BMIE Market 93905

Monterey County, California · ZCTA boundaries as of 2020

Profile

Population (current estimate)	63,898 2020–2024 ACS 5-year estimate ±2,157 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	14,150 2020–2024 ACS 5-year estimate ±440 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	61,087 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	13,157 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$80,126 2020–2024 ACS 5-year estimate ±6,889 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	28.8 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,850 2020–2024 ACS 5-year estimate ±64 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$616,100 2020–2024 ACS 5-year estimate ±13,923 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	9.2 sq mi Census Gazetteer 2020
Restaurants	55 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 93905
Restaurants per 10,000 residents	6.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-11.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+22.2% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+48.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+103.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	67 (range 58–75) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.1 per year, r² 0.43) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	69 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	83 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	74 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	41 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 93905. Projection: linear trend v1, fitted 2013–2023, +1.1 restaurants per year, r² 0.43, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. California and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 69 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	82.9	83	40%	+33.2
Restaurant Opportunity Score	74.4	74	35%	+26.1
Market Momentum Score	40.7	41	25%	+10.2

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 83 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	63,898	99	40%	+39.6
Median household income (ACS)	80,126	62	40%	+24.9
Households (ACS)	14,150	92	20%	+18.5

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 74 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	22.2	65	35%	+22.8
Restaurants per 10,000 residents (lower = more room)	8.6	78	25%	+19.4
Population (ACS)	63,898	99	20%	+19.8
Median household income (ACS)	80,126	62	20%	+12.5

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 41 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-11.3	18	50%	+8.8
10-year restaurant growth	22.2	65	30%	+19.5
20-year restaurant growth	48.7	62	20%	+12.4

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (129)

By cuisine

Mexican 46 · Latin American (other) 23 · Bakery 17 · American 12 · Coffee 10 · Pizza 7 · Sandwiches 7 · Seafood 7 · Italian 6 · Burgers 5 · Chicken / wings 5 · Ice cream / frozen desserts 5 · Southwestern / Tex-Mex 5 · Asian 4 · Chinese 3 · Dessert 3 · Juice / smoothies 3 · Hot dogs 2 · Tea / bubble tea 2 · Breakfast 1 · Filipino 1 · Indian 1 · Japanese 1 · Sushi 1

By type

Restaurant (service type not stated) 85 · Quick service 25 · Bakery 17 · Dessert 12 · Café 8 · Bar 6 · Casual dining 6 · Coffee shop 5 · Specialty food shop 5 · Juice, smoothie, tea 4 · Food truck 3 · Delivery-focused 2 · Other 2

Name	Type	Cuisine	Address	Status
Alisal Pizzeria	Restaurant (service type not stated)	Pizza · Italian	706 E Alisal St	open
Arby's	Quick service · Restaurant (service type not stated)		1267 De La Torre	open
Arco iris del sabor	Restaurant (service type not stated) · Quick service · Specialty food shop	Sandwiches	515 E Alisal St B	open
Avatar Indian Grill	Restaurant (service type not stated)	Indian · Asian	1568 Constitution Blvd	open
Bar Rio	Bar · Restaurant (service type not stated)		862 E Alisal St	open
Baskin-Robbins	Dessert	Ice cream / frozen desserts	1564 Constitution Blvd	open
Burger King Burger King	Quick service	Burgers · American	41 S Sanborn Rd	open
Burger King Burger King	Quick service	Burgers · American	1589 N. Sanborn	open
Cafeteria Divina Salud & more	Café · Juice, smoothie, tea · Delivery-focused	Coffee · Juice / smoothies	659 E Market St	open
Cake 'N' Cookie Kitchen by Nancy Duran	Bakery · Restaurant (service type not stated)	Bakery	1043 D St	open
Certified Philly’s	Restaurant (service type not stated)	Asian · Filipino	1544 N Sanborn Rd	open
China House Restaurant	Restaurant (service type not stated)	Chinese · Asian	848 E Alisal St	open
Comida Casera Rosita	Restaurant (service type not stated) · Food truck		1413 Del Monte Ave	open
Comida Mexicana	Restaurant (service type not stated) · Bar	Mexican	N Sanborn Rd	open
Creekside Bagel Bakery	Bakery · Coffee shop	Bakery · Coffee	1488 Constitution Blvd #1488D	open
Culichi Roll	Restaurant (service type not stated) · Food truck		1024 Eagle Dr	open
Culturas Hidalgo & Oaxaca Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	473 E Market St	open
Dairy Queen Grill & Chill	Dessert · Restaurant (service type not stated) · Quick service	Ice cream / frozen desserts	1118 E Alisal St	open
Deli Café 3 Hermanos	Specialty food shop · Quick service · Café · Bakery	Sandwiches · Coffee · Bakery	545 E Alisal St Ste e	open
Delicias Taqueria Taqueria Taxco	Restaurant (service type not stated)	Mexican · Latin American (other)	545 E Alisal St B	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	1033 E Alisal Street	open
El Botanero 33	Restaurant (service type not stated)	Mexican · Seafood	441 N Sanborn Rd	open
El Capitan	Bar	Pizza · Seafood	238 Williams Rd	open
El Charrito Market	Restaurant (service type not stated)	Mexican	695 E Alisal St	open
El Compita Truck	Restaurant (service type not stated)	Mexican · Seafood	315 Kern St	open
El guajolote	Restaurant (service type not stated) · Casual dining	Mexican · American	568 E Alisal St	open
El Guero	Restaurant (service type not stated) · Dessert	Mexican · Latin American (other)	834 N Sanborn Rd	open
El Mañanero Restaurante Mexicano	Restaurant (service type not stated)	Mexican	864 E Alisal St	open
El Milagro Restaurant	Restaurant (service type not stated) · Casual dining	Mexican · American	1118 E Alisal St	open
El Pollo Dorado	Quick service · Restaurant (service type not stated)	Chicken / wings	701 E Alisal St	open
El Tapatio	Restaurant (service type not stated)		880 E Alisal St	open
El Zacatecano El Zacatecano	Restaurant (service type not stated)	Mexican · Latin American (other)	655 E Alisal St	open
Eva's Cafe	Café	Mexican · Latin American (other) · Coffee	246 Williams Rd	open
Exitos Latinos	Restaurant (service type not stated)	Latin American (other)	1116 E Alisal St	open
Fiesta Time	Dessert · Bakery	Bakery · Latin American (other)	1584 N Sanborn Rd	open
Fish & Chips Alisal	Restaurant (service type not stated)	Seafood	864 E Alisal St	open
Flying Artichoke	Restaurant (service type not stated) · Casual dining	American	40 Mortensen Ave	open
Freedom Bakery	Restaurant (service type not stated)		604 E Market St	open
Guadalajara Bakery	Bakery	Bakery	699 E Market St	open
Guadalajara Nieves y Cafe	Café · Coffee shop	Mexican · Coffee	632 Williams Rd	open
Hacienda De Los Ayala-Madrigal	Casual dining · Restaurant (service type not stated) · Bar		Mae Ave	open
Honey Berry	Dessert · Juice, smoothie, tea · Café	Ice cream / frozen desserts · Tea / bubble tea · Coffee	1592 N Sanborn Rd	open
In-N-Out Burger In-N-Out Burger	Quick service	Burgers · American	151 Kern St	open
Island Fin Poke	Restaurant (service type not stated)		1582 Constitution Blvd	open
Jack in the Box	Quick service		1225 De La Torre St	open
Jack in the Box	Quick service		1540 N Sanborn Rd	open
James V Salas Inc	Restaurant (service type not stated)		1114 E Alisal St Ste A	open
Jaquez fast food service	Quick service · Restaurant (service type not stated)	Hot dogs	923 E Market St	open
Jugueria La Tropical	Restaurant (service type not stated) · Quick service	Mexican	822 E Alisal St	open
Jule’s Honney	Dessert	Dessert		open
Kettle corn	Dessert		722 Mae Ave	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	700 East Alisal Street	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	188 S Sanborn Rd	open
Kristy's Donuts	Bakery · Dessert	Dessert · Breakfast · Bakery	888 E Alisal St	open
La Malucada	Restaurant (service type not stated)	Latin American (other) · Mexican	45 S Sanborn Rd	open
La Michoacana Plus La Michoacana PLUS	Dessert	Ice cream / frozen desserts · Mexican · Latin American (other)	712 E Alisal St	open
La Plaza Bakery La Plaza Bakery	Bakery · Café	Bakery · Mexican · Coffee	20 N Sanborn Rd	open
La Soledad Bakery	Bakery · Quick service · Specialty food shop	Bakery · Sandwiches · Mexican	617 E Alisal St	open
Landing Zone Restaurant	Restaurant (service type not stated)	American	40 Mortensen Ave	open
Las Casitas, East Side Salinas	Restaurant (service type not stated)	Mexican		open
Las Islas Marias	Restaurant (service type not stated)	Mexican · Seafood · Latin American (other)	1565 N Sanborn Rd	open
Leal's Bakery	Bakery	Bakery · Mexican	805 E Alisal St	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	45a S Sanborn Rd	open
Los Altos Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	107 Kern St	open
Los Arcos De Alisal	Restaurant (service type not stated) · Bar	Mexican	504 E Alisal St	open
Mac City Macarons	Bakery	Bakery	1488 Constitution Blvd Ste C	open
Mambo831	Bar		238 Williams Rd	open
Margies Diner	Casual dining	American	155 Kern St	open
Mariscos Costa Azul	Restaurant (service type not stated)	Seafood · Mexican	658 E Market St	open
Mariscos “La baja”	Restaurant (service type not stated)			open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	608 Williams Rd	open
McDonald's McDonald's	Quick service	Burgers · American	155 Kern St	open
Mexico Lindo Deli	Specialty food shop · Quick service	Sandwiches	626 E Alisal St	open
Mi Lindo Nayarit	Restaurant (service type not stated)	Seafood · Latin American (other)	638 Williams Rd	open
Mi Pueblo Food Center	Restaurant (service type not stated)	Mexican	950 E Alisal St	open
Mi Taqueria El Kiosko 2	Restaurant (service type not stated)	Mexican · Latin American (other)	1502 Constitution Blvd	open
Mi taqueria el Kiosko 2	Restaurant (service type not stated)	Mexican	1-9 S Filice St	open
Mountain Mike's Pizza Mountain Mike's Pizza	Restaurant (service type not stated)	Pizza · Italian	1580 Constitution Blvd	open
Neighborhood Market and Taqueria	Restaurant (service type not stated)	Mexican · Latin American (other)	505 E Market St	open
New China Restaurant	Restaurant (service type not stated)	Chinese	1544 N Sanborn Rd	open
Oriental Restaurant	Restaurant (service type not stated)	Chinese	568 E Alisal St	open
Pacheco Ice Cream	Dessert · Specialty food shop	Ice cream / frozen desserts	1033 E Alisal St	open
Panaderia Acambaritas	Restaurant (service type not stated)		1552 N Sanborn Rd	open
Panaderia Casa Oaxaca	Bakery · Juice, smoothie, tea	Bakery · Juice / smoothies	1569 N Sanborn Rd	open
Panaderia La Estrella	Bakery · Restaurant (service type not stated)	Bakery · Mexican	613 N Sanborn Rd	open
Panaderia Ortega	Bakery · Restaurant (service type not stated)	Bakery · Latin American (other)	916 N Sanborn Rd	open
Pasta Mia	Restaurant (service type not stated)	Italian	1562 Constitution Blvd	open
Piara Pizza Piara Pizza	Restaurant (service type not stated)	Pizza · Italian	109 Bardin Rd	open
Productos Mexicanos	Dessert		626 E Alisal St	open
Pupusería & Antojitos Cabañas	Restaurant (service type not stated)	Latin American (other)	505 E Market St	open
Sal Mex Bakery	Bakery	Bakery	349 Williams Rd	open
Salinas Pizza	Restaurant (service type not stated)	Pizza · Italian	988 Acosta Plaza	open
Saltillo Tortilleria	Casual dining	Mexican · American	1590 N Sanborn Rd	open
Star 1 Petroleum Inc	Restaurant (service type not stated)		8 Williams Rd	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Quick service	Coffee	163 Williams Rd	open
Starbucks Starbucks	Café · Coffee shop · Bakery	Coffee · Bakery	1508 Constitution Blvd Creek Bridge Village	open
Starbucks Coffee Company Starbucks	Coffee shop · Café · Bakery	Coffee · Bakery	1598 N Sanborn Rd	open
Subway	Other	Sandwiches	1114 E Alisal St	open
Subway	Other	Sandwiches	632A Williams Rd	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1581 N Sanborn Rd	open
Super Taqueria Super Taqueria 1	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	634 Williams Rd	open
Taco Bell Taco Bell	Quick service	Mexican · Southwestern / Tex-Mex	1597 N Sanborn Rd	open
Tacos El Canelo	Restaurant (service type not stated)	Mexican · Latin American (other)	Salinas 1234	open
Tacos el Pacheco	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	607 E Market St	open
Tacos El Pariente Y Mariscos	Restaurant (service type not stated)	Mexican · Latin American (other)	100 Williams Rd	open
Tacos El Viejon	Restaurant (service type not stated)	Mexican	517 Sunrise St	open
tacos hidalgo	Quick service · Restaurant (service type not stated)	Mexican	127 Orchard Ave	open
Tacos Pacheco Taqueria	Restaurant (service type not stated)	Mexican	1504 Moffett St	open
Tapatio Mexican Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · American	473 E Market St	open
Taqueria El Chavinda	Restaurant (service type not stated)	Mexican · Latin American (other)	309 Williams Rd	open
Taquería El Grullense Taqueria El Arquito	Restaurant (service type not stated)	Mexican · Latin American (other)	976 Acosta Plaza	open
Taqueria El Kiosko	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	8 Williams Rd	open
Taqueria Gallo de Oro	Restaurant (service type not stated)	Mexican · Latin American (other)	1550 N Sanborn Rd	open
Taqueria Jalisco	Restaurant (service type not stated)	Mexican	910 N Sanborn Rd	open
Taqueria Jalisco	Restaurant (service type not stated)	Mexican	810 E Market St	open
Taqueria Mi Ranchito	Restaurant (service type not stated)	Mexican · Latin American (other)	45 S Sanborn Rd	open
The Burger Den	Restaurant (service type not stated)		1255 De La Torre	open
The Village Restaurant	Restaurant (service type not stated)	American · Italian	1490 Constitution Blvd A	open
tortilleria puro sabor michoacano	Food truck		335 Kings St	open
Tropical Vibes	Juice, smoothie, tea	Tea / bubble tea · Juice / smoothies	1582 Constitution Blvd	open
Turbo Xpress	Restaurant (service type not stated)		1582 N Sanborn Rd	open
Wienerschnitzel Wienerschnitzel	Quick service · Restaurant (service type not stated)	Hot dogs	711 E Alisal St	open
Winchell's Donut House Winchell's Donut House	Bakery · Dessert	Dessert · Bakery	969 E Alisal St	open
Wingstop Wingstop	Restaurant (service type not stated) · Quick service	Chicken / wings	1488 Constitution Blvd Ste A	open
Wingstop	Restaurant (service type not stated)	Chicken / wings	1598 N Sanborn Rd Z00C3	open
ZENSHI Handcrafted Sushi Zenshi Sushi	Restaurant (service type not stated)	Japanese · Sushi · Asian	1516 Constitution Blvd	open
Mbe Pizza Inc	Restaurant (service type not stated)	Pizza	1033 E Alisal St Ste D	closed
Panaderia Azteca	Bakery	Bakery	1002 Del Monte Ave Ste E	closed
Super Antojitos Tepa	Restaurant (service type not stated)		1039 E Alisal St	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	31	27	—	—	—	4	SIC1987
1995	30	25	—	—	—	5	SIC1987
1996	31	27	—	—	—	4	SIC1987
1997	34	30	—	—	—	4	SIC1987
1998	39	32	16	13	3	5	NAICS1997
1999	36	32	15	14	3	4	NAICS1997
2000	37	32	15	13	4	4	NAICS1997
2001	33	30	12	15	3	2	NAICS1997
2002	39	35	17	16	2	3	NAICS1997
2003	40	37	16	18	3	3	NAICS2002
2004	46	41	18	21	2	5	NAICS2002
2005	45	41	17	22	2	4	NAICS2002
2006	46	43	20	20	3	3	NAICS2002
2007	49	45	18	24	3	4	NAICS2002
2008	45	42	15	24	3	3	NAICS2007
2009	46	43	15	25	3	3	NAICS2007
2010	45	41	12	27	2	3	NAICS2007
2011	46	42	11	28	3	3	NAICS2007
2012	48	46	13	29	4	2	NAICS2012
2013	47	45	14	27	4	2	NAICS2012
2014	49	47	15	28	4	2	NAICS2012
2015	57	55	20	30	5	2	NAICS2012
2016	59	53	16	31	5	2	NAICS2012
2017	61	57	17	33	7	—	NAICS2017
2018	67	62	19	36	7	—	NAICS2017
2019	65	60	16	37	7	—	NAICS2017
2020	61	58	16	34	8	—	NAICS2017
2021	67	61	17	36	8	—	NAICS2017
2022	63	56	13	34	9	—	NAICS2022
2023	61	55	14	30	11	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 93905. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
93901	2.9 mi	78	2023
93906	3.0 mi	100	2023
93908	4.1 mi	8	2023
93962	4.7 mi	1	2016

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.