BMIE Market 91913
San Diego County, California · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 57,721 2020–2024 ACS 5-year estimate ±2,929 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 17,428 2020–2024 ACS 5-year estimate ±808 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 40,971 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 12,865 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $129,337 2020–2024 ACS 5-year estimate ±10,857 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 35.7 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $2,993 2020–2024 ACS 5-year estimate ±132 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $812,200 2020–2024 ACS 5-year estimate ±29,740 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 9.1 sq mi Census Gazetteer 2020 |
| Restaurants | 30 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 91913 |
| Restaurants per 10,000 residents | 4.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +11.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +20.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +172.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +500.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 35 (range 30–40) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.8 per year, r² 0.61) · 80% range · confidence Medium · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 85 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 96 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 83 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 71 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 91913. Projection: linear trend v1, fitted 2013–2023, +0.8 restaurants per year, r² 0.61, confidence Medium.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. California and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 85 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 95.6 | 96 | 40% | +38.2 |
| Restaurant Opportunity Score | 83.1 | 83 | 35% | +29.1 |
| Market Momentum Score | 71.5 | 71 | 25% | +17.9 |
Consumer Market Score: 96 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 57,721 | 98 | 40% | +39.3 |
| Median household income (ACS) | 129,337 | 93 | 40% | +37.1 |
| Households (ACS) | 17,428 | 96 | 20% | +19.2 |
Restaurant Opportunity Score: 83 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 20 | 63 | 35% | +22.1 |
| Restaurants per 10,000 residents (lower = more room) | 5.2 | 91 | 25% | +22.8 |
| Population (ACS) | 57,721 | 98 | 20% | +19.7 |
| Median household income (ACS) | 129,337 | 93 | 20% | +18.6 |
Market Momentum Score: 71 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 11.1 | 69 | 50% | +34.5 |
| 10-year restaurant growth | 20 | 63 | 30% | +18.9 |
| 20-year restaurant growth | 172.7 | 90 | 20% | +18.1 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (44)
By cuisine
Asian 11 · Coffee 6 · Mexican 5 · Italian 4 · Japanese 4 · Sushi 4 · Filipino 3 · Healthy / salads / bowls 3 · Juice / smoothies 3 · Pizza 3 · Sandwiches 3 · Seafood 3 · American 2 · Burgers 2 · Dessert 2 · Hawaiian / Pacific 2 · Ice cream / frozen desserts 2 · Noodles / ramen / pho 2 · Southwestern / Tex-Mex 2 · Tea / bubble tea 2 · Thai 2 · Vietnamese 2 · Bakery 1 · BBQ 1 · Chicken / wings 1 · Chinese 1 · Latin American (other) 1
By type
Restaurant (service type not stated) 28 · Quick service 7 · Café 6 · Juice, smoothie, tea 5 · Dessert 4 · Bakery 2 · Bar 2 · Coffee shop 2 · Delivery-focused 2 · Specialty food shop 2 · Casual dining 1 · Fast casual 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| Aldo Alforno Pizza | Restaurant (service type not stated) | Italian | 1432 Montera St | open |
| Baja Lounge | Restaurant (service type not stated) | Seafood | 1550 E H St Ste D | open |
| Bambino's Pizza & Deli | Restaurant (service type not stated) · Specialty food shop · Quick service | Pizza · Sandwiches · Italian | 1392 E Palomar St Ste 302 | open |
| Bamboo Garden Thai Cuisine | Restaurant (service type not stated) | Thai | 1392 E Palomar St Ste 304 | open |
| Broady’s House Of Flavors | Dessert | Ice cream / frozen desserts | 1970 Avenida Escaya Ste 107 | open |
| Cafe 86 Cafe 86 - Chino Hills | Café | Filipino · Coffee · Asian | 1392 E Palomar St #408 | open |
| Camelot Hoa | Restaurant (service type not stated) | Vietnamese · Asian | 734 Brookstone Rd | open |
| Casa Nori Sushi Bar and Grill | Casual dining · Bar | Japanese · Sushi | 1730 E Palomar St | open |
| D K CHE | Restaurant (service type not stated) · Fast casual | Healthy / salads / bowls | 1392 E Palomar St | open |
| Domino's Domino's Pizza | Quick service · Delivery-focused | Pizza | 943 C Otay Lakes Road | open |
| Don Roman Taco Shop | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 1392 E Palomar St #204 | open |
| Donut, Hello | Bakery · Dessert | Dessert | open | |
| Fatte's Pizza | Restaurant (service type not stated) | Pizza · Italian | 1550 E H St | open |
| Fresheria Freshería | Juice, smoothie, tea | Juice / smoothies · Mexican · Healthy / salads / bowls | 1750 E Palomar St | open |
| Halo-Halo Cafe | Café · Restaurant (service type not stated) | Asian · Noodles / ramen / pho · Filipino · Coffee | 1392 E Palomar St, 303 | open |
| Halphen Red Burgers | Restaurant (service type not stated) | Burgers | 1550 E H St | open |
| Homestyle Hawaiian Homestyle Hawaiian - Oceanside | Restaurant (service type not stated) | Hawaiian / Pacific · Asian | 1558 E H St | open |
| Isushi - All You Can Eat | Restaurant (service type not stated) | Asian · Sushi · Japanese | 945 Otay Lakes Rd | open |
| Jack in the Box | Quick service | 947 Otay Lake Rd | open | |
| JNC Pinoy Foodmart | Restaurant (service type not stated) | Filipino · Asian | 943 Otay Lakes Rd | open |
| Jordan's Krazy Burgers & Hot Dogs | Restaurant (service type not stated) | Burgers | 1750 E Palomar St #2 | open |
| Juice Adventure | Juice, smoothie, tea · Café | Juice / smoothies · Healthy / salads / bowls · Coffee | 935 Otay Lakes Rd | open |
| Leo's Kitchen | Restaurant (service type not stated) | Japanese · Sushi | 1392 E Palomar St Ste 402 | open |
| Lolitas Restaurants, Inc. | Restaurant (service type not stated) | 2060 Otay Lakes Rd Ste 140 | open | |
| Lollicup Tea Zone | Juice, smoothie, tea · Café | Tea / bubble tea · Coffee | 1550 E H St | open |
| Maggie’s Cake Shop | Bakery · Dessert | Dessert · Bakery | 895 Otay Lakes Rd | open |
| Mariscos Tone Camaron | Delivery-focused | Seafood | 1625 Santa Venetia St | open |
| MJ's Fusion Deli | Restaurant (service type not stated) · Specialty food shop · Quick service · Dessert | Sandwiches · American · Southwestern / Tex-Mex · Ice cream / frozen desserts · Asian | 1550 E H St #j | open |
| Otay Mandarin Chinese Restaurant | Restaurant (service type not stated) | Chinese · Asian | 945-A Otay Lakes Rd | open |
| Panchos Authentic Mexican Grill Panchos Mexican Grill - H St. Chula Vista | Restaurant (service type not stated) | Mexican · Seafood · Latin American (other) | 933 Otay Lakes Rd | open |
| Pho Convoy Noodle House | Restaurant (service type not stated) | Vietnamese · Noodles / ramen / pho · Asian | 945 Otay Lakes Rd | open |
| R&p Thai Llc | Restaurant (service type not stated) | 1550 E H St Ste B | open | |
| Rustic Boards Artisanal Cuisine | Restaurant (service type not stated) · Bar | 1930 Avenida Escaya Ste 109 | open | |
| Smoothie Caffe | Juice, smoothie, tea | Juice / smoothies | 2070 Otay Lakes Rd | open |
| Subway Subway | Restaurant (service type not stated) · Quick service | Sandwiches | 1392 E Palomar St | open |
| Taco Bell Taco Bell | Quick service | Mexican | 1548 East H Street | open |
| Taco Lounge | Restaurant (service type not stated) | Mexican | 1924 E Palomar St Ste 101 | open |
| Tastea Grill | Restaurant (service type not stated) | BBQ · Hawaiian / Pacific | 1392 E Palomar St #305 | open |
| THAI FRESH 2 | Restaurant (service type not stated) | Asian · Thai | 1550 E H St Ste B | open |
| The Coffee Station | Coffee shop · Café | Coffee | & In front of Grove Park, Santa Ivy, Santa Victoria Road | open |
| Valentino's Lounge | Restaurant (service type not stated) | Japanese · Italian · Sushi | 1730 E Palomar St | open |
| Wingstop Wingstop | Quick service | Chicken / wings · American | 1550 E H St Ste E | open |
| Yaqui Coffee House | Coffee shop · Juice, smoothie, tea · Café | Coffee · Tea / bubble tea | 1930 Avenida Escaya | open |
| Yokoz Sushi Bar & Islander Grill | Restaurant (service type not stated) | Asian | 945 Otay Lakes Rd | open |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 5 | 5 | — | — | — | — | SIC1987 |
| 1995 | 5 | 5 | — | — | — | — | SIC1987 |
| 1996 | 8 | 8 | — | — | — | — | SIC1987 |
| 1997 | 6 | 6 | — | — | — | — | SIC1987 |
| 1998 | 6 | 6 | 1 | 2 | 3 | — | NAICS1997 |
| 1999 | 6 | 6 | 1 | 2 | 3 | — | NAICS1997 |
| 2000 | 8 | 8 | 3 | 2 | 3 | — | NAICS1997 |
| 2001 | 11 | 11 | 3 | 4 | 4 | — | NAICS1997 |
| 2002 | 11 | 11 | 4 | 4 | 3 | — | NAICS1997 |
| 2003 | 11 | 11 | 5 | 4 | 2 | — | NAICS2002 |
| 2004 | 17 | 17 | 9 | 5 | 3 | — | NAICS2002 |
| 2005 | 21 | 21 | 6 | 9 | 6 | — | NAICS2002 |
| 2006 | 23 | 22 | 8 | 9 | 5 | 1 | NAICS2002 |
| 2007 | 27 | 26 | 12 | 6 | 8 | — | NAICS2002 |
| 2008 | 25 | 24 | 13 | 7 | 4 | — | NAICS2007 |
| 2009 | 26 | 25 | 11 | 7 | 7 | — | NAICS2007 |
| 2010 | 22 | 19 | 10 | 6 | 3 | — | NAICS2007 |
| 2011 | 23 | 19 | 8 | 9 | 2 | — | NAICS2007 |
| 2012 | 29 | 25 | 10 | 13 | 2 | — | NAICS2012 |
| 2013 | 31 | 25 | 12 | 10 | 3 | — | NAICS2012 |
| 2014 | 29 | 25 | 10 | 12 | 3 | — | NAICS2012 |
| 2015 | 26 | 23 | 10 | 11 | 2 | 1 | NAICS2012 |
| 2016 | 25 | 21 | 8 | 11 | 2 | — | NAICS2012 |
| 2017 | 30 | 27 | 6 | 17 | 4 | — | NAICS2017 |
| 2018 | 30 | 27 | 9 | 15 | 3 | — | NAICS2017 |
| 2019 | 33 | 29 | 10 | 15 | 4 | — | NAICS2017 |
| 2020 | 35 | 31 | 12 | 14 | 5 | — | NAICS2017 |
| 2021 | 37 | 33 | 12 | 17 | 4 | — | NAICS2017 |
| 2022 | 33 | 29 | 9 | 14 | 6 | — | NAICS2022 |
| 2023 | 36 | 30 | 11 | 11 | 8 | — | NAICS2022 |