BMIE Market 92173
San Diego County, California · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 27,585 2020–2024 ACS 5-year estimate ±1,994 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 7,952 2020–2024 ACS 5-year estimate ±546 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 29,429 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 7,870 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $69,792 2020–2024 ACS 5-year estimate ±10,328 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 35.9 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,707 2020–2024 ACS 5-year estimate ±85 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $535,000 2020–2024 ACS 5-year estimate ±35,886 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 2.9 sq mi Census Gazetteer 2020 |
| Restaurants | 44 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 92173 |
| Restaurants per 10,000 residents | 13.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | -2.2% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +22.2% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +25.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +76.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 53 (range 45–61) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.7 per year, r² 0.25) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 60 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 70 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 62 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 42 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 92173. Projection: linear trend v1, fitted 2013–2023, +0.7 restaurants per year, r² 0.25, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. California and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 60 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 69.8 | 70 | 40% | +27.9 |
| Restaurant Opportunity Score | 61.8 | 62 | 35% | +21.6 |
| Market Momentum Score | 41.9 | 42 | 25% | +10.5 |
Consumer Market Score: 70 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 27,585 | 87 | 40% | +34.8 |
| Median household income (ACS) | 69,792 | 47 | 40% | +18.6 |
| Households (ACS) | 7,952 | 81 | 20% | +16.3 |
Restaurant Opportunity Score: 62 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 22.2 | 65 | 35% | +22.8 |
| Restaurants per 10,000 residents (lower = more room) | 16.0 | 49 | 25% | +12.4 |
| Population (ACS) | 27,585 | 87 | 20% | +17.4 |
| Median household income (ACS) | 69,792 | 47 | 20% | +9.3 |
Market Momentum Score: 42 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | -2.2 | 25 | 50% | +12.5 |
| 10-year restaurant growth | 22.2 | 65 | 30% | +19.5 |
| 20-year restaurant growth | 25.7 | 50 | 20% | +9.9 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (92)
By cuisine
Mexican 21 · Dessert 10 · Latin American (other) 10 · Burgers 7 · Chicken / wings 7 · American 6 · Bakery 6 · Coffee 6 · Pizza 6 · Sandwiches 6 · Asian 4 · Ice cream / frozen desserts 4 · Japanese 4 · Juice / smoothies 4 · Breakfast 3 · Chinese 3 · Italian 3 · Sushi 2 · Tea / bubble tea 2 · Vietnamese 2 · Healthy / salads / bowls 1 · Hot dogs 1 · Seafood 1
By type
Restaurant (service type not stated) 61 · Quick service 28 · Dessert 13 · Bakery 6 · Café 6 · Juice, smoothie, tea 6 · Coffee shop 4 · Bar 3 · Casual dining 3 · Food truck 2 · Other 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| Achiote | Restaurant (service type not stated) | Mexican · Latin American (other) | 4419 Camino De La Plaza | open |
| Achiote Restaurants | Restaurant (service type not stated) · Quick service | Mexican | open | |
| Antojitos y birria las gueritas | Restaurant (service type not stated) · Food truck | Mexican | 2976 Via Suspiro | open |
| Arlette ice cream | Quick service · Restaurant (service type not stated) · Dessert | Ice cream / frozen desserts | 3578 Beyer Blvd | open |
| Auntie Anne's Pretzels | Bakery | Bakery | 4463 Camino de la Plz | open |
| Baja 4 Less | Restaurant (service type not stated) | Mexican | 120 Willow Rd | open |
| Baja Fish Mart | Restaurant (service type not stated) | Seafood · Mexican · Latin American (other) | 2036 Dairy Mart Rd #127 | open |
| Brazza Grills | Restaurant (service type not stated) · Bar | 4419 Camino de la Plz | open | |
| Carl's Jr. Carl's Jr. | Quick service | Burgers · American | 805 W San Ysidro Blvd | open |
| Carvel Express Cinnabon | Restaurant (service type not stated) · Juice, smoothie, tea · Bakery · Quick service · Dessert | Juice / smoothies · Bakery · Healthy / salads / bowls · Dessert | 4463 Camino De La Plz | open |
| Charleys Cheesesteaks Charleys Cheesesteaks | Restaurant (service type not stated) | Sandwiches · American | 4211 Camino De La Plaza #0158G | open |
| Chicken Now | Restaurant (service type not stated) | Chicken / wings · Burgers | 4321 Camino de la Plz | open |
| Church's Texas Chicken Church's Chicken | Quick service · Restaurant (service type not stated) | Chicken / wings | 423 E San Ysidro Blvd | open |
| Churros "El Tigre" | Quick service · Dessert | Mexican · Dessert | 4211 Camino de la Plz | open |
| Circus Ma'am Ice Cream | Dessert | Ice cream / frozen desserts · Dessert | 137 Virginia Ave | open |
| Club Tengo Hambre Meeting Spot | Restaurant (service type not stated) | 727 E San Ysidro Blvd | open | |
| Coco's Bakery Restaurant | Restaurant (service type not stated) | 825 W San Ysidro Blvd | open | |
| Creaciones Isabel's | Dessert · Bakery | Dessert · Bakery | Calle primera | open |
| Daboba Las Americas | Juice, smoothie, tea · Café | Tea / bubble tea · Coffee | 4345 Camino De La Plaza | open |
| Don Cafeto | Restaurant (service type not stated) | Breakfast | 4650 Border Village Rd | open |
| Don Felix Cafe | Restaurant (service type not stated) · Casual dining | Mexican · American | 143 W San Ysidro Blvd | open |
| El Jalapeno De Mexico | Quick service | Mexican · Latin American (other) | 362 E San Ysidro Blvd | open |
| El Mango Manila | Juice, smoothie, tea | Juice / smoothies · Mexican | 2036 Dairy Mart Rd UNIT 124 | open |
| El negão taco shop | Restaurant (service type not stated) | Mexican · Latin American (other) | 143 W San Ysidro Blvd | open |
| El Sabroso Taco Shop | Restaurant (service type not stated) | Mexican · Latin American (other) | 4184 Beyer Blvd #108, 2183 | open |
| Eva's Bakery | Bakery · Dessert | Bakery · Dessert | 4184 Beyer Blvd | open |
| Ghirardelli Chocolate Outlet and Ice Cream Shop | Dessert | Dessert | 4459 Camino de La Plz | open |
| Godiva Chocolatier | Dessert | Dessert | 4265 Camino de la Plz | open |
| Holy Slice Pizza Shop | Restaurant (service type not stated) · Casual dining | Pizza · American | 4575 Camino De La Plaza #102 | open |
| IHOP IHOP | Restaurant (service type not stated) · Casual dining | Japanese · Breakfast · American | 4291 Camino de la Plz | open |
| International Car Rental | Restaurant (service type not stated) | 710 E San Ysidro Blvd Ste D | open | |
| Iron Wok Asian Bistro | Restaurant (service type not stated) | Asian · Sushi · Japanese | 4191 Camino De La Plz | open |
| Jack in the Box | Quick service | 402 W San Ysidro Blvd | open | |
| Jack in the Box | Quick service | 721 E San Ysidro Blvd | open | |
| JJ Sushi & Pho | Restaurant (service type not stated) | Japanese · Vietnamese · Sushi · Asian | 111 W Olive Dr Ste E | open |
| KariNeth Clean Nutrition | Restaurant (service type not stated) · Quick service | Breakfast | 111 Olive Dr | open |
| KFC | Quick service · Restaurant (service type not stated) | Chicken / wings | 2030 Dairy Mart Road | open |
| KFC KFC | Quick service · Restaurant (service type not stated) | Chicken / wings | 4698 Border Village Rd | open |
| Little Caesars Pizza Little Caesars | Quick service | Pizza · Italian | 601 E San Ysidro Blvd Ste 140 | open |
| Los Carbones Taco Shop | Restaurant (service type not stated) | Mexican | 4310 Camino de la Plz Ste B | open |
| Mama Mia Pizza | Restaurant (service type not stated) | Pizza · Italian | 2004 Dairy Mart Rd | open |
| Maya's Gourmet Pizza | Restaurant (service type not stated) | Pizza | 660 E San Ysidro Blvd C | open |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 710 DENNERY RD (Walmart) | open |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 707 W San Ysidro Blvd | open |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 4449 Camino de la Plz | open |
| McDonald's McDonald's | Quick service | Burgers · American | 727 E San Ysidro Blvd | open |
| Mongus Grill | Restaurant (service type not stated) | 4211 Camino de la Plz | open | |
| Mr. Scoops | Dessert | Ice cream / frozen desserts | 4211 Camino de la Plz | open |
| Panda Express Panda Express México | Quick service | Chinese · Asian | 4463 Camino De La Plaza Suite 107 | open |
| Panda Express Panda Express México | Quick service | Chinese | 674 E San Ysidro Blvd | open |
| Pho Hung Cali 3 | Restaurant (service type not stated) | Vietnamese | 4463 Camino De La Plz Ste 117 | open |
| Pinata | Dessert | Dessert · Ice cream / frozen desserts | 4211 Camino De La Plaza | open |
| Popeyes Popeyes | Quick service | 4310 Camino De La Plaza H-1 | open | |
| Pozoleria La Casa del Abuelo | Restaurant (service type not stated) | Mexican | 119 W San Ysidro Blvd | open |
| Robertacos | Restaurant (service type not stated) | Mexican · Latin American (other) | 492 W San Ysidro Blvd | open |
| San Diego Teriyaki & Roll | Restaurant (service type not stated) | 4211 Camino De La Plz # 158 | open | |
| SAN YSIDRO Carl's Jr. | Quick service · Restaurant (service type not stated) | Burgers · Sandwiches | 4463 Camino de la Plz | open |
| San Ysidro Border Line/ Tijuana, Mexico | Restaurant (service type not stated) | Mexican | open | |
| San Ysidro USA/Mexican boarder line | Restaurant (service type not stated) | Mexican · Latin American (other) | open | |
| SBARRO Las Americas Sbarro | Restaurant (service type not stated) · Quick service | Pizza | 4211 Camino De La Plaza | open |
| SmokEnjoy Hookah Lounge | Bar | 138 W San Ysidro Blvd | open | |
| Snoball Paradise | Dessert | 4211 Camino de la Plz | open | |
| Sonora Steak Asadero El Prieto | Restaurant (service type not stated) · Food truck | Mexican | 4211 Camino De La Plaza | open |
| Southbay Tap House | Bar | 2004 Dairy Mart Rd Unit 113 | open | |
| Starbucks Starbucks | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 2032 Dairy Mart Rd | open |
| Starbucks Coffee Company Starbucks | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 680 E San Ysidro Blvd | open |
| Starbucks Coffee Company Starbucks | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 4201 Camino De La Plaza International Gateway of the Americas | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 416 W San Ysidro Blvd Suite M | open |
| Subway Subway | Restaurant (service type not stated) · Quick service | Sandwiches | 660 E San Ysidro Blvd | open |
| Subway | Restaurant (service type not stated) | Sandwiches | 4310 Camino de La Plaza, Unit C | open |
| Sunrise Super Buffet | Restaurant (service type not stated) | 4550 Camino de la Plz | open | |
| Surf City Squeeze | Juice, smoothie, tea | Juice / smoothies | 4211 Camino de La Plz # H158-G | open |
| Taco Bell Taco Bell | Quick service | Mexican | 2030 Dairy Mart Rd | open |
| Taco Bell | Quick service | 4463 Camino de la Plz | open | |
| Tacos El Guero | Quick service | Mexican · Latin American (other) | 2036 Dairy Mart Rd | open |
| Tacos el uzzi | Restaurant (service type not stated) | Mexican · Latin American (other) | 4230 Beyer Blvd | open |
| Tacos puebla | Restaurant (service type not stated) | Mexican · Latin American (other) | 127 W San Ysidro Blvd | open |
| TenderFix by Noah Schnapp | Restaurant (service type not stated) | Chicken / wings | 4291 Camino De La Plz | open |
| The Coffee Bean & Tea Leaf The Coffee Bean & Tea Leaf | Coffee shop · Juice, smoothie, tea · Café | Coffee · Tea / bubble tea | 4463 Camino De La Plaza Suite 111 | open |
| The Meltdown | Restaurant (service type not stated) · Other | Sandwiches | 130 E Calle Primero | open |
| Tokyo SAN | Restaurant (service type not stated) | Japanese | 4211 Camino de la Plz Ste 518B | open |
| Tropifrutas | Juice, smoothie, tea · Restaurant (service type not stated) · Dessert | Juice / smoothies · Dessert | 342 W San Ysidro Blvd | open |
| Two Hands Corn Dogs - San Diego | Restaurant (service type not stated) | Hot dogs | 4211 Camino de la Plz | open |
| Villa Fresh Italian Kitchen | Restaurant (service type not stated) | 4211 Camino de la Plz | open | |
| Wetzel's Pretzels Wetzel's Pretzels | Bakery · Restaurant (service type not stated) · Quick service | Bakery | 4211 Camino de la Plz | open |
| Wingman | Restaurant (service type not stated) | Chicken / wings | 4211 Camino De La Plz Ste 158a | open |
| Wingstop | Restaurant (service type not stated) | Chicken / wings | 416 W San Ysidro Blvd Ste N | open |
| Ying Li Restaurant | Restaurant (service type not stated) | Chinese · Asian | 342 W San Ysidro Blvd | open |
| Yum Yum Donuts Yum Yum Donuts | Bakery · Dessert · Café | Dessert · Coffee · Bakery | 482 W San Ysidro Blvd | open |
| Zappy Pizza Zappy's Pizza | Restaurant (service type not stated) | Pizza · Italian | 416 W San Ysidro Blvd | open |
| Subway | Other | Sandwiches | 4211 Camino De La Plz Ste 158 | closed |
| The Pita Kitchen | Restaurant (service type not stated) | Mediterranean | 4211 Camino De La Plz Ste 158c | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 26 | 25 | — | — | — | 1 | SIC1987 |
| 1995 | 23 | 22 | — | — | — | 1 | SIC1987 |
| 1996 | 38 | 37 | — | — | — | 1 | SIC1987 |
| 1997 | 35 | 35 | — | — | — | — | SIC1987 |
| 1998 | 30 | 29 | 7 | 18 | 4 | — | NAICS1997 |
| 1999 | 32 | 31 | 8 | 19 | 4 | — | NAICS1997 |
| 2000 | 28 | 28 | 6 | 19 | 3 | — | NAICS1997 |
| 2001 | 23 | 22 | 4 | 15 | 3 | — | NAICS1997 |
| 2002 | 32 | 32 | 6 | 22 | 4 | — | NAICS1997 |
| 2003 | 35 | 35 | 5 | 25 | 5 | — | NAICS2002 |
| 2004 | 37 | 35 | 6 | 25 | 4 | — | NAICS2002 |
| 2005 | 39 | 38 | 6 | 27 | 5 | — | NAICS2002 |
| 2006 | 45 | 44 | 12 | 29 | 3 | — | NAICS2002 |
| 2007 | 51 | 48 | 14 | 28 | 5 | 1 | NAICS2002 |
| 2008 | 40 | 39 | 13 | 20 | 5 | — | NAICS2007 |
| 2009 | 40 | 37 | 11 | 21 | 4 | 1 | NAICS2007 |
| 2010 | 43 | 41 | 14 | 22 | 4 | — | NAICS2007 |
| 2011 | 42 | 41 | 13 | 23 | 4 | — | NAICS2007 |
| 2012 | 40 | 40 | 11 | 25 | 3 | — | NAICS2012 |
| 2013 | 36 | 36 | 10 | 22 | 3 | — | NAICS2012 |
| 2014 | 45 | 44 | 10 | 28 | 5 | — | NAICS2012 |
| 2015 | 47 | 47 | 10 | 28 | 8 | — | NAICS2012 |
| 2016 | 42 | 42 | 8 | 26 | 7 | — | NAICS2012 |
| 2017 | 51 | 47 | 11 | 30 | 6 | — | NAICS2017 |
| 2018 | 48 | 45 | 9 | 30 | 6 | — | NAICS2017 |
| 2019 | 51 | 49 | 12 | 27 | 10 | — | NAICS2017 |
| 2020 | 57 | 54 | 10 | 35 | 9 | — | NAICS2017 |
| 2021 | 50 | 47 | 7 | 32 | 7 | — | NAICS2017 |
| 2022 | 49 | 46 | 8 | 32 | 5 | — | NAICS2022 |
| 2023 | 47 | 44 | 8 | 29 | 6 | — | NAICS2022 |