BMIE Market 94305

Santa Clara County, California · ZCTA boundaries as of 2020

Profile

Population (current estimate)	18,509 2020–2024 ACS 5-year estimate ±970 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,264 2020–2024 ACS 5-year estimate ±424 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	13,862 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,020 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$83,088 2020–2024 ACS 5-year estimate ±25,193 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	21.9 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$2,014 2020–2024 ACS 5-year estimate ±145 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$2,000,001 2020–2024 ACS 5-year estimate · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	4.8 sq mi Census Gazetteer 2020
Restaurants	13 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 94305
Restaurants per 10,000 residents	4.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-27.8% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+0.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+550.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+18.2% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	15 (range 11–19) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, 0.0 per year, r² 0.00) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	59 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	72 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	63 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	35 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 94305. Projection: linear trend v1, fitted 2013–2023, 0.0 restaurants per year, r² 0.00, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. California and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 59 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	72.0	72	40%	+28.8
Restaurant Opportunity Score	62.5	63	35%	+21.9
Market Momentum Score	35.0	35	25%	+8.8

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 72 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	18,509	80	40%	+32.0
Median household income (ACS)	83,088	66	40%	+26.3
Households (ACS)	3,264	68	20%	+13.6

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 63 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	0	35	35%	+12.3
Restaurants per 10,000 residents (lower = more room)	7.0	84	25%	+21.1
Population (ACS)	18,509	80	20%	+16.0
Median household income (ACS)	83,088	66	20%	+13.2

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 35 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-27.8	9	50%	+4.7
10-year restaurant growth	0	35	30%	+10.5
20-year restaurant growth	550	99	20%	+19.8

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (54)

By cuisine

Coffee 17 · American 6 · Sandwiches 4 · Bakery 2 · Dessert 2 · Healthy / salads / bowls 2 · Latin American (other) 2 · Asian 1 · Chinese 1 · Filipino 1 · Indian 1 · Japanese 1 · Juice / smoothies 1 · Mexican 1 · Pizza 1 · Steakhouse 1 · Thai 1

By type

Restaurant (service type not stated) 26 · Café 17 · Coffee shop 11 · Quick service 8 · Buffet 7 · Bar 4 · Casual dining 3 · Bakery 2 · Dessert 2 · Other 2 · Food truck 1 · Specialty food shop 1 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
Alway Cafe	Buffet		300 Pasteur Dr	open
Arbuckle Café	Buffet		655 Knight Way	open
Birdie's at Stanford Golf	Restaurant (service type not stated)	American	198 Junipero Serra Blvd	open
Blend Eatery	Quick service · Café	Filipino · Coffee	382 N South Axis	open
Bytes Cafe	Café	Coffee	350 Jane Stanford Way	open
Cafe Dna	Restaurant (service type not stated)		299 Campus Dr	open
Café Rouge at Russo	Café · Restaurant (service type not stated) · Coffee shop	Coffee	559 Nathan Abbott Way	open
CoHo	Café · Restaurant (service type not stated) · Coffee shop	Coffee	459 Lagunita Dr	open
College Restaurants Inc	Restaurant (service type not stated)		459 Lagunita Dr	open
Coupa Café	Café	Coffee	Stanford Golf Course	open
Coupa Cafe - Green Library Coupa Cafe	Café · Coffee shop	Coffee · Latin American (other)	571 Escondido Mall	open
Coupa Cafe - GSB Coupa Cafe	Café · Restaurant (service type not stated) · Coffee shop	Coffee	655 Knight Way	open
Coupa Cafe - Huang Engineering Center	Café	Coffee	475 Via Ortega	open
Coupa Cafe - Y2E2 Coupa Cafe	Café · Coffee shop	Coffee · Latin American (other)	473 Via Ortega	open
Curry Up Now	Restaurant (service type not stated)	Indian	459 Lagunita Dr	open
Dining at Roth House	Restaurant (service type not stated)		713 Santa Ynez St	open
EVGR Pub & Beer Garden	Bar		716 Serra Street	open
FKA	Bar		576 Alvarado Row	open
Get Tha Fork Outta Here	Bar		290 Jane Stanford Way	open
Governor's Corner Dining Societies	Restaurant (service type not stated)	Steakhouse · Healthy / salads / bowls	591 Los Arboles Ave	open
Jamba Jamba	Juice, smoothie, tea · Quick service	Juice / smoothies · Healthy / salads / bowls	459 Lagunita Dr #11	open
Jimmy V's Sports Cafe	Café · Restaurant (service type not stated)	Coffee · American	641 Campus Drive	open
Kunugi Noodle	Food truck	Japanese	459 Jane Stanford Way	open
Lathrop Cafe	Buffet		Lathrop Library Basement Level	open
Li Ka Shing Med Café	Coffee shop · Café	Coffee	291 Campus Dr	open
Lutticken's Deli	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	269 Campus Drive	open
Manzanita Dining	Buffet		662 Escondido Rd.	open
Market Square Cafeteria	Buffet		300 Pasteur Dr Fl 1	open
Med Cafe	Café · Restaurant (service type not stated) · Coffee shop	Coffee	291 Campus Dr	open
Mrs. Field's Cookies	Dessert	Dessert	300 Pasteur Dr	open
Panda Express Panda Express México	Quick service	Chinese · Asian	459 Lagunita Dr.	open
Peet's Coffee & Tea	Coffee shop · Buffet · Restaurant (service type not stated) · Café	Coffee	318 Campus Dr	open
Ray's At The Grad Center	Restaurant (service type not stated)		750 Escondido Rd	open
Round Table Pizza	Restaurant (service type not stated)	Pizza	459 Lagunita Dr	open
S3 Sandwiches	Restaurant (service type not stated)	Sandwiches	560 Wilbur Way	open
Stanford Grill	Restaurant (service type not stated)	American	Stanford Golf Course	open
Stanford Hospital and Clinics Market Square Cafeteria	Restaurant (service type not stated)		300 Pasteur Dr	open
Stanford Law School Cafe	Other	Sandwiches	559 Nathan Abbott Way	open
Stanford University Wetzel's Pretzels	Quick service		459 Lagunita Drive, Stanford, California, 95128	open
Stanford University Stadium Concessions Wetzel's Pretzels	Quick service		459 Lagunita Drive, #118, Stanford, California, 95128	open
Starbucks Starbucks	Coffee shop · Café · Bakery	Coffee · Bakery	459 Lagunita Dr	open
Subway	Quick service · Restaurant (service type not stated)	Sandwiches	459 Lagunita Drive, Tresidder Union Square	open
Thai Cafe	Restaurant (service type not stated)	Thai	450 Serra Mall	open
The Axe and Palm	Café · Restaurant (service type not stated) · Casual dining	Coffee · American	520 Lasuen Mall	open
The Treehouse	Restaurant (service type not stated) · Casual dining	American	459 Lagunita Dr	open
Tootsies	Café · Restaurant (service type not stated) · Coffee shop	Coffee	700 Welch Rd	open
Tootsie’s at Cantor	Buffet		328 Lomita Dr	open
Tresidder Marketplace	Restaurant (service type not stated)		459 Lagunita Dr	open
Union Square - Stanford Dining	Restaurant (service type not stated)		459 Lagunita Dr	open
Voyager Craft Coffee Voyager Craft Coffee	Coffee shop · Café · Bakery	Coffee · Bakery	389 Jane Stanford Way	open
Wetzel's Pretzels	Other · Dessert · Quick service	Dessert	459 Lagunita Dr Ste 118	open
Willis Lounge	Bar		219 Ayrshire Farm Ln	open
Zaida's Kitchen	Restaurant (service type not stated) · Casual dining	Mexican · American	459 Lagunita Dr	open
The Pizza Series	Restaurant (service type not stated)	Pizza	459 Lagunita Dr	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	11	11	—	—	—	—	SIC1987
1995	11	11	—	—	—	—	SIC1987
1996	12	12	—	—	—	—	SIC1987
1997	12	12	—	—	—	—	SIC1987
1998	10	2	—	—	1	—	NAICS1997
1999	12	3	1	—	1	—	NAICS1997
2000	12	3	1	—	1	—	NAICS1997
2001	11	3	1	—	1	—	NAICS1997
2002	12	2	1	—	1	—	NAICS1997
2003	11	2	1	—	1	—	NAICS2002
2004	12	3	—	1	1	—	NAICS2002
2005	13	3	—	1	1	—	NAICS2002
2006	11	3	—	1	1	—	NAICS2002
2007	18	5	—	3	2	1	NAICS2002
2008	19	6	—	4	2	1	NAICS2007
2009	18	6	—	4	2	1	NAICS2007
2010	17	6	—	5	1	—	NAICS2007
2011	19	9	—	7	2	—	NAICS2007
2012	23	13	—	9	4	—	NAICS2012
2013	23	13	—	9	4	—	NAICS2012
2014	23	13	—	9	4	—	NAICS2012
2015	23	13	—	10	3	—	NAICS2012
2016	25	15	1	11	3	—	NAICS2012
2017	30	17	—	11	4	—	NAICS2017
2018	30	18	—	13	4	—	NAICS2017
2019	28	16	—	11	4	—	NAICS2017
2020	27	14	—	10	4	—	NAICS2017
2021	22	14	—	9	4	—	NAICS2017
2022	20	12	—	8	4	—	NAICS2022
2023	21	13	—	8	4	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 94305. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
94304	1.5 mi	22	2023
94301	2.1 mi	104	2023
94306	2.2 mi	77	2023
94025	2.4 mi	92	2023
94027	3.2 mi	2	2016
94028	3.8 mi	6	2023
94303	4.1 mi	37	2023
94022	4.6 mi	60	2023
94061	4.7 mi	39	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.