BMIE Market 92114
San Diego County, California · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 65,745 2020–2024 ACS 5-year estimate ±2,303 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 18,407 2020–2024 ACS 5-year estimate ±566 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 65,433 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 17,930 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $97,794 2020–2024 ACS 5-year estimate ±5,522 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 38.1 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,897 2020–2024 ACS 5-year estimate ±128 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $649,200 2020–2024 ACS 5-year estimate ±10,795 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 8.3 sq mi Census Gazetteer 2020 |
| Restaurants | 20 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 92114 |
| Restaurants per 10,000 residents | 3.4 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +5.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +17.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +122.2% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +150.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 21 (range 15–26) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.01) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 81 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 91 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 81 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 66 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 92114. Projection: linear trend v1, fitted 2013–2023, +0.1 restaurants per year, r² 0.01, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. California and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 81 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 90.7 | 91 | 40% | +36.3 |
| Restaurant Opportunity Score | 81.4 | 81 | 35% | +28.5 |
| Market Momentum Score | 66.5 | 66 | 25% | +16.6 |
Consumer Market Score: 91 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 65,745 | 99 | 40% | +39.6 |
| Median household income (ACS) | 97,794 | 79 | 40% | +31.8 |
| Households (ACS) | 18,407 | 97 | 20% | +19.3 |
Restaurant Opportunity Score: 81 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 17.7 | 61 | 35% | +21.4 |
| Restaurants per 10,000 residents (lower = more room) | 3.0 | 97 | 25% | +24.3 |
| Population (ACS) | 65,745 | 99 | 20% | +19.8 |
| Median household income (ACS) | 97,794 | 79 | 20% | +15.9 |
Market Momentum Score: 66 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 5.3 | 62 | 50% | +30.8 |
| 10-year restaurant growth | 17.7 | 61 | 30% | +18.3 |
| 20-year restaurant growth | 122.2 | 87 | 20% | +17.3 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (68)
By cuisine
Mexican 19 · Pizza 9 · Chicken / wings 7 · American 6 · Latin American (other) 6 · Bakery 4 · BBQ 4 · Dessert 4 · Seafood 4 · Cajun, Creole, Southern 3 · Ice cream / frozen desserts 3 · Juice / smoothies 3 · Coffee 2 · Italian 2 · Sandwiches 2 · Tea / bubble tea 2 · Asian 1 · Caribbean 1 · Chinese 1 · Healthy / salads / bowls 1 · Japanese 1 · Southwestern / Tex-Mex 1 · Vegetarian 1
By type
Restaurant (service type not stated) 49 · Quick service 15 · Dessert 7 · Juice, smoothie, tea 5 · Bakery 4 · Other 3 · Bar 2 · Café 2 · Coffee shop 2 · Casual dining 1 · Catering 1 · Delivery-focused 1 · Specialty food shop 1 · Winery / distillery / taproom 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 4 Horsemen Clubhouse | Bar | 6365 Imperial Ave | open | |
| Antonyons Pizza | Restaurant (service type not stated) | Pizza | 6217 Imperial Ave | open |
| Asia Wok Chinese Food | Restaurant (service type not stated) | Chinese · Asian | 342 Euclid Ave | open |
| Asmara Restaurant | Restaurant (service type not stated) | 5671 Churchward St # 4010 | open | |
| Auntie Anne's Auntie Anne's | Quick service | 409 Euclid Ave | open | |
| BVM B.B.Q. Grill Pizzeria | Restaurant (service type not stated) | BBQ · Seafood · Pizza | 625 69Th St | open |
| Caesars Palace, Las Vegas, NV | Quick service · Restaurant (service type not stated) | Pizza | open | |
| California Mexican Food | Restaurant (service type not stated) | Mexican · Latin American (other) | 940 Cardiff St | open |
| Caribbean Taste | Restaurant (service type not stated) | Caribbean | 6171 Imperial Ave | open |
| Casa Fiesta | Dessert | 950 Cardiff St | open | |
| Casa Fiesta Juice Bar | Juice, smoothie, tea | Juice / smoothies · Vegetarian · Healthy / salads / bowls | 950 Cardiff St | open |
| Castañedas Mexican Food Castañeda's Mexican Food | Restaurant (service type not stated) | Mexican · Seafood | 342 Euclid Ave | open |
| Cenaduria Estilo Nayarit | Restaurant (service type not stated) | 5231 Manzanares Way | open | |
| Cheese Cake Factory Eastlake | Restaurant (service type not stated) · Casual dining | American | open | |
| Church's Chicken Church's Chicken | Quick service | Chicken / wings · American | 504 Euclid Ave | open |
| Clara's Kitchen ( Soul Food) Micro-enterprise Home Kitchen | Restaurant (service type not stated) | Cajun, Creole, Southern · American | 5809 Old Memory Ln | open |
| Cold Stone Creamery | Dessert | Ice cream / frozen desserts | 336 Euclid Ave | open |
| Concepto Pizza Co. | Restaurant (service type not stated) | Pizza | 342 Euclid Ave Ste 404 | open |
| Contodo Fresh Mexican Eats | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 111 S Meadowbrook Dr | open |
| Domino's Domino's Pizza | Quick service · Delivery-focused | Pizza | 1096 Cardiff Street | open |
| Eiberto's Taco Shop | Restaurant (service type not stated) | Mexican | 111 S Meadowbrook Dr | open |
| El Pollo Loco El Pollo Loco | Quick service | Mexican · Chicken / wings | 419 Euclid Ave | open |
| El sinaloense La Sinaloense Chula Vista | Restaurant (service type not stated) | Mexican | 954 Cardiff St | open |
| El Toro Taco Shop | Quick service · Restaurant (service type not stated) | Mexican | 470 S Meadowbrook Dr | open |
| Empanadas Argentinas | Restaurant (service type not stated) | Latin American (other) | 543 Sawtelle Ave | open |
| Felix's BBQ With Soul | Restaurant (service type not stated) | BBQ | 342 Euclid Ave | open |
| Giant Pizza King | Restaurant (service type not stated) · Specialty food shop · Quick service | Pizza · Sandwiches · Italian | 6230 Federal Blvd | open |
| Gualberto's Taco Shop | Restaurant (service type not stated) · Quick service | Mexican | 6215 Imperial Ave | open |
| J Kido Corp Dba Mangos Grill | Restaurant (service type not stated) | 954 Cardiff St | open | |
| Jamacha Lomita, San Diego | Restaurant (service type not stated) | Japanese | open | |
| Jamba | Other · Juice, smoothie, tea · Dessert · Quick service | Juice / smoothies · Dessert | 409 Euclid Ave | open |
| Jaquin Mexican Grill | Restaurant (service type not stated) | Mexican · Latin American (other) | 5102 1/2 Imperial Ave | open |
| Jones Brothers BBQ | Restaurant (service type not stated) | BBQ | 888 S Euclid Ave | open |
| L & L Hawaiian Barbecue & Catering Kitchen | Restaurant (service type not stated) | BBQ | 342 Euclid Ave | open |
| La Libertad Cocina Urbana | Restaurant (service type not stated) | Mexican | 5841 Market St | open |
| Lao Sweet Lao | Juice, smoothie, tea · Bakery | Juice / smoothies · Bakery | 6709 Wunderlin Ave | open |
| Lotus Plant Power | Restaurant (service type not stated) · Other | open | ||
| Mackay Distillery | Winery / distillery / taproom | 455 54th St Ste 102 | open | |
| Mariscos La Sirena Lonchera | Restaurant (service type not stated) | Mexican · Seafood | 8450 Jamacha Rd | open |
| Mi Casita - Taco Shop | Restaurant (service type not stated) | Mexican | 470 S Meadowbrook Dr | open |
| Mr. Buffalo Fries | Juice, smoothie, tea · Restaurant (service type not stated) | Chicken / wings · Tea / bubble tea | 6217 Imperial Ave | open |
| NY Pizzeria Euclid | Restaurant (service type not stated) | Pizza | 342 Euclid Ave | open |
| Panchita's Place | Bar | 7427 Gatewood Ln | open | |
| Papa John's Pizza | Restaurant (service type not stated) | Pizza | 342 Euclid Ave Ste 404 | open |
| Paradiso Fruit | Dessert | Dessert · Ice cream / frozen desserts | 6217 Imperial Ave | open |
| Pollos Acapulco "wendy" | Restaurant (service type not stated) · Quick service | Chicken / wings | 325 54th St | open |
| Red Rooster Catfish | Restaurant (service type not stated) | Seafood | 404 Euclid Ave #119 | open |
| Rita's of Market Creek | Dessert · Restaurant (service type not stated) | Ice cream / frozen desserts | 342 Euclid Ave Ste 402 | open |
| Robert Tacos and Mariscos | Restaurant (service type not stated) | Mexican | 999 Cardiff St # A | open |
| Ruiz Federico O | Restaurant (service type not stated) | 111 S Meadowbrook Dr | open | |
| Sammy's Mexican Bakery | Bakery · Restaurant (service type not stated) | Bakery · Mexican | 6181 Imperial Ave | open |
| Shotcaller Street Soul Food | Restaurant (service type not stated) | Cajun, Creole, Southern | 220 Euclid Ave Ste 180 | open |
| Soul Food City | Restaurant (service type not stated) | Cajun, Creole, Southern · American | 404 Euclid Ave | open |
| Starbucks Starbucks | Café · Coffee shop · Bakery | Coffee · Bakery | 350 Euclid Ave | open |
| Subway Subway | Quick service · Other · Restaurant (service type not stated) | Sandwiches | 220 Euclid Ave Ste 20 | open |
| Sweet Sweets | Dessert | Dessert | Sawtelle Ave | open |
| SYL Las Hermanas Mexican Food & Pupuseria | Restaurant (service type not stated) | Latin American (other) · Mexican | 5841 Market St | open |
| Taquería Imperial | Restaurant (service type not stated) | Mexican · Latin American (other) | 6911 Imperial Ave | open |
| The Baked Potatoes | Quick service · Restaurant (service type not stated) | Sawtelle Ave | open | |
| The Barrel Taco Shop | Quick service · Restaurant (service type not stated) | Mexican | 6936 Lisbon St | open |
| The Chicken Shack | Quick service · Catering | Chicken / wings | 5102 Imperial Ave | open |
| The Mental Bar- Coffee, Tea & Wellness | Café · Juice, smoothie, tea · Coffee shop | Coffee · Tea / bubble tea | 6325 Imperial Ave | open |
| The Pizza & Tamales Factory | Restaurant (service type not stated) | Pizza · Mexican | 888 Euclid Ave | open |
| Vaqueros Carne Asada Vaqueros Carne Asada Inc | Restaurant (service type not stated) | Mexican · Latin American (other) | 6936 Lisbon St | open |
| Wing Factory | Restaurant (service type not stated) | Chicken / wings · American | 470 S Meadowbrook Dr | open |
| Wingstop Wingstop | Quick service | Chicken / wings · American | 310 Euclid Ave Ste 402 | open |
| Yescas Family Cuisine | Restaurant (service type not stated) | Italian | 402 63rd St | open |
| Yum Yum Donuts Yum Yum Donuts | Bakery · Dessert | Dessert · Bakery | 8518 Jamacha Rd | open |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 11 | 8 | — | — | — | 3 | SIC1987 |
| 1995 | 8 | 6 | — | — | — | 2 | SIC1987 |
| 1996 | 8 | 6 | — | — | — | 2 | SIC1987 |
| 1997 | 11 | 10 | — | — | — | 1 | SIC1987 |
| 1998 | 9 | 7 | 1 | 4 | 2 | 1 | NAICS1997 |
| 1999 | 9 | 7 | 3 | 3 | 1 | 1 | NAICS1997 |
| 2000 | 10 | 8 | 4 | 3 | 1 | 1 | NAICS1997 |
| 2001 | 10 | 9 | 4 | 4 | 1 | — | NAICS1997 |
| 2002 | 8 | 7 | 2 | 4 | 1 | — | NAICS1997 |
| 2003 | 10 | 9 | 3 | 5 | 1 | — | NAICS2002 |
| 2004 | 13 | 12 | 4 | 6 | 2 | — | NAICS2002 |
| 2005 | 22 | 21 | 8 | 11 | 2 | — | NAICS2002 |
| 2006 | 22 | 21 | 8 | 11 | 2 | — | NAICS2002 |
| 2007 | 26 | 24 | 8 | 13 | 3 | — | NAICS2002 |
| 2008 | 27 | 23 | 6 | 14 | 3 | 1 | NAICS2007 |
| 2009 | 23 | 22 | 5 | 14 | 3 | — | NAICS2007 |
| 2010 | 24 | 22 | 6 | 11 | 4 | — | NAICS2007 |
| 2011 | 20 | 18 | 3 | 11 | 3 | — | NAICS2007 |
| 2012 | 20 | 17 | 3 | 11 | 3 | — | NAICS2012 |
| 2013 | 19 | 17 | 3 | 11 | 3 | — | NAICS2012 |
| 2014 | 21 | 19 | 4 | 13 | 2 | — | NAICS2012 |
| 2015 | 24 | 21 | 6 | 12 | 2 | — | NAICS2012 |
| 2016 | 24 | 21 | 5 | 14 | 1 | — | NAICS2012 |
| 2017 | 23 | 20 | — | 16 | — | — | NAICS2017 |
| 2018 | 20 | 19 | 6 | 11 | — | — | NAICS2017 |
| 2019 | 21 | 18 | 4 | 11 | 3 | — | NAICS2017 |
| 2020 | 18 | 15 | 4 | 10 | — | — | NAICS2017 |
| 2021 | 22 | 16 | 3 | 12 | — | — | NAICS2017 |
| 2022 | 30 | 24 | 5 | 15 | 4 | — | NAICS2022 |
| 2023 | 26 | 20 | — | 14 | 4 | — | NAICS2022 |