BMIE Market 93907
Monterey County, California · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 25,146 2020–2024 ACS 5-year estimate ±2,256 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 7,238 2020–2024 ACS 5-year estimate ±419 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 21,726 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 7,512 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $104,942 2020–2024 ACS 5-year estimate ±6,272 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 37.3 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $2,158 2020–2024 ACS 5-year estimate ±91 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $750,100 2020–2024 ACS 5-year estimate ±35,876 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 54.5 sq mi Census Gazetteer 2020 |
| Restaurants | 37 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 93907 |
| Restaurants per 10,000 residents | 12.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +19.4% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +32.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +37.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +208.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 40 (range 37–43) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.8 per year, r² 0.80) · 80% range · confidence High · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 77 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 84 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 73 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 71 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 93907. Projection: linear trend v1, fitted 2013–2023, +0.8 restaurants per year, r² 0.80, confidence High.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. California and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 77 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 83.7 | 84 | 40% | +33.5 |
| Restaurant Opportunity Score | 72.6 | 73 | 35% | +25.4 |
| Market Momentum Score | 71.4 | 71 | 25% | +17.8 |
Consumer Market Score: 84 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 25,146 | 85 | 40% | +34.2 |
| Median household income (ACS) | 104,942 | 84 | 40% | +33.6 |
| Households (ACS) | 7,238 | 80 | 20% | +16.0 |
Restaurant Opportunity Score: 73 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 32.1 | 72 | 35% | +25.3 |
| Restaurants per 10,000 residents (lower = more room) | 14.7 | 54 | 25% | +13.4 |
| Population (ACS) | 25,146 | 85 | 20% | +17.1 |
| Median household income (ACS) | 104,942 | 84 | 20% | +16.8 |
Market Momentum Score: 71 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 19.4 | 77 | 50% | +38.4 |
| 10-year restaurant growth | 32.1 | 72 | 30% | +21.7 |
| 20-year restaurant growth | 37.0 | 57 | 20% | +11.4 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (68)
By cuisine
American 12 · Mexican 11 · Asian 8 · Bakery 6 · Coffee 6 · Sandwiches 6 · Burgers 5 · Chinese 5 · Chicken / wings 4 · Latin American (other) 4 · Pizza 4 · BBQ 3 · Italian 3 · Japanese 3 · Breakfast 2 · Dessert 2 · Southwestern / Tex-Mex 2 · Sushi 2 · Hawaiian / Pacific 1 · Juice / smoothies 1 · Mediterranean 1 · Seafood 1 · Steakhouse 1 · Thai 1 · Vietnamese 1
By type
Restaurant (service type not stated) 48 · Quick service 14 · Bakery 7 · Café 6 · Casual dining 4 · Other 4 · Bar 3 · Coffee shop 3 · Dessert 2 · Specialty food shop 2 · Catering 1 · Juice, smoothie, tea 1 · Winery / distillery / taproom 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 101 Wine Press | Winery / distillery / taproom · Restaurant (service type not stated) | BBQ | 8049 San Miguel Canyon Rd | open |
| A&g Business Associates Inc | Restaurant (service type not stated) | 8075 San Miguel Canyon Rd | open | |
| Applebee's Applebee's Grill & Bar | Casual dining · Restaurant (service type not stated) · Bar | American | 1301 N. Davis Road | open |
| Asian Kitchen 1 | Restaurant (service type not stated) | Asian · Chinese | 17591 Vierra Canyon Rd | open |
| Ay Caramba | Restaurant (service type not stated) | Mexican · Latin American (other) | 17575 Vierra Canyon Rd | open |
| Bag O' Crab | Restaurant (service type not stated) | Seafood · American | 1401 N Davis Rd | open |
| Black Bear Diner Black Bear Diner | Casual dining | American | 1391 N Davis Rd | open |
| Burger King Burger King | Quick service | Burgers · American | 131 Auto Center Cir | open |
| Burger King Burger King | Quick service · Restaurant (service type not stated) | Burgers | 8093 San Miguel Canyon Rd | open |
| Carl's Jr. Carl's Jr. | Quick service | Burgers · American | 1061 North Davis Road | open |
| Chevys Fresh Mex | Bar · Restaurant (service type not stated) | Mexican | 1449 N Davis Rd | open |
| Chili's Grill & Bar | Restaurant (service type not stated) | 1940 N Davis Rd | open | |
| China Star | Restaurant (service type not stated) | Chinese | 1000 N Davis Rd | open |
| Coastal Valley Enterprises | Restaurant (service type not stated) | 1259 N Davis Rd | open | |
| Costco Food Court | Restaurant (service type not stated) · Other | 1339 N Davis Rd #472b | open | |
| Country Kitchen | Casual dining | Breakfast · American | 17500 Vierra Canyon Rd | open |
| Creemy Company Salinas Inc | Restaurant (service type not stated) | 36 Quail Run Cir Unit 110 | open | |
| Danny's Donut Shop | Bakery · Dessert · Café | Dessert · Coffee | 1365 N Davis Rd | open |
| Diggitty's | Restaurant (service type not stated) | 17561 Vierra Canyon Rd | open | |
| El Pollo Loco El Pollo Loco | Quick service · Restaurant (service type not stated) | Chicken / wings | 1259 N Davis Rd | open |
| Famous Dave's | Restaurant (service type not stated) | BBQ | 1391 N Davis Rd | open |
| Fujiyama Japanese Restaurant | Restaurant (service type not stated) | Japanese · Asian | 1000 N Davis Rd | open |
| Hacienda Mexican Grill | Casual dining · Bar | Mexican · Latin American (other) | 1449 N Davis Rd | open |
| Haiku Hawaiian Bbq | Restaurant (service type not stated) | Hawaiian / Pacific | 1253 N Davis Rd | open |
| Ichiban Sushi Ichiban Sushi Indonesia | Restaurant (service type not stated) | Japanese · Sushi | 17567 Vierra Canyon Rd A13 | open |
| IHOP IHOP | Restaurant (service type not stated) | Breakfast · American | 1075 N Davis Rd | open |
| It's Just Wings | Restaurant (service type not stated) | Chicken / wings | 1940 N Davis Rd | open |
| Jim's Restaurant Jim's Restaurants | Restaurant (service type not stated) | Chinese · Asian | 8069 San Miguel Canyon Rd | open |
| KB chicken Prunedale | Restaurant (service type not stated) | Chicken / wings · Asian | 17561 Vierra Canyon Rd Unit a-10 | open |
| Khao San Thai Kitchen | Restaurant (service type not stated) | Thai · Asian | 1255 N Davis Rd | open |
| La Bruchetta Rustica | Restaurant (service type not stated) | Italian · Mediterranean | 17561 Vierra Canyon Rd | open |
| La Cocina Vallarta | Restaurant (service type not stated) | Mexican | 1050 N Davis Rd | open |
| La Plaza Bakery La Plaza Bakery | Bakery · Restaurant (service type not stated) · Café | Bakery · Coffee | 1036 N Davis Rd | open |
| La Tapatia | Restaurant (service type not stated) | Mexican | 2329 San Miguel Canyon Rd | open |
| Las 2 Fridas | Juice, smoothie, tea · Restaurant (service type not stated) · Café | Juice / smoothies · Coffee | 1365 N Davis Rd | open |
| Lonchera El Jaliscience 3 | Restaurant (service type not stated) | Latin American (other) · Mexican | 1890 N Davis Rd | open |
| Marie Callender's | Restaurant (service type not stated) | American | 1391 N Davis Rd | open |
| McDonald's | Quick service | 1375 N Davis Rd | open | |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 17537 Vierra Canyon Rd | open |
| México Máxico Restaurant | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 303 Front St #101 | open |
| Mountain Mike's Pizza Mountain Mike's Pizza | Restaurant (service type not stated) | Pizza · Italian | 1020 N Davis Rd | open |
| Mountain Mike's Pizza Mountain Mike's Pizza | Restaurant (service type not stated) | Pizza | 17597 Vierra Canyon Rd | open |
| Noodle House | Restaurant (service type not stated) | Vietnamese · Chinese · Asian | 1022 N Davis Rd | open |
| Outback Steakhouse | Restaurant (service type not stated) | Steakhouse | 1401 N. Davis Rd. | open |
| Pancakes 660 Incorporated | Restaurant (service type not stated) | 1075 N Davis Rd | open | |
| Panda Express Panda Express México | Quick service | Chinese · Asian | 1906 N Davis Rd | open |
| Prunedale Donut and Bakery | Bakery · Dessert | Bakery · Dessert | 7945 San Miguel Canyon Rd | open |
| Prunedale Market & Deli | Specialty food shop · Quick service | BBQ · Sandwiches | 17515 Orchard Ln | open |
| Round Table Pizza Round Table Pizza | Restaurant (service type not stated) | Pizza · Italian | 8035 San Miguel Canyon Rd | open |
| Sarita's Mexican Grill Restaurants Sarita's Mexican Grill Restaurants | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex · Latin American (other) | 8075 San Miguel Canyon Rd | open |
| Sonic Drive In Sonic Drive-In | Quick service · Restaurant (service type not stated) | American | 1080 North Davis Road | open |
| Starbucks Starbucks | Café · Coffee shop · Bakery | Coffee · Bakery | 1363 N. Davis Road Westridge Shopping Center | open |
| Starbucks Starbucks | Coffee shop · Café · Bakery | Coffee · Bakery | 17535 Vierra Canyon Rd | open |
| Starbucks Starbucks | Coffee shop · Café | Coffee | 17539 Vierra Canyon | open |
| Straw Hat Pizza | Restaurant (service type not stated) | Pizza | 17597 Vierra Canyon Rd | open |
| Subway | Other | Sandwiches | 1253 N Davis Rd | open |
| Subway Subway | Quick service · Other · Restaurant (service type not stated) | Sandwiches | 1375 N. Davis Road | open |
| Subway | Restaurant (service type not stated) | Sandwiches | 8051 San Miguel Canyon Rd, Space C-130 | open |
| Subway | Other | Sandwiches | 17563 Vierra Canyon Rd Ste A-11 | open |
| Super Pollo Taqueria | Restaurant (service type not stated) | Mexican | 1070 N Davis Rd Ste C | open |
| Taco Bell Taco Bell | Quick service | Mexican | 17533 Vierra Canyon Rd | open |
| Tacos El Jalisciense Davis | Restaurant (service type not stated) | Mexican | 1070 N Davis Rd C | open |
| The Bagel Bakery Bagel Bakery | Bakery · Quick service · Specialty food shop | Bakery · Sandwiches | 1257 N Davis Rd | open |
| The Little Red Barn | Restaurant (service type not stated) · Catering | American | 917 Boronda Rd | open |
| Walmart Bakery | Bakery | Bakery | 1375 N Davis Rd | open |
| Wendy's Wendy's | Quick service | Burgers · American | 1369 North Davis Road | open |
| Wingstop Wingstop | Quick service | Chicken / wings · American | 1295 N. Davis Road | open |
| ZENSHI Handcrafted Sushi Zenshi Sushi | Restaurant (service type not stated) | Japanese · Sushi · Asian | 17539 Vierra Canyon Rd | open |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 13 | 12 | — | — | — | 1 | SIC1987 |
| 1995 | 18 | 17 | — | — | — | 1 | SIC1987 |
| 1996 | 16 | 15 | — | — | — | 1 | SIC1987 |
| 1997 | 19 | 19 | — | — | — | — | SIC1987 |
| 1998 | 24 | 24 | 11 | 10 | 3 | — | NAICS1997 |
| 1999 | 23 | 23 | 11 | 11 | 1 | — | NAICS1997 |
| 2000 | 24 | 23 | 12 | 11 | — | 1 | NAICS1997 |
| 2001 | 28 | 28 | 13 | 14 | 1 | — | NAICS1997 |
| 2002 | 28 | 28 | 12 | 13 | 3 | — | NAICS1997 |
| 2003 | 29 | 27 | 14 | 10 | 3 | 1 | NAICS2002 |
| 2004 | 29 | 29 | 14 | 12 | 3 | — | NAICS2002 |
| 2005 | 32 | 32 | 15 | 14 | 3 | — | NAICS2002 |
| 2006 | 30 | 30 | 12 | 16 | 2 | — | NAICS2002 |
| 2007 | 30 | 30 | 13 | 15 | 2 | — | NAICS2002 |
| 2008 | 33 | 33 | 12 | 18 | 3 | — | NAICS2007 |
| 2009 | 29 | 29 | 12 | 15 | 2 | — | NAICS2007 |
| 2010 | 28 | 28 | 12 | 14 | 2 | — | NAICS2007 |
| 2011 | 29 | 29 | 12 | 15 | 2 | — | NAICS2007 |
| 2012 | 28 | 28 | 11 | 14 | 3 | — | NAICS2012 |
| 2013 | 28 | 28 | 9 | 14 | 5 | — | NAICS2012 |
| 2014 | 28 | 28 | 11 | 13 | 4 | — | NAICS2012 |
| 2015 | 30 | 30 | 11 | 15 | 4 | — | NAICS2012 |
| 2016 | 30 | 30 | 12 | 16 | 2 | — | NAICS2012 |
| 2017 | 33 | 32 | 13 | 16 | 3 | — | NAICS2017 |
| 2018 | 32 | 31 | 11 | 16 | 4 | — | NAICS2017 |
| 2019 | 35 | 34 | 16 | 14 | 4 | — | NAICS2017 |
| 2020 | 34 | 33 | 14 | 14 | 5 | — | NAICS2017 |
| 2021 | 31 | 31 | 15 | 12 | 4 | — | NAICS2017 |
| 2022 | 37 | 36 | 17 | 15 | 4 | — | NAICS2022 |
| 2023 | 39 | 37 | 18 | 16 | 3 | — | NAICS2022 |