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BMIE Market 94946

Marin County, California · ZCTA boundaries as of 2020

Profile

Population (current estimate)715
2020–2024 ACS 5-year estimate ±183 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households265
2020–2024 ACS 5-year estimate ±72 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count699
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units351
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$154,688
2020–2024 ACS 5-year estimate ±61,023 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age49.1
2020–2024 ACS 5-year estimate ±11 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$2,300
2020–2024 ACS 5-year estimate ±1,247 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$2,000,001
2020–2024 ACS 5-year estimate · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area37.2 sq mi
Census Gazetteer 2020
RestaurantsNot published for this ZIP
2018 · U.S. Census Bureau, ZIP Code Business Patterns 2018 detail (NAICS2017) · by USPS ZIP 94946
Restaurants per 10,000 residents14.3
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+0.0%
DERIVED: 2011 → 2016, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+0.0%
DERIVED: 2006 → 2016, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+0.0%
DERIVED: 1996 → 2016, ZIP Code Business Patterns restaurants
Projected restaurants, 20211 (range 1–1)
FORECAST · linear trend v1 fitted to 2006–2016 (11 points, +0.0 per year, r² 1.00) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score49 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score54 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score51 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score37 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 49 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score54.55440%+21.8
Restaurant Opportunity Score51.05135%+17.9
Market Momentum Score36.93725%+9.2
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 54 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)7152740%+10.6
Median household income (ACS)154,6889740%+38.6
Households (ACS)2652620%+5.2
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 51 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth03535%+12.3
Restaurants per 10,000 residents (lower = more room)14.05725%+14.1
Population (ACS)7152720%+5.3
Median household income (ACS)154,6889720%+19.3
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 37 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth04250%+20.9
10-year restaurant growth03530%+10.5
20-year restaurant growth02820%+5.6
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (5)

By cuisine

BBQ 1

By type

Winery / distillery / taproom 3 · Restaurant (service type not stated) 2 · Bar 1 · Quick service 1

NameTypeCuisineAddressStatus
Lafranchi RanchQuick service · Restaurant (service type not stated)6290 Nicasio Valley Rdopen
Moon Hill VineyardWinery / distillery / taproom · Bar281 Nicasio Valley Rdopen
Rancho NicasioRestaurant (service type not stated)BBQ1 Old Rancheria Rdopen
Skywalker VineyardsWinery / distillery / taproom3838 Lucas Valley Rdopen
West Wind WinesWinery / distillery / taproom333 Willow Rdopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199411SIC1987
199511SIC1987
199611SIC1987
199711SIC1987
1998222NAICS1997
1999111NAICS1997
2000111NAICS1997
2001111NAICS1997
2002222NAICS1997
20042211NAICS2002
2005311NAICS2002
2006511NAICS2002
2007611NAICS2002
2008611NAICS2007
2009611NAICS2007
2010611NAICS2007
2011611NAICS2007
2012411NAICS2012
2013411NAICS2012
2014411NAICS2012
2015411NAICS2012
2016411NAICS2012
20174NAICS2017
20184NAICS2017
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 94946. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
949383.6 mi12016
949334.0 mi12014
949474.4 mi322023
949634.9 mi22016
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.