BMIE Market 91932

San Diego County, California · ZCTA boundaries as of 2020

Profile

Population (current estimate)	25,741 2020–2024 ACS 5-year estimate ±74 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	9,332 2020–2024 ACS 5-year estimate ±349 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	25,718 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	9,883 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$85,833 2020–2024 ACS 5-year estimate ±9,575 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	35.1 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$2,011 2020–2024 ACS 5-year estimate ±85 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$856,900 2020–2024 ACS 5-year estimate ±22,025 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	4.3 sq mi Census Gazetteer 2020
Restaurants	44 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 91932
Restaurants per 10,000 residents	9.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+12.8% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+76.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+120.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+83.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	57 (range 51–62) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +2.1 per year, r² 0.89) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	77 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	79 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	73 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	79 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 91932. Projection: linear trend v1, fitted 2013–2023, +2.1 restaurants per year, r² 0.89, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. California and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 77 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	78.7	79	40%	+31.5
Restaurant Opportunity Score	73.4	73	35%	+25.7
Market Momentum Score	79.4	79	25%	+19.8

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 79 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	25,741	86	40%	+34.3
Median household income (ACS)	85,833	69	40%	+27.6
Households (ACS)	9,332	84	20%	+16.8

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 73 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	76	89	35%	+31.0
Restaurants per 10,000 residents (lower = more room)	17.1	46	25%	+11.4
Population (ACS)	25,741	86	20%	+17.2
Median household income (ACS)	85,833	69	20%	+13.8

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 79 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	12.8	71	50%	+35.5
10-year restaurant growth	76	89	30%	+26.6
20-year restaurant growth	120	86	20%	+17.3

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (93)

By cuisine

Mexican 15 · Coffee 9 · Italian 9 · American 7 · Burgers 7 · Pizza 7 · Bakery 6 · Dessert 5 · Sandwiches 5 · Asian 4 · Breakfast 4 · Seafood 4 · Chicken / wings 3 · Thai 3 · Hawaiian / Pacific 2 · Healthy / salads / bowls 2 · Hot dogs 2 · Ice cream / frozen desserts 2 · Japanese 2 · Sushi 2 · Tea / bubble tea 2 · Latin American (other) 1 · Southwestern / Tex-Mex 1

By type

Restaurant (service type not stated) 54 · Quick service 19 · Bar 17 · Café 9 · Casual dining 7 · Coffee shop 7 · Bakery 6 · Dessert 6 · Brewery / taproom 4 · Specialty food shop 3 · Food truck 2 · Juice, smoothie, tea 2 · Other 2

Name	Type	Cuisine	Address	Status
Al's Pizza Burgers & Fries Joint	Restaurant (service type not stated)	Burgers	1070 13th St	open
Alberto's Taco Shop	Restaurant (service type not stated)	Mexican	1183 13th St	open
Alex Big Daddy Pizza Inc	Restaurant (service type not stated)	Pizza	1070 13th St	open
Arandas Cafe	Café · Restaurant (service type not stated)	Coffee · Breakfast	667 Silver Strand Blvd	open
Aroma Thai Restaurant	Restaurant (service type not stated)	Thai · Asian	757 Seacoast Dr	open
Babycakes Imperial Beach	Bakery · Dessert	Bakery · Dessert	874 Seacoast Dr	open
Balsamico Italian Kitchen	Restaurant (service type not stated) · Bar	Italian	791 Palm Ave #101	open
Baskin-Robbins Baskin-Robbins	Dessert	Ice cream / frozen desserts · Dessert	791 Palm Ave	open
Better Buzz Coffee Imperial Beach Better Buzz Coffee	Coffee shop · Café	Coffee	1180 Palm Ave	open
Big Kahuna's	Restaurant (service type not stated)	Hawaiian / Pacific	600 Palm Ave	open
Bonehead Burger Co.	Restaurant (service type not stated)	Burgers	150 Palm Ave	open
Brigantine Seafood Brigantine	Casual dining · Restaurant (service type not stated) · Bar	Seafood	919 Seacoast Dr	open
Bullpen Tavern	Bar · Casual dining		706 CA-75	open
Burger King	Restaurant (service type not stated)		1180 Palm Ave	open
Burritos Luna Mexican Food	Quick service	Mexican · Southwestern / Tex-Mex	1337 Palm Ave	open
C H Donuts	Bakery · Dessert	Dessert · Bakery	1070 13th St Ste A	open
Cafe di Roma	Restaurant (service type not stated)	Italian	633 9th St	open
Carl's Jr. Carl's Jr.	Quick service	Burgers · American	700 13TH STREET	open
Chipotle Mexican Grill Chipotle Mexican Grill	Quick service	Mexican	801 Palm Ave	open
Cilantros Management Partners	Restaurant (service type not stated)		764 13th St	open
Cocina Del Puerco Bar & Grill	Casual dining · Bar	Mexican		open
CORAL SPORTS BAR	Bar · Casual dining		995 CA-75	open
Coronado Brewing Company \| Imperial Beach Restaurant	Brewery / taproom		875 Seacoast Dr	open
Cow-A-Bunga Ice Cream & Coffee	Dessert · Coffee shop · Café	Ice cream / frozen desserts · Coffee	10 Evergreen Ave	open
Deb's Cookie Jar	Dessert · Bakery	Dessert · Bakery	668 10th St	open
Del Taco	Quick service		1333 Palm Ave	open
Doggos Gus	Restaurant (service type not stated)	Hot dogs	805 Seacoast Dr	open
Don Pancho's Mexican Food	Restaurant (service type not stated)	Mexican · Latin American (other)	690 CA-75	open
El amigo taco shop mexican food	Restaurant (service type not stated) · Quick service	Mexican	1004 Palm Ave	open
El Cilantro Mexican Food	Restaurant (service type not stated)	Mexican	764 13th St	open
El Sonorense Mexican Seafood	Restaurant (service type not stated)	Mexican · Italian · Seafood	710 Seacoast Dr	open
El Tapatio Restaurant	Quick service		260 Palm Ave	open
Fast And Friendly	Restaurant (service type not stated)		497 11th St Ste 8	open
Filippi's Pizza Grotto Filippi's Pizza Grotto Italian Market	Restaurant (service type not stated)	Italian · Pizza	285 Palm Ave	open
Five Guys Five Guys	Quick service	Burgers · American	781 Palm Ave	open
Food Trucks On Pointe	Restaurant (service type not stated) · Specialty food shop · Food truck		536 13th St	open
FRA Branch 289	Bar		659 Silver Strand Blvd	open
Fred's Subs	Restaurant (service type not stated)		1002 Palm Ave	open
Fred's Subs	Other	Sandwiches	1231 Palm Ave	open
Giant Pizza King	Restaurant (service type not stated)	Pizza · Italian	600 Palm Ave #100	open
Giant Pizza King	Restaurant (service type not stated)	Pizza · Italian	1070 13th St	open
IB Espresso Mike Hess Brewing Company North Park	Coffee shop · Brewery / taproom · Juice, smoothie, tea · Café · Bar	Mexican · Coffee · Tea / bubble tea	805 Ocean Ln	open
IB Forum Sports Bar & Grill	Bar · Casual dining		1079 Seacoast Dr	open
IB Fresh Co.	Restaurant (service type not stated)	Breakfast	809 Seacoast Dr	open
IB Public House	Bar		995 Palm Ave	open
ib street tacos City Tacos	Restaurant (service type not stated) · Quick service	Mexican	805 Seacoast Dr	open
IB Thai	Restaurant (service type not stated)	Thai · Asian	1299 Imperial Beach Blvd	open
Imperial Brewing Inc	Restaurant (service type not stated)		717 Seacoast Dr	open
Jack in the Box	Quick service		890 Palm Ave	open
Jersey Mike's Jersey Mike's Subs	Specialty food shop · Quick service	Sandwiches	801 Palm Ave Suite 101	open
Katy's Cafe	Café · Restaurant (service type not stated) · Coffee shop	Coffee	704 Seacoast Dr	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	1056 13th St	open
La Mexicana Cenaduria	Restaurant (service type not stated)	Mexican	562 7th St	open
Loida's	Restaurant (service type not stated)		10 Evergreen Ave Ste D	open
Lumbre Mexican Seafood	Restaurant (service type not stated)	Mexican · Seafood	1133 13th St	open
Mangini’s Pizzeria	Restaurant (service type not stated)	Pizza · Italian	1155 13th St	open
Marco's Italian Ristorante	Restaurant (service type not stated)	Italian	1205 Palm Ave	open
McDonald's McDonald's	Quick service	Burgers · American	1135 Palm Ave	open
Meijo Sushi	Restaurant (service type not stated)	Japanese · Sushi · Asian	600 Palm Ave # 108-9	open
Michelle D, Inc	Restaurant (service type not stated)		285 Palm Ave	open
Mickie's Bar & Grill	Bar		220 Palm Ave	open
Millport	Restaurant (service type not stated) · Bakery	Bakery · American · Healthy / salads / bowls	775 13th St	open
N&n Creole Soul Kitchen	Restaurant (service type not stated)	American	1133 13th St	open
NOVO Brazil Brewing CO. NOVO Brazil Brewing Co.	Brewery / taproom · Bar		535 Florence St	open
Olive Oil Organic Cafe	Other	Sandwiches	600 Palm Ave Ste 109	open
Pizza Port Imperial Beach Pizza Port Ocean Beach	Brewery / taproom · Casual dining · Bar		204 Palm Ave	open
Pizzeria Luigi Pizzeria Luigi	Restaurant (service type not stated)	Pizza · Italian	717 Seacoast Dr	open
Poke 123	Restaurant (service type not stated)	Hawaiian / Pacific · Sushi · Japanese · Healthy / salads / bowls	801 Palm Ave Ste 102	open
Raising Cane's Raising Cane's Chicken Fingers	Quick service	Chicken / wings · American	900 Palm Ave	open
Red House Kitchen	Coffee shop · Restaurant (service type not stated) · Café	Coffee · Breakfast	775 13th St	open
SEA180	Bar · Restaurant (service type not stated)	Breakfast · Seafood	800 Seacoast Dr	open
Seacoast Pizza	Restaurant (service type not stated)	Pizza	807 Seacoast Dr	open
Siam Imperial Thai Kitchen	Restaurant (service type not stated)	Thai · Asian	226 Palm Ave	open
Sombrero Mexican Food Sombrero Mexican Restaurant	Quick service · Restaurant (service type not stated)	Mexican	189 Palm Ave	open
Star Dust Donut Shop	Bakery · Dessert	Dessert · Bakery	698 Highway 75	open
Starbucks Starbucks	Coffee shop · Juice, smoothie, tea · Café	Coffee · Tea / bubble tea	801 Palm Ave	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	876 Seacoast Dr	open
Swagyu Imperial Beach	Restaurant (service type not stated)	Burgers · American	1002 Palm Ave	open
Taco Bell	Quick service		1337 Palm Ave	open
Tacos El Trompo	Restaurant (service type not stated)	Mexican	764 13th St	open
Tepik Sports Grill	Bar		710 Seacoast Dr	open
That Bread Dough	Bakery	Bakery	361 Caspian Way	open
The Patio	Restaurant (service type not stated)	Burgers	536 13th St	open
The Salty Frog Bar	Bar		992 Palm Ave	open
The Scoreboard	Bar		951 Palm Ave	open
The Studio on Palm	Restaurant (service type not stated)		217 Palm Ave	open
Tori Tori Tei	Food truck · Restaurant (service type not stated)	Mexican	10 Evergreen Ave	open
Trident Coffee Imperial Beach	Coffee shop · Restaurant (service type not stated) · Café	Coffee	536 13th St	open
West Coast Kitchen	Specialty food shop · Café · Quick service	Sandwiches · Coffee	208 Palm Ave	open
Wienerschnitzel Wienerschnitzel	Quick service · Restaurant (service type not stated)	Hot dogs	1253 Palm Ave	open
Wingstop Wingstop	Quick service · Restaurant (service type not stated)	Chicken / wings	791 Palm Ave Ste 102	open
Ye Olde Plank Inn	Casual dining · Bar		100 Palm Ave	open
Imperial Donut	Restaurant (service type not stated)		1002 Palm Ave	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	34	24	—	—	—	10	SIC1987
1995	34	24	—	—	—	10	SIC1987
1996	36	26	—	—	—	10	SIC1987
1997	40	31	—	—	—	9	SIC1987
1998	38	26	9	15	2	11	NAICS1997
1999	35	23	10	12	1	11	NAICS1997
2000	33	22	9	12	1	10	NAICS1997
2001	29	19	8	10	1	9	NAICS1997
2002	28	20	11	8	1	7	NAICS1997
2003	30	20	8	11	1	6	NAICS2002
2004	38	28	14	13	1	6	NAICS2002
2005	35	28	14	14	—	6	NAICS2002
2006	34	26	12	13	1	7	NAICS2002
2007	35	26	11	13	1	7	NAICS2002
2008	36	29	14	13	2	6	NAICS2007
2009	33	25	11	12	2	6	NAICS2007
2010	32	24	10	13	1	6	NAICS2007
2011	33	25	12	11	2	6	NAICS2007
2012	31	26	15	9	2	3	NAICS2012
2013	32	25	14	8	3	3	NAICS2012
2014	35	27	16	8	3	4	NAICS2012
2015	34	27	12	12	3	4	NAICS2012
2016	37	28	12	14	2	5	NAICS2012
2017	46	36	13	19	4	5	NAICS2017
2018	49	39	16	19	4	5	NAICS2017
2019	50	40	20	17	3	5	NAICS2017
2020	47	39	19	16	4	3	NAICS2017
2021	46	38	17	17	4	—	NAICS2017
2022	53	45	19	21	5	3	NAICS2022
2023	54	44	19	20	5	5	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 91932. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
92173	3.8 mi	44	2023
91911	4.7 mi	119	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.