BMIE Market 91902
San Diego County, California · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 17,698 2020–2024 ACS 5-year estimate ±1,540 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 6,127 2020–2024 ACS 5-year estimate ±498 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 17,653 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 6,183 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $122,524 2020–2024 ACS 5-year estimate ±11,877 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 45.6 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $2,221 2020–2024 ACS 5-year estimate ±107 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $984,900 2020–2024 ACS 5-year estimate ±40,532 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 11.2 sq mi Census Gazetteer 2020 |
| Restaurants | 37 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 91902 |
| Restaurants per 10,000 residents | 13.0 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +5.7% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +32.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +48.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +60.9% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 38 (range 31–45) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.5 per year, r² 0.20) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 74 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 84 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 68 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 65 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 91902. Projection: linear trend v1, fitted 2013–2023, +0.5 restaurants per year, r² 0.20, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. California and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 74 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 83.7 | 84 | 40% | +33.5 |
| Restaurant Opportunity Score | 68.1 | 68 | 35% | +23.8 |
| Market Momentum Score | 65.2 | 65 | 25% | +16.3 |
Consumer Market Score: 84 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 17,698 | 79 | 40% | +31.7 |
| Median household income (ACS) | 122,524 | 91 | 40% | +36.5 |
| Households (ACS) | 6,127 | 77 | 20% | +15.5 |
Restaurant Opportunity Score: 68 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 32.1 | 72 | 35% | +25.3 |
| Restaurants per 10,000 residents (lower = more room) | 20.9 | 35 | 25% | +8.8 |
| Population (ACS) | 17,698 | 79 | 20% | +15.9 |
| Median household income (ACS) | 122,524 | 91 | 20% | +18.2 |
Market Momentum Score: 65 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 5.7 | 62 | 50% | +31.1 |
| 10-year restaurant growth | 32.1 | 72 | 30% | +21.7 |
| 20-year restaurant growth | 48 | 62 | 20% | +12.4 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (69)
By cuisine
Coffee 15 · Mexican 15 · Latin American (other) 7 · Dessert 6 · Juice / smoothies 6 · American 4 · Asian 3 · Caribbean 3 · Healthy / salads / bowls 3 · Ice cream / frozen desserts 3 · Japanese 3 · Sandwiches 3 · Seafood 3 · Breakfast 2 · Burgers 2 · Cajun, Creole, Southern 2 · Chicken / wings 2 · Italian 2 · Pizza 2 · Sushi 2 · Bakery 1 · BBQ 1 · Chinese 1 · Mediterranean 1 · Spanish / tapas 1 · Tea / bubble tea 1 · Thai 1
By type
Restaurant (service type not stated) 52 · Café 13 · Quick service 13 · Coffee shop 11 · Bar 8 · Dessert 7 · Juice, smoothie, tea 6 · Bakery 2 · Casual dining 2 · Specialty food shop 2 · Delivery-focused 1 · Other 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 58 Flat | Quick service · Restaurant (service type not stated) · Bar | 4110 Bonita Rd | open | |
| Alfonso's of La Jolla | Restaurant (service type not stated) | Mexican | 4045 Bonita Rd Ste 201 | open |
| Allstar Sports Bar & Grill | Restaurant (service type not stated) | 4076 Bonita Rd | open | |
| Andale Restaurant Bar | Restaurant (service type not stated) · Bar | Latin American (other) | 4076 Bonita Rd | open |
| Baskin-Robbins Baskin-Robbins | Dessert · Restaurant (service type not stated) · Quick service | Ice cream / frozen desserts · Dessert | 4344 Bonita Rd | open |
| Belgium Gourmet Chocolate | Dessert · Coffee shop | Dessert · Coffee | 306 Canyon Ridge Dr | open |
| Better Buzz Coffee Bonita Better Buzz Coffee | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 4041 Bonita Rd | open |
| BGC Bar & Grill | Café · Bar | Coffee | 5540 Sweetwater Rd | open |
| Blue Luna Cafe & Deli | Café · Quick service · Specialty food shop · Coffee shop | Coffee · Sandwiches | 4070 Bonita Rd | open |
| Bonita Donuts | Bakery · Dessert | Dessert | 4414 Bonita Rd | open |
| Bonita Pizza Company | Restaurant (service type not stated) | 5202 Bonita Rd | open | |
| Buon Giorno Italian Restaurant | Restaurant (service type not stated) | Italian | 4110 Bonita Rd | open |
| Burger Kook | Quick service | Burgers · American | 5114 Central Ave | open |
| Camellias Brunch | Restaurant (service type not stated) | Breakfast · Mexican | 4538 Bonita Rd | open |
| Caribbean Pleasures | Restaurant (service type not stated) | Caribbean · Cajun, Creole, Southern | 4014 Bonita Rd | open |
| Caribe Restaurant & Bar | Bar · Restaurant (service type not stated) | Caribbean | 5080 Bonita Rd | open |
| Chief's Da Crab Shack | Restaurant (service type not stated) | Seafood · Cajun, Creole, Southern | 4110 Bonita Rd | open |
| Chief's Da Tiki Bar | Restaurant (service type not stated) · Bar | Japanese · Sushi · Asian | 4154 Bonita Rd | open |
| Colima's Mexican and Seafood Taco Shop | Restaurant (service type not stated) | Mexican | 4102 Bonita Rd | open |
| Cotijas Taco Shop Cotijas_ts | Restaurant (service type not stated) | Mexican · Latin American (other) | 4444 Bonita Rd | open |
| Dairy Queen Dairy Queen | Quick service · Restaurant (service type not stated) · Dessert | Ice cream / frozen desserts | 1041 Surrey Dr | open |
| Domino's Domino's Pizza | Quick service · Delivery-focused | Pizza | 4360 Bonita Rd | open |
| Donny's Cafe | Café · Restaurant (service type not stated) · Coffee shop | Coffee | 3901 Bonita Rd | open |
| El Torito | Restaurant (service type not stated) | Mexican | 3050 Plaza Bonita Rd | open |
| Everbowl Everbowl | Juice, smoothie, tea · Café | Juice / smoothies · Healthy / salads / bowls · Coffee | 4374 Bonita Rd | open |
| Flora Cafe | Café · Restaurant (service type not stated) · Coffee shop | Coffee | 4374 Bonita Rd | open |
| Franco's Flapjack | Restaurant (service type not stated) | Breakfast · American | 4164 Bonita Rd | open |
| Fresheria Freshería | Café | Coffee · Mexican · Healthy / salads / bowls | 4102 Bonita Rd | open |
| Frutas 100 Natural Frutas100natural.inc | Juice, smoothie, tea · Restaurant (service type not stated) | Juice / smoothies | 4232 Bonita Rd | open |
| Graciela's Taco Shop | Restaurant (service type not stated) | Mexican · Latin American (other) | 5047 Central Ave A | open |
| Hans & Harry's Bakery | Bakery · Dessert | Bakery · Dessert | 5080 Bonita Rd | open |
| Holy Paleta | Dessert | Dessert · Ice cream / frozen desserts | 4230 Bonita Rd | open |
| Jack in the Box | Quick service | 4011 Bonita Rd | open | |
| Jalisco Cafe | Café | Mexican · Latin American (other) · Coffee | 4026 Bonita Rd | open |
| Jersey Mike's Subs Jersey Mike's Subs | Specialty food shop · Restaurant (service type not stated) · Quick service | Sandwiches | 4378 Bonita Rd | open |
| Jets Espresso | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 4502 Bonita Rd Ste A | open |
| Jibaritos De La Isla | Restaurant (service type not stated) | Caribbean | 5080 Bonita Rd | open |
| KFC KFC | Quick service · Restaurant (service type not stated) | Chicken / wings | 5080 Bonita Road | open |
| La Finca D'Adobe | Restaurant (service type not stated) | Mexican | 5202 Bonita Rd | open |
| Lil Alex BBQ | Restaurant (service type not stated) | BBQ · American | 4020 Bonita Rd | open |
| Lolita's Mexican Food Lolita's Mexican Food | Restaurant (service type not stated) | Mexican · Latin American (other) | 4516 Bonita Rd | open |
| Lucky Irish Beer Garden | Bar | 4068 Bonita Rd | open | |
| Mango Mango Fresh and Healthy | Juice, smoothie, tea · Restaurant (service type not stated) | Juice / smoothies · Healthy / salads / bowls | 4530 Bonita Rd | open |
| Mariscos La Chulada | Restaurant (service type not stated) | 4140 Bonita Rd | open | |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 4340 Bonita Rd | open |
| More Life Liquid | Juice, smoothie, tea · Casual dining | Juice / smoothies · American | 4070 Bonita Rd | open |
| Murrieta's Mexican Restaurant | Restaurant (service type not stated) | Mexican · Latin American (other) | 5170 Bonita Rd | open |
| Oceanos | Restaurant (service type not stated) | Seafood · Sushi · Japanese | 4538 Bonita Rd | open |
| Ono's Cafe-Asian Fusion and Sushi | Restaurant (service type not stated) | Asian | 4154 Bonita Rd | open |
| Panda Express Panda Express México | Quick service · Restaurant (service type not stated) | Chinese | 4450 Bonita Rd | open |
| Papayas Juice Bar | Juice, smoothie, tea · Restaurant (service type not stated) · Dessert | Juice / smoothies · Dessert | 4244 Bonita Rd | open |
| Pavaraga Espresso Bar | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 4250 Bonita Rd | open |
| Plascencia Group, Inc. | Restaurant (service type not stated) · Bar | Spanish / tapas · Mediterranean · Mexican · Latin American (other) | 4346 Bonita Rd | open |
| Plaza Bonita Wetzel's Pretzels | Quick service | 3030 Plaza Bonita Road, #9264, National City, California, 91950 | open | |
| Rancho del Sol | Quick service · Restaurant (service type not stated) | Mexican | open | |
| Sabor a Ti | Coffee shop · Café | Coffee | 4070 Bonita Rd | open |
| San Giorgios Pizza | Restaurant (service type not stated) | Pizza · Italian | 5080 Bonita Rd | open |
| Starbucks Starbucks | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 5035 Central Ave | open |
| Starbucks | Coffee shop · Restaurant (service type not stated) | Coffee | 4404 Bonita Rd | open |
| Subway | Other | Sandwiches | 4378 Bonita Rd | open |
| Super Suppers | Restaurant (service type not stated) | 5047 Central Ave | open | |
| Taco Machin | Restaurant (service type not stated) | Mexican | 4228 Bonita Rd | open |
| Tacos El Franc – National City (Plaza Bonita) Tacos El Franc | Restaurant (service type not stated) | Mexican | 3030 Plaza Bonita Rd Ste 1108 | open |
| Tapioca Express Bonita | Juice, smoothie, tea · Restaurant (service type not stated) · Coffee shop · Café | Tea / bubble tea · Juice / smoothies · Coffee · Chicken / wings | 4366 Bonita Rd | open |
| Thai Taste 2 | Restaurant (service type not stated) | Thai · Asian | 4252 Bonita Rd | open |
| TJ Oyster & Ceviche Bar TJ Oyster Bar | Restaurant (service type not stated) · Casual dining · Bar | Seafood | 4410 Bonita Rd | open |
| Upper Tikki | Restaurant (service type not stated) | open | ||
| Xo Lounge Nexus Cuisine | Restaurant (service type not stated) | 4110 Bonita Rd | open | |
| Young Sushi | Restaurant (service type not stated) | Japanese | 4062 Bonita Rd | open |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 23 | 23 | — | — | — | — | SIC1987 |
| 1995 | 25 | 24 | — | — | — | 1 | SIC1987 |
| 1996 | 25 | 24 | — | — | — | 1 | SIC1987 |
| 1997 | 28 | 27 | — | — | — | 1 | SIC1987 |
| 1998 | 27 | 25 | 13 | 10 | 2 | 2 | NAICS1997 |
| 1999 | 24 | 23 | 11 | 10 | 2 | 1 | NAICS1997 |
| 2000 | 22 | 21 | 9 | 10 | 2 | — | NAICS1997 |
| 2001 | 25 | 25 | 11 | 11 | 3 | — | NAICS1997 |
| 2002 | 27 | 25 | 12 | 11 | 2 | 2 | NAICS1997 |
| 2003 | 26 | 25 | 11 | 12 | 2 | — | NAICS2002 |
| 2004 | 29 | 29 | 11 | 15 | 3 | — | NAICS2002 |
| 2005 | 31 | 28 | 13 | 11 | 4 | 1 | NAICS2002 |
| 2006 | 30 | 28 | 13 | 10 | 5 | 1 | NAICS2002 |
| 2007 | 29 | 27 | 13 | 10 | 4 | 1 | NAICS2002 |
| 2008 | 29 | 25 | 13 | 9 | 3 | 3 | NAICS2007 |
| 2009 | 29 | 26 | 9 | 12 | 5 | 3 | NAICS2007 |
| 2010 | 25 | 23 | 8 | 12 | 3 | 2 | NAICS2007 |
| 2011 | 28 | 26 | 12 | 11 | 3 | 2 | NAICS2007 |
| 2012 | 30 | 29 | 13 | 12 | 4 | 1 | NAICS2012 |
| 2013 | 29 | 28 | 10 | 14 | 4 | 1 | NAICS2012 |
| 2014 | 26 | 26 | 11 | 13 | 2 | — | NAICS2012 |
| 2015 | 36 | 36 | 12 | 22 | 2 | — | NAICS2012 |
| 2016 | 37 | 37 | 13 | 21 | 3 | — | NAICS2012 |
| 2017 | 37 | 36 | 16 | 14 | 6 | — | NAICS2017 |
| 2018 | 37 | 35 | 16 | 16 | 3 | — | NAICS2017 |
| 2019 | 40 | 37 | 16 | 16 | 5 | — | NAICS2017 |
| 2020 | 34 | 31 | 12 | 14 | 5 | — | NAICS2017 |
| 2021 | 36 | 33 | 12 | 14 | 7 | — | NAICS2017 |
| 2022 | 36 | 34 | 12 | 15 | 7 | — | NAICS2022 |
| 2023 | 39 | 37 | 13 | 16 | 8 | — | NAICS2022 |