BMIE Market 92026
San Diego County, California · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 53,075 2020–2024 ACS 5-year estimate ±2,174 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 18,883 2020–2024 ACS 5-year estimate ±806 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 48,922 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 18,178 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $104,561 2020–2024 ACS 5-year estimate ±9,062 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 39.7 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $2,151 2020–2024 ACS 5-year estimate ±85 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $714,300 2020–2024 ACS 5-year estimate ±26,147 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 36.1 sq mi Census Gazetteer 2020 |
| Restaurants | 40 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 92026 |
| Restaurants per 10,000 residents | 5.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +17.7% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +21.2% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +42.9% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +150.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 38 (range 32–43) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.3 per year, r² 0.11) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 82 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 92 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 79 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 69 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 92026. Projection: linear trend v1, fitted 2013–2023, +0.3 restaurants per year, r² 0.11, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. California and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 82 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 91.9 | 92 | 40% | +36.7 |
| Restaurant Opportunity Score | 79.3 | 79 | 35% | +27.8 |
| Market Momentum Score | 69.0 | 69 | 25% | +17.2 |
Consumer Market Score: 92 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 53,075 | 97 | 40% | +39.0 |
| Median household income (ACS) | 104,561 | 84 | 40% | +33.5 |
| Households (ACS) | 18,883 | 97 | 20% | +19.4 |
Restaurant Opportunity Score: 79 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 21.2 | 64 | 35% | +22.5 |
| Restaurants per 10,000 residents (lower = more room) | 7.5 | 82 | 25% | +20.6 |
| Population (ACS) | 53,075 | 97 | 20% | +19.5 |
| Median household income (ACS) | 104,561 | 84 | 20% | +16.8 |
Market Momentum Score: 69 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 17.7 | 75 | 50% | +37.7 |
| 10-year restaurant growth | 21.2 | 64 | 30% | +19.3 |
| 20-year restaurant growth | 42.9 | 60 | 20% | +12.0 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (75)
By cuisine
Pizza 13 · Coffee 8 · Latin American (other) 8 · Mexican 8 · Dessert 7 · American 6 · Bakery 6 · Sandwiches 6 · Asian 3 · Chicken / wings 3 · Ice cream / frozen desserts 3 · Chinese 2 · Juice / smoothies 2 · Tea / bubble tea 2 · Breakfast 1 · Burgers 1 · Greek 1 · Italian 1 · Japanese 1 · Mediterranean 1 · Middle Eastern 1 · Seafood 1 · Sushi 1 · Thai 1
By type
Restaurant (service type not stated) 35 · Quick service 16 · Bar 14 · Dessert 9 · Bakery 7 · Café 7 · Coffee shop 7 · Winery / distillery / taproom 7 · Casual dining 6 · Specialty food shop 3 · Juice, smoothie, tea 3 · Delivery-focused 1 · Food truck 1 · Other 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| Arby's | Quick service · Restaurant (service type not stated) | Sandwiches | 350 W El Norte Pkwy | open |
| Baltimore Snowball | Dessert | Dessert | 148 W El Norte Pkwy | open |
| Bear Roots Tavern | Bar | 190 W El Norte Pkwy | open | |
| Belle Marie Winery | Winery / distillery / taproom | 26312 Mesa Rock Rd | open | |
| Best Salty Lemonade | Juice, smoothie, tea | Juice / smoothies | 306 W El Norte Pkwy | open |
| Blue Mug Coffee & Tea | Coffee shop · Juice, smoothie, tea · Café | Coffee · Tea / bubble tea | 1882 W El Norte Pkwy | open |
| Blue-Merle Winery | Winery / distillery / taproom · Bar | 9709 Canyon Country Ln | open | |
| Canyon Grille | Restaurant (service type not stated) · Casual dining · Bar | American | 8860 Lawrence Welk Dr | open |
| Cenote Grill | Restaurant (service type not stated) | Mexican · Latin American (other) | 1896 W El Norte Pkwy | open |
| Cocina Los Nanos - Food Truck | Food truck | Mexican · Latin American (other) | Mesa Rock Rd | open |
| Creekside Tavern | Bar | 2300 N Broadway | open | |
| Dairy Queen Dairy Queen | Quick service · Dessert | Ice cream / frozen desserts · Dessert | 310 W El Norte Pkwy 310 W El Norte Pkwy | open |
| Deer Park Winery & Auto Museum | Winery / distillery / taproom | 29013 Champagne Blvd | open | |
| Del Taco | Quick service | 110 W El Norte Parkway | open | |
| Domino's Domino's Pizza | Delivery-focused · Quick service | Pizza | 120 East Lincoln Ave | open |
| Donut Star | Bakery · Dessert | Dessert · Bakery | 1061 W El Norte Pkwy | open |
| Donut World | Bakery · Restaurant (service type not stated) · Dessert | Dessert | 675 E Lincoln Ave | open |
| El Pollo Loco El Pollo Loco | Quick service · Restaurant (service type not stated) | Chicken / wings | 350 W El Norte Pkwy | open |
| Epic Wings Epic Wings | Restaurant (service type not stated) | Chicken / wings · American | 245 W El Norte Pkwy | open |
| Erickbertos Mexican Food | Restaurant (service type not stated) | Mexican · Latin American (other) | 1010 W El Norte Pkwy | open |
| Fortune Dragon | Restaurant (service type not stated) | Asian | 190 W El Norte Pkwy | open |
| Frankies | Restaurant (service type not stated) · Bar · Casual dining | Mexican · Latin American (other) · Chicken / wings | 555 W Country Club Ln | open |
| Game pub | Bar | 220 W El Norte Pkwy | open | |
| Good Source Coffee | Coffee shop · Café | Coffee | 555 W Country Club Ln | open |
| Gourmet Wok | Restaurant (service type not stated) | Chinese · Asian | 358 W El Norte Pkwy | open |
| Hidden Meadows Vineyard | Winery / distillery / taproom · Bar | 28572 Meadow Mesa Ln | open | |
| Hungry Bear Sub Shop | Other | Sandwiches | 302 W El Norte Pkwy Ste D | open |
| IHOP IHOP | Restaurant (service type not stated) | Breakfast · American | 354 W El Norte Pkwy | open |
| Jack in the Box | Quick service | 1050 W El Norte Pkwy | open | |
| Jean's Specialty Cakes | Bakery · Dessert | Bakery · Dessert | 29439 Circle R Greens Dr | open |
| Keys Creek Winery | Winery / distillery / taproom | 27118 N Broadway | open | |
| Killer Pizza From Mars | Restaurant (service type not stated) | Pizza | 1040 W El Norte Pkwy | open |
| Kinaly Thai Express | Restaurant (service type not stated) | Thai · Asian | 306 W El Norte Pkwy Ste H | open |
| La Michoacana Elite | Dessert · Restaurant (service type not stated) | Ice cream / frozen desserts · Latin American (other) | 675 E Lincoln Ave | open |
| Little Caesars Pizza Little Caesars | Quick service · Restaurant (service type not stated) | Pizza | 675 E Lincoln Ave | open |
| Lourdes Mexican Food To Go | Quick service · Restaurant (service type not stated) | Mexican | 615 W El Norte Pkwy | open |
| Manzanita Ridge Winery | Winery / distillery / taproom · Bar | 27044 Lotus Pond Ln | open | |
| Mart's Donuts | Bakery · Dessert | Dessert · Bakery | 150 W El Norte Pkwy Ste a | open |
| Meadows Deli Market | Specialty food shop · Quick service | Sandwiches | 27980 Oak Ranch Rd | open |
| Mi Guadalajara Mexican Cuisine | Restaurant (service type not stated) | Mexican · Chinese | open | |
| Nava's Fresh Market & Deli | Specialty food shop · Quick service | Sandwiches | 8310 Nelson Way | open |
| North Bar | Bar | 200 W El Norte Pkwy #7 | open | |
| North Escondido - Country Club Ln Round Table Pizza | Restaurant (service type not stated) | Pizza | 555 W. Country Club Lane, # J | open |
| Papa Johns Pizza | Restaurant (service type not stated) | Pizza | 245 W El Norte Pkwy Ste F | open |
| Pathways At Lilac Bridge | Bar | 8561 W Lilac Rd | open | |
| Pinsarella | Restaurant (service type not stated) | Pizza | 1281 N Escondido Blvd | open |
| Pita king | Restaurant (service type not stated) | Greek · Middle Eastern · Mediterranean | 1061 W El Norte Pkwy | open |
| Pizza Hut | Restaurant (service type not stated) | Pizza | 200 W El Norte Pkwy | open |
| Pizza Hut Express | Restaurant (service type not stated) | Pizza | 8860 Lawrence Welk Dr | open |
| Pizza Hut Express Pizza Hut | Quick service · Restaurant (service type not stated) | Pizza | 8860 Lawrence Welk Drive Welk Resort | open |
| Round Table Pizza Round Table Pizza | Restaurant (service type not stated) | Pizza · Italian | 555 W Country Club Ln | open |
| Safari Coffee Roasters | Coffee shop · Café | Coffee | 1012 W El Norte Pkwy | open |
| Shopping Days 4U | Winery / distillery / taproom · Bar | 27118 N Broadway | open | |
| Side Yard Public House Yard House | Casual dining · Bar | 10326 Meadow Glen Way E | open | |
| Starbucks Starbucks | Café · Coffee shop · Bakery | Coffee · Bakery | 121 W Lincoln Ave | open |
| Starbucks Coffee Company Starbucks | Coffee shop · Café | Coffee | 1000 W El Norte Pkwy | open |
| Starbucks Coffee Company Starbucks | Coffee shop · Café | Coffee | 302 W El Norte Pkwy | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 1034 W El Norte Pkwy Suite 1034 | open |
| Sushi Harbor | Restaurant (service type not stated) | Japanese · Sushi | 1016 W El Norte Pkwy | open |
| Tenderfix By Noah Schnapp | Quick service | 354 W El Norte Pkwy | open | |
| That Mexican Place | Restaurant (service type not stated) | Mexican · Seafood · Latin American (other) | 200 W El Norte Pkwy | open |
| The Gopher Hole | Casual dining · Bar | 8797 Circle R Dr | open | |
| The Market At Hidden Meadows | Restaurant (service type not stated) · Casual dining | American | 10326 Meadow Glen Way E | open |
| The Meadows Restaurant & Tavern | Restaurant (service type not stated) | 10333 MEADOW GLENN Way | open | |
| The Pointed Roof Delicatessen | Specialty food shop · Quick service | Sandwiches | 8751 Old Castle Rd Ste C | open |
| ThirsTea Escondido | Coffee shop · Juice, smoothie, tea | Coffee · Tea / bubble tea · Juice / smoothies | 1022 W El Norte Pkwy | open |
| Tony's Giant Pizza | Restaurant (service type not stated) · Quick service | Pizza | 122 W El Norte Pkwy | open |
| Tortas Y Jugos | Bakery · Restaurant (service type not stated) · Dessert | Latin American (other) · Bakery · Dessert | 655 E Lincoln Ave Ste D | open |
| Tortugas Theater, Bar & Grill | Casual dining · Bar | open | ||
| Vanessa's Oaxaquena Mexican Food | Restaurant (service type not stated) | Mexican · Latin American (other) | 326 W El Norte Pkwy | open |
| Viva Las Bagels | Bakery | Bakery | 358 W El Norte Pkwy | open |
| Wendy's Wendy's | Quick service | Burgers · American | 960 W. El Norte | open |
| West Coast Pizza Company | Restaurant (service type not stated) | Pizza · American | 1040 W El Norte Pkwy | open |
| Worlds Best Pizza | Restaurant (service type not stated) | Pizza | 358 W El Norte Pkwy | open |
| Yogurt Lounge III Yogurt Lounge Escondido | Dessert · Café | Ice cream / frozen desserts · Coffee | 326 W El Norte Pkwy Ste A | open |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 18 | 16 | — | — | — | 2 | SIC1987 |
| 1995 | 21 | 19 | — | — | — | 2 | SIC1987 |
| 1996 | 21 | 19 | — | — | — | 2 | SIC1987 |
| 1997 | 22 | 21 | — | — | — | 1 | SIC1987 |
| 1998 | 22 | 20 | 6 | 13 | 1 | 1 | NAICS1997 |
| 1999 | 19 | 18 | 6 | 11 | 1 | 1 | NAICS1997 |
| 2000 | 22 | 20 | 6 | 13 | 1 | 2 | NAICS1997 |
| 2001 | 21 | 20 | 7 | 11 | 2 | 1 | NAICS1997 |
| 2002 | 26 | 25 | 7 | 17 | 1 | 1 | NAICS1997 |
| 2003 | 29 | 28 | 8 | 18 | 2 | 1 | NAICS2002 |
| 2004 | 32 | 30 | 7 | 20 | 3 | 2 | NAICS2002 |
| 2005 | 32 | 30 | 8 | 18 | 4 | 2 | NAICS2002 |
| 2006 | 34 | 32 | 9 | 19 | 4 | 2 | NAICS2002 |
| 2007 | 30 | 28 | 8 | 16 | 3 | 1 | NAICS2002 |
| 2008 | 35 | 34 | 10 | 18 | 5 | 1 | NAICS2007 |
| 2009 | 31 | 30 | 9 | 16 | 4 | 1 | NAICS2007 |
| 2010 | 29 | 28 | 8 | 14 | 5 | 1 | NAICS2007 |
| 2011 | 26 | 25 | 5 | 15 | 5 | 1 | NAICS2007 |
| 2012 | 29 | 27 | 5 | 19 | 3 | 2 | NAICS2012 |
| 2013 | 35 | 33 | 4 | 21 | 7 | 2 | NAICS2012 |
| 2014 | 34 | 33 | 4 | 21 | 7 | 1 | NAICS2012 |
| 2015 | 38 | 36 | 4 | 25 | 7 | 2 | NAICS2012 |
| 2016 | 38 | 37 | 5 | 23 | 8 | 1 | NAICS2012 |
| 2017 | 34 | 33 | 5 | 21 | 7 | — | NAICS2017 |
| 2018 | 35 | 34 | 5 | 20 | 9 | — | NAICS2017 |
| 2019 | 36 | 33 | 5 | 20 | 8 | — | NAICS2017 |
| 2020 | 33 | 30 | 5 | 18 | 7 | — | NAICS2017 |
| 2021 | 34 | 33 | 7 | 18 | 8 | — | NAICS2017 |
| 2022 | 39 | 38 | 9 | 21 | 8 | — | NAICS2022 |
| 2023 | 42 | 40 | 8 | 23 | 9 | — | NAICS2022 |