BMIE Market 92154

San Diego County, California · ZCTA boundaries as of 2020

Profile

Population (current estimate)	80,445 2020–2024 ACS 5-year estimate ±2,892 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	23,019 2020–2024 ACS 5-year estimate ±740 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	79,708 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	21,206 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$94,901 2020–2024 ACS 5-year estimate ±4,991 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	36.5 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$2,195 2020–2024 ACS 5-year estimate ±61 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$639,200 2020–2024 ACS 5-year estimate ±11,106 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	51.5 sq mi Census Gazetteer 2020
Restaurants	90 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 92154
Restaurants per 10,000 residents	7.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+23.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+36.4% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+66.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+136.8% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	103 (range 93–112) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +2.8 per year, r² 0.79) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	83 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	91 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	79 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	77 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 92154. Projection: linear trend v1, fitted 2013–2023, +2.8 restaurants per year, r² 0.79, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. California and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 83 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	90.6	91	40%	+36.2
Restaurant Opportunity Score	78.7	79	35%	+27.6
Market Momentum Score	77.1	77	25%	+19.3

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 91 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	80,445	100	40%	+39.9
Median household income (ACS)	94,901	77	40%	+31.0
Households (ACS)	23,019	99	20%	+19.7

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 79 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	36.4	75	35%	+26.4
Restaurants per 10,000 residents (lower = more room)	11.2	68	25%	+16.9
Population (ACS)	80,445	100	20%	+19.9
Median household income (ACS)	94,901	77	20%	+15.5

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 77 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	23.3	80	50%	+39.8
10-year restaurant growth	36.4	75	30%	+22.6
20-year restaurant growth	66.7	73	20%	+14.7

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (235)

By cuisine

Mexican 58 · Coffee 22 · Bakery 21 · American 17 · Pizza 17 · Sandwiches 16 · Seafood 15 · Latin American (other) 14 · Asian 11 · Dessert 11 · Burgers 10 · Juice / smoothies 9 · Chicken / wings 8 · Ice cream / frozen desserts 8 · Japanese 7 · Breakfast 6 · Sushi 6 · Chinese 5 · Italian 5 · BBQ 4 · Mediterranean 4 · Healthy / salads / bowls 3 · Tea / bubble tea 3 · Cajun, Creole, Southern 2 · Filipino 2 · Noodles / ramen / pho 2 · Thai 2 · Vietnamese 2 · Hawaiian / Pacific 1 · Middle Eastern 1 · Southwestern / Tex-Mex 1 · Vegan 1

By type

Restaurant (service type not stated) 134 · Quick service 53 · Bakery 22 · Café 18 · Coffee shop 15 · Dessert 14 · Food truck 13 · Juice, smoothie, tea 12 · Bar 11 · Casual dining 9 · Specialty food shop 5 · Winery / distillery / taproom 4 · Catering 3 · Other 3 · Delivery-focused 2 · Buffet 1 · Fast casual 1

Name	Type	Cuisine	Address	Status
1935 Artisan Desserts & Kitchen	Dessert · Coffee shop · Café	Dessert · Coffee	780 Hollister St #14	open
664 TJ Birrieria	Restaurant (service type not stated)	Mexican	658 Hollister St	open
Alberto Guzman Jr	Restaurant (service type not stated)		8774 Approach Rd	open
Alberto's Mexican Food	Restaurant (service type not stated)	Mexican	1290 Hollister St #106	open
All American Sandwiches N Pizza	Other	Sandwiches · Pizza · American	685 Saturn Blvd	open
Alta Cafe	Café · Coffee shop	Coffee · Mexican	665 Alta Rd	open
Alta Cenaduria And Pub	Restaurant (service type not stated)	Mexican	511 Alta Rd	open
Alvizia Landscape Co	Restaurant (service type not stated)		2520 Cactus Rd	open
Armando's Mexican Food	Quick service	Mexican	2295 Palm Ave	open
ATLAS MONROE	Restaurant (service type not stated)	Vegan	2243 Verus St	open
AvocadoQueen	Quick service · Restaurant (service type not stated)		9929 Via de la Amistad	open
Baba's Kitchen Rental	Restaurant (service type not stated)	Mediterranean	8765 Dead Stick Rd	open
Baja Fish Taco & Burgers	Restaurant (service type not stated)	Mexican · Burgers	2745 Otay Pacific Dr	open
Baja Oyster and Sushi Bar	Restaurant (service type not stated)	Seafood · Sushi · Japanese	1912 Coronado Ave	open
Baja Shippers	Restaurant (service type not stated)		2215 Paseo de las Americas	open
Banda Burrito	Restaurant (service type not stated)	Mexican	2222 Coronado Ave	open
Barbacoa & Frutas "El Vaquero"	Food truck	BBQ · Mexican	6550 Datsun St	open
Baskin-Robbins Baskin-Robbins	Dessert	Ice cream / frozen desserts · Dessert	780 Dennery Rd Suite 302	open
Beyer Deli	Specialty food shop · Quick service	Sandwiches · American	3065 Beyer Blvd	open
Bimbo USA sara lee Bimbo Bakeries USA	Bakery · Café	Bakery · Coffee	1330 30th St	open
Blooming Urban Cafe	Juice, smoothie, tea · Dessert · Coffee shop	Juice / smoothies · Coffee	2455 Otay Center Dr	open
Boll Weevil	Restaurant (service type not stated)	Burgers	695 Saturn Blvd	open
Bosnian Grill	Restaurant (service type not stated)	Mediterranean · Middle Eastern	950 Dennery Rd	open
Botanas Locas	Restaurant (service type not stated)	Mexican · Latin American (other)	3323 Palm Ave	open
Box Company	Restaurant (service type not stated)		1641 Pacific Rim Ct	open
Bronco's Mexican Food	Restaurant (service type not stated)		2455 Otay Center Dr Ste 125	open
Burros & Fries Burros & Fries - Mexican Food	Quick service · Restaurant (service type not stated)	Mexican	3404 Palm Ave	open
Cafecito On Palm	Café · Coffee shop	Coffee	1550 Palm Ave	open
Carl's Jr. Carl's Jr.	Quick service	Burgers · American	2365 Roll Drive	open
Carl's Jr. Carl's Jr.	Quick service	Burgers · American	614 Dennery Rd	open
Cavemanbbq619	Restaurant (service type not stated)	BBQ	511 Alta Rd	open
Cayenne Food Truck	Food truck	Mexican	2745 Otay Pacific Dr	open
Charly’s Protein Bar	Juice, smoothie, tea · Café	Juice / smoothies · Coffee	2951 Beyer Blvd	open
Chick-fil-A Chick-fil-A	Quick service	Chicken / wings · American	804 Dennery Rd	open
Chula Tacos	Restaurant (service type not stated)	Mexican · Latin American (other)	1719 Palm Ave	open
Church's Texas Chicken Church's Chicken	Quick service · Restaurant (service type not stated)	Chicken / wings	3726 Del Sol Boulevard	open
Citrus Station	Juice, smoothie, tea · Fast casual	Juice / smoothies · Sandwiches · Healthy / salads / bowls	2963 Beyer Blvd	open
Coffee Bar	Café · Coffee shop	Coffee · Seafood	4659 Palm Ave	open
Cold Stone Creamery Cold Stone Creamery	Dessert	Ice cream / frozen desserts · Dessert	655 Saturn Blvd	open
Corazón Mexicano	Bar	Mexican	4134 Alcorn St	open
Corradino Company Inc	Restaurant (service type not stated)		1669 Palm Ave	open
Cosecha Sd	Restaurant (service type not stated)		780 Hollister St # 11	open
Costa Azul Mariscos	Restaurant (service type not stated)	Mexican · Seafood	1555 Palm Ave	open
Daniel Melo	Restaurant (service type not stated)		1555 Palm Ave	open
De La Fuente Corporation	Restaurant (service type not stated)		2511 Coronado Ave Ste D	open
DKC Fruteria	Juice, smoothie, tea · Restaurant (service type not stated)	Juice / smoothies · Healthy / salads / bowls	1555 Palm Ave	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	756 Dennery Rd	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	3388 Palm Avenue Suite 100	open
Don Cafeto Don Cafeto Tulum	Coffee shop · Quick service · Specialty food shop	Coffee · Sandwiches	1541 Saturn Blvd	open
Don Lucio's Mexican Grill	Restaurant (service type not stated)	Mexican	2360 Paseo de las Americas	open
Dos Amigos	Restaurant (service type not stated)	Mexican	8595 Avenida Costa Sur Ste A	open
Ed Fernandez Restaurant Birrieria	Restaurant (service type not stated)	Mexican · Latin American (other)	2265 Flower Ave D	open
El Aguila Taco Shop	Restaurant (service type not stated) · Quick service	Mexican	675 Saturn Blvd Ste G	open
El Chile	Restaurant (service type not stated)	Mexican	1753 Palm Ave	open
El Encanto Sd	Restaurant (service type not stated)	Mexican · Breakfast	1873 Palm Ave	open
El Guero 2 - Caterer	Quick service	Mexican · Seafood	2455 Otay Center Dr	open
El Pez Kitchen & Sushi	Restaurant (service type not stated)		3404 Palm Ave	open
El Pollo Loco El Pollo Loco	Quick service · Restaurant (service type not stated)	Chicken / wings	1535 Palm Ave	open
El Primo Birrieria and Mexican Food	Restaurant (service type not stated)	Mexican	1777 Palm Ave	open
El Ranchito Mexican Food	Restaurant (service type not stated)	Mexican · Latin American (other)	2493 Roll Dr	open
Epic Wings Epic Wings	Quick service · Restaurant (service type not stated)	Chicken / wings	764 Dennery Rd #101	open
Erik's Fresh Grill	Restaurant (service type not stated) · Casual dining · Bar	Mediterranean	9660 Via de la Amistad #110	open
Erlene's Family Style Cuisine	Restaurant (service type not stated)	American	5222 Topsail Dr	open
EsKiNiTa	Restaurant (service type not stated)	Filipino · Asian	1840 Coronado Ave	open
Essential Nutrition	Juice, smoothie, tea	Juice / smoothies	2511 Coronado Ave Ste I	open
Excelsior Cheese	Dessert	American · Ice cream / frozen desserts	3065 Beyer Blvd	open
Feliz Coffee Club	Coffee shop · Restaurant (service type not stated) · Café	Coffee	1270 Picador Blvd	open
Fenix Lounge	Bar		1280 Picador Blvd	open
Filipino Grill	Casual dining · Bakery · Bar	Filipino · Bakery · Asian	1828 Coronado Ave	open
Fresh Donuts	Bakery · Restaurant (service type not stated) · Dessert · Café	Dessert · Coffee	2295 Palm Ave A	open
Froviche Seafood	Restaurant (service type not stated)	Seafood	2170 Madreselva Way	open
Fruit Palace	Restaurant (service type not stated)	Mexican · Sandwiches	1290 Hollister St	open
Gloria's Bakery	Bakery	Bakery	2511 Coronado Ave	open
Golden House Chinese Restaurant	Restaurant (service type not stated)	Chinese · Asian	4370 Palm Ave Ste N	open
GoldN	Restaurant (service type not stated)		4370 Palm Ave	open
GoodFarms	Juice, smoothie, tea · Specialty food shop · Bakery	Juice / smoothies · Bakery	9940 Marconi Dr	open
Great Foods2go	Restaurant (service type not stated)		780 Hollister St Unit 10	open
Homebrewfitting	Bar		9775 Marconi Dr, Suite D	open
Hometown AYCE Marketplace	Buffet		930 Dennery Rd	open
Hoppy Daze Tap House	Bar		1280 Picador Blvd Ste 105	open
Hot Tasty Pizza	Restaurant (service type not stated)	Pizza · Italian	1826 Coronado Ave	open
Hotcakes Saturn Boulevard Inc	Restaurant (service type not stated)		615 Saturn Blvd	open
HuevoRito	Restaurant (service type not stated)	Breakfast	780 Hollister St	open
IHOP IHOP	Restaurant (service type not stated)	Breakfast · American	2390 Roll Dr	open
IHOP IHOP	Casual dining	Breakfast · American	615 Saturn Blvd	open
In-N-Out Burger In-N-Out Burger	Quick service	Burgers · American	1093 Outer Rd.	open
International House of Pancakes	Restaurant (service type not stated) · Quick service	Breakfast	2390 Roll Dr	open
IronWine Cellars LLC	Winery / distillery / taproom		3065 Beyer Blvd Ste B-103	open
Jack in the Box Jack in the Box	Quick service	American · Burgers	942 Dennery Rd	open
Jack in the Box	Quick service		1880 Coronado Ave	open
Jack in the Box	Quick service		1132 30th St	open
Jack in the Box	Quick service		2525 Otay Center Dr	open
Jalisco Cafe Mexican Restaurant	Restaurant (service type not stated)	Mexican	1669 Palm Ave	open
Jamba Jamba	Juice, smoothie, tea · Café	Juice / smoothies · Healthy / salads / bowls · Coffee	764 Dennery Rd	open
Jersey Mike's Jersey Mike's Subs	Specialty food shop · Quick service	Sandwiches	756 Dennery Road Suite 203	open
Jilberto's Mexican Food	Restaurant (service type not stated)	Mexican · Latin American (other)	3305 Palm Ave	open
Juan Mendoza Maldonado	Restaurant (service type not stated)		3305 Palm Ave	open
Kaizan Restraunt Group	Restaurant (service type not stated)		3404 Palm Ave	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	4380 Palm Avenue	open
Kim Riv Restaurant Group	Restaurant (service type not stated)		2515 Britannia Blvd	open
L&L Hawaiian Barbecue L&L Hawaiian BBQ - Vancouver	Restaurant (service type not stated)	BBQ · Hawaiian / Pacific	3410 Palm Ave	open
La Chula Pizza	Restaurant (service type not stated) · Casual dining	Pizza · American	3325 Palm Ave	open
La Haciendita Mexican Bakery	Bakery	Bakery · Mexican	2511 Coronado Ave Ste D	open
La Haciendita Mexican Bakery	Bakery	Bakery	3398 Palm Ave Ste 100	open
La Loteria Cocina 35	Restaurant (service type not stated)	Mexican · Latin American (other)	9335 Airway Rd	open
La Michoacana Plus La Michoacana PLUS	Dessert	Ice cream / frozen desserts · Mexican · Dessert	2919 Coronado Ave	open
La Palapa Nayarit Mexican & Seafood Restaurant	Restaurant (service type not stated)	Mexican	1873 Palm Ave	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	1555 Palm Ave	open
Little Caesars Pizza Little Caesars	Quick service	Pizza · Italian	4370 Palm Ave	open
Little Caesars Pizza	Restaurant (service type not stated)	Pizza	2368 Paseo de las Americas	open
Little Sakana All You Can Eat Sushi	Restaurant (service type not stated)	Japanese · Sushi	780 Dennery Rd Ste 304	open
Liu's Chinese Restaurant	Restaurant (service type not stated)	Chinese	1850 Coronado Ave	open
Lucita Taco Shop	Restaurant (service type not stated) · Quick service	Mexican	2933 Beyer Blvd	open
Mae's Thai Kitchen	Restaurant (service type not stated)	Thai · Asian	1850 Coronado Ave	open
Marisco's Sabor A Mexico	Restaurant (service type not stated)	Mexican · Seafood · Latin American (other)	Otay Center Ct	open
Mariscos El Cacho Lunch Truck	Food truck	Seafood	763 Beyer Way	open
Mariscos El Kiki	Food truck		2295 Main St	open
Mariscos El Paisa	Restaurant (service type not stated)	Seafood	3372 Iris Ave	open
Mariscos Gonzalez	Restaurant (service type not stated)	Seafood · Mexican	7880 Airway Rd	open
Mariscos Sabor A Mexico	Food truck	Mexican · Seafood	1777 Palm Ave	open
Mariscos Zoe	Restaurant (service type not stated)	Mexican · Seafood	680 Picador Blvd	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	4350 Palm Ave	open
McDonald's McDonald's	Quick service	Burgers · American	2320 Roll Dr	open
Mike's New York Giant Pizza	Restaurant (service type not stated)	Pizza · Sandwiches · Italian	1270 Picador Blvd	open
Miller Freight & Logistics	Restaurant (service type not stated)		2368 Avenida Costa del Sol	open
Nallely's Kitchen	Restaurant (service type not stated) · Coffee shop · Catering	Coffee	Datsun St	open
Nava Fruit International	Restaurant (service type not stated)		6700 Gateway Park Dr Ste 3	open
New York Buffalo Wings	Restaurant (service type not stated)	Chicken / wings · American	1515 Palm Ave Ste D	open
Nitros SD	Quick service · Restaurant (service type not stated)		780 Hollister St	open
Noodles Noodles	Restaurant (service type not stated)	Noodles / ramen / pho · Asian	1555 Palm Ave	open
NOZOMI sushi food truck	Food truck	Japanese · Sushi	4270 Del Sol Blvd	open
Nuevo Mundo Restaurant Group Llc	Restaurant (service type not stated)		9660 Via De La Amistad Ste 110	open
Nutricion Lomeli	Restaurant (service type not stated) · Quick service		750 Beyer Way	open
Nutrición Picador	Café · Juice, smoothie, tea	Coffee · Juice / smoothies	1270 Picador Blvd	open
Oasis Ice Cream Parlor	Dessert	Ice cream / frozen desserts · Dessert	1832 Coronado Ave	open
Otay Mesa California - Tijuana Mexico Border :•}	Restaurant (service type not stated)	Mexican		open
Otay Pizza	Restaurant (service type not stated)	Pizza · Italian	2496 Roll Dr #7253	open
Palm Avenue Pizza Capo	Restaurant (service type not stated)	Pizza	1350 Palm Ave	open
Palm Thai Cafe Thai•Thai	Restaurant (service type not stated)	Thai · Asian	4370 Palm Ave	open
Panaderia Gonzalez	Bakery	Bakery	2947 Beyer Blvd	open
Pancho’s Authentic Mexican Grill	Restaurant (service type not stated)	Mexican	940 Dennery Rd Ste 101	open
Panda Express	Restaurant (service type not stated)	Chinese	635 Saturn Blvd	open
Panera Bread Panera Bread	Bakery · Café	Bakery · Sandwiches · Coffee	750 Dennery Rd	open
Papa John's Pizza Papa John's Pizza	Quick service · Restaurant (service type not stated)	Pizza	688 Hollister St Ste C	open
Paradise Family Pizza	Restaurant (service type not stated)	Pizza	1144 Hollister St	open
Pepes Grill	Casual dining · Bar	Mexican · BBQ	2937 Coronado Ave	open
Pho Anh & Grill	Restaurant (service type not stated)	Vietnamese · Asian	675 Saturn Blvd	open
Pho Cali	Restaurant (service type not stated)	Vietnamese	764 Dennery Rd #102	open
Pho Mito	Restaurant (service type not stated)	Japanese · Sushi	1290 Hollister St	open
Pho On The Go	Restaurant (service type not stated)		2496 Roll Dr Ste B	open
Pizza Hut	Restaurant (service type not stated)	Pizza	1808 Coronado Ave	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	2931 Beyer Blvd	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	1599 La Media Road San Diego	open
Pollos Don Pepe Inc	Restaurant (service type not stated)		2937 Coronado Ave	open
Pop's Pizza	Restaurant (service type not stated)	Pizza · Italian	750 Beyer Way Unit F	open
Popeyes Popeyes Louisiana Kitchen	Quick service	Chicken / wings · Cajun, Creole, Southern	3295 Palm Ave.,	open
Popeyes Louisiana Kitchen Popeyes Louisiana Kitchen	Quick service	Chicken / wings · Cajun, Creole, Southern	1525 PALM AVE	open
Rally's Checkers and Rally's	Quick service · Restaurant (service type not stated)	Burgers	1545 Palm Avenue San Diego, CA	open
Restaurant Vallarta	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	2335 Roll Dr #11	open
Rita's of Otay Mesa	Dessert · Restaurant (service type not stated)	Ice cream / frozen desserts	3410 Palm Ave Ste s 103	open
Rl Jones Group	Restaurant (service type not stated)		8830 Siempre Viva Rd	open
Rocko's Family Restaurant	Restaurant (service type not stated)	Mexican · Seafood	1669 Palm Ave	open
S & S Bakery	Bakery	Bakery	2545 Britannia Blvd	open
Sakana Sushi Bar and Grill	Casual dining · Restaurant (service type not stated) · Bar	Japanese · Sushi		open
San Diego Beer House	Bar		2925 Coronado Ave	open
Santo Placer Mexican Cuisine	Restaurant (service type not stated) · Casual dining	Mexican · American	1808 Coronado Ave	open
Sayulitas Mexican Food Sayulitas Las Vegas	Restaurant (service type not stated)	Mexican	1270 Picador Blvd Ste 1	open
Secret Shawarma	Restaurant (service type not stated)	Mediterranean	2295 Main St	open
Shellys Deli	Specialty food shop · Food truck · Quick service	Mexican · Seafood · Sandwiches	8774 Approach Rd	open
Sinner buns	Bakery	Bakery · Breakfast	780 Hollister St	open
SoCal Shrooms	Quick service	Seafood	2550 Sunset Ave	open
Starbucks Starbucks	Coffee shop · Café · Bakery	Coffee · Bakery	3320 Palm Ave	open
Starbucks Starbucks	Coffee shop · Café · Bakery	Coffee · Bakery	2745 Otay Pacific Drive	open
Starbucks Starbucks	Coffee shop · Café · Bakery	Coffee · Bakery	8299 Otay Mesa Rd D	open
Starbucks Coffee Company Starbucks	Coffee shop · Café · Bakery	Coffee · Bakery	756 Dennery Rd	open
Starbucks Coffee Company Starbucks	Coffee shop · Juice, smoothie, tea · Café	Coffee · Tea / bubble tea	2325 Roll Dr	open
Starbucks Coffee Company Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	635 Saturn Blvd	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1555 Palm Ave	open
Subway	Other	Sandwiches	1838 Coronado Ave	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	3404 Palm Ave. Suite 101	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	2335 Roll Drive Suite 1	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	640 Dennery Rd Suite 102	open
Subway	Other	Sandwiches	6051 Business Center Ct Ste 1a	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	8299 Otay Mesa Rd Suite 101	open
Sunrise Tortilla	Restaurant (service type not stated)	Mexican	780 Hollister St	open
Suzie's Farm Stand	Food truck		2570 Sunset Ave	open
Sweet Revenge Bakery	Bakery · Dessert	Bakery · Dessert	3319 Palm Ave	open
Tacna International Corporation	Winery / distillery / taproom		1207 Air Wing Rd	open
Taco Bell Taco Bell	Quick service	Mexican	1090 Outer Rd	open
Taco Bell Taco Bell	Quick service	Mexican	632 Dennery Road	open
Taco Bell Taco Bell	Quick service		8309 Otay Mesa Road	open
Tacos El Gordo	Quick service	Mexican	3265 Palm Ave	open
Tacos El Parejita	Restaurant (service type not stated)	Mexican	1770 Palm Ave	open
TacoSon cebocitos	Food truck	Mexican	1777 Palm Ave	open
Tamales estilo Sinaloa	Food truck · Quick service		1394 Triton Ave	open
Tapioca Express	Juice, smoothie, tea · Restaurant (service type not stated) · Coffee shop	Tea / bubble tea · Coffee	4370 Palm Ave, Unit Ste Q	open
Taqueria y mariscos el kiki	Food truck	Mexican · Seafood	2295 Main St	open
Taquizas José	Restaurant (service type not stated) · Food truck	Mexican	8765 Dead Stick Rd	open
Tenderfix By Noah Schnapp	Quick service		615 Saturn Blvd	open
Tequila Cava Antigua	Catering	Latin American (other)	1351 Air Wing Rd	open
Teresita's Fruiteria	Quick service · Restaurant (service type not stated)	Mexican	4370 Palm Ave Ste S	open
Teriyaki Madness Teriyaki Madness	Restaurant (service type not stated)	Japanese · Asian	2511 Coronado Ave CA	open
Teriyaki Madness	Restaurant (service type not stated) · Casual dining	Asian · American · Noodles / ramen / pho	2535 Otay Center Dr Ste C	open
The Alley	Juice, smoothie, tea	Tea / bubble tea	940 Dennery Road Ste 102	open
The Birria Truck	Food truck		1625 Otay Mesa Center Rd	open
The Landing Strip Cafe & Sports Bar	Casual dining · Restaurant (service type not stated) · Bar		1424 Continental St	open
Tijuana Tamales	Catering	Mexican · Latin American (other)	2455 Otay Center Dr	open
TILI Logistics Corp.	Restaurant (service type not stated)		6855 Calle de Linea	open
TJ Tortas and Tacos	Restaurant (service type not stated)	Mexican · Latin American (other)	1850 Coronado Ave #401	open
Tomatito Mexican Food	Restaurant (service type not stated)	Mexican · Latin American (other)	2989 Coronado Ave	open
Tomodachi Sushi Bar & Restaurant	Restaurant (service type not stated)	Japanese · Sushi	4390 Palm Ave	open
Toritos Mexican Grill	Restaurant (service type not stated)	Mexican	4370 Palm Ave	open
Tortillas De Maiz Rosenda	Restaurant (service type not stated)		10145 Via De La Amistad Ste 3	open
U Dessert Eats	Dessert · Bakery	Dessert · Ice cream / frozen desserts · Bakery	4370 Palm Ave suite i	open
Valentinas Taco Shop	Restaurant (service type not stated)	Mexican · Latin American (other)	6051 Business Center Ct #2	open
Vega Caffe	Café	Coffee	2335 Roll Dr Ste 9	open
Victoria's Mexican Food	Restaurant (service type not stated)	Mexican · Latin American (other)	1912 Coronado Ave	open
Vino Urbano	Winery / distillery / taproom · Bar		6825 Gateway Park Dr STE 3	open
Wah Shing Chinese Food	Restaurant (service type not stated)	Chinese · Asian	2295 Palm Ave	open
Walmart Bakery	Bakery	Bakery	575 Saturn Blvd	open
Wendy's Wendy's	Quick service	Burgers · American	1497 Piper Ranch Road	open
West Coast Donuts	Bakery · Dessert	Dessert · Bakery	3303 Palm Ave	open
Wetzel's Pretzels	Quick service		2745 Otay Pacific Dr	open
Wetzel's Pretzels Wetzel's Pretzels	Bakery · Quick service	Bakery		open
Yogurt Heaven II	Dessert · Juice, smoothie, tea	Ice cream / frozen desserts · Dessert · Juice / smoothies	1840 Coronado Ave	open
YuJing Chinese Restaurant	Restaurant (service type not stated)	Chinese · Asian	3702 Del Sol Blvd Ste c	open
Yum Yum Donuts Yum Yum Donuts	Bakery · Dessert	Dessert · Bakery	1820 Coronado Ave	open
Yum-Yum Donuts	Bakery	Bakery	2227 Wailea Way	open
Zucarmex USA	Winery / distillery / taproom · Restaurant (service type not stated)		7122 Enrico Fermi Pl	open
Bread In Motion	Bakery	Bakery	6774 Calle De Linea Ste 104	closed
Healthy Momma	Restaurant (service type not stated)		8765 Dead Stick Rd	closed
Honey Ko	Café	Coffee	1463 Palm Ave	closed
Mad Lab Craft Brewing	Brewery / taproom		6120 Business Center Ct	closed
Snack Export Inc	Quick service		7030 Alamitos Ave Ste A	closed
Xanpher Llc	Restaurant (service type not stated)		2375 Michael Faraday Dr	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	46	38	—	—	—	8	SIC1987
1995	43	35	—	—	—	8	SIC1987
1996	42	33	—	—	—	9	SIC1987
1997	46	39	—	—	—	7	SIC1987
1998	50	43	15	24	4	7	NAICS1997
1999	52	45	14	29	2	7	NAICS1997
2000	52	46	15	29	2	6	NAICS1997
2001	60	54	19	33	2	5	NAICS1997
2002	60	51	12	36	2	6	NAICS1997
2003	61	54	13	36	4	5	NAICS2002
2004	70	64	20	39	4	4	NAICS2002
2005	72	66	23	38	3	4	NAICS2002
2006	76	67	25	34	6	5	NAICS2002
2007	78	71	27	36	7	4	NAICS2002
2008	72	68	24	35	8	3	NAICS2007
2009	73	66	28	29	8	3	NAICS2007
2010	66	57	24	26	6	5	NAICS2007
2011	64	61	26	29	5	1	NAICS2007
2012	71	66	23	35	7	1	NAICS2012
2013	70	66	22	36	7	1	NAICS2012
2014	65	62	21	34	6	1	NAICS2012
2015	70	65	20	36	8	1	NAICS2012
2016	76	72	25	37	8	—	NAICS2012
2017	79	70	17	45	8	—	NAICS2017
2018	81	73	18	46	8	—	NAICS2017
2019	78	71	19	43	8	—	NAICS2017
2020	77	72	22	41	8	—	NAICS2017
2021	88	84	28	46	9	—	NAICS2017
2022	98	94	29	51	12	—	NAICS2022
2023	98	90	24	51	13	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 92154. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
92179	2.0 mi	1	2016
91915	3.2 mi	72	2023
91913	3.2 mi	30	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.