BMIE Market 94304

Santa Clara County, California · ZCTA boundaries as of 2020

Profile

Population (current estimate)	5,000 2020–2024 ACS 5-year estimate ±679 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	2,218 2020–2024 ACS 5-year estimate ±263 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	3,627 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	2,130 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$154,141 2020–2024 ACS 5-year estimate ±25,552 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	38.6 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$3,501 2020–2024 ACS 5-year estimate · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$2,000,001 2020–2024 ACS 5-year estimate · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	4.8 sq mi Census Gazetteer 2020
Restaurants	22 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 94304
Restaurants per 10,000 residents	35.8 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+4.8% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+83.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+37.5% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+4.8% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	31 (range 27–35) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.2 per year, r² 0.80) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	70 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	75 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	66 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	69 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 94304. Projection: linear trend v1, fitted 2013–2023, +1.2 restaurants per year, r² 0.80, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. California and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 70 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	75.3	75	40%	+30.1
Restaurant Opportunity Score	65.6	66	35%	+23.0
Market Momentum Score	68.8	69	25%	+17.2

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 75 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	5,000	60	40%	+24.2
Median household income (ACS)	154,141	97	40%	+38.6
Households (ACS)	2,218	63	20%	+12.5

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 66 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	83.3	89	35%	+31.3
Restaurants per 10,000 residents (lower = more room)	44	12	25%	+2.9
Population (ACS)	5,000	60	20%	+12.1
Median household income (ACS)	154,141	97	20%	+19.3

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 69 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	4.8	61	50%	+30.6
10-year restaurant growth	83.3	89	30%	+26.8
20-year restaurant growth	37.5	57	20%	+11.4

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (69)

By cuisine

Coffee 18 · Dessert 9 · American 7 · Asian 5 · Bakery 5 · Healthy / salads / bowls 5 · Juice / smoothies 4 · Seafood 4 · Burgers 3 · Ice cream / frozen desserts 3 · Italian 3 · Japanese 3 · Mediterranean 3 · Sandwiches 3 · Chinese 2 · Hawaiian / Pacific 2 · Pizza 2 · Tea / bubble tea 2 · Vegetarian 2 · European 1 · French 1 · Hot dogs 1 · Mexican 1 · Noodles / ramen / pho 1 · Southwestern / Tex-Mex 1 · Steakhouse 1 · Sushi 1

By type

Restaurant (service type not stated) 35 · Café 14 · Coffee shop 10 · Dessert 10 · Quick service 10 · Bakery 5 · Juice, smoothie, tea 5 · Food truck 4 · Buffet 3 · Other 3 · Casual dining 2 · Bar 1 · Fast casual 1

Name	Type	Cuisine	Address	Status
Auntie Anne's Pretzels Stanford Shopping Center Auntie Anne's	Other · Dessert · Bakery · Restaurant (service type not stated) · Quick service · Food truck	Dessert · Bakery	244 Stanford Shopping Ctr	open
Blue Bottle Coffee Blue Bottle Coffee	Coffee shop · Restaurant (service type not stated) · Café	Coffee	660 Stanford Shopping Center	open
Café Vie	Coffee shop · Café	Coffee · Seafood	875 Blake Wilbur Dr	open
California Pizza Kitchen at Stanford Shopping Center	Restaurant (service type not stated)	Pizza · Sandwiches	136 Stanford Shopping Ctr	open
Chipotle Mexican Grill Chipotle Mexican Grill	Restaurant (service type not stated) · Quick service	Mexican · Southwestern / Tex-Mex	180 El Camino Real	open
Cocola Bakery	Bakery	Bakery	E-715 Stanford Shopping Ctr	open
Coupa Cafe - Stanford Research Park	Café	Coffee	3215 Porter Dr	open
Delarosa Palo Alto	Restaurant (service type not stated)	Italian	136 Stanford Shopping Ctr	open
Eddy's Cafe	Café · Quick service · Coffee shop	Coffee	1050 Page Mill Rd	open
Eve's Espresso	Café	Coffee	3400 Hillview Ave Bldg 1	open
Fleming's Prime Steakhouse & Wine Bar Fleming's Prime Steakhouse & Wine Bar	Bar	Steakhouse · Seafood	180 El Camino Real	open
Florentine	Restaurant (service type not stated)	Italian	1057 Sand Hill Rd	open
Fresh Choice	Buffet		180 El Camino Real	open
Garden Cafe	Café	Coffee	401 Quarry Rd	open
Go Fish Poke Bar	Restaurant (service type not stated)	Hawaiian / Pacific · Healthy / salads / bowls	660 Stanford Shopping Ctr Ste 244b	open
Go Fish Poke Bar Poké Bar	Restaurant (service type not stated)	Hawaiian / Pacific · Seafood · Healthy / salads / bowls · Asian	660 Stanford Shopping Center #244B	open
Gourmet Franks	Restaurant (service type not stated)	Hot dogs	199 Stanford Shopping Ctr	open
Grace Cafe	Restaurant (service type not stated)		607 Hansen Way	open
Gregorys Coffee	Coffee shop	Coffee	660 Stanford Shopping Ctr	open
Hummus Mediterranean Kitchen	Restaurant (service type not stated)	Mediterranean	715 Stanford Shopping Center, Palo Alto, CA 94304, United States	open
Jamba Juice	Juice, smoothie, tea	Juice / smoothies	600 Stanford Shopping Center,, Space 78	open
JOE & THE JUICE	Juice, smoothie, tea	Juice / smoothies	669 Stanford Shopping Center	open
Kappo	Restaurant (service type not stated)		180 El Camino Real #1410	open
La Baguette La Baguette	Bakery · Café	Bakery · French · Coffee	170 Stanford Shopping Ctr	open
Läderach Läderach NA	Dessert	Dessert	301 Stanford Shopping Center	open
Lucile Packard Childrens Hospital Cafeteria	Buffet		Welch Rd	open
Max's Restaurants	Restaurant (service type not stated) · Quick service · Café	American · Coffee	711 Stanford Shopping Ctr	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	208 STANFORD SHOPPING CTR (Stanford CTR)	open
Minamoto Kitchoan	Dessert	Dessert · Japanese	180 El Camino Real	open
Nespresso	Coffee shop	Coffee	660 Stanford Shopping Ctr	open
Nespresso Boutique Palo Alto	Coffee shop	Coffee	660 Stanford Shopping Ctr	open
NickB Restaurant	Restaurant (service type not stated) · Quick service	Asian	1601 S California Ave	open
NM Cafe	Café	American · Coffee	400 Stanford Shopping Center	open
P.F. Chang's China Bistro P.F. Chang's	Restaurant (service type not stated)	Chinese · Asian	900 Stanford Shopping Center Bldg. W	open
Pacific Catch Pacific Catch	Restaurant (service type not stated) · Casual dining	Seafood · American	711 Stanford Shopping Center	open
Palo Alto Coffee Roasting Co	Café	Coffee	159 Stanford Shopping Ctr	open
Pinkberry	Other · Dessert	Ice cream / frozen desserts	680 Stanford Shopping Ctr Ste 14	open
Pinkberry Pinkberry Türkiye	Dessert	Dessert · Ice cream / frozen desserts	680 Stanford Shopping Center Ste 14	open
Pizzone	Restaurant (service type not stated)	Pizza	700 Welch Rd Ste 110	open
Playa Grill & Margarita Bar	Restaurant (service type not stated)		244 Stanford Shopping Ctr	open
Pressed Juicery Pressed Juicery	Juice, smoothie, tea · Café	Juice / smoothies · Healthy / salads / bowls · Coffee	660 Stanford Shopping Ctr	open
Rabbit Rabbit Cream	Dessert	Ice cream / frozen desserts · Dessert	78 Stanford Shopping Center	open
Sanja Hotel	Food truck		3500 Deer Creek Rd	open
Sbm Fitness	Restaurant (service type not stated)		3100 Hansen Way	open
See's Candies See's Candies	Dessert	Dessert	131 Stanford Shopping Center	open
Shake Shack Shake Shack	Restaurant (service type not stated)	Burgers · American	180 El Camino Real Suite #950	open
Sprinkles Palo Alto Sprinkles Cupcakes	Bakery · Dessert	Dessert · Bakery	393 Stanford Shopping Center	open
Starbucks Starbucks	Coffee shop · Café	Coffee	3801 Miranda Ave	open
Starbucks	Coffee shop · Restaurant (service type not stated)	Coffee	79 Stanford Shopping Center Stanford Shopping Ctr	open
Sushi Roku Palo Alto Sushi Roku Santa Monica	Restaurant (service type not stated)	Japanese · Sushi · Asian	180 El Camino Real	open
Taro San Japanese Noodle Bar	Restaurant (service type not stated)	Japanese · Noodles / ramen / pho · Asian	717 Stanford Shopping Center	open
Tender Greens Tender Greens	Restaurant (service type not stated) · Fast casual	Vegetarian · Healthy / salads / bowls	180 El Camino Real Ste 1050	open
Terrain Cafe terrain cafe	Café · Restaurant (service type not stated) · Coffee shop	Coffee	Stanford Shopping Center, 180 El Camino Real Ste 1301	open
The Melt The Denver Foodie	Restaurant (service type not stated)	Burgers · Sandwiches · American	180 El Camino Real	open
True Food Kitchen	Restaurant (service type not stated)		660 Stanford Shopping Ctr	open
True Food Kitchen True Food Kitchen	Restaurant (service type not stated)	Healthy / salads / bowls · Vegetarian · American	180 El Camino Real Ste 1140	open
Varian Cafe	Buffet		3100 Hansen Way	open
VeganLand	Restaurant (service type not stated) · Quick service		660 Stanford Shopping Ctr	open
Vina Enoteca	Restaurant (service type not stated)	Italian · Mediterranean · European	700 Welch Rd	open
Waffle Amore	Food truck		3375 Hillview Ave	open
Wanpo Tea Shop	Juice, smoothie, tea · Dessert	Tea / bubble tea · Dessert	660 Stanford Shopping Center #721	open
Wetzel's Pretzels	Other · Dessert · Quick service	Dessert	660 Stanford Shopping Ctr Ste 228a	open
Wetzel's Pretzels Wetzel's Pretzels	Bakery · Restaurant (service type not stated) · Quick service	Bakery	660 Stanford Shopping Center #228A	open
World Wrapps	Restaurant (service type not stated) · Quick service	Sandwiches	180 Stanford Shopping Center Unit 240-C	open
Yucca de Lac	Restaurant (service type not stated)	Chinese	660 Stanford Shopping Ctr	open
Zaytinya Zaytinya	Restaurant (service type not stated) · Casual dining	Mediterranean · American	180 El Camino Real	open
ZERO	Juice, smoothie, tea	Tea / bubble tea · Juice / smoothies	660 Stanford Shopping Center Ste #198	open
ZoomCaffe	Coffee shop · Food truck · Café	Coffee	300 Pasteur Drive	open
Costa Llc	Bakery	Bakery	3407 Hillview Ave # 727	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	21	21	—	—	—	—	SIC1987
1995	21	21	—	—	—	—	SIC1987
1996	26	26	—	—	—	—	SIC1987
1997	23	23	—	—	—	—	SIC1987
1998	27	17	9	4	4	—	NAICS1997
1999	26	16	8	4	4	—	NAICS1997
2000	22	13	6	4	3	—	NAICS1997
2001	32	11	7	2	2	—	NAICS1997
2002	38	13	7	2	3	—	NAICS1997
2003	40	16	8	2	5	—	NAICS2002
2004	40	16	9	2	5	—	NAICS2002
2005	38	15	8	2	5	—	NAICS2002
2006	36	15	7	3	5	—	NAICS2002
2007	34	13	7	2	4	—	NAICS2002
2008	31	13	6	2	5	—	NAICS2007
2009	34	16	7	3	5	—	NAICS2007
2010	31	13	6	2	4	—	NAICS2007
2011	28	13	5	2	5	—	NAICS2007
2012	32	13	6	4	2	—	NAICS2012
2013	32	12	6	4	1	—	NAICS2012
2014	31	13	6	5	1	—	NAICS2012
2015	31	13	5	5	2	—	NAICS2012
2016	35	17	7	7	2	—	NAICS2012
2017	43	20	8	8	3	—	NAICS2017
2018	42	21	8	9	3	—	NAICS2017
2019	44	23	8	10	4	—	NAICS2017
2020	40	22	7	10	4	—	NAICS2017
2021	41	24	7	10	6	—	NAICS2017
2022	38	22	7	10	5	—	NAICS2022
2023	38	22	6	10	6	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 94304. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
94305	1.5 mi	13	2023
94306	2.4 mi	77	2023
94028	2.9 mi	6	2023
94022	3.1 mi	60	2023
94301	3.4 mi	104	2023
94025	3.8 mi	92	2023
94027	4.5 mi	2	2016
94040	4.6 mi	83	2023
94024	5.0 mi	9	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.