BMIE Market 92011
San Diego County, California · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 23,190 2020–2024 ACS 5-year estimate ±1,402 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 9,094 2020–2024 ACS 5-year estimate ±495 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 22,405 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 10,036 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $159,235 2020–2024 ACS 5-year estimate ±11,813 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 43.3 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $3,255 2020–2024 ACS 5-year estimate ±163 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $1,302,600 2020–2024 ACS 5-year estimate ±83,909 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 6.5 sq mi Census Gazetteer 2020 |
| Restaurants | 38 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 92011 |
| Restaurants per 10,000 residents | 5.4 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +5.6% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +153.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +1,166.7% DERIVED: 2005 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 58 (range 51–65) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +2.6 per year, r² 0.86) · 80% range · confidence High · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 83 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 89 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 82 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 75 / 100 MODELED · market_momentum_score v1 · confidence Medium · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 92011. Projection: linear trend v1, fitted 2013–2023, +2.6 restaurants per year, r² 0.86, confidence High.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. California and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 83 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 89.1 | 89 | 40% | +35.6 |
| Restaurant Opportunity Score | 81.7 | 82 | 35% | +28.6 |
| Market Momentum Score | 74.6 | 75 | 25% | +18.7 |
Consumer Market Score: 89 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 23,190 | 84 | 40% | +33.6 |
| Median household income (ACS) | 159,235 | 97 | 40% | +38.8 |
| Households (ACS) | 9,094 | 84 | 20% | +16.7 |
Restaurant Opportunity Score: 82 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 153.3 | 96 | 35% | +33.5 |
| Restaurants per 10,000 residents (lower = more room) | 16.4 | 48 | 25% | +12.0 |
| Population (ACS) | 23,190 | 84 | 20% | +16.8 |
| Median household income (ACS) | 159,235 | 97 | 20% | +19.4 |
Market Momentum Score: 75 (Medium confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 5.6 | 62 | 50% | +38.7 |
| 10-year restaurant growth | 153.3 | 96 | 30% | +35.9 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (95)
By cuisine
American 17 · Coffee 12 · Asian 9 · Bakery 8 · Mexican 7 · Japanese 6 · Sandwiches 6 · Burgers 5 · Dessert 5 · Seafood 5 · Sushi 5 · Healthy / salads / bowls 4 · Hawaiian / Pacific 3 · Ice cream / frozen desserts 3 · Juice / smoothies 3 · Mediterranean 3 · Pizza 3 · Chinese 2 · Italian 2 · Latin American (other) 2 · Southwestern / Tex-Mex 2 · Vegetarian 2 · Breakfast 1 · Chicken / wings 1 · European 1 · French 1 · Middle Eastern 1 · Noodles / ramen / pho 1 · Southeast Asian (other) 1 · Steakhouse 1 · Thai 1 · Vegan 1 · Vietnamese 1
By type
Restaurant (service type not stated) 60 · Bar 12 · Café 12 · Quick service 10 · Bakery 9 · Coffee shop 9 · Casual dining 8 · Dessert 7 · Specialty food shop 4 · Juice, smoothie, tea 3 · Winery / distillery / taproom 3 · Brewery / taproom 2 · Food truck 1 · Other 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 2051 Cucina Italiana | Restaurant (service type not stated) · Casual dining | Italian · American | 2051 Palomar Airport Rd | open |
| Benihana Benihana | Restaurant (service type not stated) | Japanese · Asian | 755 Raintree Dr | open |
| Bing Haus | Dessert · Restaurant (service type not stated) · Bar | Ice cream / frozen desserts | 890 Palomar Airport Rd | open |
| Bistro Kabob | Restaurant (service type not stated) | Middle Eastern · Mediterranean | 2519 Palomar Airport Rd #101 | open |
| Burgeon Beer Company Burgeon Beer Company | Brewery / taproom · Bar | 6350 Yarrow Dr | open | |
| Burger Lounge Burger Lounge | Restaurant (service type not stated) | Burgers · American | 961 Palomar Airport Rd | open |
| Cacio | Restaurant (service type not stated) | Pizza | 890 Palomar Airport Rd | open |
| Caffe Vacanza | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 2283 Cosmos Ct | open |
| California Bistro At Park Hyatt Aviara | Restaurant (service type not stated) | 7100 Aviara Resort Dr | open | |
| Carl's Jr. Carl's Jr. | Quick service | Burgers · American | 925 Palomar Airport Rd | open |
| Carlsbad Benihana | Restaurant (service type not stated) | <p>755 Raintree Dr. Ste., 100 Carlsbad, CA, 92011 | open | |
| Carlsbad Food Tours | Winery / distillery / taproom | 1778 Callisia Ct | open | |
| Chandler's Oceanfront Dining | Restaurant (service type not stated) | Seafood · American | 1 Ponto Rd | open |
| Chapters Cafe | Café · Restaurant (service type not stated) · Coffee shop | Coffee | 1775 Dove Ln | open |
| Cherry Blossom Burmese Cafe & Sushi | Restaurant (service type not stated) | Southeast Asian (other) · Sushi · Japanese · Asian | 2521 Palomar Airport Rd #103 | open |
| Chipotle Mexican Grill Chipotle Mexican Grill | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 2505 Palomar Airport Rd Ste 100 | open |
| Chuao Chocolatier | Dessert | Dessert | 2350 Camino Vida Roble | open |
| Coast 6450 | Restaurant (service type not stated) | Breakfast | 6450 Carlsbad Blvd | open |
| Cocktail Bar | Bar | 7100 Aviara Resort Dr | open | |
| Coffee And Cars Carlsbad | Café · Juice, smoothie, tea · Coffee shop | Coffee · Juice / smoothies | 7140 Avenida Encinas | open |
| Cosmos Burger Carlsbad | Restaurant (service type not stated) | Burgers | 890 Palomar Airport Rd | open |
| Cross Street Chicken And Beer (carlsbad) | Restaurant (service type not stated) | 890 Palomar Airport Rd | open | |
| Crumbl - Carlsbad | Dessert · Restaurant (service type not stated) · Bakery | Dessert · Bakery | 961 Palomar Airport Rd Ste 108 | open |
| Crusts of Corvidae | Bakery · Juice, smoothie, tea | Bakery · Juice / smoothies | Corvidae Street | open |
| District 1 Pho | Restaurant (service type not stated) | Vietnamese · Asian | 890 Palomar Airport Rd | open |
| El Pollo Loco El Pollo Loco | Quick service | Mexican · Chicken / wings | 7120 Avenida Encinas Unit 104 | open |
| El Puerto Street Tacos | Restaurant (service type not stated) | Mexican · Latin American (other) | 890 Palomar Airport Rd | open |
| Ember & Rye | Restaurant (service type not stated) | Steakhouse · American | 7447 Batiquitos Dr | open |
| Five Guys Five Guys | Quick service | Burgers · American | 2519 Palomar Airport Rd | open |
| Garden State Bagels | Bakery | Bakery | 6020 Paseo del Norte | open |
| Gluteus Maximus Grill House | Casual dining · Restaurant (service type not stated) · Bar | American | 6863 Alderwood Dr | open |
| Golden Spoon | Dessert | Ice cream / frozen desserts | 7150 Avenida Encinas | open |
| Green Dragon Tavern & Museum | Restaurant (service type not stated) | American | 6115 Paseo Del Norte | open |
| Hellopoki Carlsbad | Restaurant (service type not stated) | Hawaiian / Pacific · Seafood · Asian | 2521 Palomar Airport Rd #103 | open |
| High Altitude Enterprises | Restaurant (service type not stated) | 2150 Palomar Airport Rd | open | |
| Ichitaru Ramen | Restaurant (service type not stated) | 7040 Avenida Encinas, Ste 111 | open | |
| Invita Cafe INVITA | Coffee shop · Café | Coffee | 6806 Embarcadero Ln | open |
| Jamba Jamba | Juice, smoothie, tea · Quick service | Juice / smoothies · Healthy / salads / bowls | 2505 Palomar Airport Rd | open |
| Jersey Mike's Jersey Mike's Subs | Specialty food shop · Quick service | Sandwiches | 7110 Avenida Encinas | open |
| Jersey Mike's Subs Jersey Mike's Subs | Quick service · Specialty food shop | Sandwiches | 2521 Palomar Airport Rd Ste. 6-104 | open |
| Judy's Deli | Specialty food shop · Restaurant (service type not stated) · Quick service | Sandwiches | 2035 Corte Del Nogal #130 | open |
| Kendall-Jackson Wine Estate and Gardens | Winery / distillery / taproom · Bar | open | ||
| Kotija Junior Taco Shop Carlsbad | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 961 Palomar Airport Rd | open |
| L'atelier de Paris - Carlsbad | Café · Dessert | Coffee · Ice cream / frozen desserts · Dessert | 7150 Avenida Encinas | open |
| Little Oaks Winery | Winery / distillery / taproom · Bar | 6084 Corte Del Cedro STE 105 | open | |
| Lobster Lab | Restaurant (service type not stated) · Casual dining | Seafood · American | 890 Palomar Airport Rd | open |
| Mainstream Bar & Grill West | Restaurant (service type not stated) · Casual dining · Bar | Mediterranean | 6030 Paseo Del Norte | open |
| Mediterranean House | Bar · Restaurant (service type not stated) | Mediterranean | 890 Palomar Airport Rd | open |
| Mini Donut - Carlsbad | Bakery · Restaurant (service type not stated) · Dessert | Dessert | 890 Palomar Airport Rd | open |
| Mother Earth Brew | Brewery / taproom | 6775 Palermi Pl | open | |
| Noodles & Company Noodles & Company | Restaurant (service type not stated) | Noodles / ramen / pho · American | 2521 Palomar Airport Rd | open |
| Nothing Bundt Cakes Nothing Bundt Cakes | Bakery · Dessert | Bakery · Dessert | 965 Palomar Airport Rd Suite 102 | open |
| Ocean Pool & Bar Grill | Restaurant (service type not stated) · Bar | American | 7100 Aviara Resort Dr | open |
| Off the Vine Gardens Deli and Catering | Specialty food shop · Quick service | Sandwiches · American | 2382 Camino Vida Roble | open |
| Origen Coffee Roasters | Coffee shop | Coffee | 2141 Palomar Airport Rd | open |
| Overseas International | Restaurant (service type not stated) | 703 Palomar Airport Rd Ste 240 | open | |
| Palomar Airport Cafe | Restaurant (service type not stated) | 2158 Palomar Airport Rd | open | |
| Panera Bread Panera Bread | Café · Bakery | Coffee · Sandwiches · Bakery | 2521 Palomar Airport Road | open |
| Park & Jung Corporation | Restaurant (service type not stated) | 2521 Palomar Airport Rd Ste 103 | open | |
| Pat & Oscar's | Restaurant (service type not stated) | American | 965 Palomar Airport Rd | open |
| Pat & Oscars Restaurants | Restaurant (service type not stated) | 1959 Palomar Oaks Way Ste 300 | open | |
| Pelly's Fish Market & Cafe | Café | Seafood · Coffee | 7110 Avenida Encinas #101 | open |
| Pick Up Stix Pick Up Stix | Restaurant (service type not stated) | Chinese · Asian | 7150 Avenida Encinas | open |
| Plaza Real Cleaners | Café | 108 El Camino real | open | |
| Ponto Lago | Restaurant (service type not stated) · Casual dining · Bar | Latin American (other) | 7100 Aviara Resort Drive | open |
| Primo Pizza & Pasta | Restaurant (service type not stated) | Italian · Pizza | 7110 Avenida Encinas #103 | open |
| Rj's Sizzlin Steer Carlsbad | Restaurant (service type not stated) | 890 Palomar Airport Rd | open | |
| Rolled Up SD | Restaurant (service type not stated) | Hawaiian / Pacific · Sushi · Japanese · Healthy / salads / bowls · Asian | 890 Palomar Airport Rd | open |
| Seasons Restaurant | Restaurant (service type not stated) | American | 7210 Blue Heron Pl | open |
| Secret Sauce Wok & Grill | Restaurant (service type not stated) | Chinese · Asian | 890 Palomar Airport Rd | open |
| Simply Baked Box | Bakery | Bakery | 1584 Triton St | open |
| St Tropez Bistro | Casual dining | 7150 Avenida Encinas | open | |
| Starbucks Starbucks | Coffee shop · Café · Bakery | Coffee · Bakery | 7140 Ave Encinas | open |
| Starbucks Coffee Company Starbucks | Coffee shop · Café · Bakery | Coffee · Bakery | 965 Palomar Airport Rd | open |
| Subway | Other | Sandwiches | 6020 Paseo del Norte | open |
| Sushi Kuchi Sushi Kuchi Convoy | Restaurant (service type not stated) | Japanese · Sushi · Asian | 7180 Avenida Encinas #100 | open |
| Sushi Smackdown | Restaurant (service type not stated) | Japanese · Sushi | 6826 Embarcadero Ln # A | open |
| SushiCove | Food truck | 6982 Batiquitos Dr | open | |
| Taco Bell Taco Bell | Quick service | Mexican | 6017 Paseo Del Norte | open |
| TGI Fridays | Restaurant (service type not stated) | American | 890 Palomar Airport Rd | open |
| Thai Style | Restaurant (service type not stated) | Thai | 890 Palomar Airport Rd | open |
| The Camp Store | Restaurant (service type not stated) | Pizza | 7201 Carlsbad Blvd | open |
| The French Delights | Restaurant (service type not stated) | French | 6150 Yarrow Dr | open |
| The Fry Fix | Quick service · Restaurant (service type not stated) | European | 890 Palomar Airport Rd | open |
| The Landings | Casual dining · Bar | American | 2198 Palomar Airport Rd | open |
| The Poke Stand | Restaurant (service type not stated) | Hawaiian / Pacific · Healthy / salads / bowls | 890 Palomar Airport Rd | open |
| The Story Caffè | Café · Restaurant (service type not stated) · Coffee shop | Coffee | 1330 Poinsettia Ln | open |
| Top Choice Fish | Restaurant (service type not stated) | Seafood | 6118 Paseo del Norte | open |
| Tortilla Beach Carlsbad Islands Restaurants | Restaurant (service type not stated) · Casual dining · Bar | Mexican · Burgers · American | 889 Palomar Airport Rd | open |
| Vegan Bowls For All | Restaurant (service type not stated) | Vegan · Vegetarian | 965 Palomar Airport Rd | open |
| Veggie Grill Veggie Grill | Restaurant (service type not stated) | Vegetarian · Mexican · Healthy / salads / bowls | 965 Palomar Airport Rd #100 | open |
| Viasat Cafe West | Café · Coffee shop | Coffee | open | |
| Wahoo International, Inc | Restaurant (service type not stated) | 6074 Corte del Cedro | open | |
| ZENSHI Handcrafted Sushi Zenshi Sushi | Restaurant (service type not stated) | Japanese · Sushi · Asian | 7140 Avenida Encinas | open |
| Carlsbad Cookie | Bakery | Bakery | 2382 Camino Vida Roble | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 2005 | 3 | 3 | 1 | 1 | 1 | — | NAICS2002 |
| 2006 | 6 | 6 | 2 | 3 | 1 | — | NAICS2002 |
| 2007 | 13 | 13 | 5 | 7 | 1 | — | NAICS2002 |
| 2008 | 13 | 12 | 5 | 6 | 1 | — | NAICS2007 |
| 2009 | 14 | 13 | 4 | 8 | 1 | — | NAICS2007 |
| 2010 | 13 | 12 | 3 | 7 | 2 | — | NAICS2007 |
| 2011 | 17 | 15 | 5 | 8 | 2 | — | NAICS2007 |
| 2012 | 16 | 14 | 2 | 9 | 3 | 1 | NAICS2012 |
| 2013 | 17 | 15 | 3 | 9 | 3 | 1 | NAICS2012 |
| 2014 | 23 | 21 | 5 | 12 | 4 | 1 | NAICS2012 |
| 2015 | 25 | 23 | 6 | 13 | 4 | 1 | NAICS2012 |
| 2016 | 27 | 26 | 6 | 16 | 4 | — | NAICS2012 |
| 2017 | 33 | 32 | 11 | 16 | 5 | — | NAICS2017 |
| 2018 | 37 | 36 | 11 | 17 | 8 | — | NAICS2017 |
| 2019 | 41 | 39 | 11 | 20 | 8 | — | NAICS2017 |
| 2020 | 44 | 41 | 13 | 21 | 7 | — | NAICS2017 |
| 2021 | 42 | 39 | 12 | 22 | 5 | — | NAICS2017 |
| 2022 | 47 | 43 | 14 | 23 | 6 | — | NAICS2022 |
| 2023 | 42 | 38 | 12 | 20 | 6 | — | NAICS2022 |