BMIE Market 92637
Orange County, California · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 17,289 2020–2024 ACS 5-year estimate ±29 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 11,706 2020–2024 ACS 5-year estimate ±350 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 16,012 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 12,851 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $59,269 2020–2024 ACS 5-year estimate ±7,082 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 74.9 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $2,328 2020–2024 ACS 5-year estimate ±70 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $394,600 2020–2024 ACS 5-year estimate ±18,821 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 3.0 sq mi Census Gazetteer 2020 |
| Restaurants | 9 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 92637 |
| Restaurants per 10,000 residents | 1.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +28.6% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +80.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +80.0% DERIVED: 2004 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 11 (range 9–14) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.4 per year, r² 0.73) · 80% range · confidence High · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 72 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 61 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 75 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 85 / 100 MODELED · market_momentum_score v1 · confidence Medium · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 92637. Projection: linear trend v1, fitted 2013–2023, +0.4 restaurants per year, r² 0.73, confidence High.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. California and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 72 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 60.6 | 61 | 40% | +24.3 |
| Restaurant Opportunity Score | 75.3 | 75 | 35% | +26.4 |
| Market Momentum Score | 85 | 85 | 25% | +21.3 |
Consumer Market Score: 61 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 17,289 | 79 | 40% | +31.6 |
| Median household income (ACS) | 59,269 | 28 | 40% | +11.4 |
| Households (ACS) | 11,706 | 89 | 20% | +17.7 |
Restaurant Opportunity Score: 75 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 80 | 89 | 35% | +31.2 |
| Restaurants per 10,000 residents (lower = more room) | 5.2 | 91 | 25% | +22.7 |
| Population (ACS) | 17,289 | 79 | 20% | +15.8 |
| Median household income (ACS) | 59,269 | 28 | 20% | +5.7 |
Market Momentum Score: 85 (Medium confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 28.6 | 83 | 50% | +51.6 |
| 10-year restaurant growth | 80 | 89 | 30% | +33.4 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (24)
By cuisine
Coffee 9 · Sandwiches 4 · American 2 · Breakfast 2 · Thai 2 · Asian 1 · Bakery 1 · Halal / kosher 1 · Indian 1 · Italian 1 · Japanese 1 · Latin American (other) 1 · Mexican 1 · Pizza 1 · Sushi 1 · Tea / bubble tea 1
By type
Restaurant (service type not stated) 18 · Café 7 · Coffee shop 7 · Quick service 4 · Specialty food shop 2 · Bakery 1 · Bar 1 · Casual dining 1 · Juice, smoothie, tea 1 · Other 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 19 Restaurant & Lounge | Restaurant (service type not stated) · Casual dining · Bar | 24122 Moulton Pkwy | open | |
| CHARMINAR INDIAN RESTAURANT & CATERING | ORANGE COUNTY | Restaurant (service type not stated) | Indian · Halal / kosher | 24371 El Toro Rd | open |
| Dhaka Cafe | Café · Restaurant (service type not stated) · Coffee shop | Coffee | 23252 Via Campo Verde | open |
| Firehouse Subs Firehouse Subs | Restaurant (service type not stated) · Quick service · Specialty food shop | Sandwiches | 24100 El Toro Rd | open |
| Fortune Cookies Laguna Woods | Restaurant (service type not stated) | Thai | 24371 El Toro Rd | open |
| HomeTown Buffet | Restaurant (service type not stated) | American | 24381 El Toro Rd | open |
| Jersey Mike's Jersey Mike's Subs | Specialty food shop · Quick service | Sandwiches | 24365-A El Toro Road | open |
| Laguna Cafe | Café | Coffee · Breakfast · American | 24310 Moulton Pkwy | open |
| Laguna Cafe | Restaurant (service type not stated) · Café | Breakfast · Coffee | 24310 Moulton Pkwy | open |
| Mbt Restaurant Ventures Inc | Restaurant (service type not stated) | 24122 Moulton Pkwy | open | |
| Olive Garden Italian Restaurant Olive Garden | Restaurant (service type not stated) | Italian | 24256 El Toro Rd #1 | open |
| Pepperoni Brothers Llc | Restaurant (service type not stated) | 24310 Moulton Pkwy Ste O Pmb 1009 | open | |
| Pizzeria Amore | Restaurant (service type not stated) | Pizza | 24338 El Toro Rd | open |
| Reborn Coffee Reborn Coffee CDM | Coffee shop · Café | Coffee | 24338 El Toro Rd | open |
| Sabrosada Fresh Mexican Food Sabrosada- Anaheim | Restaurant (service type not stated) | Mexican · Latin American (other) | 24342 El Toro Rd | open |
| Starbucks Starbucks | Coffee shop · Café · Bakery | Coffee · Bakery | 23562 Moulton Pkwy | open |
| Starbucks Starbucks | Coffee shop · Restaurant (service type not stated) · Quick service | Coffee | 24281 Moulton Pkwy | open |
| Starbucks | Coffee shop · Restaurant (service type not stated) | Coffee | 24338 El Toro Rd (Laguna Hills (El Tor, O/Calle Sonora)) | open |
| Starbucks Starbucks | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 24100 El Toro Rd | open |
| Subway | Other | Sandwiches | 23582 Moulton Pkwy Ste 113 | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 24338 El Toro Road Suite 1D | open |
| Thaitanium | Restaurant (service type not stated) | Thai | 24371 El Toro Rd | open |
| The Coffee Bean & Tea Leaf The Coffee Bean & Tea Leaf | Coffee shop · Juice, smoothie, tea · Café | Coffee · Tea / bubble tea | 24380 Moulton Parkway | open |
| Tomo Sushi | Restaurant (service type not stated) | Japanese · Sushi · Asian | 24338 El Toro Rd B | open |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 2004 | 5 | 5 | 2 | 1 | 2 | — | NAICS2002 |
| 2005 | 2 | 2 | 1 | — | 1 | — | NAICS2002 |
| 2006 | 2 | 2 | — | 1 | 1 | — | NAICS2002 |
| 2007 | 3 | 3 | — | 3 | — | — | NAICS2002 |
| 2008 | 3 | 3 | 2 | 1 | — | — | NAICS2007 |
| 2009 | 3 | 3 | 2 | 1 | — | — | NAICS2007 |
| 2010 | 2 | 2 | 1 | 1 | — | — | NAICS2007 |
| 2011 | 3 | 3 | 2 | 1 | — | — | NAICS2007 |
| 2012 | 3 | 3 | 3 | — | — | — | NAICS2012 |
| 2013 | 5 | 5 | 5 | — | — | — | NAICS2012 |
| 2014 | 6 | 6 | 4 | 2 | — | — | NAICS2012 |
| 2015 | 7 | 7 | 3 | 4 | — | — | NAICS2012 |
| 2016 | 7 | 6 | 3 | 2 | 1 | — | NAICS2012 |
| 2017 | 6 | 5 | — | 3 | — | — | NAICS2017 |
| 2018 | 8 | 7 | — | 5 | — | — | NAICS2017 |
| 2019 | 8 | 7 | — | 4 | — | — | NAICS2017 |
| 2020 | 9 | 8 | 3 | 4 | — | — | NAICS2017 |
| 2021 | 11 | 9 | 3 | 5 | — | — | NAICS2017 |
| 2022 | 10 | 8 | 3 | 3 | — | — | NAICS2022 |
| 2023 | 11 | 9 | — | 3 | 4 | — | NAICS2022 |