | 627 S Rancho Santa Fe Rd | open |
| Fratelli's | Restaurant (service type not stated) | Italian | 1020 W San Marcos Blvd Ste 136 | open |
| Fresh Healthy Cafe | Café | Coffee | 250 N City Dr | open |
| FroYo Love | Dessert | Ice cream / frozen desserts · Dessert | 300 S Twin Oaks Valley Rd | open |
| Fruitilicious | Juice, smoothie, tea | Juice / smoothies · Latin American (other) | 500 S Rancho Santa Fe Rd | open |
| Golden Spoon Frozen Yogurt | Dessert | Ice cream / frozen desserts | 1523 San Elijo Rd S #108 | open |
| Gordon's on the Green | Bar | 1750 San Pablo Dr | open | |
| Grandpa Allen's Family Restaurant, Inc | Restaurant (service type not stated) | 950 W San Marcos Blvd Ste J | open | |
| Handel's Homemade Ice Cream Handel's Homemade Ice Cream | Dessert · Bar | Ice cream / frozen desserts · Dessert | 109 S Las Posas Rd, San Marcos, California 92078 | open |
| Happy Lemon San Marcos | Juice, smoothie, tea | Tea / bubble tea | 310 S Twin Oaks Valley Rd Ste 108 | open |
| Hello Pizza | Restaurant (service type not stated) | Pizza | 997 W San Marcos Blvd | open |
| Hooked On Sushi San Marcos Hooked On Sushi Carlsbad | Restaurant (service type not stated) | Japanese · Sushi · Asian | 591 Grand Ave Ste 102 | open |
| Hyuga Sushi | Restaurant (service type not stated) | Japanese · Sushi · Asian | 844 W San Marcos Blvd | open |
| In-N-Out Burger In-N-Out Burger | Quick service | Burgers · American | 583 Grand Ave. | open |
| Inland Tavern | Casual dining · Bar · Restaurant (service type not stated) | American | 1001 W San Marcos Blvd | open |
| It's Tabu Sushi Bar & Grill | Restaurant (service type not stated) | Japanese · Sushi · Asian | 344 S Twin Oaks Valley Rd #147 | open |
| J. Brix Wines Tasting Room | Winery / distillery / taproom · Bar | 250 N City Dr | open | |
| Jack in the Box Jack in the Box | Quick service · Restaurant (service type not stated) | American | 717 San Marcos Blvd | open |
| Jacques Gourmet | Bakery | Bakery | 1709 La Costa Meadows Dr | open |
| Jamba Juice | Juice, smoothie, tea | Juice / smoothies | 591 Grand Ave., Ste. 100, | open |
| Jersey Mike's Jersey Mike's Subs | Quick service · Specialty food shop | Sandwiches | 595 Grand Ave. F103 | open |
| John Ramo Inc | Restaurant (service type not stated) | 1284 W San Marcos Blvd | open | |
| Joselle's Filipino Cuisine | Food truck · Restaurant (service type not stated) | Asian | 139 Pawnee St | open |
| Katsu Sushi And Teppan Grill | Restaurant (service type not stated) | Japanese | 1020 W San Marcos Blvd Ste 150 | open |
| KFC KFC | Quick service · Restaurant (service type not stated) | Chicken / wings | 201 S. Rancho Santa Fe Road | open |
| King & I Of San Marcos | Restaurant (service type not stated) | Thai | 1020 W San Marcos Blvd Ste 164 | open |
| Kotija Jr. Kotija Jr. Taco Shop | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 1693 Melrose Dr | open |
| Krispy Kreme Krispy Kreme Doughnuts | Bakery · Restaurant (service type not stated) · Dessert | Dessert | 587 Grand Ave | open |
| kung fu tea Kung Fu Tea | Juice, smoothie, tea · Café | Tea / bubble tea · Coffee | 14 Creekside Dr #101 | open |
| L&L Hawaiian Barbecue L&L Hawaiian BBQ - Vancouver | Restaurant (service type not stated) · Quick service | Mexican · BBQ · Hawaiian / Pacific · Filipino · Asian | 137 S Las Posas Rd Ste 152 | open |
| La Cocina del Abuelo | Restaurant (service type not stated) · Quick service | Mexican | 801 Grand Ave | open |
| La Fleur's Winery | Winery / distillery / taproom | 215 S Pacific St | open | |
| La Isla Neveria | Dessert | Ice cream / frozen desserts · Latin American (other) · Dessert | 327 S Rancho Santa Fe Rd | open |
| La Provence Bakery | Bakery | Bakery | 1370 W San Marcos Blvd Ste 130 | open |
| Las Brisas Mexican Cuisine | Restaurant (service type not stated) | Mexican | 577 S Rancho Santa Fe Rd Ste 105 | open |
| Little Caesars Pizza Little Caesars | Quick service | Pizza · Italian | 273 S Rancho Santa Fe Rd | open |
| Los Cabos Mexican Food | Restaurant (service type not stated) | Mexican · Latin American (other) | 165 S Rancho Santa Fe Rd | open |
| Lourdes Mexican Food | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 1640 San Elijo Rd S Ste 103 | open |
| Love Boat Sushi | Restaurant (service type not stated) | Japanese · Sushi · Asian | 121 S Las Posas Rd Ste 122 | open |
| Lutchi and Mary | Restaurant (service type not stated) | Filipino · Chinese | 844 W San Marcos Blvd #114 | open |
| Macchiato | Juice, smoothie, tea · Café | Tea / bubble tea · Coffee | 727 W San Marcos Blvd | open |
| Mama Kat's Restaurant | Restaurant (service type not stated) · Bakery | American · Bakery | 950 W San Marcos Blvd | open |
| Manhattan Giant Pizza | Restaurant (service type not stated) | Pizza | 1691 Melrose Dr Ste 195 | open |
| Mariah's Westwind Restaurant | Restaurant (service type not stated) · Casual dining | Breakfast · American | 1691 Melrose Dr | open |
| Mariscos German | Food truck | Mexican · Seafood | Linda Vista Dr | open |
| Massachusetts Mike's Pizzeria | Restaurant (service type not stated) | Pizza | 1158 W San Marcos Blvd | open |
| Maya's Cookies | Dessert | Dessert | 250 N City Dr | open |
| Meadiocrity Mead | Winery / distillery / taproom | 1365 Grand Ave Ste 100 | open | |
| Memli Coffee Lab | Coffee shop · Café | Coffee | 1365 Grand Ave | open |
| Menchie's Frozen Yogurt Menchie's Frozen Yogurt | Dessert | Dessert · Ice cream / frozen desserts | 133 S Las Posas Rd Ste 144 | open |
| Michi Brew Co. | Brewery / taproom · Bar | 1801 Diamond St | open | |
| Miss Meringue | Bakery | Bakery | 1370 W San Marcos Blvd Ste 130 | open |
| Mr. Taco 2 Fresh Mexican Grill Mr.Taco | Restaurant (service type not stated) | Mexican · Latin American (other) | 342 S Twin Oaks Valley Rd #141 | open |
| Nacho's Taco Shop Nachos | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 681 S Rancho Santa Fe Rd | open |
| Nattiya Thai Restaurant | Restaurant (service type not stated) | Thai | 727 W San Marcos Blvd Ste 115 | open |
| Neff Coffee Roasters | Coffee shop | Coffee | 1520 Linda Vista Dr | open |
| Nekter Juice Bar Nekter Juice Bar | Juice, smoothie, tea | Juice / smoothies · Vegetarian · Healthy / salads / bowls | 133 S Las Posas Rd | open |
| Newtopia Cyder | Bar · Juice, smoothie, tea · Brewery / taproom | Juice / smoothies | 250 N City Dr #10 | open |
| North County Wine Company | Bar | 1099 W San Marcos Blvd | open | |
| Nothing Bundt Cakes Nothing Bundt Cakes | Bakery · Dessert | Bakery · Dessert | 595 Grand Ave | open |
| O's American Kitchen O's American Kitchen | Restaurant (service type not stated) | American · BBQ | 137 S Las Posas Rd #153 | open |
| Ocean Bakery Inc | Restaurant (service type not stated) | 727 W San Marcos Blvd Ste 107 | open | |
| Old California Mining Company | Restaurant (service type not stated) · Casual dining · Bar | Steakhouse · American | 1020 W San Marcos Blvd Ste 118 | open |
| Old California Restaurant Row | Restaurant (service type not stated) | 1020 W San Marcos Blvd # 1080 | open | |
| Oneplan Solutions, Llc. | Restaurant (service type not stated) | 251 North City Dr Ste 128f # 113 | open | |
| Onny's Thai Restaurant | Restaurant (service type not stated) | Asian · Vegetarian · Thai · Noodles / ramen / pho | 1903 W San Marcos Blvd | open |
| Oscar's Mexican Food | Restaurant (service type not stated) | Mexican · Latin American (other) | 225 S Rancho Santa Fe Rd | open |
| Pacific Coast Grill Cardiff By the Sea, CA | Casual dining · Restaurant (service type not stated) · Bar | open | ||
| Pack - 3517, Inc | Restaurant (service type not stated) | 692 W San Marcos Blvd | open | |
| Panda Express Panda Express México | Restaurant (service type not stated) · Quick service | Chinese · Asian | 670 W San Marcos Blvd | open |
| Panda Express | Restaurant (service type not stated) | Chinese | 671 S Rancho Santa Fe Rd | open |
| Panda Garden | Restaurant (service type not stated) | Chinese · Asian | 742 S Rancho Santa Fe Rd | open |
| Panera Bread Panera Bread | Bakery · Café | Bakery · Sandwiches · Coffee | 800 W San Marcos Blvd | open |
| PanPan Wok | Restaurant (service type not stated) | 149 S Rancho Santa Fe Rd | open | |
| Perfect Soul Whiskey, Llc | Restaurant (service type not stated) | 215 S Pacific St Ste 104 | open | |
| Perks Coffee House | Coffee shop · Café · Bar | Coffee | 803 S Twin Oaks Valley Rd | open |
| Phil's BBQ | Restaurant (service type not stated) | BBQ | 579 Grand Ave | open |
| Philly Frank's Steaks | Restaurant (service type not stated) | Sandwiches · American | 151 S Rancho Santa Fe Rd | open |
| Pho 4 Queen | Restaurant (service type not stated) | Vietnamese · Asian | 159 Rancho Santa Fe Rd | open |
| Pho San Marcos | Restaurant (service type not stated) | Vietnamese · Asian | 700 S Rancho Santa Fe Rd # D | open |
| Pick Up Stix Fresh Asian Flavors | Restaurant (service type not stated) | Asian | 595 Grand Ave Ste 105 | open |
| Piston Pete's | Brewery / taproom | 1265 Stone Dr | open | |
| Pizza Union Pizza Union | Restaurant (service type not stated) | Pizza · Italian | 823 W San Marcos Blvd | open |
| PizzaBar | Restaurant (service type not stated) | Pizza · Italian | 342 S Twin Oaks Valley Rd #143 | open |
| Players Sports Bar | Bar · Casual dining | 328 S Twin Oaks Valley Rd | open | |
| Pokewaii | Restaurant (service type not stated) | Hawaiian / Pacific · Healthy / salads / bowls | 1158 W San Marcos Blvd | open |
| Poki One N Half | Restaurant (service type not stated) | Seafood | 595 Grand Ave Ste 105 | open |
| Poki Poki | Restaurant (service type not stated) | Hawaiian / Pacific | 635 S Rancho Santa Fe Rd | open |
| PribsRibs pit smoked BBQ | Restaurant (service type not stated) | BBQ | So 73 west ave | open |
| Primos Mexican Food Primos Mexican Food & Cantina | Restaurant (service type not stated) · Bar | Mexican | 801 S Twin Oaks Valley Rd | open |
| Puras Papas - Food Truck | Food truck | Mexican · Latin American (other) | 1045 Linda Vista Dr | open |
| Purl Tea San Marcos | Juice, smoothie, tea · Café | Tea / bubble tea · Coffee | 131 S Rancho Santa Fe Rd | open |
| Que Tortas | Restaurant (service type not stated) | Mexican | 727 W San Marcos Blvd Ste 104 | open |
| Raising Cane's Raising Cane's Chicken Fingers | Quick service | Chicken / wings · American | 105 S Las Posas Road | open |
| Rancho Las Palmas Mexican Grill and Seafood | Restaurant (service type not stated) | Mexican · Seafood | 156 S Rancho Santa Fe Rd | open |
| Rip Current Brewing | Brewery / taproom | 1325 Grand Ave Ste 100 | open | |
| Rita's of San Marcos | Dessert · Restaurant (service type not stated) | Dessert | 710 S Rancho Santa Fe Rd | open |
| Rocco's Pizza Deli | Specialty food shop · Quick service | Pizza · Sandwiches · Italian | 1641 Grand Ave | open |
| Rossis Pizza and Family Sports Bar | Bar | Pizza · American | 156 S Rancho Santa Fe Rd | open |
| Rubber Stamp Champ | Restaurant (service type not stated) | 409 Enterprise St | open | |
| Rubio's Coastal Grill | Restaurant (service type not stated) | Mexican | 1158 W San Marcos Blvd Ste A | open |
| Sammy's Woodfired Pizza Sammy's Woodfired Pizza | Restaurant (service type not stated) | Pizza · Italian | 121 S Las Posas Rd | open |
| San Elijo Vine & Tap | Casual dining · Restaurant (service type not stated) · Bar | 1231 Elfin Forest Rd W Ste 110 | open | |
| San Marcos Brewery & Grill | Restaurant (service type not stated) | 1080 W San Marcos Blvd | open | |
| San Marcos CA Shell - E Carmel St Wetzel's Pretzels | Quick service | 102 East Carmel Street, San Marcos, CA 92078, USA | open | |
| San Sai Japanese Grill | Restaurant (service type not stated) | Japanese | 575 Grand Ave | open |
| Sapporo Sushi-San Elijo Hills | Restaurant (service type not stated) | Japanese · Sushi | 1640 San Elijo Rd | open |
| Sdsd Ventures L.p | Restaurant (service type not stated) | 1620 San Elijo Rd Ste 105 | open | |
| Señor Panchos Mexican Restaurant Señor Panchos Middlebury | Restaurant (service type not stated) | Mexican · Latin American (other) | 1909 W San Marcos Blvd | open |
| Serenitea | Juice, smoothie, tea | Tea / bubble tea | 940 W San Marcos Blvd | open |
| SETS Kitchen & Bar | Casual dining · Restaurant (service type not stated) · Bar | American | 1628 San Elijo Rd S | open |
| Shabu-Works | Restaurant (service type not stated) | Japanese · Chinese · Asian | 575 Grand Ave | open |
| Shanes Pizza and Pints | Casual dining · Bar | Pizza | 1523 San Elijo Rd S #109 | open |
| Shogun Restaurant Shogun Restaurant | Restaurant (service type not stated) | Japanese · Sushi · Steakhouse | 695 S Rancho Santa Fe Rd | open |
| Smoothie King | Restaurant (service type not stated) | 300 S Twin Oaks Valley Rd | open | |
| Solana Palm Llc Dba Tri-community Answering Service | Restaurant (service type not stated) | 910 W San Marcos Blvd Ste 106 | open | |
| Sonic Drive-In Sonic Drive-In | Quick service · Restaurant (service type not stated) | 1215 Grand Avenue | open | |
| Sourdough and Co. Sourdough & Co. Modesto H Street | Specialty food shop · Restaurant (service type not stated) · Quick service | Sandwiches | 1620 San Elijo Rd N Ste 105 | open |
| Southlands Transport Inc | Restaurant (service type not stated) | 962 Poinsettia Ave | open | |
| Starbucks Starbucks | Coffee shop · Café · Bakery | Coffee · Bakery | 342 S. Twin Oaks Valley Rd. Campus Marketplace | open |
| Starbucks Starbucks | Coffee shop · Café | Coffee | 306 Twin Oaks Valley Rd | open |
| Starbucks Starbucks | Coffee shop · Restaurant (service type not stated) · Café · Bakery | Coffee · Bakery | 1571 San Elijo Rd S | open |
| Starbucks Starbucks | Coffee shop · Café · Bakery | Coffee · Bakery | 789 W San Marcos Blvd | open |
| Starbucks | Coffee shop · Restaurant (service type not stated) | Coffee | 671 S Rancho Santa Fe Rd (Vons-San Mar, Cos #2174) | open |
| Starbucks Starbucks | Coffee shop · Café · Bakery | Coffee · Bakery | 691 S Rancho Santa Fe Rd | open |
| Starbucks | Coffee shop | Coffee | 691 S. Santa Fe Ave | open |
| Starbucks Starbucks | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 125 S Las Posas Rd | open |
| Starbucks Starbucks | Coffee shop · Quick service · Café | Coffee | 1680 Descanso Ave Rally's Building | open |
| Stave & Nail Brewing | Brewery / taproom | 1325 Grand Ave Ste 107 | open | |
| Stella Public House San Marcos Stella Public House | Restaurant (service type not stated) | Pizza | 250 North City Dr | open |
| Sticky Chicken SD | Food truck · Restaurant (service type not stated) | Chicken / wings | 1520 Linda Vista Dr | open |
| Stigmata Vineyards | Winery / distillery / taproom | 1652 Via Cancion | open | |
| Stumblefoot Brewing | Brewery / taproom | 1784 La Costa Meadows Dr Ste 103 | open | |
| Sub-marine | Other | Sandwiches | 997 W San Marcos Blvd Ste 101 | open |
| Sublime Ale House | Restaurant (service type not stated) · Casual dining · Bar | American | 1020 W San Marcos Blvd | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 344 S Twin Oaks Valley Rd Suite 149 | open |
| SUBWAY | Other | Sandwiches | 727 W San Marcos Blvd | open |
| Subway Subway | Restaurant (service type not stated) · Other · Quick service | Sandwiches | 631 S Rancho Santa Fe Rd | open |
| SUBWAY | Other | Sandwiches | 137 S Las Posas Rd Ste 150 | open |
| Surf Brothers Teriyaki | Restaurant (service type not stated) | Japanese | 679 S Rancho Santa Fe Rd | open |
| Sushi Huku Sushi-Huku Japanese Restaurant | Restaurant (service type not stated) | Japanese · Sushi · Asian | 727 W San Marcos Blvd #105 | open |
| Taco Bar Taco Bar | Restaurant (service type not stated) | Mexican · Latin American (other) | 133 S Las Posas Rd | open |
| Tacos N Beers | Restaurant (service type not stated) | Mexican | 1514 Linda Vista Dr | open |
| Tandoori Grill | Restaurant (service type not stated) | Indian | 801 S Twin Oaks Valley Rd | open |
| Tapa Tapa San Elijo | Restaurant (service type not stated) | Spanish / tapas | 1646 San Elijo Rd | open |
| Tapioca Express | Juice, smoothie, tea · Restaurant (service type not stated) · Coffee shop | Tea / bubble tea · Coffee | 200 E Barham Dr Ste 121 | open |
| Tekipoke Ramen and Boba | Restaurant (service type not stated) | Asian · Japanese · Healthy / salads / bowls · Hawaiian / Pacific | 1915 W San Marcos Blvd Ste 120 | open |
| Ten-75 Brewing Company | Brewery / taproom · Bar | 1075 Linda Vista Dr | open | |
| Tenderfix By Noah Schnapp | Quick service | 1020 W San Marcos Blvd | open | |
| Thai Thai San Marcos Restaurant Thai•Thai | Restaurant (service type not stated) | Thai · Asian | 801 S Twin Oaks Valley Rd | open |
| The Baker's Wife | Bakery | Bakery | 1046 Commerce St | open |
| The Bellows | Casual dining · Bar | 803 S Twin Oaks Valley Rd | open | |
| The Cali Food Truck | Food truck · Restaurant (service type not stated) | Asian | 1520 Linda Vista Dr | open |
| The Cookie Plug | Bakery | Bakery | 727 W San Marcos Blvd | open |
| The Habit Burger Grill The Habit Burger Grill | Quick service | Burgers · American | 727 W San Marcos Blvd #100 | open |
| The Hidden Grill | Restaurant (service type not stated) · Bar | Mediterranean · Burgers | 925 W San Marcos Blvd | open |
| The Kebab Shop | Restaurant (service type not stated) | Mediterranean | 336 Twin Oaks Valley Rd | open |
| The Sanctuary by The Lost Abbey - San Elijo Hills The Confessional by The Lost Abbey - Cardiff | Brewery / taproom · Casual dining · Bar | 1215 San Elijo Rd | open | |
| Tom's Famous Family Restaurant Tom's Famous Family Restaurant | Restaurant (service type not stated) | American | 1205 W San Marcos Blvd | open |
| Tony Roma's Ribs, Seafood, & Steaks | Restaurant (service type not stated) | American | 1020 W San Marcos Blvd #124 | open |
| Tony's Fresh Mexican Food | Restaurant (service type not stated) | Mexican · Latin American (other) | 580 S Pacific St | open |
| Two Brothers From Italy Two Brothers From Italy Oceanside | Restaurant (service type not stated) | Pizza · Italian | 591 Grand Ave Ste G #101 | open |
| Two Hands Corn Dog San Marcos | Restaurant (service type not stated) | 997 W San Marcos Blvd Ste 107 | open | |
| Umami Japanese Restaurant | Restaurant (service type not stated) | Japanese · Sushi · Asian | 251 N City Dr #122 | open |
| Up In Smoke BBQ | Restaurant (service type not stated) | BBQ · American | 925 W San Marcos Blvd | open |
| upinsmoketruck | Restaurant (service type not stated) · Quick service | 925 W San Marcos Blvd | open | |
| Urban Sweet Cafe | Café · Restaurant (service type not stated) · Coffee shop | Coffee | 803 S Twin Oaks Valley Rd | open |
| Urbane Cafe Urbane Cafe | Café · Restaurant (service type not stated) · Casual dining | Coffee · American | 573 Grand Ave | open |
| Urge Gastropub & Common House | Casual dining · Brewery / taproom · Bar | 255 Redel Rd | open | |
| Varanda | Restaurant (service type not stated) | Pizza · Indian | 1020 W San Marcos Blvd Ste 100 | open |
| Wetzel's Pretzels | Other · Dessert · Quick service | Dessert | 102 E Carmel St | open |
| Wholly Crepe | Dessert | Breakfast · French · Dessert | 746 S Rancho Santa Fe Rd | open |
| Wingstop Wingstop | Quick service | Chicken / wings · American | 687 S. Rancho Santa Fe Rd | open |
| Wingstreet Pizza Hut | Quick service · Restaurant (service type not stated) | Pizza · Chicken / wings | 1915 W San Marcos Blvd | open |
| Wynston's Ice Cream | Dessert | Ice cream / frozen desserts · Dessert | 250 North City Dr | open |
| ZENSHI Handcrafted Sushi Zenshi Sushi | Restaurant (service type not stated) | Japanese · Sushi · Asian | 306 N Twin Oaks Valley Rd | open |
| Zip N Zack's | Restaurant (service type not stated) | 1020 W San Marcos Blvd | open | |
| Chick’ncone | Restaurant (service type not stated) | Chicken / wings | 1158 W San Marcos Blvd Ste 103 | closed |
| Fish House Vera Cruz | Restaurant (service type not stated) | Seafood | 360 Via Vera Cruz | closed |
| Hebe Kombucha Inc. | Brewery / taproom | 1075 Linda Vista Dr Ste J | closed | |
| O'neill Honey Company | Winery / distillery / taproom | 215 S Pacific St | closed | |
| Subway | Other | Sandwiches | 1691 Melrose Dr Ste 150 | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1998 | 1 | 1 | 1 | — | — | — | NAICS1997 |
| 1999 | 1 | 1 | 1 | — | — | — | NAICS1997 |
| 2000 | 2 | 2 | 2 | — | — | — | NAICS1997 |
| 2001 | 1 | 1 | — | — | 1 | — | NAICS1997 |
| 2002 | 2 | 2 | 1 | — | 1 | — | NAICS1997 |
| 2003 | 9 | 6 | 3 | 2 | 1 | — | NAICS2002 |
| 2004 | 17 | 13 | 6 | 4 | 3 | — | NAICS2002 |
| 2005 | 22 | 19 | 8 | 8 | 3 | — | NAICS2002 |
| 2006 | 26 | 20 | 9 | 8 | 3 | — | NAICS2002 |
| 2007 | 56 | 49 | 27 | 18 | 4 | 2 | NAICS2002 |
| 2008 | 65 | 59 | 29 | 23 | 7 | — | NAICS2007 |
| 2009 | 62 | 56 | 26 | 24 | 5 | — | NAICS2007 |
| 2010 | 70 | 63 | 28 | 28 | 7 | — | NAICS2007 |
| 2011 | 66 | 63 | 28 | 27 | 8 | — | NAICS2007 |
| 2012 | 70 | 68 | 30 | 29 | 9 | 2 | NAICS2012 |
| 2013 | 75 | 73 | 27 | 33 | 12 | 2 | NAICS2012 |
| 2014 | 91 | 86 | 36 | 36 | 13 | 3 | NAICS2012 |
| 2015 | 97 | 90 | 39 | 40 | 11 | 2 | NAICS2012 |
| 2016 | 102 | 93 | 43 | 40 | 10 | 4 | NAICS2012 |
| 2017 | 101 | 93 | 40 | 42 | 11 | 3 | NAICS2017 |
| 2018 | 106 | 99 | 43 | 42 | 14 | 3 | NAICS2017 |
| 2019 | 118 | 109 | 47 | 44 | 18 | 3 | NAICS2017 |
| 2020 | 115 | 103 | 47 | 37 | 19 | 3 | NAICS2017 |
| 2021 | 114 | 104 | 43 | 43 | 18 | 3 | NAICS2017 |
| 2022 | 125 | 116 | 47 | 45 | 24 | 3 | NAICS2022 |
| 2023 | 134 | 124 | 47 | 54 | 23 | 3 | NAICS2022 |