BMIE Market 91945

San Diego County, California · ZCTA boundaries as of 2020

Profile

Population (current estimate)	27,745 2020–2024 ACS 5-year estimate ±70 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	9,076 2020–2024 ACS 5-year estimate ±416 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	25,460 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	8,915 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$88,016 2020–2024 ACS 5-year estimate ±6,721 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	37.1 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,896 2020–2024 ACS 5-year estimate ±112 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$704,900 2020–2024 ACS 5-year estimate ±30,611 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	4.0 sq mi Census Gazetteer 2020
Restaurants	47 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 91945
Restaurants per 10,000 residents	17.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+2.2% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+20.5% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+2.2% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+20.5% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	48 (range 41–55) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.4 per year, r² 0.17) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	69 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	80 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	66 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	56 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 91945. Projection: linear trend v1, fitted 2013–2023, +0.4 restaurants per year, r² 0.17, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. California and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 69 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	80.2	80	40%	+32.1
Restaurant Opportunity Score	65.6	66	35%	+22.9
Market Momentum Score	55.7	56	25%	+13.9

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 80 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	27,745	87	40%	+34.9
Median household income (ACS)	88,016	71	40%	+28.5
Households (ACS)	9,076	84	20%	+16.7

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 66 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	20.5	64	35%	+22.3
Restaurants per 10,000 residents (lower = more room)	16.9	46	25%	+11.5
Population (ACS)	27,745	87	20%	+17.4
Median household income (ACS)	88,016	71	20%	+14.3

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 56 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	2.2	59	50%	+29.3
10-year restaurant growth	20.5	64	30%	+19.1
20-year restaurant growth	2.2	36	20%	+7.3

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (102)

By cuisine

Mexican 20 · American 11 · Coffee 10 · Chicken / wings 8 · Pizza 8 · Asian 7 · Sandwiches 7 · Burgers 6 · Latin American (other) 6 · Dessert 4 · Italian 4 · Juice / smoothies 4 · Bakery 3 · Chinese 3 · Seafood 3 · Southwestern / Tex-Mex 3 · Breakfast 2 · Cajun, Creole, Southern 2 · Healthy / salads / bowls 2 · Japanese 2 · Sushi 2 · BBQ 1 · British / Irish pub food 1 · European 1 · Filipino 1 · German / Eastern European 1 · Hawaiian / Pacific 1 · Ice cream / frozen desserts 1 · Middle Eastern 1 · Tea / bubble tea 1 · Thai 1 · Vegetarian 1 · Vietnamese 1

By type

Restaurant (service type not stated) 69 · Quick service 25 · Bar 8 · Coffee shop 7 · Café 6 · Casual dining 5 · Dessert 5 · Juice, smoothie, tea 5 · Specialty food shop 4 · Bakery 3 · Fast casual 2 · Food truck 2 · Other 2 · Brewery / taproom 1 · Buffet 1

Name	Type	Cuisine	Address	Status
13 Point Brewing Co.	Brewery / taproom		8035 Broadway	open
A &amp A Collex Experts, Inc. Dba Collison Experts	Restaurant (service type not stated)		3463 Harris St	open
All dat lumpia	Restaurant (service type not stated)	Filipino · Asian	7381 Broadway	open
Antojitos de Mi Tierra	Restaurant (service type not stated) · Food truck		7442 Daytona St	open
Antojitos Tenampa	Restaurant (service type not stated)	Mexican · Latin American (other)	7977 Broadway #b	open
Belinda's Familia Mexican Food Truck	Restaurant (service type not stated)		7939 Broadway	open
Big Boyz Tacos	Food truck	Mexican	1415 Skyline Dr	open
Birrieria La Loteria	Restaurant (service type not stated)	Mexican	6867 Federal Blvd	open
Blue Burro - Lemon Grove	Restaurant (service type not stated)	Mexican	7820 Broadway	open
Boll Weevil Inc	Restaurant (service type not stated)		6966 Federal Blvd	open
Broadway Lemon Grove	Restaurant (service type not stated)	Burgers	7164 Broadway	open
Burger King Burger King	Quick service	Burgers · American	6960 Broadway	open
Carl's Jr. Carl's Jr.	Quick service	Burgers · American	7162 Broadway	open
Carnitas Express	Restaurant (service type not stated)	Mexican	7348 Broadway	open
Carnitas Uruapan Mexican Family Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	8035 Broadway	open
Charley's Famous Hamburgers	Restaurant (service type not stated)	Burgers · American	8213 Broadway	open
Chef John's Fish & Chips	Restaurant (service type not stated)	British / Irish pub food · Seafood	8047 Broadway	open
Cold Stone Creamery	Dessert	Ice cream / frozen desserts	6939 Federal Blvd	open
Coop's West Texas BBQ	Restaurant (service type not stated)	BBQ · American	2625 Lemon Grove Ave	open
Copa Cabana Pizzeria & Bar	Restaurant (service type not stated)	Pizza	7826 Broadway	open
Copacabana's Italian Grill	Quick service	Italian		open
Cotijas Mexican Food	Quick service	Mexican · Latin American (other)	7695 Broadway	open
Da Boyz Original Pizza	Restaurant (service type not stated)	Pizza	3143 Lemon Grove Ave	open
Da Chicken Coop	Quick service · Restaurant (service type not stated)	Chicken / wings · Cajun, Creole, Southern	2605 Lemon Grove Ave	open
Del Taco	Quick service		7060 Broadway Ln	open
Dirk's Niteclub	Bar		7662 Broadway #64	open
East Side Garden Inc.	Restaurant (service type not stated)		8131 Broadway	open
El Cilantro Mexican Grill	Restaurant (service type not stated)		6966 Federal Blvd	open
El Pollo Grill El Pollo Grill - Bonita	Restaurant (service type not stated)	Mexican · Latin American (other) · Chicken / wings	7836 Broadway	open
El Pollo Loco El Pollo Loco	Quick service · Restaurant (service type not stated)	Chicken / wings	7087 Broadway	open
El Potosino Burros & Fries - Mexican Food	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	6929 Federal Blvd	open
El Rinconcito Fruteria	Juice, smoothie, tea · Restaurant (service type not stated)	Latin American (other) · Juice / smoothies	7247 Broadway	open
Elevated Coffee & Confections	Coffee shop · Café	Coffee · Vegetarian	8091 Broadway	open
Elite Buffet	Buffet	Chinese · Asian	7014 Broadway	open
Family House of Pancakes Family House of Pancakes Restaurant	Restaurant (service type not stated)	Breakfast · American	8053 Broadway	open
First Chinese Express	Restaurant (service type not stated)	Chinese	7125 Broadway	open
Fruit Mania	Restaurant (service type not stated)	Mexican	7941 Broadway	open
Giant Pizza & Deli	Restaurant (service type not stated)	Chicken / wings · Pizza	7965 Broadway	open
Giardino Neighborhood Cucina	Restaurant (service type not stated) · Casual dining	Italian · American	8131 Broadway	open
Grove Grinder	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	3345 Olive St	open
Grove Pastry Shop	Bar · Restaurant (service type not stated) · Dessert	Dessert · German / Eastern European	3308 Main St	open
Grovers Tavern	Bar · Restaurant (service type not stated)		3315 Buena Vista Ave	open
Gustavo Lopez Dba Royalty Insurance Services	Restaurant (service type not stated)		7904 Broadway	open
Healthy V's Nutrition Spot	Juice, smoothie, tea	Juice / smoothies	3440 West St	open
Herbalife Nutrition Center	Juice, smoothie, tea	Tea / bubble tea	7137 Broadway	open
Herrera's Mexican & Sea Food	Restaurant (service type not stated)	Mexican · Seafood	6914 Federal Blvd	open
Hinata Sushi	Restaurant (service type not stated)	Japanese · Sushi · Asian	6950 Federal Blvd	open
Hita Grill	Restaurant (service type not stated) · Fast casual	Healthy / salads / bowls · Hawaiian / Pacific	7939 Broadway	open
Hookah Lounge San Diego	Bar		7373 Broadway	open
In-N-Out Burger In-N-Out Burger	Quick service	Burgers · American	7160 Broadway	open
Inpasta	Restaurant (service type not stated)		8099 Broadway	open
Jack in the Box	Quick service		7979 Broadway	open
Jack in the Box	Quick service		7015 Broadway	open
Jersey Mike's Jersey Mike's Subs	Quick service · Specialty food shop	Sandwiches	7038 Broadway	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	7012 Broadway	open
Lemon City Taphouse	Bar · Restaurant (service type not stated)		7340 Broadway	open
Lemon Grove Bistro	Casual dining · Restaurant (service type not stated) · Bar	European	3308 Main St	open
Lemon Grove Cafe LEMON GROVE CAFE	Specialty food shop · Restaurant (service type not stated) · Quick service · Casual dining · Café	Coffee · Breakfast · Sandwiches · American	3521 Lemon Grove Ave	open
Lemon Grove Coffee	Coffee shop · Restaurant (service type not stated) · Café	Coffee	7801 Broadway	open
Lemon Grove Masonic Temple Association	Restaurant (service type not stated)		2590 Main St	open
Lemon Grove Thai Food	Restaurant (service type not stated)	Thai · Asian	7975 Broadway	open
Lido's Italian Foods	Restaurant (service type not stated)	Italian · Pizza	7252 Broadway	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	2645 Lemon Grove Ave	open
Los Rios Mexican & Seafood	Restaurant (service type not stated)	Mexican	7977 Broadway	open
Mariscos Negro Durazo Mariscos La Concha	Restaurant (service type not stated)	Seafood · Mexican	6954 Federal Blvd	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	7164 Broadway	open
Miss Donuts	Bakery · Dessert	Dessert · Bakery	7863 Broadway	open
Nando's Taco Shop	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	8025 Broadway	open
Nutrition Solution	Juice, smoothie, tea · Café	Juice / smoothies · Coffee	7137 Broadway	open
Panda Restaurant Panda Restaurant	Restaurant (service type not stated)	Asian · Chinese	7816 Broadway	open
Papa John's Pizza	Restaurant (service type not stated)	Pizza	7965 Broadway	open
Peet's Coffee and Tea	Coffee shop	Coffee	3205 Lemon Grove Ave	open
Persian Restaurants Network	Restaurant (service type not stated)	Middle Eastern	3774 Grove St Suite K3	open
Pho Royal	Restaurant (service type not stated)	Vietnamese · Asian	6937 Federal Blvd	open
Pizza Hut	Restaurant (service type not stated)	Pizza	8091 Broadway	open
Pizzero Grill	Restaurant (service type not stated)	Pizza · Italian	1501 Skyline Dr	open
Popeyes Popeyes Louisiana Kitchen	Quick service	Chicken / wings · Cajun, Creole, Southern	3065 Lemon Grove Avenue	open
Pure Fruit Bar & Deli	Specialty food shop · Restaurant (service type not stated) · Quick service · Juice, smoothie, tea	Sandwiches · Juice / smoothies	7131 Broadway	open
Raising Cane's Chicken Fingers Raising Cane's	Quick service		7595 Broadway	open
Rosarito's Mexican Food	Restaurant (service type not stated)	Mexican · Latin American (other)	2805 Lemon Grove Ave	open
Royal Pearl Tea	Coffee shop · Restaurant (service type not stated)	Coffee	6939 Federal Blvd	open
Ryan Bros Coffee Lemon Grove	Coffee shop	Coffee	7801 Broadway	open
Sabor Mexican Grill	Restaurant (service type not stated)	Mexican · Latin American (other)	7123 Broadway	open
San Marcos Restaurant	Restaurant (service type not stated)	Mexican	6954 Federal Blvd	open
Santana's	Restaurant (service type not stated) · Casual dining	Mexican · American	7733 Palm St	open
Shawn Luke Inc	Restaurant (service type not stated)		6966 Federal Blvd	open
Sportsman Pub	Bar		7348 Broadway	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café · Bakery	Coffee · Bakery	3520 Massachusetts Ave	open
Starbucks	Coffee shop · Restaurant (service type not stated)	Coffee	7090 Broadway Albertsons-Lemon Grv # 6707	open
Submarina Lemon Grove	Other	Sandwiches	7036 Broadway	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	6971 Broadway	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	7582 Broadway Ste A	open
Taco Bell Taco Bell	Quick service	Mexican	7232 Broadway	open
The Buffalo Spot - Lemon Grove	Quick service · Restaurant (service type not stated) · Fast casual	Chicken / wings · Healthy / salads / bowls	7820 Broadway Ave	open
The Food Factory	Café	Coffee	7914 Broadway	open
The Godfather's Diner	Casual dining · Restaurant (service type not stated)	Mexican · American	7914 Broadway	open
Tuna Sushi	Restaurant (service type not stated)	Japanese · Sushi · Asian	7887 Broadway	open
Wetzel's Pretzels	Other · Dessert · Quick service	Dessert	8170 Broadway	open
Wingstop Wingstop	Quick service	Chicken / wings · American	6969 Broadway	open
Yum Yum Donuts Yum Yum Donuts	Bakery · Dessert	Dessert · Bakery	6998 Federal Blvd	open
Zest Wine Bistro	Bar		8129 Broadway	open
Lemon Grove Bakery	Bakery	Bakery	3308 Main St	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	42	39	—	—	—	3	SIC1987
1995	35	32	—	—	—	3	SIC1987
1996	35	31	—	—	—	4	SIC1987
1997	42	38	—	—	—	4	SIC1987
1998	48	42	13	28	1	5	NAICS1997
1999	44	38	12	24	2	4	NAICS1997
2000	50	43	14	26	3	5	NAICS1997
2001	43	37	13	23	1	5	NAICS1997
2002	49	42	13	27	2	5	NAICS1997
2003	54	46	14	29	3	6	NAICS2002
2004	48	40	13	24	3	7	NAICS2002
2005	51	43	13	26	4	7	NAICS2002
2006	47	41	10	28	3	5	NAICS2002
2007	50	43	12	27	3	5	NAICS2002
2008	51	44	11	28	4	5	NAICS2007
2009	51	45	11	28	6	4	NAICS2007
2010	50	45	12	27	4	4	NAICS2007
2011	48	43	11	27	3	4	NAICS2007
2012	46	41	10	28	2	4	NAICS2012
2013	43	39	9	27	2	3	NAICS2012
2014	52	48	13	31	2	3	NAICS2012
2015	46	41	10	28	2	4	NAICS2012
2016	45	39	10	26	2	4	NAICS2012
2017	52	48	10	34	3	3	NAICS2017
2018	50	46	11	31	3	3	NAICS2017
2019	49	45	11	30	3	3	NAICS2017
2020	49	45	11	29	4	3	NAICS2017
2021	48	41	9	28	3	5	NAICS2017
2022	57	48	13	29	5	5	NAICS2022
2023	58	47	14	28	4	5	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 91945. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
92114	2.1 mi	20	2023
91977	2.4 mi	59	2023
91941	2.8 mi	48	2023
92115	2.9 mi	136	2023
91942	3.1 mi	135	2023
92105	3.3 mi	67	2023
92182	3.7 mi	8	2023
92139	3.8 mi	12	2023
91902	4.4 mi	37	2023
92120	4.8 mi	57	2023
92102	5.0 mi	67	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.