BMIE Market 92139

San Diego County, California · ZCTA boundaries as of 2020

Profile

Population (current estimate)	34,703 2020–2024 ACS 5-year estimate ±2,200 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	10,001 2020–2024 ACS 5-year estimate ±429 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	35,125 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	10,629 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$95,653 2020–2024 ACS 5-year estimate ±5,134 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	36.9 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$2,226 2020–2024 ACS 5-year estimate ±105 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$630,800 2020–2024 ACS 5-year estimate ±17,774 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	3.6 sq mi Census Gazetteer 2020
Restaurants	12 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 92139
Restaurants per 10,000 residents	1.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+20.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+100.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+100.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+0.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	16 (range 15–18) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.7 per year, r² 0.95) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	86 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	85 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	90 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	83 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 92139. Projection: linear trend v1, fitted 2013–2023, +0.7 restaurants per year, r² 0.95, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. California and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 86 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	84.9	85	40%	+34.0
Restaurant Opportunity Score	90.2	90	35%	+31.6
Market Momentum Score	82.7	83	25%	+20.7

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 85 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	34,703	92	40%	+36.6
Median household income (ACS)	95,653	78	40%	+31.2
Households (ACS)	10,001	86	20%	+17.1

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 90 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	100	92	35%	+32.2
Restaurants per 10,000 residents (lower = more room)	3.5	96	25%	+24.1
Population (ACS)	34,703	92	20%	+18.3
Median household income (ACS)	95,653	78	20%	+15.6

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 83 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	20	77	50%	+38.7
10-year restaurant growth	100	92	30%	+27.6
20-year restaurant growth	100	82	20%	+16.5

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (22)

By cuisine

Mexican 5 · Coffee 4 · Asian 3 · Italian 3 · Pizza 3 · American 2 · Bakery 2 · Latin American (other) 2 · Burgers 1 · Cajun, Creole, Southern 1 · Chicken / wings 1 · Chinese 1 · Dessert 1 · Japanese 1 · Sandwiches 1 · Southwestern / Tex-Mex 1 · Sushi 1 · Tea / bubble tea 1 · Vietnamese 1

By type

Restaurant (service type not stated) 13 · Quick service 6 · Café 4 · Bakery 2 · Coffee shop 2 · Dessert 1 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
6 Grados Coffee	Coffee shop · Café	Coffee	2335 Reo Dr #6	open
Babycakes San Diego	Bakery · Dessert · Café	Dessert · Coffee · Bakery	2315 Reo Dr	open
Bee & Tea	Juice, smoothie, tea · Café	Tea / bubble tea · Coffee	2939 Alta View Dr	open
Cliffy's Cobblers & More	Bakery	Bakery	6472 Parkside Ave	open
Famous Louisiana Fried Chicken	Restaurant (service type not stated)	Cajun, Creole, Southern	8300 Paradise Valley Rd. Ste.102	open
Jack in the Box	Quick service		2905 Alta View Dr	open
Little Caesars Pizza Little Caesars	Quick service	Pizza · Italian	6915-2 Paradise Valley Rd	open
Los Tapatios Mexican Food	Restaurant (service type not stated) · Quick service	Mexican	2335 Reo Dr	open
Mariachi San Diego	Restaurant (service type not stated)	Mexican	2388 Ritva Pl	open
McDonald's McDonald's	Quick service	Burgers · American	6925 Paradise Valley Rd	open
Mike's Giant New York Pizza	Restaurant (service type not stated)	Pizza · Italian	2357 Reo Dr	open
Momo’s Candy Store	Restaurant (service type not stated)		2425 Dusk Dr	open
Pho Viet Express	Restaurant (service type not stated)	Vietnamese · Asian	2939 Alta View Dr	open
Rising Dragon Chinese Restaurant	Restaurant (service type not stated)	Chinese · Asian	2939 Alta View Dr	open
Rolando's Taco Shop	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	6915 Paradise Valley Rd	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	6915 Paradise Valley Road	open
Taco Fiesta II	Restaurant (service type not stated)	Mexican · Latin American (other)	2939 Alta View Dr d1	open
Taqueria El Kabron Jr.	Restaurant (service type not stated)	Mexican · Latin American (other)	7702 Paradise Valley Rd	open
Tasty Pizza	Restaurant (service type not stated)	Pizza · Italian	2939 Alta View Dr	open
Wingstop Wingstop	Quick service	Chicken / wings · American	2939 Alta View Drive, Ste E2	open
ZENSHI Handcrafted Sushi Zenshi Sushi	Restaurant (service type not stated) · Coffee shop · Café	Japanese · Coffee · Sushi · Asian	3011 Alta View Dr	open
Project Reo Collective	Coffee shop	Coffee	2335 Reo Dr Ste 6	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	12	12	—	—	—	—	SIC1987
1995	9	9	—	—	—	—	SIC1987
1996	11	11	—	—	—	—	SIC1987
1997	8	8	—	—	—	—	SIC1987
1998	8	8	1	7	—	—	NAICS1997
1999	9	9	1	8	—	—	NAICS1997
2000	8	8	1	7	—	—	NAICS1997
2001	8	8	3	5	—	—	NAICS1997
2002	6	5	1	4	—	1	NAICS1997
2003	7	6	—	6	—	1	NAICS2002
2004	7	6	1	5	—	—	NAICS2002
2005	6	5	1	4	—	—	NAICS2002
2006	8	8	2	6	—	—	NAICS2002
2007	7	7	1	6	—	—	NAICS2002
2008	6	6	1	5	—	—	NAICS2007
2009	8	8	3	5	—	—	NAICS2007
2010	6	6	1	5	—	—	NAICS2007
2011	5	5	1	4	—	—	NAICS2007
2012	6	6	2	4	—	—	NAICS2012
2013	6	6	2	4	—	—	NAICS2012
2014	6	6	2	4	—	—	NAICS2012
2015	6	6	2	4	—	—	NAICS2012
2016	8	8	2	6	—	—	NAICS2012
2017	9	8	—	5	—	—	NAICS2017
2018	11	10	4	5	—	—	NAICS2017
2019	10	10	3	6	—	—	NAICS2017
2020	10	10	3	6	—	—	NAICS2017
2021	11	11	3	6	—	—	NAICS2017
2022	12	12	3	8	—	—	NAICS2022
2023	12	12	3	8	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 92139. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
92114	2.0 mi	20	2023
91902	2.5 mi	37	2023
91950	2.7 mi	181	2023
91910	3.1 mi	166	2023
91945	3.8 mi	47	2023
92113	4.2 mi	80	2023
92136	4.3 mi	11	2023
91977	4.5 mi	59	2023
92102	4.7 mi	67	2023
92105	4.8 mi	67	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.