BMIE Market 95039

Monterey County, California · ZCTA boundaries as of 2020

Profile

Population (current estimate)	948 2020–2024 ACS 5-year estimate ±430 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	277 2020–2024 ACS 5-year estimate ±119 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	1,377 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	460 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$49,410 2020–2024 ACS 5-year estimate ±12,935 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	49.9 2020–2024 ACS 5-year estimate ±21 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,197 2020–2024 ACS 5-year estimate ±797 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$453,400 2020–2024 ACS 5-year estimate ±295,624 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	17.4 sq mi Census Gazetteer 2020
Restaurants	8 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 95039
Restaurants per 10,000 residents	29.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+14.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+60.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+60.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+100.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	7 (range 6–9) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.14) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	43 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	23 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	40 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	76 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 95039. Projection: linear trend v1, fitted 2013–2023, +0.1 restaurants per year, r² 0.14, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. California and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 43 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	23.5	23	40%	+9.4
Restaurant Opportunity Score	40.5	40	35%	+14.2
Market Momentum Score	76.2	76	25%	+19.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 23 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	948	31	40%	+12.4
Median household income (ACS)	49,410	14	40%	+5.7
Households (ACS)	277	27	20%	+5.4

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 40 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	60	86	35%	+30.1
Restaurants per 10,000 residents (lower = more room)	84.4	5	25%	+1.3
Population (ACS)	948	31	20%	+6.2
Median household income (ACS)	49,410	14	20%	+2.8

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 76 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	14.3	72	50%	+36.2
10-year restaurant growth	60	86	30%	+25.8
20-year restaurant growth	60	71	20%	+14.2

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (17)

By cuisine

American 4 · Seafood 4 · Coffee 3 · Mexican 2 · BBQ 1 · British / Irish pub food 1 · Latin American (other) 1 · Sandwiches 1 · Thai 1

By type

Restaurant (service type not stated) 13 · Café 2 · Coffee shop 2 · Food truck 2 · Bar 1 · Casual dining 1 · Specialty food shop 1 · Quick service 1

Name	Type	Cuisine	Address	Status
Catering Fresh 2U - Thistle Hut's Award Winning BBQ	Food truck	American · BBQ	1 Molera Rd	open
El Flamingo	Restaurant (service type not stated) · Food truck	Mexican	67 Struve Rd	open
Haute Enchilada Café, Gallery & Social Club	Restaurant (service type not stated)	Latin American (other)	7902 Moss Landing Rd	open
Lemongrass Seafood Bar & Grill Thai Cuisine	Casual dining · Bar	Thai · Seafood	413 Moss Landing Rd	open
Lighthouse Harbor Grille	Restaurant (service type not stated)	American	7950 Hwy 1	open
Moss Landing Cafe	Café · Restaurant (service type not stated)	Coffee · American	421 Moss Landing Rd	open
Phil's Fish House Moss Landing	Restaurant (service type not stated)	British / Irish pub food		open
Phil's Fish Market & Eatery	Restaurant (service type not stated)		7600 Sandholdt Rd	open
Phil's Snack Shack & Deli Phil's Fish Market	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches · Seafood	7912 Moss Landing Rd	open
Rincon & Co Food Lab	Restaurant (service type not stated)	Seafood	The Power Plant back parking lot, 7990 CA-1	open
Sea Harvest Moss Landing	Restaurant (service type not stated)	Seafood · American	2420 CA-1	open
Surf City Coffee	Coffee shop	Coffee	7990 Highway 1	open
The Moss Landing Inn, Inc	Restaurant (service type not stated)		7902 Highway 1	open
The Power Plant Coffee	Coffee shop · Café	Coffee	7990 CA-1	open
The Whole Enchilada	Restaurant (service type not stated)	Mexican	7902 Highway 1	open
The Yard At Moss Landing	Restaurant (service type not stated)		7501 Sandholdt Rd # 1	open
Woodward Marine Market	Restaurant (service type not stated)		10932 Clam Way	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	4	4	—	—	—	—	SIC1987
1995	3	3	—	—	—	—	SIC1987
1996	5	5	—	—	—	—	SIC1987
1997	6	6	—	—	—	—	SIC1987
1998	6	6	4	1	1	—	NAICS1997
1999	5	5	3	2	—	—	NAICS1997
2000	7	6	3	2	1	—	NAICS1997
2001	6	5	4	1	—	—	NAICS1997
2002	5	5	4	1	—	—	NAICS1997
2003	5	5	3	2	—	—	NAICS2002
2004	5	5	3	2	—	—	NAICS2002
2005	5	5	3	2	—	—	NAICS2002
2006	4	4	2	2	—	—	NAICS2002
2007	6	6	4	2	—	—	NAICS2002
2008	4	4	4	—	—	—	NAICS2007
2009	4	4	4	—	—	—	NAICS2007
2010	4	4	4	—	—	—	NAICS2007
2011	4	4	4	—	—	—	NAICS2007
2012	4	4	4	—	—	—	NAICS2012
2013	5	5	4	1	—	—	NAICS2012
2014	6	6	5	—	1	—	NAICS2012
2015	6	6	5	—	1	—	NAICS2012
2016	6	6	5	—	1	—	NAICS2012
2017	8	7	5	—	—	—	NAICS2017
2018	8	7	5	—	—	—	NAICS2017
2019	7	6	5	—	—	—	NAICS2017
2020	7	6	5	—	—	—	NAICS2017
2021	6	5	5	—	—	—	NAICS2017
2022	7	6	4	—	—	—	NAICS2022
2023	9	8	4	3	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 95039. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
95012	3.2 mi	16	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.