BMIE Market 92624

Orange County, California · ZCTA boundaries as of 2020

Profile

Population (current estimate)	7,211 2020–2024 ACS 5-year estimate ±822 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	2,829 2020–2024 ACS 5-year estimate ±262 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	7,248 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,243 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$140,666 2020–2024 ACS 5-year estimate ±27,661 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	45.0 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$3,092 2020–2024 ACS 5-year estimate ±228 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$1,226,200 2020–2024 ACS 5-year estimate ±126,453 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	1.5 sq mi Census Gazetteer 2020
Restaurants	7 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 92624
Restaurants per 10,000 residents	13.8 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-30.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+16.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-12.5% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+16.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	9 (range 5–12) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.0 per year, r² 0.00) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	63 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	78 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	72 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	26 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 92624. Projection: linear trend v1, fitted 2013–2023, +0.0 restaurants per year, r² 0.00, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. California and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 63 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	77.6	78	40%	+31.0
Restaurant Opportunity Score	71.6	72	35%	+25.0
Market Momentum Score	25.8	26	25%	+6.4

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 78 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	7,211	66	40%	+26.4
Median household income (ACS)	140,666	95	40%	+38.0
Households (ACS)	2,829	66	20%	+13.2

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 72 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	16.7	60	35%	+21.1
Restaurants per 10,000 residents (lower = more room)	9.7	73	25%	+18.3
Population (ACS)	7,211	66	20%	+13.2
Median household income (ACS)	140,666	95	20%	+19.0

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 26 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-30	9	50%	+4.5
10-year restaurant growth	16.7	60	30%	+18.0
20-year restaurant growth	-12.5	16	20%	+3.2

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (21)

By cuisine

Mexican 6 · Coffee 3 · Dessert 2 · Japanese 2 · Latin American (other) 2 · American 1 · Asian 1 · Bakery 1 · Chicken / wings 1 · Hawaiian / Pacific 1 · Healthy / salads / bowls 1 · Italian 1 · Seafood 1 · Spanish / tapas 1 · Sushi 1 · Vegetarian 1

By type

Restaurant (service type not stated) 15 · Bar 6 · Casual dining 3 · Bakery 2 · Café 2 · Coffee shop 2 · Dessert 2

Name	Type	Cuisine	Address	Status
Agostino's	Restaurant (service type not stated)	Italian	34700 Pacific Coast Hwy	open
Buckingham Palace	Bar		34700 Pacific Coast Hwy	open
Doheny Saloon	Casual dining · Restaurant (service type not stated) · Bar		34125 Doheny Park Rd	open
El Patio Cafe	Restaurant (service type not stated)	Chicken / wings · Spanish / tapas · Mexican	34226 Doheny Park Rd	open
Good Choice Sushi By The Sea	Restaurant (service type not stated)	Japanese · Sushi · Asian	34700 Pacific Coast Hwy #106	open
Guru Tacos	Restaurant (service type not stated)	Mexican · Vegetarian	26162 Via California	open
Island Style Tacos	Restaurant (service type not stated)	Mexican	26881 Camino de Estrella	open
Kawamata Seafood	Restaurant (service type not stated)	Hawaiian / Pacific · Seafood · Japanese · Healthy / salads / bowls	26881 Camino De Estrella	open
Las Golondrinas Mexican Food Las Golondrinas	Restaurant (service type not stated)	Mexican · Latin American (other)	34069 Doheny Park Rd	open
Local Grind Cafe	Coffee shop · Restaurant (service type not stated) · Café	Coffee	34241 Doheny Park Rd	open
Longboard Rooftop Lounge	Bar · Restaurant (service type not stated)	American	34402 Pacific Coast Hwy	open
Nikki's Cafe	Café · Dessert · Bakery	Coffee · Mexican · Dessert	34130 Doheny Park Rd	open
Olamendi's Mexican Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	34660 Pacific Coast Hwy	open
Omi Kookies	Dessert · Restaurant (service type not stated) · Bakery	Dessert · Bakery	PO Box 7531	open
Pacific Harbor Hospitality Group Llc	Restaurant (service type not stated)		34700 Pacific Coast Hwy Ste 302	open
Pepi's Sports Bar and Grill	Bar · Casual dining		34235 Doheny Park Rd	open
Rosetta Coffee Brewing Company	Coffee shop	Coffee	34241 Doheny Park Rd	open
Sunsets Bar	Casual dining · Bar		34700 Pacific Coast Hwy	open
Surf Center Bar, Llc	Restaurant (service type not stated)		34700 Pacific Coast Hwy Ste 302	open
Tabay's Mindful Kitchen	Restaurant (service type not stated)		34131 Doheny Park Rd	open
The Surfin Cowboy	Bar		34235 Doheny Park Rd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	7	6	—	—	—	1	SIC1987
1995	6	5	—	—	—	1	SIC1987
1996	7	6	—	—	—	1	SIC1987
1997	6	5	—	—	—	1	SIC1987
1998	7	6	4	1	1	1	NAICS1997
1999	6	5	2	1	2	1	NAICS1997
2000	9	7	3	1	3	2	NAICS1997
2001	9	7	3	1	3	2	NAICS1997
2002	9	6	3	1	2	2	NAICS1997
2003	11	8	6	1	1	2	NAICS2002
2004	10	7	5	1	1	2	NAICS2002
2005	11	8	6	2	—	2	NAICS2002
2006	10	7	5	2	—	2	NAICS2002
2007	12	9	7	1	1	2	NAICS2002
2008	13	10	7	2	1	—	NAICS2007
2009	11	9	6	2	1	—	NAICS2007
2010	12	10	7	2	1	—	NAICS2007
2011	11	9	6	2	1	1	NAICS2007
2012	11	8	5	2	1	2	NAICS2012
2013	9	6	4	1	1	2	NAICS2012
2014	11	8	6	1	1	2	NAICS2012
2015	13	10	7	2	1	2	NAICS2012
2016	13	10	7	2	1	2	NAICS2012
2017	12	10	7	—	—	—	NAICS2017
2018	12	10	7	—	—	—	NAICS2017
2019	12	11	7	—	—	—	NAICS2017
2020	11	10	6	—	—	—	NAICS2017
2021	11	9	5	—	—	—	NAICS2017
2022	9	8	5	—	—	—	NAICS2022
2023	8	7	4	—	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 92624. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
92629	2.6 mi	96	2023
92675	3.1 mi	79	2023
92673	3.1 mi	44	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.