BMIE BluFoodies Market Intelligence Engine

← Search

BMIE Market 92155

San Diego County, California · ZCTA boundaries as of 2020

Profile

Population (current estimate)101
2020–2024 ACS 5-year estimate ±86 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households0
2020–2024 ACS 5-year estimate ±14 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count550
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units0
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household incomeData source not yet connected
Median age23.0
2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rentData source not yet connected
Median home valueData source not yet connected
Land area0.4 sq mi
Census Gazetteer 2020
RestaurantsNot published for this ZIP
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 92155
Restaurants per 10,000 residents18.2
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+100.0%
DERIVED: 2011 → 2016, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+100.0%
DERIVED: 2006 → 2016, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year-33.3%
DERIVED: 1996 → 2016, ZIP Code Business Patterns restaurants
Projected restaurants, 20211 (range 0–3)
FORECAST · linear trend v1 fitted to 2006–2016 (11 points, +0.0 per year, r² 0.25) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score36 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score5 / 100
MODELED · consumer_market_score v1 · confidence Medium · why?
Restaurant Opportunity Score43 / 100
MODELED · restaurant_opportunity_score v1 · confidence Medium · why?
Market Momentum Score77 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 36 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score4.9540%+2.0
Restaurant Opportunity Score42.54335%+14.9
Market Momentum Score77.57725%+19.4
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 5 (Medium confidence)

ComponentValueRankWeightAdds
Population (ACS)101740%+4.4
Households (ACS)0120%+0.5
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 43 (Medium confidence)

ComponentValueRankWeightAdds
10-year restaurant growth1009235%+40.3
Restaurants per 10,000 residents (lower = more room)198.0225%+0.6
Population (ACS)101720%+1.7
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 77 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth1009650%+48.0
10-year restaurant growth1009230%+27.6
20-year restaurant growth-33.3920%+1.8
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (1)

By cuisine

Sandwiches 1

By type

Quick service 1 · Restaurant (service type not stated) 1

NameTypeCuisineAddressStatus
SubwayQuick service · Restaurant (service type not stated)SandwichesNaval Amphibious Base Bldg #33open
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199422SIC1987
199544SIC1987
199633SIC1987
199733SIC1987
19983211NAICS1997
19993211NAICS1997
20003211NAICS1997
2001111NAICS1997
20023321NAICS1997
20033312NAICS2002
20042211NAICS2002
20052211NAICS2002
2006111NAICS2002
2007111NAICS2002
2008111NAICS2007
2009111NAICS2007
2010111NAICS2007
2011211NAICS2007
2012211NAICS2012
2013211NAICS2012
2014211NAICS2012
2015211NAICS2012
2016322NAICS2012
20223NAICS2022
20233NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 92155. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
921362.6 mi112023
921133.3 mi802023
921353.3 mi72023
919503.8 mi1812023
921323.9 mi
921184.1 mi572023
921014.2 mi3812023
921024.6 mi672023
921344.7 mi22016
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.