BMIE Market 91911

San Diego County, California · ZCTA boundaries as of 2020

Profile

Population (current estimate)	85,542 2020–2024 ACS 5-year estimate ±3,108 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	25,440 2020–2024 ACS 5-year estimate ±900 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	82,999 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	25,616 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$82,350 2020–2024 ACS 5-year estimate ±3,222 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	36.9 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$2,078 2020–2024 ACS 5-year estimate ±62 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$636,100 2020–2024 ACS 5-year estimate ±16,125 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	12.7 sq mi Census Gazetteer 2020
Restaurants	119 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 91911
Restaurants per 10,000 residents	11.0 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.9% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+28.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+50.6% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+70.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	131 (range 123–139) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +2.0 per year, r² 0.73) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	75 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	86 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	71 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	63 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 91911. Projection: linear trend v1, fitted 2013–2023, +2.0 restaurants per year, r² 0.73, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. California and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 75 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	85.8	86	40%	+34.3
Restaurant Opportunity Score	71.5	71	35%	+25.0
Market Momentum Score	63.2	63	25%	+15.8

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 86 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	85,542	100	40%	+39.9
Median household income (ACS)	82,350	65	40%	+26.0
Households (ACS)	25,440	99	20%	+19.9

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 71 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	28.0	70	35%	+24.3
Restaurants per 10,000 residents (lower = more room)	13.9	57	25%	+14.2
Population (ACS)	85,542	100	20%	+20.0
Median household income (ACS)	82,350	65	20%	+13.0

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 63 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0.9	58	50%	+28.8
10-year restaurant growth	28.0	70	30%	+20.9
20-year restaurant growth	50.6	67	20%	+13.5

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (294)

By cuisine

Mexican 86 · Latin American (other) 36 · Asian 24 · Coffee 24 · Seafood 23 · Chinese 19 · Bakery 18 · American 14 · Juice / smoothies 14 · Pizza 14 · Dessert 13 · Sandwiches 12 · Japanese 10 · Chicken / wings 9 · Italian 9 · Burgers 8 · Filipino 7 · Ice cream / frozen desserts 7 · Southwestern / Tex-Mex 7 · Sushi 6 · Breakfast 5 · Healthy / salads / bowls 4 · Tea / bubble tea 3 · BBQ 2 · Hot dogs 2 · Noodles / ramen / pho 2 · Spanish / tapas 2 · Vegetarian 2 · Vietnamese 2 · Cuban 1 · Hawaiian / Pacific 1 · Thai 1

By type

Restaurant (service type not stated) 179 · Quick service 58 · Food truck 24 · Café 23 · Dessert 22 · Bar 20 · Bakery 18 · Coffee shop 16 · Juice, smoothie, tea 16 · Casual dining 12 · Buffet 5 · Specialty food shop 5 · Other 4 · Brewery / taproom 2 · Catering 1 · Delivery-focused 1 · Fast casual 1

Name	Type	Cuisine	Address	Status
Aca Fresh	Restaurant (service type not stated)		1067 Broadway Ste 106	open
Alberto Parra	Restaurant (service type not stated)		163 Mace St	open
Anita’s Tamales	Restaurant (service type not stated) · Food truck		1101 Bay Blvd	open
Antojo Loko SD	Restaurant (service type not stated) · Quick service · Bar		3008 Main St	open
Applebee's Applebee's Grill & Bar	Casual dining · Restaurant (service type not stated) · Bar	American	610 Palomar St	open
Aqui Es Texcoco Aquí es Texcoco - Tijuana, MX	Restaurant (service type not stated)	BBQ · Southwestern / Tex-Mex	1043 Broadway	open
Area 51 Mexprod Inc	Bakery	Bakery	1616 Silvas St	open
Arizona Chinese Restaurant	Restaurant (service type not stated)	Chinese · Asian	2650 Main St	open
Asada Mexican Restaurant	Restaurant (service type not stated) · Quick service	Mexican	4340 Main St	open
Asi Es Jalisco Birrieria	Restaurant (service type not stated)	Mexican · Latin American (other)	1037 Broadway	open
AY MI MAZATLÁN	Food truck	Japanese	1201 3rd Ave	open
Bakery Corner Donuts	Bakery · Dessert	Dessert · Bakery	1001 3rd Ave	open
Bandidos Birriería	Restaurant (service type not stated)	Mexican · Latin American (other)	902 3rd Ave	open
Barbeer Sports Bar	Bar	Seafood	4360 Main St	open
Baskin-Robbins Baskin-Robbins	Dessert · Bakery	Ice cream / frozen desserts · Dessert · Bakery	1170 Broadway Suite 150	open
Bay Bridge Brewing	Brewery / taproom		688 Marsat Ct #B	open
Beatriz Rosas Gomez	Restaurant (service type not stated)		163 Mace St	open
Benijuana	Food truck · Juice, smoothie, tea	Juice / smoothies	1655 Brandywine Ave	open
Birria Don Juan	Quick service · Restaurant (service type not stated)	Mexican	951 Broadway	open
Birria Don Juan	Restaurant (service type not stated)	Mexican · Latin American (other)	172 Zenith St	open
Birria Hot	Restaurant (service type not stated)	Mexican · Latin American (other)	3008 Main St	open
Birria Kings	Food truck		635 Oxford St	open
Birrieria Jalisco	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican	1445 3rd Ave	open
Birriería Negro Durazo	Food truck	Southwestern / Tex-Mex · Mexican	1450 3rd Ave	open
Birrieria y Menuderia "El Toro"	Restaurant (service type not stated)	Mexican	2490 Main St	open
Bistro Cafe & Panini	Café	Coffee	626 L St	open
Boll Weevil	Restaurant (service type not stated) · Quick service		860 Broadway	open
Boochcraft	Brewery / taproom		684 Anita St Ste F	open
Broadway Diner	Restaurant (service type not stated)		1187 Broadway	open
Buffalo Wing Star	Restaurant (service type not stated)	Chicken / wings	1266 Third Ave	open
Buffet House	Buffet · Restaurant (service type not stated)	Chinese	651 Palomar St	open
Burger King Burger King	Quick service	Burgers · American	1265 3rd Ave	open
Cafe Ohana	Café · Coffee shop · Bakery	Coffee · Bakery	626 L St	open
Cafe Y Cultura	Café · Coffee shop	Coffee	3205 Main St	open
Caffe Excel	Café · Juice, smoothie, tea · Coffee shop	Coffee · Juice / smoothies	1385 Broadway	open
Caliano Pizza	Restaurant (service type not stated)	Pizza · Italian	1655 Brandywine Ave Ste E	open
California Baking Company	Bakery	Bakery	681 Anita St Ste 106	open
Callos factory	Food truck	Seafood	2910 Main St	open
Camalu Baja Fish	Restaurant (service type not stated) · Food truck	Seafood	610 Crescent Dr	open
Candy Direct Inc	Dessert		745 Design Ct	open
Candy El Pecas	Dessert · Juice, smoothie, tea · Bakery	Juice / smoothies · Bakery	669 Palomar St	open
Cardoso And Sons Enterprises Inc	Restaurant (service type not stated)		1660 Broadway Ste 11	open
Carl's Jr. Carl's Jr.	Quick service	Burgers · American	1100 BROADWAY	open
Carl's Jr. Carl's Jr.	Quick service	Burgers · American	996 3rd Ave	open
Carnitas Las Michoacanas	Restaurant (service type not stated)	Mexican · Latin American (other)	1333 Third Ave	open
Casa Don Diego Restaurant	Restaurant (service type not stated)	Mexican	1199 Third Ave	open
Casa Victoria Restaurant	Restaurant (service type not stated)	Mexican	1187 Broadway	open
Castañeda's Mexican Food Castañeda's Mexican Food	Quick service	Mexican · Latin American (other)	1090 Third Ave Ste. #19	open
Cat Cheoon Restaurant	Restaurant (service type not stated)	Chinese · Asian	1660 Broadway	open
Chango Mango	Specialty food shop · Quick service	Sandwiches	4380 Main St Ste 102	open
Chilatruck	Food truck		557 Broadway	open
China Dragon	Restaurant (service type not stated)	Chinese	13 Naples St	open
China King Buffet	Buffet	Chinese · Asian	693 Palomar St	open
Chinese Buffet On Palomar St.	Buffet	Chinese		open
Chula Vista Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	642 Palomar St	open
Church's Texas Chicken Church's Chicken	Quick service · Restaurant (service type not stated)	Chicken / wings	1005 Third Avenue	open
Churrería Norte	Dessert · Food truck	Dessert	3124 Main St	open
Churros El chavo	Bakery · Food truck	Bakery · Latin American (other)	850 Broadway	open
Clamatos And Cocos On Broadway	Restaurant (service type not stated)		943 Broadway	open
Club M7	Bar		2638 Main St	open
Corzy Corner Pizza	Restaurant (service type not stated)	Pizza	1655 Brandywine Ave	open
Cotija's Mexican Food Cotijas	Restaurant (service type not stated)	Mexican · Latin American (other)	810 Third Ave	open
Cv Sports Bar & Grill	Bar		1073 Third Ave	open
Dairy Queen Dairy Queen	Juice, smoothie, tea · Dessert · Quick service	Juice / smoothies · Ice cream / frozen desserts · Dessert	664 Palomar St Ste 1101 664 Palomar St Ste 1101	open
De Cabeza /El Único	Restaurant (service type not stated)	Mexican · Latin American (other)	1043 Broadway	open
De Kotija Taco Shop	Restaurant (service type not stated)	Mexican	13 Naples St	open
Diego's Pizza - Serving San Diego	Restaurant (service type not stated)	Pizza · Italian	949 Broadway	open
Ding Tea Chula Vista	Juice, smoothie, tea	Tea / bubble tea · Chinese	1355 Broadway	open
Do-Re-Mi Sazón	Restaurant (service type not stated)		1689 Broadway	open
Dolce Cafe Fresh Eatery	Café · Restaurant (service type not stated) · Bar	Coffee	1283 3rd Ave	open
Dolche Cafe Mexifood	Café	Mexican · Latin American (other) · Coffee	1096 Broadway	open
Dulcerias Aztecas Dulcerias Aztecas	Dessert	Dessert	1177 Broadway	open
Dutch Bros Coffee Dutch Bros Coffee Jackson County	Coffee shop · Café	Coffee	1259 Third Ave	open
Easy Thai	Restaurant (service type not stated)	Thai · Asian	1067 Broadway	open
El Buchon Mariscos	Restaurant (service type not stated)	Seafood	3120 Main St	open
El Cacho Fish Taco Stand	Food truck	Seafood · Mexican	2910 Main St	open
El Capitan Cocina	Restaurant (service type not stated)	Breakfast · Mexican	1223 3rd Ave Ste C1	open
El Dorado Mexican Food	Restaurant (service type not stated)	Mexican · Seafood · Latin American (other)	311 Palomar St	open
El Gallito Tortas Ahogadas	Restaurant (service type not stated)	Mexican	1008 Industrial Blvd	open
El Ostion Mariscos & Street Tacos	Food truck		975 Broadway	open
El Patron Mariscos	Food truck		3189 Main St	open
El Pollo Loco El Pollo Loco	Quick service · Restaurant (service type not stated)	Mexican	1305 Third Ave	open
El Prieto Cantina y Restaurant	Restaurant (service type not stated)	Mexican · Breakfast · Latin American (other)	3120 Main St	open
El Primo Birriería	Restaurant (service type not stated) · Casual dining	Mexican · American	1200 3rd Ave	open
El Ranchero Taco Shop	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	3344 Main St	open
El Rey Del Taco Catering	Catering	Mexican · Latin American (other)		open
El Rinconcito Taco Shop	Restaurant (service type not stated) · Quick service	Mexican	1655 Brandywine Ave	open
El Shrimp Bucket	Food truck		873 Palomar St	open
El Toro Grill Taqueria	Restaurant (service type not stated)	Mexican	836 Broadway	open
Elbuchon	Quick service · Restaurant (service type not stated) · Food truck	Seafood · Mexican	3008 Main St	open
Elysium Cafe	Bar		1067 Broadway Ste 105	open
Ensenada Baja Seafood	Restaurant (service type not stated) · Food truck	Seafood · Mexican	1002 Industrial Blvd	open
Filipino Desserts Plus - Chula Vista Filipino Desserts Plus	Dessert · Bakery	Dessert · Filipino · Bakery	285 E Orange Ave	open
Formosa Club	Bar		840 Broadway	open
Fresh and Tasty Chinese Restaurant	Restaurant (service type not stated)	Chinese	949 Broadway	open
Fruit Barr Caffe	Restaurant (service type not stated) · Juice, smoothie, tea	Juice / smoothies	1660 Broadway	open
FRUTAS Frutas100natural.inc	Specialty food shop · Quick service · Juice, smoothie, tea	Sandwiches · Mexican · Juice / smoothies	1329 3rd Ave	open
Fruteria La Capirucha	Restaurant (service type not stated)	Mexican · Latin American (other)	1177 Broadway	open
Fuji Noodle	Restaurant (service type not stated)	Noodles / ramen / pho	170 Mace St Ste E5	open
Gabina'S Cuisine	Restaurant (service type not stated)	Filipino · Asian		open
Genesis Investments And Holdings	Restaurant (service type not stated)		1355 Broadway	open
Great Happiness	Restaurant (service type not stated)	Chinese · Asian	1445 3rd Ave	open
Heave Ho Coffee Co roaster	Coffee shop · Café	Coffee	2240 Main St	open
Hector's Mariscos	Restaurant (service type not stated)	Mexican · Seafood · Latin American (other)	1177 Broadway #14	open
Hellote	Restaurant (service type not stated)	Mexican	3120 Main St	open
Hermanos Taco Shop	Restaurant (service type not stated)	Mexican · Latin American (other)	1295 Broadway #206	open
Hogetsu Bakery	Dessert · Juice, smoothie, tea · Café · Bakery	Dessert · Juice / smoothies · Coffee · Bakery	1210 3rd Ave	open
Hot dogs Tj Style	Quick service · Restaurant (service type not stated)	Hot dogs	275 Quintard St	open
IHOP IHOP	Casual dining	Breakfast · American	1206 Broadway	open
In-N-Out Burger In-N-Out Burger	Quick service	Burgers · American	1810 Main Court	open
Izakaya Naruto	Restaurant (service type not stated)	Japanese · Asian	1216 3rd Ave	open
Jack in the Box	Quick service		802 3rd Ave	open
Jack in the Box	Quick service		1408 3rd Ave	open
Jack in the Box	Quick service		585 Palomar St	open
Jack's Donuts	Bakery · Dessert	Dessert · Bakery	1355 Broadway A	open
Jamba Jamba	Juice, smoothie, tea · Restaurant (service type not stated)	Juice / smoothies · Healthy / salads / bowls	2945 Main St Ste 100	open
Jersey Mike's Jersey Mike's Subs	Quick service · Specialty food shop	Sandwiches	1208 Broadway Unit 103	open
JL China House	Restaurant (service type not stated)	Chinese · Asian	1403 3rd Ave	open
Jochi Resto Grill	Casual dining · Bar	Filipino · Asian	289 E Orange Ave	open
Jollibee Jollibee	Quick service	Filipino · Asian	285 E Orange Ave Unit 107	open
Jose Luis Guzman	Restaurant (service type not stated)		1680 Hilltop Dr	open
Kalei's Kitchenette	Restaurant (service type not stated)	Hawaiian / Pacific	13 1/2 Naples St	open
KALO BOBA & ACAI	Juice, smoothie, tea · Restaurant (service type not stated) · Café	Healthy / salads / bowls · Tea / bubble tea · Juice / smoothies · Coffee	860 Broadway	open
Kanpai Restaurant	Restaurant (service type not stated)	Japanese · Sushi · Asian	301 Palomar St	open
Karina's Mexican Seafood Cuisine	Restaurant (service type not stated)	Seafood	986 Broadway	open
KD's Donuts	Bakery · Dessert	Dessert · Bakery	1294 3rd Ave	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	1327 Broadway	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	1361 Medical Center Drive	open
Kikis Seafood	Restaurant (service type not stated)	Seafood	2445 Main St	open
King Kream Ice Cream	Dessert · Restaurant (service type not stated) · Food truck	Ice cream / frozen desserts	767 Anita St	open
Kotija Taco Shop	Quick service	Mexican · Latin American (other)	295 E Orange Ave	open
Kotija Taco Shop	Restaurant (service type not stated)	Mexican	295 E Orange Ave	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	3733 Main St	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Breakfast · Chicken / wings	2514 Main St	open
L&D Teriyaki Express	Restaurant (service type not stated)	Japanese · Asian	1366 3rd Ave	open
La Baja Sushi	Restaurant (service type not stated)	Japanese · Sushi	1324 3rd Ave Ste 8	open
La Bonita Creperie	Quick service · Restaurant (service type not stated) · Casual dining	American	341 Oxford St	open
La Central	Casual dining · Bar	Mexican · Latin American (other)	3733 Main St	open
La Chula Juana	Restaurant (service type not stated)		1324 3rd Ave	open
La Cocina De Mama Reyna	Restaurant (service type not stated)		550 Oxford St	open
La Costa Azul	Restaurant (service type not stated)	Seafood	1037 Broadway	open
La Esquina del Prieto	Restaurant (service type not stated) · Food truck · Bar		3008 Main St	open
La India Bonita	Restaurant (service type not stated)	Mexican · Latin American (other)	1455 Melrose Ave	open
La Moreliana	Bakery · Restaurant (service type not stated)	Bakery · Mexican	275 Quintard St	open
La Valentina Mexifood	Restaurant (service type not stated)	Mexican · Latin American (other)	1283 3rd Ave	open
Lamber Chinese Bakery	Bakery · Restaurant (service type not stated)	Bakery · Chinese	1445 3rd Ave	open
Las Ahumaderas By El Poblano	Restaurant (service type not stated)	Mexican · Spanish / tapas · Latin American (other)	1011 Broadway	open
Las Dos Gorditas	Food truck	Mexican · Southwestern / Tex-Mex	2514 Main St	open
Las Flautas 664	Restaurant (service type not stated)	Mexican · Latin American (other)	975 Broadway	open
Las Gueritas Food Truck Seafood Homemade	Food truck	Seafood · Mexican	3679 Main St	open
Leon's Cuisine	Quick service	Chinese	1283 3rd Ave	open
Liberty Giant Pizza	Restaurant (service type not stated)	Pizza · Italian	1419 Hilltop Dr	open
Little Caesars Pizza Little Caesars	Quick service	Pizza · Italian	23 Naples St	open
Little Caesars Pizza Little Caesars	Quick service	Pizza · Italian	642 Palomar St #408	open
Lolita's Mexican Food Lolita's Mexican Food	Restaurant (service type not stated)	Mexican · Latin American (other)	601 E Palomar St	open
Lomas Mexican Restaurant & Cantina	Restaurant (service type not stated)	Mexican · Latin American (other)	3218 Main St	open
Lonchera los compadres	Quick service	Mexican · Southwestern / Tex-Mex	975 Broadway	open
Long John Silver's	Restaurant (service type not stated)	Seafood	1049 3rd Ave	open
Los Pancho's Taco Shop	Quick service	Mexican · Latin American (other)	1009 Third Ave	open
Los Pollos Rotisserie & Cuban Bakery	Restaurant (service type not stated) · Bakery	Cuban · Latin American (other) · Bakery	1372 3rd Ave	open
Los Taquitos	Restaurant (service type not stated)	Mexican	1210 Broadway	open
Los Taquitos Taco Shop(Cash Only)	Restaurant (service type not stated)	Mexican	1665 Third Ave	open
Lotho Deli	Restaurant (service type not stated)	Asian	1364 3rd Ave	open
Manny's Bar & Grill	Casual dining · Bar		1445 3rd Ave	open
Mario's Taco Shop	Delivery-focused	Mexican · Latin American (other)	642 Palomar St #409	open
Mariscos El Prieto	Restaurant (service type not stated) · Quick service	Seafood	3630 Main St	open
Mariscos El Prieto	Restaurant (service type not stated)	Mexican · Seafood	3001-3027 Main St	open
Mariscos la Baja mar y fuego	Restaurant (service type not stated)	Seafood	1401 3rd Ave	open
Mariscos La Perla Negra	Restaurant (service type not stated)	Seafood · Latin American (other)	651 Palomar St	open
Mariscos La Reyna Del Sur	Restaurant (service type not stated)	Seafood · Mexican · Latin American (other)	943 Broadway	open
Mariscos Mar Y Tierra	Quick service	Mexican · Seafood	1435 Melrose Ave	open
Mariscos Y Birria Los Tokados	Restaurant (service type not stated)	Mexican	2638 Main St	open
MariscosLamarealm	Restaurant (service type not stated)	Seafood	255 Quintard St	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers · American	1288 Broadway	open
McDonald's McDonald's	Quick service	Burgers · American	1110 3rd Ave	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	687 East Palomar	open
Menuderia El Korita	Restaurant (service type not stated) · Casual dining	Mexican · American	1355 Broadway B	open
Mexican Candy	Dessert	Dessert	1045 Bay Blvd	open
MGM Buffet	Buffet · Restaurant (service type not stated)	Chinese	693 Palomar St	open
Mi Barra Bar	Bar		1073 3rd Ave	open
Mj's Bar & Grill	Casual dining · Bar		1445 Third Ave Ste F	open
Mmxx Veterinary Corporation	Restaurant (service type not stated)		3326 Main St	open
Molten	Restaurant (service type not stated) · Other		163 Mace St	open
Mr. Culichi Sushi	Restaurant (service type not stated)	Japanese · Sushi	1187 Broadway, B	open
Mrd's Cocktails	Bar · Quick service		1132 3rd Ave	open
Mrs Rice's Oriental Restaurant	Restaurant (service type not stated)	Asian · Chinese	1355 Broadway J	open
Mummy Food Llc	Restaurant (service type not stated)		866 Third Ave	open
Mymexicancandy	Dessert		1220 Third Ave Ste 4	open
Mystic Morning	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	317 Zenith St	open
New Chinese City Restaurant Inc	Restaurant (service type not stated)		1403 Third Ave	open
Nieves de Garrafa SD	Dessert · Juice, smoothie, tea	Ice cream / frozen desserts · Juice / smoothies	1042 Oaklawn Ave	open
Ocean City Restaurant	Restaurant (service type not stated)	Chinese	1011 Broadway	open
Ocean fire cousine	Restaurant (service type not stated)	Seafood	2490 Main St	open
Ojos Locos Sports Cantina - Chula Vista Ojos Locos Southwest	Bar · Casual dining	Mexican	693 Palomar St	open
Otay Farms Market	Restaurant (service type not stated)	Mexican	1716 Broadway	open
Pacific Accounting And Financial, Inc. D Ba Pacific Accounti	Restaurant (service type not stated)		336 Oxford St Ste 110	open
Pacific Fruit Bar	Juice, smoothie, tea · Quick service · Specialty food shop · Café	Juice / smoothies · Sandwiches · Coffee	1037 Broadway	open
Palata Charbroiled Chicken Wings Empire Restaurants	Restaurant (service type not stated)	Chicken / wings · BBQ · American	263 E Orange Ave	open
Palomar	Restaurant (service type not stated) · Other			open
Palomar Ice Cream and Candy	Dessert	Ice cream / frozen desserts · Dessert	322 Palomar St	open
Palomino Sports Bar and Venue	Bar		3008 Main St	open
Panda Express Panda Express México	Quick service	Chinese · Asian	1820 Main Court	open
Panda Express Panda Express México	Quick service	Chinese · Asian	1120 Broadway SUITE 140 SUITE 140	open
Panda Imperial Restaurant	Restaurant (service type not stated)	Chinese · Asian	1208 3rd Ave	open
Paola	Restaurant (service type not stated)	Mexican	850 Broadway	open
Papa Johns Papa John's Pizza	Quick service · Restaurant (service type not stated)	Pizza	1085 3rd ave	open
Pescados Y Mariscos Hector's Inc	Restaurant (service type not stated)		2471 Main St Ste 24	open
Pho Hung Cali	Restaurant (service type not stated)	Vietnamese · Asian	1060 Broadway	open
Pho Viet Noodle	Restaurant (service type not stated)	Vietnamese · Noodles / ramen / pho · Asian	864 3rd Ave	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	251 Palomar St Suite B Suite B	open
Pizzeria El Jefe	Restaurant (service type not stated)	Pizza · Mexican	1655 Broadway	open
Pizzeria El Jefe Mexican Pizzeria	Restaurant (service type not stated)	Mexican · Pizza	1655 Broadway Ste 12	open
Plazas Mexican Food	Restaurant (service type not stated)	Mexican · Latin American (other)	suite C, 1550 Broadway	open
Pollo Amigo	Quick service · Restaurant (service type not stated)	Mexican	2540 Main St	open
Pollos asados al carbon Los Harrieros	Restaurant (service type not stated)	Chicken / wings	3008 Main St	open
Popeyes Popeyes	Quick service		880 Broadway	open
Pozolería Doña María	Restaurant (service type not stated)	Mexican	1660 Broadway	open
Pure Joy Inc	Restaurant (service type not stated)		301 Palomar St	open
R & V's BAR & Grill	Bar · Restaurant (service type not stated) · Casual dining		420 Palomar St	open
Rally's Checkers and Rally's	Quick service · Restaurant (service type not stated)	Burgers	1004 3rd Avenue Chula Vista, CA	open
Red Ribbon Bakeshop Red Ribbon Bakeshop USA	Bakery · Dessert	Bakery · Filipino · Dessert	285 E Orange Ave	open
Rey TJ Burgers San Diego	Quick service		3008 Main St	open
Roberto’s Taco Shop	Restaurant (service type not stated)		1052 Broadway	open
Rock Ice Cream	Dessert	Ice cream / frozen desserts	1080 Colorado Ave Ste B	open
Rosa Giant Pizza	Restaurant (service type not stated)	Pizza · Italian	1680 Broadway G	open
Rose D Amour Cafe	Café	Mexican · Coffee · Breakfast	1283 3rd Ave	open
San Diego South Dutch Bros. Coffee	Coffee shop · Café	Coffee	1259 Third Ave	open
Sandok Filipino Cuisine	Restaurant (service type not stated) · Casual dining	Filipino · American	1324 3rd Ave	open
Santos sweet shop	Dessert		1100 Industrial Blvd	open
Señor Pancho Fresh Mexican Grill Señor Panchos Middlebury	Restaurant (service type not stated)	Mexican · Latin American (other)	298 Montgomery St	open
Serranos Taqueria & Seafood	Restaurant (service type not stated)	Mexican · Latin American (other)	1351 3rd Ave	open
Souplantation	Buffet · Restaurant (service type not stated) · Fast casual	Vegetarian · Healthy / salads / bowls	1810 Main Ct	open
Starbucks Starbucks	Café · Coffee shop · Bakery	Coffee · Bakery	4270 Main St	open
Starbucks Starbucks	Restaurant (service type not stated) · Coffee shop · Café	Pizza · Coffee	1240 Broadway	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	283 Orange Ave	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	2965 Main St.	open
Starbucks Starbucks	Coffee shop · Café · Bakery	Coffee · Bakery	1049 Third Ave	open
Starbucks Starbucks	Coffee shop · Quick service · Café	Coffee	670 Palomar St	open
Starbucks Starbucks	Coffee shop · Café	Coffee	750 Main St	open
Stars Restaurant Pizza	Restaurant (service type not stated)	Pizza · Italian	1445 3rd Ave	open
Subway	Other	Sandwiches	263 E Orange Ave # 4	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1120 Broadway A05 - #130	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	642 Palomar Street Suite 407	open
Subway	Other	Sandwiches	1364 Third Ave	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	601 E. Palomar Suite C4	open
Super Dulces USA	Dessert		2244 Main St	open
Sushi Roll Sushi Roll	Restaurant (service type not stated)	Japanese · Sushi · Asian	1187 Broadway	open
Sushimx	Restaurant (service type not stated)	Japanese · Sushi	3044 Main St	open
Taco Bell Taco Bell	Quick service		738 Main St	open
Taco Bell Taco Bell Costa Rica	Quick service · Restaurant (service type not stated)	Mexican		open
Taco Champs	Food truck	Mexican	850 Broadway	open
Tacos al Vapor Estilo Guadalajara JR	Restaurant (service type not stated)	Mexican	1401 Third Ave #91911	open
Tacos de Birria El Chinito Jr	Restaurant (service type not stated)	Mexican	301 Montgomery St	open
Tacos El Rorro	Restaurant (service type not stated)	Mexican	975 Broadway	open
Tacos El Rorro	Food truck		902 Third Ave	open
Tacos El Trompo	Restaurant (service type not stated)	Mexican	1208 Broadway #104	open
Tacos La Main	Restaurant (service type not stated)	Mexican	3384 Main St	open
Tacos TiaJuana	Restaurant (service type not stated)	Mexican · Latin American (other)	135 Mace St	open
Tacos TJ	Restaurant (service type not stated) · Food truck	Mexican	1279 3rd Ave	open
Tamales Ancira	Restaurant (service type not stated)	Mexican · Latin American (other)	2260 Main St Unit 17	open
Tapioca Express	Juice, smoothie, tea · Café	Tea / bubble tea · Coffee · Asian	285 E. Orange Ave	open
Taqueria El Poblano	Restaurant (service type not stated)	Mexican	1011 broadway	open
Taqueria La Nueva Imperial	Restaurant (service type not stated)	Mexican · Latin American (other)	1351 3rd Ave	open
TAQUERIA LOS FAMOSOS	Restaurant (service type not stated)		1351 3rd Ave	open
Tasty Mandarin	Restaurant (service type not stated)	Chinese · Asian	1285 Broadway	open
The Coffee Bean & Tea Lea @Ralphs	Coffee shop	Coffee	659 E Palomar St	open
The Communal Eatery	Restaurant (service type not stated) · Bar	Italian	1111 ABC	open
The Empanada Spot	Restaurant (service type not stated)	Spanish / tapas	1223 3rd Ave	open
The Go Go Truck	Food truck		1680 Hilltop Dr	open
The Munchie Box	Dessert		1251 Third Ave Ste 101	open
tiajuanamunchies	Restaurant (service type not stated)		1324 3rd Ave	open
TJ Oyster Bar TJ Oyster Bar	Restaurant (service type not stated) · Bar	Seafood	601 E Palomar St	open
Tocumbo Ice Cream Cv	Dessert	Ice cream / frozen desserts · Dessert	1172 Third Ave	open
Tortas Ahogadas El Gallito	Restaurant (service type not stated)	Mexican · Sandwiches	975 Broadway	open
Tortilleria Santa Fe	Restaurant (service type not stated)	Mexican	387 Zenith St	open
Tropical Fruits	Juice, smoothie, tea	Juice / smoothies	1430 Broadway	open
Tu Taco Taco Shop	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1419 Hilltop Dr	open
Uumbal	Restaurant (service type not stated)	Vegetarian · Mexican	2490 Main St	open
Valerio's Tropical Bakeshop Valerio's Tropical Bakeshop Maryland Parkway	Bakery · Juice, smoothie, tea	Bakery · Juice / smoothies · Filipino	285 E Orange Ave	open
Veni Vidi Vici	Restaurant (service type not stated)	Italian	1090 3rd Ave Ste 11	open
WaBa Grill WaBa Grill	Restaurant (service type not stated) · Quick service	Healthy / salads / bowls	1170 Broadway	open
Water Store	Specialty food shop · Quick service	Sandwiches	1215 Broadway	open
Werito Birrieria.	Restaurant (service type not stated)	Mexican	902 3rd Ave	open
WG0281 - Chula Vista (Broadway) WaBa Grill	Quick service		1170 Broadway	open
Wienerschnitzel Wienerschnitzel	Quick service	Hot dogs · Sandwiches	282 Palomar St	open
Wingstop Wingstop	Quick service	Chicken / wings · American	1285 Broadway #101	open
Yoshinoya Yoshinoya	Restaurant (service type not stated)	Japanese · Asian	1299 Broadway	open
Zappy Pizza Zappy's Pizza	Quick service · Restaurant (service type not stated)	Pizza	1352 3rd Ave	open
ZENSHI Handcrafted Sushi Zenshi Sushi	Coffee shop · Restaurant (service type not stated) · Café	Japanese · Coffee · Sushi · Asian	659 E Palomar St	open
American Tuna	Restaurant (service type not stated)		995 Bay Blvd	closed
Hungry Hank's Deli	Restaurant (service type not stated) · Specialty food shop · Quick service	Sandwiches	866 Third Ave	closed
Los Rios Taco Shop	Restaurant (service type not stated)	Mexican	1096 Broadway Ste 105	closed
North Star Wireless 651 Inc	Restaurant (service type not stated)		651 Palomar St	closed
Sipsation	Café	Coffee	601 E Palomar St Ste C	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	84	70	—	—	—	14	SIC1987
1995	64	52	—	—	—	12	SIC1987
1996	74	61	—	—	—	13	SIC1987
1997	81	69	—	—	—	12	SIC1987
1998	80	66	25	37	3	9	NAICS1997
1999	86	73	30	36	6	9	NAICS1997
2000	90	75	28	39	7	11	NAICS1997
2001	87	76	29	41	4	7	NAICS1997
2002	86	74	30	37	7	8	NAICS1997
2003	93	79	31	37	8	8	NAICS2002
2004	90	77	32	36	7	8	NAICS2002
2005	96	84	35	39	7	7	NAICS2002
2006	96	87	37	42	5	3	NAICS2002
2007	103	95	37	46	9	4	NAICS2002
2008	104	95	40	43	8	5	NAICS2007
2009	101	92	34	44	10	4	NAICS2007
2010	102	91	33	42	11	4	NAICS2007
2011	113	100	36	49	11	6	NAICS2007
2012	112	98	34	49	11	6	NAICS2012
2013	102	93	29	47	12	3	NAICS2012
2014	120	106	40	51	11	2	NAICS2012
2015	121	107	43	51	10	3	NAICS2012
2016	121	109	40	54	11	3	NAICS2012
2017	124	107	38	58	9	4	NAICS2017
2018	136	118	43	61	11	5	NAICS2017
2019	131	113	41	56	13	5	NAICS2017
2020	127	111	34	61	13	5	NAICS2017
2021	129	115	35	64	14	3	NAICS2017
2022	135	119	36	70	11	—	NAICS2022
2023	134	119	34	67	15	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 91911. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
91910	2.2 mi	166	2023
92173	3.6 mi	44	2023
91913	3.8 mi	30	2023
91932	4.7 mi	44	2023
91950	4.9 mi	181	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.