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BMIE Market 92136

San Diego County, California · ZCTA boundaries as of 2020

Profile

Population (current estimate)4,573
2020–2024 ACS 5-year estimate ±127 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households15
2020–2024 ACS 5-year estimate ±26 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census countData source not yet connected
Housing unitsData source not yet connected
Median household incomeData source not yet connected
Median age23.7
2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rentData source not yet connected
Median home valueData source not yet connected
Land area1.0 sq mi
Census Gazetteer 2020
Restaurants11
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 92136
Restaurants per 10,000 residentsNot yet derived
Restaurant growth, 5-year+37.5%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+10.0%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+37.5%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+120.0%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 202810 (range 8–12)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.09) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score51 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score41 / 100
MODELED · consumer_market_score v1 · confidence Medium · why?
Restaurant Opportunity Score47 / 100
MODELED · restaurant_opportunity_score v1 · confidence Medium · why?
Market Momentum Score71 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 51 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score40.74140%+16.3
Restaurant Opportunity Score47.24735%+16.5
Market Momentum Score71.07125%+17.8
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 41 (Medium confidence)

ComponentValueRankWeightAdds
Population (ACS)4,5735940%+39.3
Households (ACS)15420%+1.4
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 47 (Medium confidence)

ComponentValueRankWeightAdds
10-year restaurant growth105435%+23.6
Restaurants per 10,000 residents (lower = more room)24.12825%+8.8
Population (ACS)4,5735920%+14.7
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 71 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth37.58750%+43.4
10-year restaurant growth105430%+16.2
20-year restaurant growth37.55720%+11.4
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (20)

By cuisine

American 4 · Coffee 4 · Sandwiches 4 · Burgers 2 · Chicken / wings 2 · Juice / smoothies 2 · Pizza 2 · Asian 1 · Chinese 1 · Dessert 1 · Hawaiian / Pacific 1 · Ice cream / frozen desserts 1 · Indian 1 · Vietnamese 1

By type

Restaurant (service type not stated) 12 · Quick service 11 · Café 3 · Coffee shop 3 · Bar 2 · Casual dining 2 · Specialty food shop 2 · Juice, smoothie, tea 2 · Dessert 1 · Other 1

NameTypeCuisineAddressStatus
Big Chicken Big ChickenQuick serviceChicken / wings · Sandwiches2850 Robertson Rdopen
Five Guys Five GuysQuick serviceBurgers · American2260 Callagan Hwy Building 3187A Building 3187Aopen
KFC KFCQuick service · Restaurant (service type not stated)Chicken / wings2260 Callagan Hwy Bldg 3187Aopen
L&L Hawaiian BarbecueRestaurant (service type not stated)Hawaiian / Pacific3421 Ward Stopen
Little Caesars Pizza Little CaesarsQuick servicePizza2850 Robertson Rdopen
Mcdonald'sRestaurant (service type not stated)32nd St Naval Station Bldg 3301open
McDonald's McDonald'sQuick serviceBurgers · American3301 Cummings Road (Naval Base)open
NBSD MainbraceCasual dining · BarAmerican3515 Brinser St Bldg 45open
Panda Express Panda Express MéxicoQuick service · Restaurant (service type not stated)Chinese · Asian2260 Callagan Hwyopen
Pho Lynn And GrillRestaurant (service type not stated) · Casual dining · BarVietnamese2852 Main Stopen
Pizza Hut Pizza HutQuick service · Restaurant (service type not stated)Pizza2260 Callagan Highway. Bldg 3187A San Diegoopen
Qdoba QdobaQuick service2260 Callagan Hwyopen
StarbucksCoffee shop · Restaurant (service type not stated)Coffee2375 Recreation Way Naval Sta San Sopen
Starbucks StarbucksCoffee shop · Juice, smoothie, tea · CaféCoffee · Juice / smoothies3515 McHugh Stopen
Starbucks Coffee Company StarbucksCoffee shop · Restaurant (service type not stated) · CaféCoffee2260 Callagan Hwyopen
SubwayOther · Specialty food shop · Restaurant (service type not stated) · Quick serviceSandwichesS 32 Nd St Bldg 3187open
SubwayQuick service · Restaurant (service type not stated) · Specialty food shopSandwiches3705 Norman Scott Rd, Bldg A, 32nd St. Navy Base #A631open
SubwayQuick service · Restaurant (service type not stated)SandwichesFleet Exchange, Bldg 3301open
Surf City Squeeze Surf City SqueezeJuice, smoothie, tea · Dessert · CaféJuice / smoothies · Ice cream / frozen desserts · Dessert · Coffee2260 Callagan Hwy Bldg 3187Aopen
WelldeckRestaurant (service type not stated)American · Indian5145 Womble Stopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199455————SIC1987
199544————SIC1987
199655————SIC1987
199777————SIC1987
199898251—NAICS1997
199998251—NAICS1997
200076231—NAICS1997
20018826——NAICS1997
20021211110——NAICS1997
200310817——NAICS2002
200411927——NAICS2002
2005121028——NAICS2002
2006121028——NAICS2002
20071311182—NAICS2002
20081312183—NAICS2007
20091110172—NAICS2007
20101312192—NAICS2007
201176132—NAICS2007
20129817——NAICS2012
20131110172—NAICS2012
2014109162—NAICS2012
201510918——NAICS2012
201610918——NAICS2012
201787—7——NAICS2017
201898—8——NAICS2017
2019109—9——NAICS2017
2020109—9——NAICS2017
202188—8——NAICS2017
20221111—10——NAICS2022
20231211—10——NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 92136. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
921130.8 mi802023
919502.0 mi1812023
921022.3 mi672023
921552.6 mi22016
921343.2 mi22016
921323.6 mi—
921013.7 mi3812023
921044.1 mi1572023
921354.2 mi72023
921144.3 mi202023
921394.3 mi122023
921054.4 mi672023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.