BMIE Market 91941

San Diego County, California · ZCTA boundaries as of 2020

Profile

Population (current estimate)	33,218 2020–2024 ACS 5-year estimate ±2,028 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	12,647 2020–2024 ACS 5-year estimate ±732 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	31,779 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	12,856 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$115,381 2020–2024 ACS 5-year estimate ±5,641 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	41.0 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$2,147 2020–2024 ACS 5-year estimate ±117 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$928,700 2020–2024 ACS 5-year estimate ±24,904 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	8.2 sq mi Census Gazetteer 2020
Restaurants	48 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 91941
Restaurants per 10,000 residents	18.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-2.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+0.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-36.8% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-26.2% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	47 (range 43–51) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.2 per year, r² 0.10) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	64 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	90 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	62 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	25 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 91941. Projection: linear trend v1, fitted 2013–2023, -0.2 restaurants per year, r² 0.10, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. California and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 64 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	89.8	90	40%	+35.9
Restaurant Opportunity Score	61.8	62	35%	+21.6
Market Momentum Score	24.7	25	25%	+6.2

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 90 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	33,218	91	40%	+36.3
Median household income (ACS)	115,381	89	40%	+35.5
Households (ACS)	12,647	90	20%	+18.1

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 62 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	0	35	35%	+12.3
Restaurants per 10,000 residents (lower = more room)	14.5	55	25%	+13.7
Population (ACS)	33,218	91	20%	+18.2
Median household income (ACS)	115,381	89	20%	+17.7

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 25 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-2.0	25	50%	+12.6
10-year restaurant growth	0	35	30%	+10.5
20-year restaurant growth	-36.8	8	20%	+1.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (48)

By cuisine

American 7 · Coffee 7 · Asian 4 · Mexican 4 · Bakery 3 · Burgers 3 · Dessert 3 · Latin American (other) 3 · BBQ 2 · Breakfast 2 · Chinese 2 · Healthy / salads / bowls 2 · Japanese 2 · Pizza 2 · Sandwiches 2 · Thai 2 · Chicken / wings 1 · Hot dogs 1 · Juice / smoothies 1 · Korean 1 · Seafood 1 · Sushi 1 · Vegetarian 1

By type

Restaurant (service type not stated) 21 · Quick service 14 · Bar 7 · Café 7 · Coffee shop 4 · Bakery 3 · Dessert 3 · Delivery-focused 2 · Casual dining 1 · Juice, smoothie, tea 1 · Other 1

Name	Type	Cuisine	Address	Status
Banda Burrito	Restaurant (service type not stated)	Mexican	4235 Spring St	open
Beach Hut Deli	Restaurant (service type not stated)		3703 Avocado Blvd	open
Beijing Express Beijing sushi & chinese	Quick service	Chinese · Asian	8741 Broadway	open
Best Donuts	Bakery · Dessert · Café	Dessert · Coffee · Bakery	4636 Avocado Blvd	open
Brigantine Seafood and Oyster Bar Brigantine	Bar · Restaurant (service type not stated)	Seafood	9350 Fuerte Dr	open
Carnitas Uruapan Mexican Food	Restaurant (service type not stated)	Mexican · Latin American (other)	4233 Spring St	open
Chef Vito’s Italian Restaurant	Restaurant (service type not stated)		8733 Broadway	open
Common Good Coffee	Coffee shop · Café	Coffee	5171 Guild St	open
Craft Kitchen	Bar		4253 Palm Ave	open
Dark Horse Coffee Roasters Dark Horse Coffee Roasters	Coffee shop · Café	Coffee	4350 Palm Ave	open
Denny's Restaurant	Restaurant (service type not stated)		4235 Spring St	open
Domino's Domino's Pizza	Delivery-focused · Quick service	Pizza	7960 University Avenue	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	3707 Avocado Blvd.	open
Fuddruckers	Restaurant (service type not stated)	Burgers · American	5500 Grossmont Center Dr.	open
I Que Bbq	Restaurant (service type not stated)	BBQ	8733 Broadway	open
IHOP	Restaurant (service type not stated)	Breakfast	3637 Avocado Blvd	open
IHOP IHOP	Restaurant (service type not stated)	Breakfast · American	8747 Broadway	open
Jack in the Box	Quick service		6987 University Ave	open
Jack in the Box	Quick service		5141 Jackson Dr	open
JJANG Korean bbq	Restaurant (service type not stated)	Korean · Japanese · BBQ	3637 Avocado Blvd	open
Macho's Taco Shop	Restaurant (service type not stated)	Mexican · Latin American (other)	3757 Avocado Blvd	open
Manny's Cocktail Lounge	Bar		8729 Broadway	open
Mastiff Kitchen La Mesa	Restaurant (service type not stated)	American	4253 Palm Ave	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	3781 Avocado Blvd	open
Nancys Taco Shop	Quick service	Mexican · Latin American (other)	8731 Broadway	open
Natural Delights Juice Bar	Juice, smoothie, tea	Juice / smoothies · Vegetarian · Healthy / salads / bowls	3723 Avocado Blvd	open
Pour Decisions - The Kapferer’s Pool Bar	Bar · Casual dining		8169 Fairview Ave	open
Prha Ram 9 Thai Cuisine	Restaurant (service type not stated)	Thai · Asian	3705 Avocado Blvd	open
Rancho Nutrition	Café	Healthy / salads / bowls · Coffee	3761 Avocado Blvd	open
Rotana Hookah Lounge	Bar		3641 Avocado Blvd	open
Skyline Cafe	Café	Coffee	11330 Campo Rd	open
Starbucks Coffee Company Starbucks	Café · Coffee shop · Bakery	Coffee · Bakery	3777 Avocado Blvd	open
Starbucks Spring Street Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	4209 Spring St	open
Subway	Other	Sandwiches	3739 Avocado Blvd Ste 11b	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	7900 El Cajon Blvd. Suite L	open
Sunny Donuts Sunny Donuts	Bakery · Quick service · Dessert	Dessert · Bakery	4199 Spring St	open
Sweet Emys Strawberries	Dessert	Dessert	3932 Quarry Rd	open
Swirls and Curls Longarm custom Quilting	Bar	American	9127 Fletcher Dr	open
Tamarind Thai Restaurant	Restaurant (service type not stated)	Thai · Asian	7970 University Ave	open
Tappi Sushi & Grill	Restaurant (service type not stated)	Japanese · Sushi · Asian	3709 Avocado Blvd	open
Tenderfix By Noah Schnapp	Quick service		3637 Avocado Blvd	open
Tenderfix By Noah Schnapp	Quick service		8747 Broadway	open
The Meltdown	Restaurant (service type not stated)		4235 Spring St	open
Wei Wei Asian Express	Restaurant (service type not stated)	Chinese	3641 Avocado Blvd	open
Wendy's Wendy's	Quick service	Burgers · American	8749 Campo Road	open
Wienerschnitzel Wienerschnitzel	Quick service	Hot dogs · American	6949 University Ave	open
Wingstop Wingstop	Bar · Quick service	Chicken / wings · American	3759 Avocado Blvd	open
D & M Holdings	Restaurant (service type not stated)		9001 Grossmont Blvd Ste 714	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	71	65	—	—	—	6	SIC1987
1995	46	40	—	—	—	6	SIC1987
1996	72	65	—	—	—	7	SIC1987
1997	75	69	—	—	—	6	SIC1987
1998	69	59	26	23	10	7	NAICS1997
1999	76	67	28	28	11	7	NAICS1997
2000	71	63	28	24	11	6	NAICS1997
2001	79	72	29	29	14	5	NAICS1997
2002	80	71	27	30	13	7	NAICS1997
2003	83	76	28	39	8	5	NAICS2002
2004	88	81	32	38	11	5	NAICS2002
2005	79	72	26	36	8	5	NAICS2002
2006	83	75	30	34	10	6	NAICS2002
2007	79	70	29	28	12	6	NAICS2002
2008	79	68	29	26	11	8	NAICS2007
2009	75	65	25	26	12	9	NAICS2007
2010	66	58	25	21	10	7	NAICS2007
2011	60	52	22	20	9	6	NAICS2007
2012	51	46	19	19	7	4	NAICS2012
2013	53	48	20	20	7	4	NAICS2012
2014	54	49	19	22	7	4	NAICS2012
2015	56	52	19	26	6	3	NAICS2012
2016	55	52	20	24	7	3	NAICS2012
2017	53	51	19	22	9	—	NAICS2017
2018	52	49	18	22	8	—	NAICS2017
2019	54	50	18	24	8	—	NAICS2017
2020	52	47	16	22	8	—	NAICS2017
2021	52	50	16	26	7	—	NAICS2017
2022	52	49	16	26	6	—	NAICS2022
2023	51	48	16	23	8	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 91941. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
91942	1.9 mi	135	2023
91977	2.3 mi	59	2023
91945	2.8 mi	47	2023
92020	3.0 mi	112	2023
92115	4.3 mi	136	2023
92119	4.5 mi	23	2023
92182	4.6 mi	8	2023
92114	4.9 mi	20	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.