BMIE Market 94024

Santa Clara County, California · ZCTA boundaries as of 2020

Profile

Population (current estimate)	23,051 2020–2024 ACS 5-year estimate ±967 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	7,938 2020–2024 ACS 5-year estimate ±374 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	22,385 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	8,178 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$250,001 2020–2024 ACS 5-year estimate · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	47.6 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$3,501 2020–2024 ACS 5-year estimate · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$2,000,001 2020–2024 ACS 5-year estimate · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	8.3 sq mi Census Gazetteer 2020
Restaurants	9 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 94024
Restaurants per 10,000 residents	4.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-35.7% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-40.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-18.2% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-10.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	9 (range 5–12) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.5 per year, r² 0.56) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	60 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	90 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	63 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	9 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 94024. Projection: linear trend v1, fitted 2013–2023, -0.5 restaurants per year, r² 0.56, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. California and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 60 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	89.7	90	40%	+35.9
Restaurant Opportunity Score	63.3	63	35%	+22.2
Market Momentum Score	9.0	9	25%	+2.3

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 90 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	23,051	84	40%	+33.5
Median household income (ACS)	250,001	100	40%	+39.9
Households (ACS)	7,938	81	20%	+16.3

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 63 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-40	8	35%	+2.8
Restaurants per 10,000 residents (lower = more room)	3.9	95	25%	+23.8
Population (ACS)	23,051	84	20%	+16.8
Median household income (ACS)	250,001	100	20%	+20.0

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 9 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-35.7	8	50%	+3.8
10-year restaurant growth	-40	8	30%	+2.4
20-year restaurant growth	-18.2	14	20%	+2.8

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (16)

By cuisine

Coffee 5 · American 3 · Asian 2 · Bakery 2 · Breakfast 1 · Dessert 1 · Ice cream / frozen desserts 1 · Japanese 1 · Mexican 1 · Sandwiches 1 · Sushi 1 · Tea / bubble tea 1 · Vietnamese 1

By type

Restaurant (service type not stated) 10 · Café 4 · Coffee shop 3 · Bakery 2 · Casual dining 2 · Dessert 2 · Other 2 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
Alotta's	Other	Sandwiches	2249 Grant Rd	open
Beavers Inc	Restaurant (service type not stated)		2053 Grant Rd # 370	open
Brian's Restaurant	Casual dining	American	680 Fremont Ave	open
Cafe Vitale	Café · Restaurant (service type not stated) · Coffee shop	Coffee	987 Fremont Ave	open
Carvel	Dessert	Dessert	2310 Homestead Rd #H	open
Coffee Drive Up	Coffee shop	Coffee	999 Fremont Avenue	open
Green Bakery & Café	Restaurant (service type not stated) · Café · Bakery	Vietnamese · Coffee · Breakfast · Bakery · Asian	692 Fremont Ave	open
Main Street Bagels Main Street Bagels	Bakery · Restaurant (service type not stated)	Bakery	666 Fremont Ave	open
Papa Deez Catering	Restaurant (service type not stated)		1530 Queensbury Ave	open
Raven Ridge Investments Llc	Restaurant (service type not stated)		2310 Homestead Rd	open
Red Pepper Bar And Grill	Restaurant (service type not stated)	Mexican	2310 Homestead Rd Ste J	open
Redwood Grill	Restaurant (service type not stated)	American	680 Fremont Ave	open
Starbucks Starbucks	Coffee shop · Juice, smoothie, tea · Café	Coffee · Tea / bubble tea	654 Fremont Ave	open
Tom's Depot	Café · Restaurant (service type not stated) · Casual dining	Coffee · American	991 Fremont Ave	open
Wildberry Yogurt	Other · Dessert	Ice cream / frozen desserts	656 Fremont Ave # A	open
ZENSHI Handcrafted Sushi Zenshi Sushi	Restaurant (service type not stated)	Japanese · Sushi · Asian	690 Fremont Ave	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	10	10	—	—	—	—	SIC1987
1995	9	9	—	—	—	—	SIC1987
1996	12	12	—	—	—	—	SIC1987
1997	12	12	—	—	—	—	SIC1987
1998	13	12	6	4	2	—	NAICS1997
1999	12	11	5	3	3	—	NAICS1997
2000	11	9	3	4	2	—	NAICS1997
2001	10	8	3	3	2	—	NAICS1997
2002	12	10	4	4	2	—	NAICS1997
2003	14	11	5	4	2	—	NAICS2002
2004	14	11	5	2	4	—	NAICS2002
2005	13	9	4	1	4	—	NAICS2002
2006	12	9	5	1	3	—	NAICS2002
2007	11	6	3	1	2	1	NAICS2002
2008	9	5	2	1	2	—	NAICS2007
2009	12	7	2	3	2	—	NAICS2007
2010	17	11	4	4	3	—	NAICS2007
2011	16	12	5	4	3	—	NAICS2007
2012	20	15	5	5	5	—	NAICS2012
2013	18	15	4	7	4	—	NAICS2012
2014	16	13	3	7	3	—	NAICS2012
2015	18	14	5	6	3	—	NAICS2012
2016	21	17	4	8	5	—	NAICS2012
2017	19	16	7	7	—	—	NAICS2017
2018	17	14	6	6	—	—	NAICS2017
2019	15	13	5	6	—	—	NAICS2017
2020	15	13	5	6	—	—	NAICS2017
2021	14	12	5	5	—	—	NAICS2017
2022	13	10	4	4	—	—	NAICS2022
2023	12	9	4	3	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 94024. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
94040	2.2 mi	83	2023
94022	2.6 mi	60	2023
94041	2.9 mi	67	2023
95014	3.0 mi	164	2023
94087	3.4 mi	147	2023
94086	4.4 mi	82	2023
94043	4.6 mi	49	2023
94306	4.9 mi	77	2023
94304	5.0 mi	22	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.