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BMIE Market 94922

Sonoma County, California · ZCTA boundaries as of 2020

Profile

Population (current estimate)6
2020–2024 ACS 5-year estimate ±10 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households3
2020–2024 ACS 5-year estimate ±5 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count425
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units212
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household incomeData source not yet connected
Median ageData source not yet connected
Median gross rentData source not yet connected
Median home valueData source not yet connected
Land area4.4 sq mi
Census Gazetteer 2020
Restaurants1
2016 · U.S. Census Bureau, ZIP Code Business Patterns 2016 detail (NAICS2012) · by USPS ZIP 94922
Restaurants per 10,000 residents47.1
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year-66.7%
DERIVED: 2011 → 2016, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+0.0%
DERIVED: 2006 → 2016, ZIP Code Business Patterns restaurants
Projected restaurants, 20210 (range 0–2)
FORECAST · linear trend v1 fitted to 2006–2016 (11 points, -0.2 per year, r² 0.29) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score30 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score39 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score31 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score14 / 100
MODELED · market_momentum_score v1 · confidence Medium · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 30 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score38.73940%+15.5
Restaurant Opportunity Score31.33135%+11.0
Market Momentum Score13.61425%+3.4
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 39 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)6240%+0.8
Median household income (ACS)131,8959340%+37.3
Households (ACS)3320%+0.6
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 31 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth03535%+12.3
Restaurants per 10,000 residents (lower = more room)1,666.7025%+0.0
Population (ACS)6220%+0.4
Median household income (ACS)131,8959320%+18.7
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 14 (Medium confidence)

ComponentValueRankWeightAdds
5-year restaurant growth-66.7150%+0.4
10-year restaurant growth03530%+13.1
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (5)

By cuisine

American 1 · Bakery 1 · Coffee 1 · Tea / bubble tea 1

By type

Winery / distillery / taproom 3 · Bakery 1 · Bar 1 · Casual dining 1 · Coffee shop 1 · Juice, smoothie, tea 1 · Restaurant (service type not stated) 1

NameTypeCuisineAddressStatus
Casino Bar & GrillCasual dining · Restaurant (service type not stated) · Bar17000 Bodega Hwyopen
Colleen's Coffee ShopJuice, smoothie, tea · Coffee shop · BakeryTea / bubble tea · Coffee · Bakery · American17175 Bodega Hwyopen
Kistler Occidental Pinot Noir VineyardWinery / distillery / taproomopen
Korbel Wine Tasting RoomWinery / distillery / taproomopen
Occidental WineryWinery / distillery / taproom14715 Bodega Hwyopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199411SIC1987
199511SIC1987
199611SIC1987
199711SIC1987
19982111NAICS1997
199911NAICS1997
20002111NAICS1997
20012111NAICS1997
200211NAICS1997
20032111NAICS2002
20042111NAICS2002
20052111NAICS2002
20062111NAICS2002
20074422NAICS2002
20082211NAICS2007
20092211NAICS2007
20102211NAICS2007
20113321NAICS2007
2012111NAICS2012
2013111NAICS2012
2014111NAICS2012
2015111NAICS2012
2016111NAICS2012
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 94922. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
949721.5 mi12015
954194.6 mi
949234.7 mi112023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.