BMIE Market 91910
San Diego County, California · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 77,123 2020–2024 ACS 5-year estimate ±2,622 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 26,230 2020–2024 ACS 5-year estimate ±793 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 75,802 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 27,557 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $90,222 2020–2024 ACS 5-year estimate ±4,994 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 38.0 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $2,022 2020–2024 ACS 5-year estimate ±58 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $741,200 2020–2024 ACS 5-year estimate ±27,204 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 12.6 sq mi Census Gazetteer 2020 |
| Restaurants | 166 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 91910 |
| Restaurants per 10,000 residents | 17.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +13.7% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +28.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +33.9% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +76.6% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 180 (range 172–188) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +3.6 per year, r² 0.90) · 80% range · confidence High · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 76 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 89 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 68 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 68 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 91910. Projection: linear trend v1, fitted 2013–2023, +3.6 restaurants per year, r² 0.90, confidence High.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. California and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 76 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 89.1 | 89 | 40% | +35.6 |
| Restaurant Opportunity Score | 67.6 | 68 | 35% | +23.7 |
| Market Momentum Score | 68.1 | 68 | 25% | +17.0 |
Consumer Market Score: 89 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 77,123 | 100 | 40% | +39.8 |
| Median household income (ACS) | 90,222 | 73 | 40% | +29.3 |
| Households (ACS) | 26,230 | 99 | 20% | +19.9 |
Restaurant Opportunity Score: 68 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 28.7 | 70 | 35% | +24.6 |
| Restaurants per 10,000 residents (lower = more room) | 21.5 | 34 | 25% | +8.4 |
| Population (ACS) | 77,123 | 100 | 20% | +19.9 |
| Median household income (ACS) | 90,222 | 73 | 20% | +14.7 |
Market Momentum Score: 68 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 13.7 | 72 | 50% | +35.9 |
| 10-year restaurant growth | 28.7 | 70 | 30% | +21.1 |
| 20-year restaurant growth | 33.9 | 55 | 20% | +11.1 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (334)
By cuisine
Mexican 67 · Coffee 43 · American 34 · Latin American (other) 27 · Bakery 26 · Asian 24 · Seafood 20 · Pizza 19 · Dessert 18 · Sandwiches 18 · Italian 16 · Juice / smoothies 15 · Burgers 14 · Southwestern / Tex-Mex 10 · Breakfast 9 · Chinese 9 · Japanese 9 · BBQ 8 · Chicken / wings 8 · Ice cream / frozen desserts 8 · Vietnamese 8 · Healthy / salads / bowls 7 · Sushi 6 · Tea / bubble tea 5 · Korean 3 · Mediterranean 3 · Steakhouse 3 · Thai 3 · Greek 2 · Hawaiian / Pacific 2 · Hot dogs 2 · Indian 2 · Brazilian 1 · Caribbean 1 · European 1 · Filipino 1 · Middle Eastern 1 · Vegetarian 1
By type
Restaurant (service type not stated) 201 · Quick service 52 · Bar 37 · Café 36 · Bakery 27 · Coffee shop 25 · Dessert 22 · Juice, smoothie, tea 18 · Casual dining 13 · Food truck 9 · Specialty food shop 5 · Brewery / taproom 4 · Catering 4 · Other 3 · Buffet 2 · Delivery-focused 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 12 Hours Matcha Cafe | Café | Coffee | 212 Broadway Ste 1 | open |
| 277 Cocina Artesanal | Restaurant (service type not stated) | 277 3rd Ave | open | |
| 3 Punk Ales Brewing Co. | Brewery / taproom · Bar | 259 3rd Ave | open | |
| 5 Star Restaurant Equipment | Restaurant (service type not stated) | 221 Third Ave | open | |
| 664 TJ Birrieria | Restaurant (service type not stated) | Mexican | 676 Broadway | open |
| Acqua e Farina | Restaurant (service type not stated) · Casual dining | Italian · American | 330 F St | open |
| Agave Coffee & Cafe | Coffee shop · Café | Coffee · Breakfast | 303 H St | open |
| Agave Grill Agave Grill | Restaurant (service type not stated) · Bar | Mexican · BBQ · American | 625 H St | open |
| Ahan Lao | Restaurant (service type not stated) | Asian · Vietnamese | 212 Broadway | open |
| Al Pastor | Restaurant (service type not stated) | Mexican | 520 Broadway Ste 5 & 6 | open |
| Angie's Vendimia | Restaurant (service type not stated) · Café | Coffee · American · Mexican · Chinese | 600 F St C | open |
| Anthony's Fish Grotto | Restaurant (service type not stated) | Seafood | 215 Bay Blvd | open |
| Antojitos ChulaJuana | Restaurant (service type not stated) | 722 E J St | open | |
| Antojitos Mexicanos Estilo D.F | Restaurant (service type not stated) · Food truck | 576 Garrett Ave | open | |
| Aqui Es Texcoco Aqui es Texcoco | Restaurant (service type not stated) | Mexican · BBQ | 520 Broadway 5 & 6 | open |
| Attitude Brewing Company | Brewery / taproom | 221 Third Ave | open | |
| Aunt Emma's Pancakes | Restaurant (service type not stated) | Breakfast · American | 700 E St | open |
| Banda Burrito | Restaurant (service type not stated) | Mexican | 110 Bonita Rd | open |
| Banda Burrito | Restaurant (service type not stated) | Mexican | 692 E St | open |
| Banh Mi Paris Express | Bakery | Vietnamese · Sandwiches · Bakery | 224 Broadway | open |
| Bar Sin Nombre | Bar | 253 3rd Ave #100 | open | |
| Baskin-Robbins | Dessert | Ice cream / frozen desserts | 1463 E H St | open |
| Benny Beans Coffee | Coffee shop · Juice, smoothie, tea · Café | Coffee · Juice / smoothies | 435 H St | open |
| Bento and Noodles Terra Nova | Restaurant (service type not stated) | Japanese · Sushi · Asian | 386 E H St | open |
| Beyond the Sky Solutions | Bar | 230 Glover Ave | open | |
| BIG BOY MARKET | Restaurant (service type not stated) | 29 Broadway | open | |
| Bill Muncey Industries, Inc | Restaurant (service type not stated) | 550 Marina Pkwy | open | |
| Bimbo Bakeries Usa | Bakery | Bakery | 465 C St | open |
| Birria el Chavita | Catering | Mexican · Latin American (other) | 763 Woodlawn Ave | open |
| Birrieria Don Rafa | Restaurant (service type not stated) | Mexican | 560 Broadway | open |
| Birrieria Y Menuderia Guadalajara | Restaurant (service type not stated) | Mexican · Latin American (other) | 396 Broadway | open |
| Bj's Restaurant & Brewhouse | Restaurant (service type not stated) | 555 Broadway Ste 1019 | open | |
| Brew Bar. | Restaurant (service type not stated) | 277 Third Ave | open | |
| Brewjeria Taproom & Kitchen | Bar | Mexican | 241 3rd Ave | open |
| Buffalo Wild Wings Buffalo Wild Wings | Bar · Casual dining | American | 555 Broadway | open |
| Burger King Burger King | Quick service | Burgers · American | 599 Broadway | open |
| Burger King | Restaurant (service type not stated) | 899 E H St | open | |
| Burger King Burger King | Quick service | Burgers · American | 97 Bonita Road | open |
| Burros & Fries Telegraph Burros & Fries - Mexican Food | Quick service | Mexican · Southwestern / Tex-Mex | 567 Telegraph Canyon Rd | open |
| Cafeteria | Buffet | 900 Otay Lakes Rd | open | |
| Caffe Tazza | Café · Coffee shop | Coffee · Sandwiches | 374 E H St | open |
| Cali Baguette & Pho | Restaurant (service type not stated) | Vietnamese | 303 Boardway | open |
| Caliano by Spinelli | Restaurant (service type not stated) | Italian · Pizza | 309 Broadway | open |
| California Sushi Bar | Restaurant (service type not stated) | Japanese · Sushi · Asian | 337 3rd Ave | open |
| Camp Bacon | Café · Restaurant (service type not stated) | Coffee | Bacon Strip | open |
| Canada Steak Burger | Restaurant (service type not stated) | Burgers · Sandwiches | 409 Telegraph Canyon Rd | open |
| Captain Sam's Fish and Chicken Captain Sam's Fish and Chicken - All | Restaurant (service type not stated) | Seafood · Chicken / wings | 449 Broadway | open |
| Carl's Jr. Carl's Jr. | Quick service | Burgers · American | 1487 E H ST | open |
| Carl's Jr. Carl's Jr. | Quick service | Burgers · American | 695 H ST | open |
| Center Cut Steakhouse | Restaurant (service type not stated) | Seafood · Steakhouse | 534 Broadway | open |
| Chick-fil-A Chick-fil-A | Quick service | Chicken / wings · American | 571 Broadway | open |
| Chico's Bakery | Bakery | Bakery | 216 3rd Ave | open |
| Chili's Grill & Bar | Restaurant (service type not stated) | 800 Paseo Del Rey | open | |
| China China Restaurant | Restaurant (service type not stated) | Asian · Chinese | 386 E H St | open |
| Chipotle Mexican Grill Chipotle Mexican Grill | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 720 Otay Lakes Rd | open |
| Chipotle Mexican Grill Chipotle Mexican Grill | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 569 H St | open |
| CHULA VISTA - Rancho Del Rey - #059 Rubio's | Quick service | 1016 Tierra Del Rey Suite A | open | |
| Chula Vista Brewery | Brewery / taproom · Bar | 294 Third Ave | open | |
| CHULA VISTA CENTER - #174 Rubio's | Quick service | 555 Broadway Street Suite 129 | open | |
| Cold Stone Creamery Cold Stone Creamery | Dessert | Ice cream / frozen desserts · Dessert | 374 E H St, Ste 1711 | open |
| Colima's Mexican Food | Restaurant (service type not stated) | Mexican · Latin American (other) | 459 C St | open |
| Cool Down Coffee | Coffee shop · Café | Coffee | 750 E St | open |
| Coop's West Texas BBQ | Restaurant (service type not stated) | BBQ | 534 Broadway | open |
| Corazón de Torta | Quick service · Food truck | Mexican | 288 3rd Ave | open |
| Cotijas | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | Otay Lakes Rd | open |
| Cotixan Mexican Food | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 374 E H St | open |
| Crispy's Donuts | Bakery · Dessert | Dessert · Bakery | 1471 E H St | open |
| Croom's Catering & Bbq | Restaurant (service type not stated) | 534 Broadway | open | |
| Crumbl | Dessert | Dessert | 374 E H St Ste 1702 | open |
| Culichi Town | Restaurant (service type not stated) | Mexican | 340 Third Ave | open |
| Cuppuccino Cafe Cuppuccino Cafe | Café · Restaurant (service type not stated) · Coffee shop | Coffee | 20 3rd Ave | open |
| D Volada Coffee & Smoothies | Café | Coffee | 320 3rd Ave | open |
| D'Lish | Restaurant (service type not stated) | Italian · Healthy / salads / bowls | 386 E H St | open |
| Danny Boy's Mexican Brunch | Restaurant (service type not stated) | Mexican · Breakfast | 664 E St | open |
| Daphne's | Restaurant (service type not stated) | Greek · Mediterranean | 358 E H St Ste 604 | open |
| Dark Horse Coffee Roasters | Coffee shop | Coffee | 310 Third Ave Ste A5 | open |
| David"s hotdogs | Quick service | Hot dogs · Mexican | 625 H St | open |
| Denny's Restaurant | Restaurant (service type not stated) | 110 Bonita Rd | open | |
| Diamond Jim's | Bar | 773 3rd Ave | open | |
| Dock's Cocktail Lounge | Bar | 317 Third Ave | open | |
| Dolci Mango | Dessert | Ice cream / frozen desserts | 555 Broadway Ste 123 | open |
| Domino's Domino's Pizza | Delivery-focused · Quick service | Pizza | 380 3rd Avenue | open |
| Don Pedro Taco Shop | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 247 3rd Ave | open |
| DORI BOBA | Juice, smoothie, tea | Tea / bubble tea · Juice / smoothies | 520 Broadway | open |
| Dragon Express | Restaurant (service type not stated) | Chinese · Vietnamese · Asian | 678 E St | open |
| Einstein Bros. Bagels Einstein Bros. Bagels | Bakery | Bakery · Breakfast | 374 E H St Ste 1701 | open |
| El Camaron | Restaurant (service type not stated) | Mexican · Seafood · Latin American (other) | 193 Broadway | open |
| El Comal | Restaurant (service type not stated) | Mexican · Latin American (other) | 262 3rd Ave | open |
| El Huevo Estrellado | Restaurant (service type not stated) | Mexican · Latin American (other) | 226 Broadway #493 | open |
| El Mejor Taco Avapor | Restaurant (service type not stated) | Mexican · Latin American (other) | 295 Third Ave | open |
| El Patio | Restaurant (service type not stated) | Mexican · Latin American (other) | 410 Broadway | open |
| El Pollo Grill El Pollo Grill - Bonita | Restaurant (service type not stated) | Mexican · Latin American (other) | 3041 Bonita Rd | open |
| El Pollo Loco El Pollo Loco | Quick service | Mexican · Latin American (other) | 666 H St | open |
| El Ranchero Tacos Food Truck | Food truck | Mexican · Latin American (other) | 495 Telegraph Canyon Rd | open |
| El Santo Remedio Cantina | Bar | Mexican | 683 Broadway | open |
| Epcv Inc. Dba El Patio Restaurant | Restaurant (service type not stated) | 410 Broadway | open | |
| Epic Wings Epic Wings | Restaurant (service type not stated) | Chicken / wings · American | 481 Broadway | open |
| Family House of Pancakes Family House of Pancakes Restaurant | Restaurant (service type not stated) | Breakfast · American | 562 Broadway | open |
| Farmer's Table | Restaurant (service type not stated) | American | 330 F St | open |
| Filippi's Pizza Grotto Chula Vista Filippi's Pizza Grotto Italian Market | Restaurant (service type not stated) | Pizza · Italian | 82 Broadway | open |
| Firehouse Subs | Other | Sandwiches | 510 Broadway St., Suite 8 | open |
| Five Guys Five Guys | Quick service | Burgers · American | 555 Broadway Ste 118 | open |
| Food Of Orient Inc | Restaurant (service type not stated) | 386 E H St # 206-207 | open | |
| Fruit Cantina | Juice, smoothie, tea | Juice / smoothies | 305 3rd Ave | open |
| Fuddruckers | Quick service | Burgers · American | 340 3rd Ave | open |
| Galu Café and Delicatessen | Café · Quick service · Specialty food shop · Coffee shop | Coffee · Sandwiches | 462 Third Ave | open |
| Gathering Grounds Cafe | Coffee shop · Café | Coffee · American | 335 Church Ave | open |
| Giant Pizza King | Restaurant (service type not stated) | Pizza · Italian | 419 Telegraph Canyon Rd | open |
| Golden Mandarin | Restaurant (service type not stated) | Chinese · Asian | 45 N Broadway | open |
| Grind House | Coffee shop · Café | Coffee · Breakfast | 260 Third Ave | open |
| Groundswell Brewing Company | Brewery / taproom · Bar | 258 3rd Ave | open | |
| Growlers Sports Bar & Taproom | Bar | 1000 H St | open | |
| Hanni Sweet World | Dessert | Dessert | 370 E St | open |
| Hibachi Kings | Restaurant (service type not stated) · Juice, smoothie, tea · Food truck | Juice / smoothies | 773 3rd Ave | open |
| Himalayan House Restaurant | Restaurant (service type not stated) | Indian · Asian | 201 Broadway | open |
| Himalayan Tandoori & Curry House | Restaurant (service type not stated) | Indian · Asian | 555 Broadway | open |
| Hollywood Market and Giant Pizza | Restaurant (service type not stated) | Pizza · Italian | 72 E J St | open |
| Honey Baked Ham The Honey Baked Ham Company | Specialty food shop · Quick service · Catering | Sandwiches · American | 316 E H Street | open |
| Ichiban Sando | Juice, smoothie, tea | Tea / bubble tea · Juice / smoothies · Asian | 573 H St | open |
| It's Just Wings | Restaurant (service type not stated) | Chicken / wings | 800 Paseo Del Rey | open |
| Italgo Pasta Bar | Restaurant (service type not stated) · Casual dining | Italian · American | 635 Broadway | open |
| Italianissimo Trattoria | Restaurant (service type not stated) · Casual dining | Italian · American | 323 3rd Ave | open |
| Italy Express | Restaurant (service type not stated) | 527 Telegraph Canyon Rd | open | |
| iWok Chinese Kitchen | Restaurant (service type not stated) | Chinese · Asian | 1459 E H St | open |
| J & G Sons Inc | Restaurant (service type not stated) | 713 Broadway Ste I | open | |
| Jack in the Box | Quick service | 5 N 4th Ave | open | |
| Jack in the Box | Quick service | 370 E H St | open | |
| Jack in the Box | Quick service | 486 Broadway | open | |
| jade house | Restaurant (service type not stated) | Chinese | 569 H St | open |
| Jamba Jamba | Juice, smoothie, tea · Quick service | Juice / smoothies · Healthy / salads / bowls | 1451 E H St | open |
| Jamba Juice | Juice, smoothie, tea | Juice / smoothies | 555 Broadway, Ste. 135, | open |
| Kalaveras Kalaveras | Restaurant (service type not stated) · Bar | 340 3rd Ave | open | |
| Karina's Mexican Seafood | Restaurant (service type not stated) | Mexican · Seafood · Latin American (other) | 89 E Bonita Rd | open |
| KFC KFC | Quick service · Restaurant (service type not stated) | Chicken / wings | 461 3rd Ave | open |
| Knockout Korean Fried Chicken | Quick service · Restaurant (service type not stated) | Chicken / wings | 358 E H St #604 | open |
| Korean Kitchen Tofu and Galbi | Restaurant (service type not stated) | Korean · BBQ · Asian | 509 Telegraph Canyon Rd | open |
| Krua Thai Chula Vista | Restaurant (service type not stated) | Thai · Asian | 686 Broadway | open |
| La Bella Cafe & Games La Bella Cafe & Games | Café | Italian · Pizza · Coffee | 289 G St | open |
| La Bella Pizza La Bella Cafe & Games | Restaurant (service type not stated) | Italian · Pizza | 373 3rd Ave | open |
| La Central Beer and Wine Garden | Bar | Latin American (other) | 555 Broadway | open |
| La Cochinita La Cochinita: Japanese Food Factory | Restaurant (service type not stated) · Casual dining | American | 671 Broadway | open |
| La Concha Bakery | Bakery | Bakery | 334 E St | open |
| La Flaca Inc | Restaurant (service type not stated) | 631 Broadway Ste B | open | |
| La Fuente Mexican Food | Restaurant (service type not stated) | Mexican · Latin American (other) | 34 3rd Ave | open |
| La Michoacana Plus SD La Michoacana PLUS | Dessert · Quick service | Ice cream / frozen desserts · Mexican | 63 N Broadway | open |
| La Moreña Mariscos | Restaurant (service type not stated) | Seafood · Latin American (other) | 77 Broadway | open |
| La Nacional | Restaurant (service type not stated) · Bar | 279 Third Ave | open | |
| La Patrona | Restaurant (service type not stated) · Bar | Latin American (other) | 277 3rd Ave | open |
| La Querencia | Quick service · Restaurant (service type not stated) | Mexican | 676 Broadway | open |
| La Quinta Grill Restaurante | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex · Latin American (other) | 625 E St | open |
| La Sinaloense Chula Vista La Sinaloense Chula Vista | Restaurant (service type not stated) | Mexican · Latin American (other) | 631 Broadway | open |
| Las Tres Catrinas SD | Restaurant (service type not stated) · Bar | 555 Broadway | open | |
| Leilani's Snow Hut: Shave Ice - Halo Halo | Dessert · Juice, smoothie, tea | Ice cream / frozen desserts · Juice / smoothies | 234 3rd Ave | open |
| Lime in the Coconut | Bar | 248 3rd Ave | open | |
| Lions den bar | Bar | 725 Broadway | open | |
| Little Caesars Pizza Little Caesars | Quick service · Restaurant (service type not stated) | Pizza | 3001 Bonita Rd SUITE 500 | open |
| Little Caesars Pizza Little Caesars | Quick service · Restaurant (service type not stated) | Pizza | 527 Telegraph Canyon Rd | open |
| Little Caesars Pizza Little Caesars | Quick service · Restaurant (service type not stated) | Pizza | 6 N 4th Ave SUITE 4 | open |
| Little Caesars Pizza Little Caesars | Quick service | Pizza · Italian | 728 Otay Lakes Rd | open |
| Little Caesars Pizza Little Caesars | Quick service | Pizza · Italian | 481 Broadway | open |
| Little Caesars Pizza Little Caesars | Restaurant (service type not stated) | Pizza · Italian | 875 E H St | open |
| Little Italy Ristorante, Chula Vista in San Diego | Restaurant (service type not stated) · Casual dining | Italian · American | 349 Broadway | open |
| Lolatino | Restaurant (service type not stated) | Caribbean | 625 H St | open |
| Lolita's Mexican Food Lolita's Mexican Food | Restaurant (service type not stated) | Mexican · Latin American (other) | 413 Telegraph Canyon Rd | open |
| Lonchera Mariscos El Gordo | Restaurant (service type not stated) | Seafood · Mexican | 370 E St | open |
| Los Cuates Bar | Restaurant (service type not stated) | Seafood | 217 3RD Ave | open |
| Love’s Barbeque And Grill | Restaurant (service type not stated) | 89 E Bonita Rd | open | |
| Ltc | Restaurant (service type not stated) | 555 Broadway Ste 1084 | open | |
| Luzita's | Restaurant (service type not stated) · Quick service | Mexican | 60 E J St | open |
| Mangia Italiano | Restaurant (service type not stated) | Healthy / salads / bowls | 248 3rd Ave, 248 3rd Ave | open |
| Manhattan Bar | Bar | 400 Broadway | open | |
| Manna BBQ Manna BBQ Chula Vista | Restaurant (service type not stated) | BBQ · Korean · Asian | 724 Otay Lakes Rd | open |
| Maple Tree Coffee | Coffee shop · Café | Coffee | 332 Del Mar Ave | open |
| Marie Callender's | Restaurant (service type not stated) | American | 330 F St | open |
| Mariscos Altata Broadway | Restaurant (service type not stated) | Seafood · Mexican | 631 Broadway | open |
| Mariscos El Pacifico | Restaurant (service type not stated) | Seafood | 498 Broadway | open |
| Mariscos Fili La Carreta La Carreta | Food truck | Mexican | 652 Broadway | open |
| Mariscos la Bola | Restaurant (service type not stated) | Mexican · Seafood | 456 I St | open |
| Mariscos Los Cuates | Restaurant (service type not stated) | Seafood | 217 Third Ave | open |
| Mariscos Mar Y Tierra | Food truck · Restaurant (service type not stated) | Seafood | 15 N 4th Ave | open |
| Mariscos Negro Durazo | Restaurant (service type not stated) | Mexican · Seafood | 415 Broadway | open |
| Mariscos Tijuana J.R. | Restaurant (service type not stated) | Mexican | 625 H St | open |
| Matua's Sushi Bar & Islander Grill | Restaurant (service type not stated) | 626 E St | open | |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 551 Telegraph Canyon Rd | open |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 619 Broadway | open |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 725 E St | open |
| Mea Kwan Thai Cuisine | Restaurant (service type not stated) | Thai | 230 3rd Ave | open |
| Ming's Revolving Sushi & Bar | Restaurant (service type not stated) | Japanese · Sushi · Asian | 734 Otay Lakes Rd | open |
| Mmm...cakes | Bakery | Bakery | 310 Third Ave Ste C4 | open |
| Monster Crafts Food Truck | Restaurant (service type not stated) · Food truck · Catering | 1363 Serena Cir | open | |
| Mr. Adobada | Food truck · Restaurant (service type not stated) | Mexican | 625 H St | open |
| Mr. Pampas | Restaurant (service type not stated) | Brazilian | 303 Broadway | open |
| New Mandarin Canton Chinese Restaurant | Restaurant (service type not stated) | Chinese · Asian | 543 Telegraph Canyon Rd | open |
| Nutilda Sweet Lab | Restaurant (service type not stated) | Breakfast · Latin American (other) | 652 Broadway | open |
| NuYo Frozen Yogurt NuYo Frozen Yogurt Telegraph Canyon | Dessert | Dessert · Ice cream / frozen desserts | 555 Telegraph Canyon Rd | open |
| Ny Pizzeria | Restaurant (service type not stated) | Pizza · Italian | 3047 Bonita Rd Ste 107 | open |
| Olive Garden Italian Restaurant Olive Garden | Restaurant (service type not stated) | Italian | 585 I St | open |
| On the Rocks Cocktails | Bar | 656 E St | open | |
| Ong's Restaurant Group Inc | Restaurant (service type not stated) | 664 Broadway Ste E | open | |
| Original Retro Café | Restaurant (service type not stated) | 217 3rd Ave | open | |
| Pancho's Mexican Grill Panchos Mexican Grill - H St. Chula Vista | Restaurant (service type not stated) | Mexican · Latin American (other) | 577 H St | open |
| Panera Bread Panera Bread | Bakery · Café | Bakery · Sandwiches · Coffee | 555 Broadway | open |
| Papa Johns Papa John's Pizza | Quick service · Restaurant (service type not stated) | Pizza | 1020 tierra del rey | open |
| Pau's Place Coffee & More | Juice, smoothie, tea · Café | Juice / smoothies · Mexican · Coffee | 225 3rd Ave | open |
| Pho Ca Dao & Grill - Chula Vista Phở Ca Dao & Grill | Restaurant (service type not stated) | Vietnamese · Asian | 303 Broadway | open |
| Pho Hiep & Grill Pho Hiep & Grill | Restaurant (service type not stated) | Vietnamese · Asian | 539 Telegraph Canyon Rd | open |
| Pho Hung Cali 2 | Restaurant (service type not stated) | Vietnamese · Asian | 6 N 4th Ave #5 | open |
| Pho Vinh Vietnamese Noodle House | Restaurant (service type not stated) | Vietnamese | 349 Broadway | open |
| Piara pizza Chula Vista | Restaurant (service type not stated) | Pizza | 1001 Broadway, Chula Vista, CA 91910-2207, United States | open |
| Pizza Hut | Restaurant (service type not stated) | Pizza | 542 Broadway Ste T | open |
| Poke Poke | Restaurant (service type not stated) | Hawaiian / Pacific · Seafood · Japanese · Healthy / salads / bowls | 553 Telegraph Canyon Rd | open |
| Posh Bar | Bar | 683 Broadway | open | |
| Primo | Specialty food shop · Quick service | Sandwiches | 297 3rd Ave | open |
| R & R Rahib Inc | Restaurant (service type not stated) | 409 Telegraph Canyon Rd | open | |
| R&B Tea Terra Nova R&B Tea Spring | Juice, smoothie, tea · Café | Tea / bubble tea · Coffee | 374 E H St | open |
| Raising Cane's Raising Cane's Chicken Fingers | Quick service · Restaurant (service type not stated) | Chicken / wings | 512 H Street | open |
| Rambler Coffee | Coffee shop | Coffee | 225 Bay Blvd | open |
| Red Lobster | Restaurant (service type not stated) | Seafood | 342 F St | open |
| Red Lobster Red Lobster | Restaurant (service type not stated) | Seafood · American | 598 H St | open |
| Rice King | Restaurant (service type not stated) | Chinese · Asian | 1200 E H St | open |
| Rigoberto's Taco Shop | Restaurant (service type not stated) | Mexican | 642 3rd Ave Ste J | open |
| Rita's of Bonita | Dessert · Restaurant (service type not stated) | Dessert | 1463 E H St | open |
| Robeks Fresh Juices & Smoothies Robeks Fresh Juices & Smoothies | Juice, smoothie, tea · Café | Juice / smoothies · Healthy / salads / bowls · Coffee | 374 E H St #1709 | open |
| Roberto's Taco Shop Roberto's Taco Shop Las Vegas | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 444 Broadway | open |
| Round Table Pizza | Restaurant (service type not stated) | Pizza | 724 Otay Lakes Rd | open |
| Ruben's Café | Café · Coffee shop | Coffee | 977 Paseo del Paso | open |
| Rubio's Coastal Grill Rubio's | Restaurant (service type not stated) | Mexican · Latin American (other) | 1016 Tierra Del Rey Suite A | open |
| Rubio's Coastal Grill Rubio's | Restaurant (service type not stated) | Mexican · Latin American (other) | 555 Broadway Ste 129 | open |
| Ruff Life Llc | Restaurant (service type not stated) | 421 Telegraph Canyon Rd | open | |
| Sadie’s Handcrafted Mexican Ice Cream | Bakery · Juice, smoothie, tea · Dessert | Ice cream / frozen desserts · Dessert · Juice / smoothies | 3001 Bonita Rd Ste 200 | open |
| Sammy's Restaurant & Bar | Restaurant (service type not stated) | 285 Bay Blvd | open | |
| San Diego Kabob Shack | Restaurant (service type not stated) | Mediterranean · Middle Eastern | 200 Broadway | open |
| Sarai's Taco Shop | Restaurant (service type not stated) | Mexican · Latin American (other) | 788 Broadway | open |
| See's Candies See's Candies | Dessert | Dessert | 555 Broadway | open |
| Select Nutrition | Juice, smoothie, tea · Coffee shop · Café | Juice / smoothies · Coffee | 665 H St Ste b | open |
| Shake & Muddle | Restaurant (service type not stated) | 303 H St Ste 109 | open | |
| Shakey's Pizza Parlor | Restaurant (service type not stated) | Pizza | 555 Broadway | open |
| Sharkies Mariscos | Restaurant (service type not stated) | Seafood | 77 Broadway | open |
| SHE Vegan Bakery | Bakery · Dessert | Bakery · Vegetarian · Dessert | 303 1st Ave | open |
| Silver Dollar | Bar | 341 3rd Ave | open | |
| Smitty's Taste of the Bayou | Restaurant (service type not stated) | American · BBQ | 41 E St | open |
| Smoke and Glory BBQ | Casual dining · Bar | BBQ | 330 F St | open |
| South Bay Coffee Alliance | Coffee shop · Café | Coffee | 610 Paseo del Rey | open |
| South Bay Fish & Grill | Restaurant (service type not stated) | Seafood | 570 Marina Pkwy | open |
| Spoon House | Restaurant (service type not stated) | Korean | 305 Third Ave | open |
| Stacy's Sugar Shop | Bakery · Dessert | Bakery · Dessert | 925 Norella St | open |
| Starbread Bakery | Bakery · Restaurant (service type not stated) | Bakery | 520 Broadway #2 | open |
| Starbucks | Coffee shop · Restaurant (service type not stated) | Coffee | 1467 E &Quot;H&Quot; St Bonita Point Plz | open |
| Starbucks Starbucks | Coffee shop · Café · Bakery | Coffee · Bakery | 720 3rd Ave. | open |
| Starbucks Starbucks | Coffee shop · Restaurant (service type not stated) · Café · Bakery | Coffee · Bakery | 519 Telegraph Canyon Rd (Telegraph Can, Y & I-805, Chula) | open |
| Starbucks Starbucks | Café · Coffee shop · Bakery | Coffee · Bakery | 20 3rd Avenue #204 | open |
| Starbucks Starbucks | Café · Coffee shop · Bakery | Coffee · Bakery | 1467 E H St | open |
| Starbucks | Coffee shop · Restaurant (service type not stated) | Coffee | 360 E H St (Von's - Chula Vista #2336) | open |
| Starbucks Starbucks | Coffee shop · Restaurant (service type not stated) · Café · Bakery | Coffee · Bakery | 555 Broadway Chula Vista Center | open |
| Subway Subway | Restaurant (service type not stated) · Quick service | Sandwiches | 3001 Bonita Rd | open |
| Subway | Other | Sandwiches | 517 Telegraph Canyon Rd Spc 559 | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 1455 E H St Suite 202 | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 374 East H St Suite 1707 | open |
| Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 609 Broadway, Unit A | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 45 North Broadway Suite C | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 555 Broadway Suite 145 | open |
| Sunny Donuts | Bakery · Dessert | Dessert · Bakery | 601 Broadway | open |
| Sunset Cafe | Restaurant (service type not stated) | Breakfast | 335 Third Ave | open |
| Super Express Chinese Food | Restaurant (service type not stated) | Chinese · Asian | 609 Broadway Unit A | open |
| Super Tacos Catering | Catering | Mexican | open | |
| Sushi House | Restaurant (service type not stated) | Japanese · Sushi · Asian | 509 Telegraph Canyon Rd suite A | open |
| Sushi Loco | Restaurant (service type not stated) | Japanese | 224 Broadway | open |
| Suzette Suzette | Restaurant (service type not stated) | Breakfast | 310 3rd Ave | open |
| Sweet & Sour | Restaurant (service type not stated) | Mexican | Chula vista | open |
| Sweet and Fun Desserts | Dessert · Bakery | Dessert · Bakery | 1317 E Vaquero Ct | open |
| Sweet Bakery Mexico Lindo | Bakery · Dessert | Bakery · Dessert | 212 Broadway | open |
| Sweet Life Deli | Specialty food shop · Quick service | Sandwiches | 310 Third Ave Ste C9 | open |
| Sweet Sisters Bakery | Bakery · Restaurant (service type not stated) · Café | Bakery · Coffee | 357 3rd Ave | open |
| Taco Bell Taco Bell | Quick service | Mexican | 340 East H Street | open |
| Taco Bell Taco Bell | Quick service | Mexican | 696 E St | open |
| Tacos De Birria Junior | Restaurant (service type not stated) | Mexican · American | 625 H St | open |
| Tacos El Gordo | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 556 Broadway | open |
| Tacos El Poblano Tacos El Poblano Otay | Restaurant (service type not stated) | Mexican · Latin American (other) | 885 E H St | open |
| Tacos El Ranchero | Restaurant (service type not stated) | Mexican | 495 Telegraph Canyon Rd | open |
| Tacos El Rorro | Food truck | third avenue | open | |
| Tacos El Vaquero | Restaurant (service type not stated) | Mexican | 269 3rd Ave | open |
| Tacos Toro Bravo, Inc | Restaurant (service type not stated) | 271 Third Ave | open | |
| Talavera Azul | Restaurant (service type not stated) | Southwestern / Tex-Mex · Mexican | 365 3rd Ave | open |
| Tapas tapas tapas | Casual dining · Bar | Filipino · American | 555 H St | open |
| Tapioca Express - Southwestern College | Dessert · Quick service | Dessert · Asian | 742 Otay Lakes Rd | open |
| Taquería Revolución | Restaurant (service type not stated) | Mexican · Latin American (other) | 3001 Bonita Rd | open |
| Tender Hooligan | Café · Bar | Coffee | 221 Third Ave | open |
| Teriyaki Grill | Restaurant (service type not stated) | Japanese · Asian | 380 3rd Ave B | open |
| Terzo Bakery & Cafe | Bakery · Café | Bakery · Coffee | 357 3rd Ave | open |
| TG cafe | Coffee shop · Juice, smoothie, tea · Café | Coffee · Juice / smoothies | 320 Third Ave | open |
| Thai Fresh | Restaurant (service type not stated) | Thai | 1016 Tierra Del Rey Ste B | open |
| The Bagel Bar | Bakery | Bakery | 720 Otay Lakes Rd | open |
| The Balboa South | Casual dining · Bar | American · Burgers | 290 3rd Ave | open |
| The Canyon Sports Pub & Grill | Bar · Casual dining | 421 Telegraph Canyon Rd | open | |
| The Coffee Bean and Tea Leaf | Juice, smoothie, tea | Tea / bubble tea | Chula Vista Ca | open |
| The Elwood | Bar | 725 Broadway | open | |
| The Galley | Restaurant (service type not stated) · Casual dining · Bar | American | 550 Marina Pkwy | open |
| The Getaway Cafe | Café | Coffee | 825 E St | open |
| The Habit Burger Grill The Habit Burger Grill | Restaurant (service type not stated) | Burgers · American | 770 Otay Lakes Rd | open |
| The Lady's Lounge | Bar | 645 Mission Ct, Ste LL | open | |
| The Man Room | Bar | 270 Shirley St | open | |
| The Meltdown | Restaurant (service type not stated) · Other | Sandwiches | 692 E St | open |
| The Nest on Third | Coffee shop | Coffee | 260 1/2 Third Ave | open |
| The Nutrition Place | Juice, smoothie, tea | Juice / smoothies · Healthy / salads / bowls | 345 3rd Ave | open |
| The Spot Bar | Bar | 683 Broadway | open | |
| The Steak House on Broadway | Restaurant (service type not stated) | Steakhouse | 556 Broadway | open |
| The Vine | Bar | 456 5th Ave | open | |
| The Vybe Lounge | Bar | BBQ | 33 Broadway | open |
| Third Avenue Alehouse | Bar | 319 Third Ave | open | |
| Tijuana Border | Quick service | Mexican · Latin American (other) | open | |
| TimeOut Cafe | Café · Restaurant (service type not stated) · Casual dining | Coffee · American | open | |
| Tortas y Mas | Restaurant (service type not stated) | Mexican | 703 H Street | open |
| Tradewinds Cafe | Café · Restaurant (service type not stated) · Quick service | Coffee | 900 Otay Lakes Rd | open |
| Tropical Oasis All Natural Juice Bar | Juice, smoothie, tea · Café | Juice / smoothies · Coffee | 417 Telegraph Canyon Rd | open |
| Umami Burger Black Angus Steakhouse | Restaurant (service type not stated) | Steakhouse · Burgers · Seafood · American | 707 E St | open |
| Unisushi | Restaurant (service type not stated) | Japanese · Sushi · Asian | 555 Broadway | open |
| Urbane Cafe Urbane Cafe | Café · Restaurant (service type not stated) · Casual dining | Coffee · American | 770 Otay Lakes Rd | open |
| Vanessa Deli | Specialty food shop · Restaurant (service type not stated) · Quick service | Mexican · Sandwiches | 600 F St #F | open |
| Vanitea Cafe Vanitea Café Tabuk City | Juice, smoothie, tea · Café · Dessert | Tea / bubble tea · Coffee · Dessert | 525 Telegraph Canyon Rd | open |
| Vogue Tavern | Restaurant (service type not stated) | American · European | 230 3rd Ave | open |
| Walmart Bakery | Bakery | Bakery | 875 E H St | open |
| Wendy's Wendy's | Quick service | Burgers · American | 618 E Street | open |
| Wetzel's Pretzels Auntie Anne's | Quick service · Bakery | Bakery | 555 Broadway #1090 | open |
| Wienerschnitzel | Quick service · Restaurant (service type not stated) | Hot dogs | 493 Broadway | open |
| Wild Wooly's Saloon | Bar | 247 Broadway | open | |
| Wingstop Wingstop | Restaurant (service type not stated) | Chicken / wings | 6 N 4th Ave | open |
| Yum Yum Donuts Yum Yum Donuts | Bakery · Dessert · Coffee shop | Dessert · Coffee · Bakery | 517 Telegraph Canyon Rd | open |
| Yum Yum Donuts Yum Yum Donuts | Bakery · Dessert | Dessert · Bakery | by Wendy's, 618 E St Ste a | open |
| Yummy Spoon | Dessert | Dessert · Ice cream / frozen desserts | 20 Third Ave Ste 202 | open |
| ZENSHI Handcrafted Sushi Zenshi Sushi | Restaurant (service type not stated) | Japanese · Sushi · Healthy / salads / bowls · Hawaiian / Pacific | 780 Otay Lakes Rd | open |
| Ziggi's Coffee | Coffee shop · Restaurant (service type not stated) | Coffee | 6 N 4th Ave | open |
| Zorbas Greek Restaurant & Buffet | Buffet · Restaurant (service type not stated) | Greek · Mediterranean | 100 Broadway | open |
| "canyon Club Sports Cafe & Bar - ""the Canyon""" | Restaurant (service type not stated) | 421 Telegraph Canyon Rd | closed | |
| Cultivated Greens | Restaurant (service type not stated) | Vegan | 277 Third Ave | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 113 | 94 | — | — | — | 19 | SIC1987 |
| 1995 | 94 | 76 | — | — | — | 18 | SIC1987 |
| 1996 | 127 | 109 | — | — | — | 18 | SIC1987 |
| 1997 | 134 | 114 | — | — | — | 20 | SIC1987 |
| 1998 | 138 | 116 | 46 | 60 | 8 | 19 | NAICS1997 |
| 1999 | 140 | 113 | 46 | 57 | 8 | 22 | NAICS1997 |
| 2000 | 136 | 114 | 44 | 62 | 6 | 17 | NAICS1997 |
| 2001 | 125 | 109 | 43 | 58 | 6 | 13 | NAICS1997 |
| 2002 | 135 | 119 | 45 | 63 | 9 | 13 | NAICS1997 |
| 2003 | 140 | 124 | 41 | 69 | 11 | 11 | NAICS2002 |
| 2004 | 157 | 143 | 56 | 69 | 15 | 10 | NAICS2002 |
| 2005 | 167 | 153 | 65 | 69 | 17 | 11 | NAICS2002 |
| 2006 | 158 | 142 | 60 | 62 | 18 | 13 | NAICS2002 |
| 2007 | 156 | 141 | 50 | 69 | 21 | 11 | NAICS2002 |
| 2008 | 153 | 135 | 51 | 59 | 23 | 14 | NAICS2007 |
| 2009 | 152 | 135 | 50 | 62 | 21 | 13 | NAICS2007 |
| 2010 | 146 | 131 | 48 | 62 | 19 | 11 | NAICS2007 |
| 2011 | 153 | 133 | 51 | 64 | 18 | 13 | NAICS2007 |
| 2012 | 146 | 128 | 48 | 67 | 13 | 12 | NAICS2012 |
| 2013 | 148 | 129 | 46 | 69 | 14 | 12 | NAICS2012 |
| 2014 | 145 | 126 | 40 | 69 | 17 | 12 | NAICS2012 |
| 2015 | 154 | 132 | 43 | 71 | 18 | 11 | NAICS2012 |
| 2016 | 157 | 138 | 47 | 71 | 20 | 9 | NAICS2012 |
| 2017 | 161 | 141 | 51 | 71 | 18 | 10 | NAICS2017 |
| 2018 | 166 | 146 | 56 | 69 | 20 | 11 | NAICS2017 |
| 2019 | 173 | 149 | 58 | 68 | 22 | 11 | NAICS2017 |
| 2020 | 171 | 145 | 58 | 67 | 19 | 10 | NAICS2017 |
| 2021 | 169 | 147 | 56 | 67 | 23 | 9 | NAICS2017 |
| 2022 | 186 | 162 | 56 | 76 | 29 | 9 | NAICS2022 |
| 2023 | 187 | 166 | 59 | 77 | 29 | 9 | NAICS2022 |