BMIE Market 91914
San Diego County, California · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 16,877 2020–2024 ACS 5-year estimate ±1,822 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 4,820 2020–2024 ACS 5-year estimate ±400 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 15,448 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 4,572 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $190,786 2020–2024 ACS 5-year estimate ±19,239 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 38.9 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $3,501 2020–2024 ACS 5-year estimate · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $1,049,600 2020–2024 ACS 5-year estimate ±41,535 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 6.6 sq mi Census Gazetteer 2020 |
| Restaurants | 26 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 91914 |
| Restaurants per 10,000 residents | 11.0 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +8.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +52.9% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +2,500.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +2,500.0% DERIVED: 2000 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 30 (range 25–34) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.6 per year, r² 0.47) · 80% range · confidence Medium · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 81 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 86 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 78 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 78 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 91914. Projection: linear trend v1, fitted 2013–2023, +0.6 restaurants per year, r² 0.47, confidence Medium.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. California and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 81 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 85.6 | 86 | 40% | +34.3 |
| Restaurant Opportunity Score | 77.9 | 78 | 35% | +27.3 |
| Market Momentum Score | 78.2 | 78 | 25% | +19.6 |
Consumer Market Score: 86 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 16,877 | 79 | 40% | +31.4 |
| Median household income (ACS) | 190,786 | 99 | 40% | +39.5 |
| Households (ACS) | 4,820 | 74 | 20% | +14.8 |
Restaurant Opportunity Score: 78 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 52.9 | 85 | 35% | +29.7 |
| Restaurants per 10,000 residents (lower = more room) | 15.4 | 51 | 25% | +12.8 |
| Population (ACS) | 16,877 | 79 | 20% | +15.7 |
| Median household income (ACS) | 190,786 | 99 | 20% | +19.7 |
Market Momentum Score: 78 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 8.3 | 66 | 50% | +32.8 |
| 10-year restaurant growth | 52.9 | 85 | 30% | +25.4 |
| 20-year restaurant growth | 2,500 | 100 | 20% | +20.0 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (53)
By cuisine
Mexican 8 · American 6 · Asian 6 · Coffee 6 · Bakery 4 · Pizza 4 · Japanese 3 · Latin American (other) 3 · Sushi 3 · Breakfast 2 · Dessert 2 · Healthy / salads / bowls 2 · Ice cream / frozen desserts 2 · Seafood 2 · BBQ 1 · Brazilian 1 · Burgers 1 · Chinese 1 · Filipino 1 · Hawaiian / Pacific 1 · Italian 1 · Korean 1 · Sandwiches 1 · Thai 1 · Vietnamese 1
By type
Restaurant (service type not stated) 34 · Bar 8 · Bakery 5 · Café 5 · Coffee shop 4 · Dessert 4 · Quick service 4 · Brewery / taproom 3 · Casual dining 2 · Food truck 2 · Other 2
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 3N1 Sports Bar & Grill | Bar · Casual dining | 2330 Proctor Valley Rd #101 | open | |
| Alcove Community Coffee | Coffee shop · Café | Coffee | 990 Lane Ave | open |
| Bag of Beans Cafe & Restaurant | Restaurant (service type not stated) · Bar | Asian | 872 Eastlake Pkwy #310 | open |
| Bamboo Bistro | Restaurant (service type not stated) | Asian | 872 Eastlake Pkwy | open |
| Birria Kings | Restaurant (service type not stated) | Mexican | 871 District Pl unit 102 | open |
| Brazilian Fusion Food Truck | Restaurant (service type not stated) · Food truck | Brazilian | 901 Lane Ave | open |
| Broken Yolk Cafe Broken Yolk Cafe | Café | Breakfast · Coffee · American | 884 Eastlake Pkwy | open |
| Cafe Chula Vista | Café · Restaurant (service type not stated) · Coffee shop | Coffee | 2433 Fenton St Suite B-1 | open |
| California Pizza Kitchen California Pizza Kitchen | Restaurant (service type not stated) | Pizza · Chinese | 2525 Windward Way | open |
| Cherry C Reyes | Restaurant (service type not stated) | 2326 Proctor Valley Rd Ste 103 | open | |
| Chula Vista Brewery | Brewery / taproom · Bar | 871 District Pl STE 102 | open | |
| Cotijas Taco Shop Cotijas_ts | Restaurant (service type not stated) | Mexican · Latin American (other) | 872 Eastlake Pkwy #411 | open |
| Donut Bar Eastlake | Bakery · Dessert | Dessert | 872 Eastlake Pkwy Ste 412a | open |
| Eastlake Tavern and Bowl | Bar · Restaurant (service type not stated) | 881 Showroom Pl | open | |
| Einstein Bros. Bagels | Bakery | Bakery | 970 Eastlake Pkwy | open |
| everbowl | Restaurant (service type not stated) | Healthy / salads / bowls | 872 Eastlake Pkwy | open |
| Great Steak | Quick service | 2322 Proctor Valley Rd, Suite 103 | open | |
| Halo-Halo Cafe | Dessert · Restaurant (service type not stated) | Ice cream / frozen desserts · Filipino | 2326 Proctor Valley Road, 103 | open |
| Hanu Korean BBQ | Restaurant (service type not stated) | BBQ · Korean · Asian | 970 Eastlake Pkwy #108 | open |
| Hot Sauces N More | Restaurant (service type not stated) | American | 925 Hale Pl Ste B1 | open |
| Ika Sushi & Grill | Restaurant (service type not stated) | Japanese · Sushi · Asian | 2326 Proctor Valley Rd Ste 104 | open |
| Jack in the Box | Quick service | 925 Eastlake Parkway | open | |
| JCK Asia Kitchen & Bar | Restaurant (service type not stated) | Asian | 2322 Proctor Valley Rd | open |
| Khanya Ramen And Sushi | Restaurant (service type not stated) | Asian · Sushi · Japanese | 891 District Pl Ste 101 | open |
| Little Miss Brewing Eastlake | Bar · Brewery / taproom | American | 871 Showroom Pl | open |
| Lolita's Mexican Food Lolita's Mexican Food | Restaurant (service type not stated) | Mexican · Latin American (other) | 871 District Pl #3623 | open |
| Los Primos | Restaurant (service type not stated) | Mexican | 872 Eastlake Pkwy | open |
| Los Primos Mexican Food | Restaurant (service type not stated) | Mexican | 2322 Proctor Valley Rd | open |
| Mea Kwan Thai Cuisine | Restaurant (service type not stated) | Thai | 2326 Proctor Valley Rd #104 | open |
| Miguel's Cocina | Restaurant (service type not stated) | Mexican | 970 Eastlake Pkwy | open |
| Nothing Bundt Cakes Nothing Bundt Cakes | Bakery · Dessert | Bakery · Dessert | 872 Eastlake Pkwy Suite 414 | open |
| Novo Brazil Brewing NOVO Brazil Brewing Co. | Brewery / taproom · Bar | 901 Lane Ave | open | |
| Otay Sushi & Crab | Restaurant (service type not stated) | Seafood | 872 Eastlake Pkwy Ste 510 | open |
| P-han Inc | Restaurant (service type not stated) | 872 Eastlake Pkwy Ste 310 | open | |
| Phở Hiệp & Grill 2 | Restaurant (service type not stated) | Vietnamese | 872 Eastlake Pkwy Ste 310 | open |
| Pizza Hut Pizza Hut | Quick service · Restaurant (service type not stated) | Pizza | 2326 Proctor Valley Rd. San Diego | open |
| Pizzo's Pizzeria and Wine Bar | Bar | Pizza · Italian | 2322 Proctor Valley Rd | open |
| Poki One N Half Poki One N Half | Restaurant (service type not stated) | Hawaiian / Pacific · Seafood · Healthy / salads / bowls | 970 Eastlake Pkwy #104 | open |
| Starbucks | Restaurant (service type not stated) · Coffee shop | Pizza · Coffee | 910 Eastlake Pkwy | open |
| Starbucks Starbucks | Café · Coffee shop · Bakery | Coffee · Bakery | 2326 Proctor Valley Rd | open |
| Subway | Other | Sandwiches | 2326 Proctor Valley Rd Ste 107 | open |
| Sunday Breakfast Society | Restaurant (service type not stated) | Breakfast · American | 2326 Proctor Valley Rd Ste 103 | open |
| Sushiman | Restaurant (service type not stated) | Japanese · Sushi | 872 Eastlake Pkwy Ste 412 | open |
| Taco Tuesday | Food truck | 901 Lane Ave Ste 100 | open | |
| The Cheesecake Factory The Cheesecake Factory | Restaurant (service type not stated) | American | 2502 Catamaran Way | open |
| The Search Bar & Restaurant | Casual dining · Restaurant (service type not stated) · Bar | 881 District Pl | open | |
| Tus Chefs Favoritas | Bakery | Bakery · Mexican · Latin American (other) | 2326 Proctor Valley Rd | open |
| Vega Caffe Mexican Deli | Restaurant (service type not stated) · Café | Mexican · Coffee | 891 Showroom Pl | open |
| Via Lago Trattoria By Busalacchi | Restaurant (service type not stated) | 866 Eastlake Pkwy | open | |
| Villa Capri | Restaurant (service type not stated) | 2330 Proctor Valley Rd | open | |
| Wendy's Wendy's | Quick service | Burgers · American | 960 Eastlake Parkway | open |
| Yummy Spoon | Other · Dessert | Ice cream / frozen desserts | 872 Eastlake Pkwy Ste 410 | open |
| Al International Inc | Coffee shop | Coffee | 2400 Boswell Rd | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1998 | 1 | — | — | — | — | — | NAICS1997 |
| 2000 | 1 | 1 | 1 | — | — | — | NAICS1997 |
| 2001 | 1 | 1 | 1 | — | — | — | NAICS1997 |
| 2002 | 1 | — | — | — | — | — | NAICS1997 |
| 2003 | 2 | 1 | — | 1 | — | — | NAICS2002 |
| 2004 | 4 | 3 | 1 | 1 | 1 | — | NAICS2002 |
| 2005 | 6 | 5 | 2 | 2 | 1 | — | NAICS2002 |
| 2006 | 12 | 11 | 3 | 6 | 2 | — | NAICS2002 |
| 2007 | 17 | 16 | 6 | 9 | 1 | — | NAICS2002 |
| 2008 | 20 | 19 | 7 | 11 | 1 | — | NAICS2007 |
| 2009 | 16 | 16 | 6 | 9 | 1 | — | NAICS2007 |
| 2010 | 17 | 17 | 5 | 10 | 2 | — | NAICS2007 |
| 2011 | 17 | 17 | 6 | 10 | 1 | — | NAICS2007 |
| 2012 | 15 | 15 | 7 | 7 | 1 | — | NAICS2012 |
| 2013 | 19 | 17 | 7 | 9 | 1 | — | NAICS2012 |
| 2014 | 24 | 23 | 10 | 10 | 3 | — | NAICS2012 |
| 2015 | 25 | 25 | 10 | 12 | 3 | — | NAICS2012 |
| 2016 | 21 | 21 | 7 | 11 | 3 | — | NAICS2012 |
| 2017 | 24 | 23 | 5 | 14 | 3 | — | NAICS2017 |
| 2018 | 25 | 24 | 7 | 14 | — | — | NAICS2017 |
| 2019 | 23 | 22 | 5 | 14 | — | — | NAICS2017 |
| 2020 | 24 | 23 | 7 | 12 | 3 | — | NAICS2017 |
| 2021 | 25 | 24 | 6 | 13 | 4 | — | NAICS2017 |
| 2022 | 29 | 27 | 9 | 13 | 4 | — | NAICS2022 |
| 2023 | 28 | 26 | 11 | 11 | 4 | — | NAICS2022 |