BMIE Market 91915
San Diego County, California · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 35,322 2020–2024 ACS 5-year estimate ±2,332 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 10,677 2020–2024 ACS 5-year estimate ±543 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 24,659 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 7,487 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $139,503 2020–2024 ACS 5-year estimate ±10,892 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 35.4 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $2,959 2020–2024 ACS 5-year estimate ±237 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $781,500 2020–2024 ACS 5-year estimate ±36,636 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 7.7 sq mi Census Gazetteer 2020 |
| Restaurants | 72 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 91915 |
| Restaurants per 10,000 residents | 20.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +16.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +41.2% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +620.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +7,100.0% DERIVED: 1995 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 86 (range 80–91) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +2.3 per year, r² 0.91) · 80% range · confidence High · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 83 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 92 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 74 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 80 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 91915. Projection: linear trend v1, fitted 2013–2023, +2.3 restaurants per year, r² 0.91, confidence High.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. California and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 83 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 92.0 | 92 | 40% | +36.8 |
| Restaurant Opportunity Score | 73.6 | 74 | 35% | +25.8 |
| Market Momentum Score | 80.1 | 80 | 25% | +20.0 |
Consumer Market Score: 92 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 35,322 | 92 | 40% | +36.7 |
| Median household income (ACS) | 139,503 | 95 | 40% | +37.9 |
| Households (ACS) | 10,677 | 87 | 20% | +17.4 |
Restaurant Opportunity Score: 74 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 41.2 | 78 | 35% | +27.2 |
| Restaurants per 10,000 residents (lower = more room) | 20.4 | 36 | 25% | +9.1 |
| Population (ACS) | 35,322 | 92 | 20% | +18.4 |
| Median household income (ACS) | 139,503 | 95 | 20% | +19.0 |
Market Momentum Score: 80 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 16.1 | 74 | 50% | +37.0 |
| 10-year restaurant growth | 41.2 | 78 | 30% | +23.3 |
| 20-year restaurant growth | 620 | 99 | 20% | +19.8 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (136)
By cuisine
American 18 · Asian 17 · Mexican 17 · Sandwiches 14 · Bakery 13 · Dessert 13 · Coffee 12 · Pizza 11 · Ice cream / frozen desserts 7 · Japanese 7 · Burgers 6 · Chicken / wings 6 · Chinese 6 · Italian 6 · Juice / smoothies 5 · Seafood 5 · Tea / bubble tea 5 · Latin American (other) 4 · Sushi 4 · BBQ 3 · Healthy / salads / bowls 3 · Filipino 2 · Hawaiian / Pacific 2 · Korean 2 · Mediterranean 2 · Noodles / ramen / pho 2 · Brazilian 1 · Breakfast 1 · Hot dogs 1 · Middle Eastern 1 · Southwestern / Tex-Mex 1 · Vietnamese 1
By type
Restaurant (service type not stated) 73 · Quick service 25 · Dessert 16 · Bakery 15 · Bar 14 · Casual dining 12 · Juice, smoothie, tea 10 · Café 9 · Coffee shop 8 · Other 5 · Food truck 4 · Specialty food shop 2 · Brewery / taproom 1 · Delivery-focused 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| Achiote Sabor Mexicano | Restaurant (service type not stated) | Mexican | 2110 Birch Rd #102 | open |
| Alejandro's Mexican Restaurant | Restaurant (service type not stated) · Casual dining · Bar | Mexican · Latin American (other) | 2220 Otay Lakes Rd # 505 | open |
| Arby's Arby's | Quick service | Sandwiches · American | 2244 Otay Lakes Rd | open |
| Baba Foods | Food truck | 2015 Birch Rd | open | |
| Baskin-Robbins Baskin-Robbins | Dessert | Ice cream / frozen desserts · Dessert | 2260 Otay Lakes Rd Ste 109 | open |
| Bb.Q Chicken Bb.q Chicken Texas | Restaurant (service type not stated) | Chicken / wings | 1610 Millenia Ave | open |
| Bella And Ava Sweets Boutique | Bakery · Dessert | Dessert | 2015 Birch Rd #5518 | open |
| Bento & Noodles Eastlake | Restaurant (service type not stated) | Japanese · Noodles / ramen / pho · Asian | 2275 Otay Lakes Rd | open |
| Blaze Pizza Blaze Pizza | Quick service | Pizza · Italian | 2015 Birch Rd | open |
| Board & Brew Board & Brew | Casual dining · Restaurant (service type not stated) · Bar | American | 1610 Millenia Ave Unit 105 | open |
| Buffalo Wild Wings Buffalo Wild Wings | Bar · Casual dining | American | 2015 Birch Rd | open |
| California Pizza Kitchen California Pizza Kitchen | Restaurant (service type not stated) | Pizza · Italian · American | 2015 Birch Rd | open |
| Carl's Jr. Carl's Jr. | Quick service · Restaurant (service type not stated) | Burgers | 2097 Olympic Pkwy | open |
| Casa de Otay | Coffee shop · Juice, smoothie, tea · Bakery | Coffee · Juice / smoothies · Bakery | 1980 Optima St | open |
| Ceviche Craft | Restaurant (service type not stated) | 1610 Millenia Ave Ste 102 | open | |
| Chick-fil-A Chick-fil-A | Quick service | Chicken / wings · Sandwiches | 2089 Olympic Pkwy | open |
| Chili's Grill & Bar | Bar · Restaurant (service type not stated) | Mexican · Sandwiches | 2015 Birch Rd. | open |
| Chipotle Mexican Grill Chipotle Mexican Grill | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 2290 Otay Lakes Rd 100 | open |
| Chula Vista, CA - Otay Ranch Town Ctr Blaze Pizza | Restaurant (service type not stated) | Pizza | 2015 Birch Rd. | open |
| Cold Stone Creamery Cold Stone Creamery | Dessert | Ice cream / frozen desserts · Dessert | 2295 Otay Lakes Rd Ste 113 | open |
| Cold Stone Creamery Cold Stone Creamery | Dessert · Bar | Dessert | 2295 Otay Lakes Rd, Ste 113 | open |
| Common Theory Otay Ranch | Bar | 1980 Optima St | open | |
| Crumbl - Eastlake Crumbl Cookies | Dessert · Bakery | Dessert · Bakery | 2240 Otay Lakes Rd Ste 302 | open |
| Dc Curiel Inc | Restaurant (service type not stated) | 2015 Birch Rd Ste 710 | open | |
| Denki’s Boba | Juice, smoothie, tea | Tea / bubble tea · Asian | 2240 Otay Lakes Rd | open |
| Domino's Domino's Pizza | Quick service · Delivery-focused | Pizza | 2110 Birch Rd | open |
| Dunkin' Dunkin' | Bakery · Dessert · Coffee shop | Dessert · Coffee · Bakery | 2260 Otay Lakes Rd | open |
| El Pollo Grill El Pollo Grill - Bonita | Restaurant (service type not stated) | Mexican · Chicken / wings | 2015 Birch Rd | open |
| El Sabor De La Baja 2 | Restaurant (service type not stated) | Seafood | 1227 Eastlake Pkwy | open |
| El Tianguis | Quick service | Mexican | 1620 Millenia Ave | open |
| El Viejon Seafood | Restaurant (service type not stated) | Mexican | 1620 Millenia Ave Ste 101 | open |
| Epic Wings Epic Wings | Restaurant (service type not stated) | Chicken / wings · American | 2315 Otay Lakes Rd #301 | open |
| Famigos Ice Cream | Dessert · Food truck | Ice cream / frozen desserts | 2015 Birch Rd | open |
| Flame Broiler Flame Broiler | Restaurant (service type not stated) · Quick service | Korean · BBQ · Asian | 2260 Otay Lakes Rd Ste 108 | open |
| Frutiza | Other · Juice, smoothie, tea | Mexican · Sandwiches · Juice / smoothies | 2305 Otay Lakes Rd | open |
| Garbatella | Restaurant (service type not stated) · Casual dining | Italian · American | 2015 Birch Rd | open |
| Grater Grilled Cheese Grater Grilled Cheese | Restaurant (service type not stated) | Sandwiches · American | 2030 Birch Rd #102 | open |
| Grater Grilled Cheese | Other | Sandwiches | 2030 Birch Rd | open |
| Handel's Homemade Ice Cream Handel's Homemade Ice Cream - York, PA | Dessert | Ice cream / frozen desserts · Dessert | 1450 Eastlake Pkwy Ste 806 | open |
| Happy Lemon Eastlake Happy Lemon NYC | Juice, smoothie, tea · Restaurant (service type not stated) · Coffee shop | Tea / bubble tea · Coffee | 2110 Birch Rd | open |
| Hector's Mariscos | Restaurant (service type not stated) | Mexican · Seafood · Latin American (other) | 2305 Otay Lakes Rd #201 | open |
| Hot Dog on a Stick | Restaurant (service type not stated) | Hot dogs | 2015 Birch Road Sp., Ste 503 | open |
| Hunte Parkway | Quick service | open | ||
| Hurricane Grill & Wings Hurricane Grill & Wings | Casual dining · Bar | American · Burgers | 2040 Birch Rd M101 | open |
| Iceskimo | Dessert | Ice cream / frozen desserts | 2010 Birch Rd Ste 102 | open |
| IHOP IHOP | Casual dining | Breakfast · American | 2258 Otay Lakes Rd | open |
| In-N-Out Burger In-N-Out Burger | Quick service | Burgers · American | 1725 Eastlake Pkwy. | open |
| It's Just Wings | Restaurant (service type not stated) | Chicken / wings | 2015 Birch Rd. | open |
| Jack in the Box | Quick service | 2015 Birch Rd, Ste 2700 | open | |
| Jackie's Pastries and Treats | Bakery · Restaurant (service type not stated) | Bakery | 2211 Antonio Dr | open |
| Jamba Jamba | Juice, smoothie, tea · Quick service | Juice / smoothies · Healthy / salads / bowls | 1690 Millenia Ave Ste 101 | open |
| Jamba Jamba | Juice, smoothie, tea · Quick service | Juice / smoothies · Healthy / salads / bowls | 2275 Otay Lakes Rd #117 | open |
| Jersey Mike's Jersey Mike's Subs | Quick service · Specialty food shop | Sandwiches | 2315 Otay Lakes Rd | open |
| Jersey Mike's Subs Jersey Mike's Subs | Quick service · Restaurant (service type not stated) · Specialty food shop | Sandwiches · American | 2015 Birch Rd #2001 | open |
| Jimmy John's | Quick service | 2260 Otay Lakes Rd 102 | open | |
| Joe and Ernie's Pizzeria | Restaurant (service type not stated) | Pizza · Italian | 2295 Otay Lakes Rd | open |
| KABOB SHACK - EASTLAKE | Restaurant (service type not stated) | Mediterranean | 1480 Eastlake Parkway, 908 | open |
| Kaiyo Sushi | Restaurant (service type not stated) | Japanese · Sushi · Asian | 2110 Birch Rd #104 | open |
| Karina's Mexican Seafood Karina's Mexican Seafood | Restaurant (service type not stated) | Mexican · Seafood · Latin American (other) | 2015 Birch Rd | open |
| Kings Fish House | Restaurant (service type not stated) | Seafood | 2015 Birch Rd #715 | open |
| Krispy Kreme Krispy Kreme Doughnuts | Bakery · Dessert · Café | Dessert · Coffee · Bakery | 2305 Otay Lakes Rd | open |
| Kuhikuhi Shave Ice | Restaurant (service type not stated) | 2260 Otay Lakes Rd Ste 105 | open | |
| L&L Hawaiian Barbecue | Restaurant (service type not stated) | Hawaiian / Pacific · BBQ | 2260 Otay Lakes Rd Ste 105 | open |
| La Sabrosita | Bar · Restaurant (service type not stated) | Mexican | 2010 Birch Rd | open |
| Little Caesars Pizza Little Caesars | Quick service · Restaurant (service type not stated) | Pizza | 2305 Otay Lakes Rd | open |
| Los Panchos | Restaurant (service type not stated) | Mexican | 2130 Birch Rd | open |
| Luna Grill Eastlake Luna Grill | Casual dining · Restaurant (service type not stated) · Bar | American | 2275 Otay Lakes Rd | open |
| Luna Grill Millenia Luna Grill | Casual dining · Restaurant (service type not stated) · Bar | American | 2030 Birch Rd Ste 101 | open |
| Mandarin Beijing | Restaurant (service type not stated) | Chinese · Asian | 2130 Birch Rd | open |
| Marley's Cafe & Wood Fire Pizzeria | Coffee shop · Café | Pizza · Coffee | 1320 Eastlake Pkwy | open |
| Max's Restaurant Max's Restaurant Seattle | Restaurant (service type not stated) | Filipino · Chicken / wings · Asian | 2127 Olympic Pkwy | open |
| May Brands Llc | Restaurant (service type not stated) | 2015 Birch Rd Ste 503 | open | |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 1670 Millenia Ave | open |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 2254 Otay Lakes Rd | open |
| Menchie's Menchie's | Dessert · Bar · Bakery | Ice cream / frozen desserts · Dessert · Bakery | 1610 Millenia Ave Ste 104, Chula Vista, CA | open |
| Mochinut Chula Vista | Bakery · Dessert | Dessert | 1480 Eastlake Pkwy Ste 910 | open |
| Next Mgmt Inc | Restaurant (service type not stated) | 2260 Otay Lakes Rd Ste 108 | open | |
| Noodles & Company | Restaurant (service type not stated) | Chinese | 2315 Otay Lakes Rd | open |
| Novo Brazil Brewing - Otay Ranch NOVO Brazil Brewing Co. | Brewery / taproom · Casual dining · Bar | Brazilian | 2015 Birch Rd | open |
| NuYo Frozen Yogurt Eastlake NuYo Frozen Yogurt Telegraph Canyon | Dessert | Ice cream / frozen desserts · Dessert | 2127 Olympic Pkwy | open |
| Oggi's Pizza & Brewing Co | Restaurant (service type not stated) | Pizza | 2130 Birch Rd | open |
| Okama Ramen and Grill | Restaurant (service type not stated) | Japanese · Asian | 1620 Millenia Ave | open |
| Okayama Steakhouse | Restaurant (service type not stated) | Japanese | 1480 Eastlake Pkwy Ste 901 | open |
| P.F. Chang's P.F. Chang's | Restaurant (service type not stated) | Asian · Chinese | 2015 Birch Rd | open |
| P.F. Chang's P.F. Chang's | Restaurant (service type not stated) | Asian | 2015 Birch Rd. Suite 1401 | open |
| Panda Chef | Restaurant (service type not stated) | Chinese · Asian | 2260 Otay Lakes Rd #104 | open |
| Panda Express Panda Express México | Quick service | Chinese · Asian | 2015 Birch Rd | open |
| Panda Express Panda Express México | Quick service | Chinese · Asian | 2295 Otay Lakes Rd | open |
| Panera Bread Panera Bread | Bakery · Café | Bakery · Sandwiches · Coffee | 2015 Birch Rd | open |
| Pansang's Filipino Cuisine | Quick service · Restaurant (service type not stated) | Filipino | 2260 Otay Lakes Rd #103 | open |
| Papa’s Pacific Island BBQ & Grill | Food truck | 2015 Birch Rd | open | |
| Paris Baguette Paris Baguette Singapore | Bakery · Restaurant (service type not stated) · Café | Bakery · Coffee | 2020 Birch Rd #102 | open |
| Phology Noodle House - Pho Vietnamese Chula Vista CA | Restaurant (service type not stated) | Vietnamese · Noodles / ramen / pho · Asian | 1480 Eastlake Pkwy #910 | open |
| Pick Up Stix | Restaurant (service type not stated) | Asian | 2127 Olympic Pkwy Ste 1001 | open |
| Pizzo's Pizzeria at Millenia Otay Ranch | Restaurant (service type not stated) | Pizza · Italian | 2040 Birch Rd | open |
| Pokebay | Restaurant (service type not stated) | Hawaiian / Pacific · Sushi · Seafood · Japanese · Healthy / salads / bowls | 2260 Otay Lakes Rd | open |
| Project Pie - Eastlake | Restaurant (service type not stated) | Pizza | 2260 Otay Lakes Rd | open |
| R&b Tea, Otay Ranch Mall | Juice, smoothie, tea | Tea / bubble tea | 2015 Birch Rd Ste 907 | open |
| Rocky Mountain Chocolate | Dessert | Dessert | 2015 Birch Rd Ste 909 | open |
| Romano's Macaroni Grill | Bar | 2015 Birch Rd Ste 2500, Ste 2500 | open | |
| Rubio's Coastal Grill | Restaurant (service type not stated) | Mexican | 1480 Eastlake Pkwy Ste 901 | open |
| Savoie French Italian Eatery | Restaurant (service type not stated) | Italian | 2015 Birch Rd Ste 720 | open |
| See's Candies See's Candies | Dessert | Dessert | 2015 Birch Rd | open |
| Sharetea | Juice, smoothie, tea | Tea / bubble tea | 2010 Birch Rd Ste 103 | open |
| Smoove Tea | Café | Coffee | 2315 Otay Lakes Rd Ste 303 | open |
| Snack It Up | Dessert | 2015 Birch Rd Ste 2001 | open | |
| Starbucks Starbucks | Café · Coffee shop · Bakery | Coffee · Bakery | 1610 Millenia Ave. 101 | open |
| Starbucks Starbucks | Coffee shop · Café · Bakery | Coffee · Bakery | 2127 Olympic Parkway 1010 | open |
| Starbucks Coffee Company Starbucks | Coffee shop · Café · Bakery | Coffee · Bakery | 1745 Eastlake Pkwy | open |
| Starbucks Coffee Company Starbucks | Café · Coffee shop · Bakery | Coffee · Bakery | 2295 Otay Lakes Road | open |
| Subway | Other | Sandwiches | 2015 Birch Rd Spc Otay | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 1360 Eastlake Parkway | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 2295 Otay Lakes Road Suite 114 | open |
| Sura BBQ | Restaurant (service type not stated) | BBQ · Korean · Asian | 1960 Optima St | open |
| Sushiya | Restaurant (service type not stated) | Japanese · Sushi · Asian | 2015 Birch Rd | open |
| Tapioca Express | Juice, smoothie, tea | Tea / bubble tea | 1480 Eastlake Pkwy Ste 903 | open |
| Taqueria Revolucion | Restaurant (service type not stated) | Mexican | 2015 Birch Rd #1201 | open |
| The Burger Den | Restaurant (service type not stated) · Other | Sandwiches | 2110 Birch Rd. | open |
| The Cheesecake Factory The Cheesecake Factory | Restaurant (service type not stated) | American | 2015 Birch Rd | open |
| The Kebab Shop The Kebab Shop | Restaurant (service type not stated) | Mediterranean · Middle Eastern | 2015 Birch Rd #1605 | open |
| Thovo Mariscos & Birria | Food truck | Mexican · Latin American (other) | 1227 Eastlake Pkwy | open |
| Tokyo Grill Tokyo Grill | Restaurant (service type not stated) | Japanese · Sushi · Asian | 2015 Birch Rd # 501 | open |
| Tortilla Beach Eastlake Chula Vista Islands Restaurants | Restaurant (service type not stated) | Mexican · American · Burgers | 2255 Otay Lakes Rd | open |
| UT-HO Boba & Baguette | Restaurant (service type not stated) · Casual dining | American | 1480 Eastlake Pkwy | open |
| Venga Venga Cantina & Tequila Bar | Restaurant (service type not stated) | Mexican | 2015 Birch Rd | open |
| Villa Fresh Italian Kitchen | Restaurant (service type not stated) | Pizza | 2015 Birch Rd | open |
| Vitality Bowls Chula Vista | Juice, smoothie, tea | Juice / smoothies | 2015 Birch Rd Ste 907 | open |
| Walmart Bakery | Bakery | Bakery | 1360 Eastlake Pkwy | open |
| Wendy's | Quick service | 2260 Otay Lakes Rd | open | |
| Wetzel's Pretzels Wetzel's Pretzels | Quick service · Restaurant (service type not stated) · Casual dining | American | 2015 Birch Rd | open |
| Which Wich | Other | Sandwiches | 2260 Otay Lakes Rd Ste 102 | open |
| Yard House Yard House | Casual dining · Bar | American | 2015 Birch Rd | open |
| El Peladito | Restaurant (service type not stated) | 2130 Birch Rd Ste 104 | closed | |
| Los Chilaquiles | Restaurant (service type not stated) | Mexican | 2015 Birch Rd | closed |
| Nestle Toll House Cafe By Chip | Café | Coffee | 2015 Birch Rd Ste 508 | closed |
| Red Ribbon Bakeshop | Bakery | Bakery | 2015 Birch Rd Ste 1601 | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1995 | 1 | 1 | — | — | — | — | SIC1987 |
| 1996 | 4 | 4 | — | — | — | — | SIC1987 |
| 1997 | 5 | 5 | — | — | — | — | SIC1987 |
| 1998 | 4 | 4 | — | 3 | 1 | — | NAICS1997 |
| 1999 | 5 | 5 | 2 | 3 | — | — | NAICS1997 |
| 2000 | 8 | 7 | 2 | 5 | — | 1 | NAICS1997 |
| 2001 | 8 | 7 | 2 | 4 | 1 | 1 | NAICS1997 |
| 2002 | 6 | 6 | 3 | 3 | — | — | NAICS1997 |
| 2003 | 10 | 10 | 4 | 4 | 1 | — | NAICS2002 |
| 2004 | 21 | 21 | 8 | 10 | 2 | — | NAICS2002 |
| 2005 | 25 | 25 | 7 | 14 | 3 | — | NAICS2002 |
| 2006 | 33 | 33 | 9 | 17 | 6 | — | NAICS2002 |
| 2007 | 39 | 39 | 10 | 18 | 10 | — | NAICS2002 |
| 2008 | 47 | 47 | 15 | 22 | 10 | — | NAICS2007 |
| 2009 | 51 | 51 | 17 | 22 | 12 | — | NAICS2007 |
| 2010 | 51 | 50 | 18 | 24 | 8 | 1 | NAICS2007 |
| 2011 | 51 | 49 | 19 | 21 | 9 | 1 | NAICS2007 |
| 2012 | 49 | 48 | 18 | 21 | 9 | 1 | NAICS2012 |
| 2013 | 53 | 51 | 21 | 21 | 9 | 1 | NAICS2012 |
| 2014 | 53 | 52 | 20 | 25 | 7 | — | NAICS2012 |
| 2015 | 55 | 53 | 20 | 24 | 9 | — | NAICS2012 |
| 2016 | 61 | 59 | 20 | 28 | 11 | — | NAICS2012 |
| 2017 | 62 | 60 | 23 | 28 | 9 | — | NAICS2017 |
| 2018 | 64 | 62 | 24 | 28 | 10 | — | NAICS2017 |
| 2019 | 70 | 68 | 24 | 34 | 10 | — | NAICS2017 |
| 2020 | 74 | 71 | 24 | 34 | 13 | — | NAICS2017 |
| 2021 | 68 | 65 | 22 | 32 | 11 | — | NAICS2017 |
| 2022 | 72 | 71 | 25 | 34 | 12 | — | NAICS2022 |
| 2023 | 75 | 72 | 24 | 34 | 14 | — | NAICS2022 |