BMIE Market 92069
San Diego County, California · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 47,335 2020–2024 ACS 5-year estimate ±1,936 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 15,162 2020–2024 ACS 5-year estimate ±649 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 46,369 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 14,538 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $96,771 2020–2024 ACS 5-year estimate ±3,911 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 36.1 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $2,264 2020–2024 ACS 5-year estimate ±67 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $800,700 2020–2024 ACS 5-year estimate ±20,868 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 18.5 sq mi Census Gazetteer 2020 |
| Restaurants | 85 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 92069 |
| Restaurants per 10,000 residents | 19.8 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | -8.6% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +0.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | -15.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +23.2% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 92 (range 82–101) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.3 per year, r² 0.05) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 62 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 89 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 58 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 23 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 92069. Projection: linear trend v1, fitted 2013–2023, +0.3 restaurants per year, r² 0.05, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. California and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 62 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 88.8 | 89 | 40% | +35.5 |
| Restaurant Opportunity Score | 58.0 | 58 | 35% | +20.3 |
| Market Momentum Score | 23.4 | 23 | 25% | +5.9 |
Consumer Market Score: 89 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 47,335 | 96 | 40% | +38.5 |
| Median household income (ACS) | 96,771 | 79 | 40% | +31.5 |
| Households (ACS) | 15,162 | 94 | 20% | +18.7 |
Restaurant Opportunity Score: 58 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 0 | 35 | 35% | +12.3 |
| Restaurants per 10,000 residents (lower = more room) | 18.0 | 43 | 25% | +10.7 |
| Population (ACS) | 47,335 | 96 | 20% | +19.3 |
| Median household income (ACS) | 96,771 | 79 | 20% | +15.8 |
Market Momentum Score: 23 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | -8.6 | 20 | 50% | +9.9 |
| 10-year restaurant growth | 0 | 35 | 30% | +10.5 |
| 20-year restaurant growth | -15 | 15 | 20% | +3.0 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (157)
By cuisine
Mexican 26 · Bakery 16 · American 15 · Dessert 13 · Pizza 12 · Coffee 11 · Asian 10 · Sandwiches 10 · Burgers 9 · Latin American (other) 9 · Juice / smoothies 7 · Seafood 7 · BBQ 5 · Ice cream / frozen desserts 5 · Italian 5 · Japanese 5 · Mediterranean 5 · Thai 5 · Sushi 4 · Middle Eastern 3 · Breakfast 2 · Greek 2 · Spanish / tapas 2 · Chicken / wings 1 · Chinese 1 · Hawaiian / Pacific 1 · Healthy / salads / bowls 1 · Indian 1 · Korean 1 · Southwestern / Tex-Mex 1 · Steakhouse 1 · Tea / bubble tea 1 · Vegetarian 1
By type
Restaurant (service type not stated) 94 · Quick service 29 · Dessert 17 · Bakery 16 · Bar 15 · Coffee shop 9 · Café 8 · Juice, smoothie, tea 8 · Brewery / taproom 5 · Casual dining 5 · Specialty food shop 5 · Winery / distillery / taproom 3 · Buffet 2 · Food truck 2 · Delivery-focused 1 · Other 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 49er's Bar and Grill | Bar · Restaurant (service type not stated) | 546 W Mission Rd | open | |
| Acapulco Mexican Restaurant Y Cantina | Bar · Restaurant (service type not stated) | Mexican | 1020-50 W San Marcos Blvd | open |
| Ahi Sushi & Grill | Restaurant (service type not stated) · Casual dining · Bar | Japanese · Sushi | 157 N Twin Oaks Valley Rd | open |
| Albertaco's | Restaurant (service type not stated) | Mexican · Latin American (other) | 500 W San Marcos Blvd #103 | open |
| Albertsons Deli Starbucks | Specialty food shop · Coffee shop · Quick service · Café · Bakery | Sandwiches · Coffee · Bakery | 151 Woodland Pkwy | open |
| Alejandro's Mexican Food | Restaurant (service type not stated) | Mexican | 197 Woodland Pkwy Ste 103 | open |
| American Cups And Plates Inc | Restaurant (service type not stated) | 187 Santar Pl | open | |
| Aqua Consulting Irrigation | Restaurant (service type not stated) | 810 Los Vallecitos Blvd Ste 204 | open | |
| Arby's Arby's | Quick service | Sandwiches · American | 1280 W San Marcos Blvd W San Marcos Blvd. & S Pacific St. | open |
| Bakery | Bakery · Juice, smoothie, tea | Bakery · Mexican · Juice / smoothies | 505 W San Marcos Blvd | open |
| Bakery San Jorge | Bakery | Bakery | 1320 E Mission Rd | open |
| Baskin-Robbins Baskin-Robbins | Dessert · Bakery | Ice cream / frozen desserts · Dessert · Bakery | 730 Nordahl Rd Ste 101 | open |
| Bento Sushi | Restaurant (service type not stated) | 1140 W Mission Rd | open | |
| Best Of Times Llc | Restaurant (service type not stated) | 800 N Twin Oaks Valley Rd Ste 101 | open | |
| Blackstone Pizza | Restaurant (service type not stated) | Pizza · Italian | 574 E Mission Rd | open |
| Blue Fire Brewing | Brewery / taproom · Bar | 2892 S Santa Fe Ave | open | |
| Boba-licious Llc Dba Tapioca Express Dba Tapioca Express | Restaurant (service type not stated) | 120 N Pacific St # B | open | |
| Bono Ice Cream & Frozen Yoghurt | Dessert | Ice cream / frozen desserts | 838 Nordahl Rd Ste 240 | open |
| Cali San Marcos | Bar | Mexican · Seafood | 340 Rancheros Dr | open |
| Carl's Jr. Carl's Jr. | Quick service | Burgers · American | 120 Knoll Rd | open |
| Chef V's Blended Juices, Smoothies & Bowls | Juice, smoothie, tea | Juice / smoothies | 1300 E Mission Rd | open |
| Chico's Bakery | Bakery · Restaurant (service type not stated) | Bakery · Mexican | 505 W San Marcos Blvd | open |
| Chilitos Mexican Seafood & Grill | Restaurant (service type not stated) | 740 Nordahl Rd | open | |
| Chris Ted Incorporation | Restaurant (service type not stated) | 751 Center Dr Ste 110 | open | |
| Cogent Marketing Concepts Inc | Restaurant (service type not stated) | 100 E San Marcos Blvd | open | |
| Compadres Grilled Chicken | Restaurant (service type not stated) | Mexican | 730 Nordahl Rd Ste 103 | open |
| Crumbl - San Marcos | Dessert | Dessert | 751 Center Dr Ste 103 | open |
| Curry Craft Nordahl | Buffet · Restaurant (service type not stated) | Indian | 763 Center Dr Ste #101 | open |
| Dallmann Confections | Delicious Chocolate | Dessert | Dessert | 757 N Twin Oaks Ste 1 | open |
| Daphne's California Greek | Restaurant (service type not stated) | Greek · Mediterranean | 595 Grand Ave Ste #105 | open |
| Debbie's Restaurant & Pie Shoppe | Restaurant (service type not stated) | American | 740 Nordahl Rd | open |
| Dickey's Barbecue Pit | Quick service · Restaurant (service type not stated) | BBQ | 763 Center Dr Ste 103 | open |
| Dirty Dough | Bakery | Bakery | 980 Los Vallecitos Blvd | open |
| Disfruta | Juice, smoothie, tea · Dessert | Juice / smoothies · Latin American (other) · Dessert | 446 W Mission Rd | open |
| Domino's Domino's Pizza | Quick service · Delivery-focused | Pizza | 805 W San Marcos Blvd | open |
| Duke Web Inc | Restaurant (service type not stated) | 330 Rancheros Dr Ste 128 | open | |
| Dulceria El Colibrí | Dessert | 460 W Mission Rd | open | |
| Dulceria Princess | Dessert · Juice, smoothie, tea · Bakery | Juice / smoothies · Bakery | 100 N Rancho Santa Fe Rd | open |
| El Palenque Taco Shop Taco Palenque | Restaurant (service type not stated) | Mexican · Latin American (other) | 218 W San Marcos Blvd #110 | open |
| Falafel Express | Restaurant (service type not stated) | Middle Eastern · Mediterranean | 980 Los Vallecitos Blvd | open |
| Felix's BBQ with Soul | Restaurant (service type not stated) | BBQ | 763 Center Dr Ste 103 | open |
| Freddy's Frozen Custard & Steakburgers Freddy's Frozen Custard & Steakburgers | Quick service | Burgers · American | 767 Center Dr | open |
| Gauchito Grill | Restaurant (service type not stated) | Latin American (other) | 133 N Twin Oaks Valley Rd Ste 102 | open |
| George Burgers | Quick service | Burgers · American | 217 N Las Posas Rd | open |
| Golden Donut | Bakery · Dessert · Coffee shop | Dessert · Coffee · Bakery | 1531 W Mission Rd E | open |
| Happy Chang | Restaurant (service type not stated) | Thai | 1450 W Mission Rd | open |
| Hooters of San Marcos Hooters | Restaurant (service type not stated) · Bar | American | 775 Center Dr | open |
| IHOP | Restaurant (service type not stated) | Breakfast | 1020 W San Marcos Blvd | open |
| Integrity Building Services Inc Dba Door Dorks | Restaurant (service type not stated) | 960 Rancheros Dr Ste K | open | |
| Jack in the Box | Quick service | 1655 Capalina Rd | open | |
| Jackson Craft Coffee Bistro | Coffee shop | Coffee | 1252 E Mission Rd | open |
| Jersey Mike's Jersey Mike's Subs | Quick service · Specialty food shop | Sandwiches | 730 Nordahl Road Suite 105 | open |
| Juice It Up! | Juice, smoothie, tea · Restaurant (service type not stated) | Juice / smoothies · Spanish / tapas | 751 Center Dr Ste 109 | open |
| Kinaly Lao and Thai Restaurant | Restaurant (service type not stated) | Thai | open | |
| Kinaly Thai Restaurant | Restaurant (service type not stated) | Thai | 1220 E Mission Rd | open |
| L&L Hawaiian Barbecue L&L Hawaiian BBQ - Vancouver | Restaurant (service type not stated) | Hawaiian / Pacific · BBQ · Asian | 732 Center Dr | open |
| La 32 Hot dogs | Food truck | 140 Vallecitos de Oro | open | |
| La Champa Latín Grill | Restaurant (service type not stated) | Latin American (other) | 1551 W Mission Rd Ste J | open |
| La Maria Mexican Food | Restaurant (service type not stated) | Mexican · Sandwiches | 979 Woodland Pkwy Ste 102 | open |
| La Michoacana | Dessert | Ice cream / frozen desserts · Mexican · Dessert | 218 W San Marcos Blvd | open |
| La Mixteca | Dessert | Ice cream / frozen desserts · Mexican · Dessert | 705 Center Dr Unit 107 | open |
| Law Office Of Albert Lu | Restaurant (service type not stated) | 757 N Twin Oaks Valley Rd Ste 6 | open | |
| Little Caesars Pizza Little Caesars | Quick service · Restaurant (service type not stated) | Pizza | 197 Woodland Pkwy | open |
| Long John Silver's Long John Silver's | Quick service · Restaurant (service type not stated) | Seafood · Chicken / wings | 771 Center Dr | open |
| Mango on the Moon | Dessert | Dessert | 474 Chardonnay Ct | open |
| Manna Heaven BBQ Manna BBQ Chula Vista | Restaurant (service type not stated) | Korean · BBQ · Asian | 740 Nordahl Rd | open |
| Mariscos La Baja | Restaurant (service type not stated) | Mexican · Seafood | 363 Autumn Dr Ste 111 | open |
| Mariscos Oaxaqueno | Restaurant (service type not stated) | Mexican · Seafood | 1551 W Mission Rd STE J | open |
| Mariscos Oceanos San Marcos | Quick service · Restaurant (service type not stated) | Seafood | 188 Los Vallecitos Blvd | open |
| Mark Anthony Construction And Roofing | Restaurant (service type not stated) | 133 N Pacific St | open | |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 120 S Rancho Santa Fe | open |
| McDonald's McDonald's | Quick service | Burgers · American | 701 Center Dr | open |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 570 W San Marcos Blvd | open |
| Mika’s | Juice, smoothie, tea · Coffee shop · Café | Juice / smoothies · Coffee | 705 Center Dr | open |
| Money Pit | Quick service | American · Burgers | 1360 E Mission Rd | open |
| Mr Taco | Restaurant (service type not stated) | Mexican | 304 W Mission Rd | open |
| Muay Thai Kitchen | Restaurant (service type not stated) | Thai · Asian | 740 Nordahl Rd | open |
| My Yard Live Beer Co. | Brewery / taproom | 288 Rancheros Dr | open | |
| Nara Hookah Lounge and Smoke Shop | Bar | 407 N Twin Oaks Valley Rd #102 | open | |
| Neighborhood Eatery | Casual dining | American | 363 Autumn Dr | open |
| Nory's Donut and Bakery | Bakery · Dessert | Bakery · Dessert | 730 Nordahl Rd suite #106 | open |
| Oasis Breads | Bakery | Bakery | 155 Mata Way | open |
| Omg Thai Noodle Llc Dba Sue Thai Om Rest | Restaurant (service type not stated) | 1450 W Mission Rd Ste A | open | |
| Original Roadhouse Grill | Restaurant (service type not stated) | BBQ | 110 Knoll Rd | open |
| Outback Steakhouse Outback Steakhouse | Bar · Restaurant (service type not stated) | Steakhouse · American | 177 W San Marcos Blvd | open |
| Pan Asia Buffet | Buffet · Restaurant (service type not stated) | Asian | 707 Center Dr | open |
| Panda Express | Quick service | Chinese · Asian | 708 Center Dr | open |
| Papa Johns Pizza Papa John's Pizza | Quick service · Restaurant (service type not stated) | Pizza | 407 N Twin Oaks Valley Rd Ste. 100 | open |
| Pathways Academy Adult Education | Restaurant (service type not stated) | 100 E San Marcos Blvd Ste 350 | open | |
| Pimo's Pizza | Restaurant (service type not stated) · Quick service | Pizza | 740 Nordahl Rd | open |
| Pita's Mediterranean Grill | Restaurant (service type not stated) | Mediterranean · Middle Eastern · Greek | 763 Center Dr | open |
| Pizza Hut | Restaurant (service type not stated) | Pizza | 705 Center Dr #106 | open |
| Pizza Nova Pizza Nova San Diego | Restaurant (service type not stated) | Pizza · Italian | 141 N Twin Oaks Valley Rd | open |
| Pizza Port Tasting Room Pizza Port Ocean Beach | Brewery / taproom · Bar | 155 Mata Way Ste. #104 | open | |
| Pizza Time | Restaurant (service type not stated) | Pizza | 751 Center Dr | open |
| Porciones De Dulzura Bakery KARACHI BAKERY | Bakery · Dessert | Bakery · Dessert | 1551 W Mission Rd | open |
| Raging Cider and Mead Co | Winery / distillery / taproom | 177 Newport Dr suite b | open | |
| Ramen Mik | Restaurant (service type not stated) | Japanese · Asian | 157 N Twin Oaks Valley Rd Unit 132 | open |
| Rigoberto's Taco Shop Rigoberto's Taco Shop | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 1310 E Mission Rd | open |
| Robeks Robeks Fresh Juices & Smoothies | Juice, smoothie, tea | Juice / smoothies · Vegetarian · Healthy / salads / bowls | 133 N Twin Oaks Valley Rd | open |
| Rocky Mountain Chocolate Cold Stone Creamery | Dessert · Restaurant (service type not stated) | Ice cream / frozen desserts · Dessert | 708 Center Dr #101 | open |
| Rubio's Coastal Grill Rubio's | Restaurant (service type not stated) | Mexican · Latin American (other) | 751 Center Dr Ste 106 | open |
| Ryan Bros Coffee | Coffee shop · Restaurant (service type not stated) · Café | Coffee · Breakfast | 133 N Twin Oaks Valley Rd | open |
| Sae Kitchen | Restaurant (service type not stated) | Pizza | 980 Los Vallecitos Blvd | open |
| SAN MARCOS - Nordahl & CA 78 - #183 Rubio's | Quick service | 751 Center Drive Suite 106 | open | |
| San Marcos Bakery | Bakery | Bakery | 1300 E Mission Rd | open |
| San Marcos Deli | Specialty food shop · Restaurant (service type not stated) · Quick service · Café | Sandwiches · Coffee | 125 Vallecitos de Oro Suite K | open |
| San Marcos Family Restaurant | Restaurant (service type not stated) · Casual dining | American | 576 E Mission Rd | open |
| Sayulitas Mexican Food Sayulitas Las Vegas | Restaurant (service type not stated) · Casual dining | Mexican · American | 630 Nordahl Rd Ste Q | open |
| Sinbad Restaurant And Lounge | Bar · Casual dining | Mediterranean | 1551 W Mission Rd | open |
| Slater's | Restaurant (service type not stated) | Burgers | 110 Knoll Rd | open |
| Sonic Drive-In | Quick service | 190 Bosstick Blvd | open | |
| Sonido Xtravaganza | Restaurant (service type not stated) | Seafood · Spanish / tapas · Mexican | 1551 W Mission Rd | open |
| Sorrento's Pizza | Restaurant (service type not stated) | Pizza · Italian | 1450 W Mission Rd Ste D | open |
| Starbucks Starbucks | Coffee shop · Café · Bakery | Coffee · Bakery | Commerce Square, 126 Knoll Rd | open |
| Starbucks Starbucks | Café · Restaurant (service type not stated) · Coffee shop | Coffee | 751 Center Dr | open |
| Station Pizza | Restaurant (service type not stated) | Pizza · Italian | 1531 W Mission Rd | open |
| Su Pan Bakery | Bakery | Bakery | 462 W Mission Rd Unit 136 | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 763 Center Drive Suite 105 | open |
| Subway | Other | Sandwiches | 133 N Twin Oaks Valley Rd Ste 100 | open |
| Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 197 Woodland Parkway, Suite 101 | open |
| Subway Restaurants | Quick service | 1140 W Mission Rd | open | |
| Sunshine Mountain Vineyard | Winery / distillery / taproom · Bar | 2286 Sunshine Mountain Rd | open | |
| Super Bueno Llc | Restaurant (service type not stated) | 1531 W Mission Rd Ste B | open | |
| Supreme Donuts Supreme Donuts | Bakery · Dessert · Coffee shop | Dessert · Coffee · Bakery | 208 W San Marcos Blvd Unit 103 | open |
| Sushi On San Marcos - Japanese Restaurant | Restaurant (service type not stated) | Japanese · Sushi · Asian | 751 Center Dr Unit 110 | open |
| Sushiya | Restaurant (service type not stated) | Japanese · Sushi | 751 Center Dr | open |
| Taco Bell Taco Bell | Quick service | Mexican | 704 Center Dr | open |
| Taco Bell Taco Bell | Quick service | Mexican | 120 N Rancho Santa Fe Rd | open |
| Tacos Alex | Restaurant (service type not stated) | Mexican · Latin American (other) | 250 W Mission Rd #1645 | open |
| Tacos don Andrés | Restaurant (service type not stated) | Mexican | 1551 w.missing road suite J,san marco | open |
| Tacos Mi Estilo Jalisco | Food truck | Mexican | 1040 Los Vallecitos Blvd | open |
| Talones Tortilleria & Restaurant | Restaurant (service type not stated) | Latin American (other) · Mexican | 462 W Mission Rd | open |
| Taqueria El Patron | Restaurant (service type not stated) | Mexican · Latin American (other) | 100 N Rancho Santa Fe Rd Ste 101 | open |
| Tasty Pizza | Restaurant (service type not stated) | Pizza | 208 W San Marcos Blvd Ste 107 | open |
| TERI Common Grounds Café & Coffee Bar | Café · Restaurant (service type not stated) · Coffee shop | Coffee | 555 Deer Springs Rd | open |
| Thai Thai West Mission Thai•Thai | Restaurant (service type not stated) | Thai · Asian | 1450 W Mission Rd | open |
| The Beekeeper Bar | Bar · Restaurant (service type not stated) | American | 177 W San Marcos Blvd | open |
| The Boiling Crab The Boiling Crab | Restaurant (service type not stated) | Seafood · Asian | 110 Knoll Rd | open |
| The Cowshed | Bar | American | 502 E Mission Rd | open |
| The Inbetween | Restaurant (service type not stated) | American | 739 E Mission Rd | open |
| The Meltdown | Restaurant (service type not stated) | Mexican · Burgers | 731 W San Marcos Blvd | open |
| The Old Spaghetti Factory The Old Spaghetti Factory | Restaurant (service type not stated) | Italian | 111 N Twin Oaks Valley Rd | open |
| The Pita Guys | Restaurant (service type not stated) | Mediterranean · Middle Eastern | 133 N Twin Oaks Valley Rd #104 | open |
| Tina's Deli | Specialty food shop · Restaurant (service type not stated) · Quick service | Sandwiches | 760 N Twin Oaks Valley Rd | open |
| TinyBubbles | Brewery / taproom · Bar | 155 MATA Way | open | |
| Tlc Vocational Services | Restaurant (service type not stated) | 711 Center Dr | open | |
| Tocho-Morocho | Dessert | open | ||
| Twin Oaks Market | Specialty food shop · Quick service | Sandwiches | 2148 N Twin Oaks Valley Rd | open |
| Twin Oaks Valley Winery | Winery / distillery / taproom · Bar | 1451 Mulberry Dr | open | |
| Umai Sushi | Restaurant (service type not stated) | Japanese · Sushi · Asian | 730 Nordahl Rd | open |
| Vivi Bubble Tea | Juice, smoothie, tea · Café | Tea / bubble tea · Coffee | 740 Nordahl Rd #111 | open |
| Wild Barrel Brewing Company | Brewery / taproom | 692 Rancheros Dr | open | |
| Xtra Vaganza Lounge | Restaurant (service type not stated) | 1551 W Mission Rd | open | |
| Yum Yum Donuts Yum Yum Donuts | Bakery · Dessert | Dessert · Bakery | 1240 E Mission Rd | open |
| Community Collaborative Virtual School Dba Excel Academy Or | Restaurant (service type not stated) | 100 E San Marcos Blvd Ste 350 | closed | |
| Panaderia Estrella | Bakery | Bakery | 1551 W Mission Rd Ste G | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 72 | 69 | — | — | — | 3 | SIC1987 |
| 1995 | 67 | 64 | — | — | — | 3 | SIC1987 |
| 1996 | 74 | 69 | — | — | — | 5 | SIC1987 |
| 1997 | 93 | 87 | — | — | — | 6 | SIC1987 |
| 1998 | 90 | 83 | 38 | 39 | 6 | 6 | NAICS1997 |
| 1999 | 99 | 90 | 41 | 41 | 8 | 8 | NAICS1997 |
| 2000 | 104 | 92 | 42 | 42 | 8 | 11 | NAICS1997 |
| 2001 | 99 | 90 | 38 | 42 | 10 | 7 | NAICS1997 |
| 2002 | 103 | 94 | 43 | 41 | 10 | 6 | NAICS1997 |
| 2003 | 112 | 100 | 44 | 45 | 10 | 8 | NAICS2002 |
| 2004 | 111 | 103 | 42 | 50 | 9 | 5 | NAICS2002 |
| 2005 | 112 | 104 | 42 | 51 | 10 | 4 | NAICS2002 |
| 2006 | 114 | 106 | 47 | 45 | 13 | 5 | NAICS2002 |
| 2007 | 101 | 91 | 36 | 42 | 12 | 5 | NAICS2002 |
| 2008 | 100 | 91 | 33 | 41 | 15 | 3 | NAICS2007 |
| 2009 | 97 | 88 | 32 | 40 | 15 | 3 | NAICS2007 |
| 2010 | 100 | 92 | 34 | 40 | 15 | 3 | NAICS2007 |
| 2011 | 91 | 84 | 27 | 41 | 14 | 3 | NAICS2007 |
| 2012 | 93 | 86 | 26 | 44 | 14 | 2 | NAICS2012 |
| 2013 | 92 | 85 | 26 | 45 | 11 | 2 | NAICS2012 |
| 2014 | 92 | 86 | 27 | 46 | 10 | 2 | NAICS2012 |
| 2015 | 88 | 82 | 25 | 44 | 12 | 2 | NAICS2012 |
| 2016 | 93 | 86 | 28 | 41 | 16 | 2 | NAICS2012 |
| 2017 | 102 | 96 | 28 | 49 | 16 | — | NAICS2017 |
| 2018 | 101 | 93 | 29 | 50 | 13 | — | NAICS2017 |
| 2019 | 100 | 93 | 26 | 53 | 13 | — | NAICS2017 |
| 2020 | 101 | 91 | 27 | 51 | 12 | — | NAICS2017 |
| 2021 | 102 | 92 | 26 | 50 | 15 | — | NAICS2017 |
| 2022 | 95 | 85 | 24 | 47 | 12 | — | NAICS2022 |
| 2023 | 97 | 85 | 22 | 52 | 11 | — | NAICS2022 |