BMIE Market 92119
San Diego County, California · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 24,456 2020–2024 ACS 5-year estimate ±1,491 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 9,485 2020–2024 ACS 5-year estimate ±437 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 23,057 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 9,853 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $113,435 2020–2024 ACS 5-year estimate ±8,487 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 42.6 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $2,379 2020–2024 ACS 5-year estimate ±179 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $879,200 2020–2024 ACS 5-year estimate ±25,394 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 6.6 sq mi Census Gazetteer 2020 |
| Restaurants | 23 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 92119 |
| Restaurants per 10,000 residents | 8.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +4.6% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | -4.2% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +76.9% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +43.8% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 25 (range 22–28) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.2 per year, r² 0.18) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 69 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 86 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 61 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 52 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 92119. Projection: linear trend v1, fitted 2013–2023, +0.2 restaurants per year, r² 0.18, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. California and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 69 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 86.0 | 86 | 40% | +34.4 |
| Restaurant Opportunity Score | 60.7 | 61 | 35% | +21.2 |
| Market Momentum Score | 52.2 | 52 | 25% | +13.0 |
Consumer Market Score: 86 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 24,456 | 85 | 40% | +34.0 |
| Median household income (ACS) | 113,435 | 88 | 40% | +35.2 |
| Households (ACS) | 9,485 | 85 | 20% | +16.9 |
Restaurant Opportunity Score: 61 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | -4.2 | 21 | 35% | +7.5 |
| Restaurants per 10,000 residents (lower = more room) | 9.4 | 74 | 25% | +18.6 |
| Population (ACS) | 24,456 | 85 | 20% | +17.0 |
| Median household income (ACS) | 113,435 | 88 | 20% | +17.6 |
Market Momentum Score: 52 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 4.6 | 61 | 50% | +30.5 |
| 10-year restaurant growth | -4.2 | 21 | 30% | +6.4 |
| 20-year restaurant growth | 76.9 | 76 | 20% | +15.3 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (37)
By cuisine
American 8 · Coffee 8 · Pizza 4 · Mexican 3 · Sandwiches 3 · Tea / bubble tea 3 · Asian 2 · Burgers 2 · Italian 2 · Southwestern / Tex-Mex 2 · Bakery 1 · Breakfast 1 · Caribbean 1 · Chicken / wings 1 · Chinese 1 · Healthy / salads / bowls 1 · Japanese 1 · Juice / smoothies 1 · Latin American (other) 1 · Sushi 1 · Thai 1 · Vegan 1
By type
Restaurant (service type not stated) 18 · Quick service 8 · Café 7 · Coffee shop 4 · Juice, smoothie, tea 4 · Casual dining 3 · Bar 2 · Food truck 2 · Specialty food shop 2 · Bakery 1 · Delivery-focused 1 · Fast casual 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 5 Hole Llc | Restaurant (service type not stated) | 8515 Navajo Rd | open | |
| Admirals Restaurant | Restaurant (service type not stated) | Chicken / wings | 7411 Jackson Dr | open |
| Basil Thai Bistro | Restaurant (service type not stated) | Thai · Asian | 8680 Navajo Rd | open |
| Bucca di Beppo | Restaurant (service type not stated) | Italian | open | |
| Carl's Jr. | Quick service | 8856 Navajo Rd | open | |
| Cheers Deli & Liquor | Specialty food shop · Quick service | Sandwiches | 6983 Navajo Rd | open |
| Chipotle Mexican Grill Chipotle Mexican Grill | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 8856 Navajo Rd | open |
| Cotijas Taco Shop Cotijas | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 7285 Navajo Rd | open |
| Cowles Mountain Coffee | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 7290 Navajo Rd | open |
| Cup 'n Go | Coffee shop · Café | Coffee | 6902 Navajo Rd | open |
| Dang Brother Pizza Truck | Food truck | open | ||
| Domino's Domino's Pizza | Delivery-focused · Quick service | Pizza | 8726 Lake Murray Blvd Suite C2 | open |
| Einstein Bros. Bagels Einstein Bros. Bagels | Bakery · Café | Bakery · Coffee | 8736 Lake Murray Blvd | open |
| Honey Haven Coffee Bar | Coffee shop | Coffee | 7287 Navajo Rd | open |
| Jersey Mike's Jersey Mike's Subs | Specialty food shop · Quick service | Sandwiches | 8726 Lake Murray Blvd. #C1 | open |
| Maldini's Pizzeria | Restaurant (service type not stated) | Pizza | 8734 Lake Murray Blvd | open |
| McCarter's Bar and Grill | Restaurant (service type not stated) | American | 8622 Lake Murray Blvd | open |
| McDonald's McDonald's | Quick service | Burgers · American | 8770 Lake Murray Blvd | open |
| Momma's Jamaican Food | Restaurant (service type not stated) · Food truck | Caribbean | 7407 Jackson Dr | open |
| Mountain Mike's Pizza Mountain Mike's Pizza | Restaurant (service type not stated) · Casual dining | Pizza · American | 7377 Jackson Dr | open |
| Navajo Live | Bar | 8515 Navajo Rd | open | |
| Nicolosi's Italian Restaurant | Restaurant (service type not stated) | 7005 Navajo Rd | open | |
| Papa Johns Papa John's Pizza | Quick service · Restaurant (service type not stated) | Pizza | 8665 navajo rd | open |
| Peach Blossom Chinese Restaurant | Restaurant (service type not stated) | Chinese | 8862 Navajo Rd | open |
| Primos Mexican Food Primos Mexican Food & Cantina | Restaurant (service type not stated) | Mexican · Latin American (other) | 7343 Jackson Dr | open |
| Pure Press | Juice, smoothie, tea · Fast casual | Juice / smoothies · Vegan · Healthy / salads / bowls | 7283 Navajo Rd | open |
| R&B Tea San Carlos R&B Tea Spring | Juice, smoothie, tea · Café | Tea / bubble tea · Coffee | 8872 Navajo Rd | open |
| Sei Sushi | Restaurant (service type not stated) | Japanese · Sushi · Asian | 8862 Navajo Rd | open |
| Subway Subway | Quick service · Casual dining | Sandwiches · American | 8872 Navajo Rd. Ste 201-21 | open |
| Tak Grill | Casual dining · Restaurant (service type not stated) · Bar | American | 8680 Navajo Rd #111 | open |
| The Simple Coffee House | Coffee shop · Juice, smoothie, tea · Café | Coffee · Tea / bubble tea | 7407 Jackson Dr | open |
| The Trails Eatery | Café | Breakfast · Coffee · American | 7389 Jackson Dr | open |
| Tony's Mac N Melt | Restaurant (service type not stated) | American · Italian | 7005 Navajo Rd | open |
| Trinitea Tea | Juice, smoothie, tea · Café | Tea / bubble tea · Coffee | 8680 Navajo Rd #109 | open |
| Wendy's Wendy's | Quick service | Burgers · American | 8637 Navajo | open |
| Pioneer Bbq | Restaurant (service type not stated) | 8622 Lake Murray Blvd | closed | |
| The Fish Merchant Inc | Restaurant (service type not stated) | 7411 Jackson Dr | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 18 | 16 | — | — | — | 2 | SIC1987 |
| 1995 | 16 | 15 | — | — | — | 1 | SIC1987 |
| 1996 | 15 | 14 | — | — | — | 1 | SIC1987 |
| 1997 | 17 | 16 | — | — | — | 1 | SIC1987 |
| 1998 | 17 | 15 | 3 | 7 | 4 | 2 | NAICS1997 |
| 1999 | 17 | 16 | 4 | 8 | 3 | 1 | NAICS1997 |
| 2000 | 14 | 14 | 4 | 6 | 3 | — | NAICS1997 |
| 2001 | 16 | 15 | 4 | 7 | 3 | 1 | NAICS1997 |
| 2002 | 16 | 15 | 5 | 7 | 3 | 1 | NAICS1997 |
| 2003 | 14 | 13 | 4 | 8 | 1 | 1 | NAICS2002 |
| 2004 | 20 | 19 | 5 | 9 | 5 | 1 | NAICS2002 |
| 2005 | 18 | 17 | 4 | 8 | 5 | 1 | NAICS2002 |
| 2006 | 18 | 17 | 5 | 7 | 5 | 1 | NAICS2002 |
| 2007 | 21 | 20 | 9 | 6 | 5 | 1 | NAICS2002 |
| 2008 | 21 | 19 | 7 | 9 | 3 | 1 | NAICS2007 |
| 2009 | 20 | 18 | 7 | 8 | 3 | 1 | NAICS2007 |
| 2010 | 22 | 20 | 10 | 7 | 3 | 1 | NAICS2007 |
| 2011 | 24 | 22 | 9 | 9 | 4 | 1 | NAICS2007 |
| 2012 | 25 | 20 | 10 | 6 | 4 | 2 | NAICS2012 |
| 2013 | 28 | 24 | 10 | 8 | 6 | 2 | NAICS2012 |
| 2014 | 24 | 22 | 9 | 8 | 5 | 2 | NAICS2012 |
| 2015 | 26 | 23 | 10 | 8 | 5 | 2 | NAICS2012 |
| 2016 | 24 | 23 | 10 | 9 | 4 | 1 | NAICS2012 |
| 2017 | 25 | 21 | 8 | 8 | 5 | — | NAICS2017 |
| 2018 | 25 | 22 | 8 | 8 | 6 | — | NAICS2017 |
| 2019 | 25 | 22 | 7 | 8 | 7 | — | NAICS2017 |
| 2020 | 27 | 24 | 8 | 9 | 7 | — | NAICS2017 |
| 2021 | 31 | 26 | 9 | 8 | 9 | — | NAICS2017 |
| 2022 | 32 | 26 | 8 | 10 | 8 | — | NAICS2022 |
| 2023 | 29 | 23 | 8 | 8 | 7 | — | NAICS2022 |