BMIE Market 93908

Monterey County, California · ZCTA boundaries as of 2020

Profile

Population (current estimate)	12,450 2020–2024 ACS 5-year estimate ±1,188 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	4,385 2020–2024 ACS 5-year estimate ±315 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	13,043 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,854 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$156,394 2020–2024 ACS 5-year estimate ±30,285 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	42.0 2020–2024 ACS 5-year estimate ±5 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,878 2020–2024 ACS 5-year estimate ±626 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$1,091,700 2020–2024 ACS 5-year estimate ±43,681 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	240.9 sq mi Census Gazetteer 2020
Restaurants	8 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 93908
Restaurants per 10,000 residents	4.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+14.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+60.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+0.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+300.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	10 (range 6–14) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.01) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	80 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	83 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	86 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	68 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 93908. Projection: linear trend v1, fitted 2013–2023, +0.1 restaurants per year, r² 0.01, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. California and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 80 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	82.7	83	40%	+33.1
Restaurant Opportunity Score	85.9	86	35%	+30.1
Market Momentum Score	67.6	68	25%	+16.9

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 83 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	12,450	74	40%	+29.6
Median household income (ACS)	156,394	97	40%	+38.7
Households (ACS)	4,385	72	20%	+14.5

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 86 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	60	86	35%	+30.1
Restaurants per 10,000 residents (lower = more room)	6.4	87	25%	+21.6
Population (ACS)	12,450	74	20%	+14.8
Median household income (ACS)	156,394	97	20%	+19.4

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 68 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	14.3	72	50%	+36.2
10-year restaurant growth	60	86	30%	+25.8
20-year restaurant growth	0	28	20%	+5.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (27)

By cuisine

American 6 · Coffee 4 · Mexican 3 · Italian 2 · BBQ 1 · Breakfast 1 · Healthy / salads / bowls 1 · Pizza 1 · Sandwiches 1

By type

Restaurant (service type not stated) 14 · Winery / distillery / taproom 8 · Café 4 · Bar 3 · Casual dining 2 · Quick service 2 · Coffee shop 1 · Fast casual 1 · Food truck 1 · Specialty food shop 1

Name	Type	Cuisine	Address	Status
Angelina's Pizzeria	Restaurant (service type not stated)	Pizza · Italian	22736 Portola Dr	open
Castle Rock Cafe & Mercantile	Coffee shop · Café	Coffee	667 Monterey - Salinas Hwy	open
Castle Rock Coffee & Mercantile	Café	Coffee	667 Monterey Salinas Hwy	open
Classic Salads	Restaurant (service type not stated) · Fast casual	Healthy / salads / bowls	525 Old Natividad Rd	open
Courtside Cafe At Chamisal Tennis Club	Restaurant (service type not stated)	American	185 Robley Rd	open
De Tierra Vineyards	Winery / distillery / taproom		503 Corral de Tierra Rd	open
Fresh Harvest	Restaurant (service type not stated) · Quick service · Specialty food shop	Sandwiches	26710 Encinal Rd	open
General Farm Investment Co	Restaurant (service type not stated)		5 Foster Rd	open
Gino's Fine Italian Food Inc	Restaurant (service type not stated)		22736 Portola Dr	open
Ginos Fine Italian Food	Restaurant (service type not stated) · Casual dining	Italian · American	1410 S Main St	open
Mer Soleil Vineyard	Winery / distillery / taproom		1290 River Rd	open
Mo's River Road Grill	Casual dining · Restaurant (service type not stated) · Bar	American	275 River Rd E	open
Odonata Winery	Winery / distillery / taproom		645 River Rd	open
Pessagno Winery	Winery / distillery / taproom		1645 River Rd	open
Rancho Cielo / Drummond Culinary Academy	Restaurant (service type not stated)		710 Natividad Road	open
Ready PA-C Produce	Restaurant (service type not stated)		201 Monterey Salinas Hwy	open
River Road Wine Trail	Winery / distillery / taproom · Bar			open
Robert Talbott Vineyards	Winery / distillery / taproom · Restaurant (service type not stated)		1380 River Rd	open
Rs Management Group, Inc	Restaurant (service type not stated)		2 Corral de Tierra Rd	open
San Jerardo Co-Op Inc	Bar		24500 Cll El Rosario	open
Scheid Vineyards	Winery / distillery / taproom		305 Hilltown Rd	open
Scheid Vineyards - Isabelle's Vineyard	Winery / distillery / taproom		655 River Rd	open
T&A Cafe, Home Of Kleinfeldt Family BBQ	Café	BBQ · Coffee · American	1 Harris Rd	open
Taco Diana	Quick service · Restaurant (service type not stated)	Mexican	2100 Alisal Rd	open
Tacos Don Elias	Food truck	Mexican	Spence Rd	open
The Choke Coach	Restaurant (service type not stated)	American · Mexican	460 Nashua Rd	open
Toro Place Cafe	Café	Coffee · Breakfast · American	665 Monterey - Salinas Hwy	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	2	2	—	—	—	—	SIC1987
1995	3	3	—	—	—	—	SIC1987
1996	7	7	—	—	—	—	SIC1987
1997	5	5	—	—	—	—	SIC1987
1998	5	5	2	3	—	—	NAICS1997
1999	6	5	3	2	—	—	NAICS1997
2000	6	6	3	3	—	—	NAICS1997
2001	10	9	4	5	—	—	NAICS1997
2002	8	8	5	2	1	—	NAICS1997
2003	8	8	6	2	—	—	NAICS2002
2004	8	8	6	2	—	—	NAICS2002
2005	8	8	6	1	1	—	NAICS2002
2006	8	6	4	1	1	2	NAICS2002
2007	5	5	5	—	—	—	NAICS2002
2008	6	6	6	—	—	—	NAICS2007
2009	5	5	5	—	—	—	NAICS2007
2010	6	6	6	—	—	—	NAICS2007
2011	4	4	4	—	—	—	NAICS2007
2012	6	6	6	—	—	—	NAICS2012
2013	6	5	5	—	—	—	NAICS2012
2014	9	8	4	4	—	—	NAICS2012
2015	11	11	4	5	2	—	NAICS2012
2016	10	9	3	3	3	—	NAICS2012
2017	10	10	5	3	—	—	NAICS2017
2018	7	7	5	—	—	—	NAICS2017
2019	10	10	8	—	—	—	NAICS2017
2020	10	9	7	—	—	—	NAICS2017
2021	9	8	5	—	—	—	NAICS2017
2022	11	8	5	—	—	—	NAICS2022
2023	10	8	5	—	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 93908. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
93901	2.2 mi	78	2023
93962	2.5 mi	1	2016
93905	4.1 mi	55	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.