BMIE Market 92124
San Diego County, California · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 30,474 2020–2024 ACS 5-year estimate ±1,561 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 11,332 2020–2024 ACS 5-year estimate ±495 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 30,443 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 11,445 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $120,201 2020–2024 ACS 5-year estimate ±9,998 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 33.0 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $3,255 2020–2024 ACS 5-year estimate ±95 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $918,500 2020–2024 ACS 5-year estimate ±32,004 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 9.8 sq mi Census Gazetteer 2020 |
| Restaurants | 24 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 92124 |
| Restaurants per 10,000 residents | 6.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | -11.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | -4.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +20.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +33.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 29 (range 25–34) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.4 per year, r² 0.25) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 64 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 89 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 64 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 24 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 92124. Projection: linear trend v1, fitted 2013–2023, +0.4 restaurants per year, r² 0.25, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. California and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 64 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 89.4 | 89 | 40% | +35.8 |
| Restaurant Opportunity Score | 63.6 | 64 | 35% | +22.3 |
| Market Momentum Score | 24.5 | 24 | 25% | +6.1 |
Consumer Market Score: 89 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 30,474 | 89 | 40% | +35.7 |
| Median household income (ACS) | 120,201 | 90 | 40% | +36.1 |
| Households (ACS) | 11,332 | 88 | 20% | +17.6 |
Restaurant Opportunity Score: 64 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | -4 | 21 | 35% | +7.5 |
| Restaurants per 10,000 residents (lower = more room) | 7.9 | 81 | 25% | +20.2 |
| Population (ACS) | 30,474 | 89 | 20% | +17.8 |
| Median household income (ACS) | 120,201 | 90 | 20% | +18.1 |
Market Momentum Score: 24 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | -11.1 | 18 | 50% | +8.9 |
| 10-year restaurant growth | -4 | 21 | 30% | +6.4 |
| 20-year restaurant growth | 20 | 46 | 20% | +9.1 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (44)
By cuisine
Asian 6 · Coffee 6 · American 5 · Pizza 5 · Dessert 4 · Japanese 4 · Mexican 4 · Sandwiches 4 · Bakery 3 · Ice cream / frozen desserts 3 · Juice / smoothies 3 · Sushi 3 · Chinese 2 · Italian 2 · Thai 2 · Vietnamese 2 · Burgers 1 · Cajun, Creole, Southern 1 · Chicken / wings 1 · Hawaiian / Pacific 1 · Latin American (other) 1 · Noodles / ramen / pho 1
By type
Restaurant (service type not stated) 28 · Quick service 8 · Coffee shop 5 · Dessert 5 · Bakery 4 · Café 3 · Juice, smoothie, tea 3 · Bar 2 · Casual dining 2 · Delivery-focused 2 · Catering 1 · Other 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| Andiamo Restaurant | Restaurant (service type not stated) | Italian | 5950 Santo Rd | open |
| Baskin-Robbins | Dessert · Restaurant (service type not stated) | Ice cream / frozen desserts | 10601 Tierrasanta Blvd | open |
| Burger King | Quick service | 10986 Pallon Way | open | |
| Busy Boba | Café · Restaurant (service type not stated) · Juice, smoothie, tea | Coffee · Juice / smoothies | 10601 Tierrasanta Blvd c | open |
| Champion Field | Restaurant (service type not stated) | American | 10492 Clairemont Mesa Blvd | open |
| Cotijas Taco Shop | Quick service | Mexican | 10645 Tierrasanta Blvd | open |
| Dinner Studio | Casual dining | American | 5950 Santo Rd | open |
| Domino's Domino's Pizza | Delivery-focused · Quick service | Pizza | 10789 Tierrasanta Blvd | open |
| Donburi Kitchen | Restaurant (service type not stated) | Noodles / ramen / pho | Santo Road | open |
| Edamami | Restaurant (service type not stated) | Japanese · Sushi · Asian | 5950 Santo Rd | open |
| Everbowl | Restaurant (service type not stated) | American | 10601-C Tierrasanta Blvd | open |
| Fifty9fifty Local Eatery | Restaurant (service type not stated) | 5950 Santo Rd | open | |
| Fresh Golden Donuts | Bakery · Juice, smoothie, tea · Dessert · Coffee shop | Dessert · Juice / smoothies · Coffee | 10601 Tierrasanta Blvd # B | open |
| Gaetano's Restaurant | Restaurant (service type not stated) | Italian · Pizza | 10615 Tierrasanta Blvd | open |
| Heavenly Yogurt | Dessert | Dessert · Ice cream / frozen desserts | 10791 Tierrasanta Blvd | open |
| Homestyle Hawaiian Pub & Eatery Homestyle Hawaiian - Oceanside | Restaurant (service type not stated) | Hawaiian / Pacific · Asian | 10601 Tierrasanta Blvd | open |
| Industrial Grind Coffee | Coffee shop · Café · Bakery | Coffee · Bakery | 6020 Santo Rd | open |
| Island Style Cafe | Restaurant (service type not stated) | 5950 Santo Rd Ste K | open | |
| Jack in the Box | Quick service | 10809 Tierrasanta Blvd | open | |
| JP's Pub | Bar | American | 10436 Clairemont Mesa Blvd | open |
| Kaki Sushi | Restaurant (service type not stated) | Japanese · Sushi · Asian | 10428 Clairemont Mesa Blvd | open |
| KnB Bistro - Tierrasanta | Restaurant (service type not stated) | 5950 Santo Rd Ste N | open | |
| Lilac Thai Kitchen | Restaurant (service type not stated) | Thai | 10480 Clairemont Mesa Blvd | open |
| Mauricio's | Restaurant (service type not stated) | Mexican · Vietnamese | 5375 Kearny Villa Rd #115 | open |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 10595 Tierrasanta Blvd | open |
| Mom's Pho and Grill | Restaurant (service type not stated) | Vietnamese · Chinese · Asian | 10645 Tierrasanta Blvd # F | open |
| Orange Julius Dairy Queen | Juice, smoothie, tea · Dessert · Quick service | Juice / smoothies · Ice cream / frozen desserts · Dessert | 5950 Santo Rd Ste P | open |
| Pinto Thai Bistro | Restaurant (service type not stated) | Thai · Asian | 10425 Tierrasanta Blvd | open |
| Popeyes Popeyes Louisiana Kitchen | Quick service | Chicken / wings · Cajun, Creole, Southern | 3489 Santo Rd | open |
| Round Table Pizza Round Table Pizza | Restaurant (service type not stated) · Delivery-focused | Pizza | 10415 Tierrasanta Blvd | open |
| San Diego - Tierrasanta Blvd Round Table Pizza | Restaurant (service type not stated) | Pizza | 10415 Tierrasanta Blvd | open |
| Sangucheria PSF | Coffee shop · Catering | Coffee · Sandwiches | 5950 Santo Road Suite K | open |
| Santo Sushi | Restaurant (service type not stated) | Japanese · Chinese | 10428 Clairemont Mesa Blvd | open |
| Starbucks | Coffee shop · Restaurant (service type not stated) | Coffee | 10460 Clairemont Mesa Blvd (Vons - San, Diego #2134) | open |
| Starbucks Coffee Company Starbucks | Coffee shop · Café · Bakery | Coffee · Bakery | 10701 Tierrasanta Blvd | open |
| Submarina | Casual dining · Restaurant (service type not stated) | American · Sandwiches | 10645 Tierrasanta Blvd | open |
| SUBWAY | Other | Sandwiches | 6020 Santo Rd | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 10425 Tierrasanta Blvd Suite 104 | open |
| Tappi Sushi | Restaurant (service type not stated) | Japanese · Sushi · Asian | 10645 Tierrasanta Blvd | open |
| Tasty Donuts | Bakery · Dessert | Dessert · Bakery | 10488 Clairemont Mesa Blvd | open |
| The Pizza Standard | Restaurant (service type not stated) | Pizza | 10462 Clairemont Mesa Blvd | open |
| Tierra Santa Mexican Restaurant | Restaurant (service type not stated) | Mexican · Latin American (other) | 5950 Santo Rd | open |
| TS Chile Peppers | Restaurant (service type not stated) | Mexican | 10425 Tierrasanta Blvd Ste 107 | open |
| Vivant Bistro & Craft Bar | Bar | 6554 Ambrosia Dr | open |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 21 | 18 | — | — | — | 3 | SIC1987 |
| 1995 | 20 | 17 | — | — | — | 3 | SIC1987 |
| 1996 | 20 | 18 | — | — | — | 2 | SIC1987 |
| 1997 | 27 | 26 | — | — | — | 1 | SIC1987 |
| 1998 | 19 | 18 | 6 | 8 | 4 | 1 | NAICS1997 |
| 1999 | 19 | 18 | 8 | 6 | 4 | 1 | NAICS1997 |
| 2000 | 19 | 18 | 8 | 6 | 4 | — | NAICS1997 |
| 2001 | 23 | 22 | 12 | 5 | 5 | — | NAICS1997 |
| 2002 | 23 | 23 | 14 | 6 | 3 | — | NAICS1997 |
| 2003 | 20 | 20 | 10 | 8 | 2 | — | NAICS2002 |
| 2004 | 19 | 19 | 9 | 7 | 3 | — | NAICS2002 |
| 2005 | 21 | 20 | 9 | 9 | 2 | 1 | NAICS2002 |
| 2006 | 26 | 25 | 12 | 10 | 3 | 1 | NAICS2002 |
| 2007 | 25 | 24 | 12 | 10 | 2 | 1 | NAICS2002 |
| 2008 | 24 | 23 | 10 | 10 | 3 | 1 | NAICS2007 |
| 2009 | 22 | 21 | 9 | 10 | 2 | 1 | NAICS2007 |
| 2010 | 22 | 21 | 8 | 11 | 2 | 1 | NAICS2007 |
| 2011 | 23 | 21 | 9 | 10 | 2 | 1 | NAICS2007 |
| 2012 | 27 | 24 | 7 | 14 | 3 | 1 | NAICS2012 |
| 2013 | 27 | 25 | 7 | 14 | 4 | 1 | NAICS2012 |
| 2014 | 25 | 22 | 8 | 12 | 2 | 2 | NAICS2012 |
| 2015 | 26 | 22 | 7 | 13 | 2 | 2 | NAICS2012 |
| 2016 | 25 | 21 | 6 | 12 | 3 | 2 | NAICS2012 |
| 2017 | 31 | 27 | 12 | 10 | 5 | — | NAICS2017 |
| 2018 | 31 | 27 | 12 | 11 | 4 | — | NAICS2017 |
| 2019 | 30 | 27 | 12 | 10 | 5 | — | NAICS2017 |
| 2020 | 31 | 28 | 12 | 11 | 5 | — | NAICS2017 |
| 2021 | 28 | 25 | 10 | 9 | 6 | — | NAICS2017 |
| 2022 | 31 | 28 | 12 | 10 | 6 | — | NAICS2022 |
| 2023 | 28 | 24 | 9 | 10 | 5 | — | NAICS2022 |