BMIE Market 95127

Santa Clara County, California · ZCTA boundaries as of 2020

Profile

Population (current estimate)	58,825 2020–2024 ACS 5-year estimate ±2,503 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	15,230 2020–2024 ACS 5-year estimate ±485 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	61,325 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	16,416 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$128,786 2020–2024 ACS 5-year estimate ±6,559 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	38.7 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$2,641 2020–2024 ACS 5-year estimate ±119 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$1,035,800 2020–2024 ACS 5-year estimate ±27,787 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	19.0 sq mi Census Gazetteer 2020
Restaurants	58 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 95127
Restaurants per 10,000 residents	8.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-3.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+11.5% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+45.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+34.9% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	65 (range 60–70) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.7 per year, r² 0.50) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	75 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	95 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	76 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	41 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 95127. Projection: linear trend v1, fitted 2013–2023, +0.7 restaurants per year, r² 0.50, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. California and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 75 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	95.2	95	40%	+38.1
Restaurant Opportunity Score	75.8	76	35%	+26.5
Market Momentum Score	40.9	41	25%	+10.2

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 95 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	58,825	98	40%	+39.4
Median household income (ACS)	128,786	93	40%	+37.1
Households (ACS)	15,230	94	20%	+18.7

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 76 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	11.5	55	35%	+19.4
Restaurants per 10,000 residents (lower = more room)	9.9	73	25%	+18.2
Population (ACS)	58,825	98	20%	+19.7
Median household income (ACS)	128,786	93	20%	+18.5

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 41 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-3.3	24	50%	+12.1
10-year restaurant growth	11.5	55	30%	+16.6
20-year restaurant growth	45	61	20%	+12.2

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (117)

By cuisine

Mexican 34 · Latin American (other) 16 · American 12 · Bakery 10 · Dessert 10 · Seafood 10 · Asian 7 · Coffee 7 · Ice cream / frozen desserts 6 · Pizza 6 · Hot dogs 5 · Chicken / wings 4 · Sandwiches 4 · Vietnamese 4 · Burgers 3 · Japanese 3 · Juice / smoothies 3 · Tea / bubble tea 3 · BBQ 2 · Breakfast 2 · Chinese 2 · Italian 2 · Southwestern / Tex-Mex 2 · Sushi 2 · British / Irish pub food 1 · Korean 1 · Spanish / tapas 1 · Steakhouse 1

By type

Restaurant (service type not stated) 71 · Quick service 24 · Dessert 13 · Bakery 12 · Food truck 8 · Bar 6 · Café 6 · Coffee shop 6 · Juice, smoothie, tea 6 · Casual dining 3 · Specialty food shop 2 · Catering 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
Antipasto's By De Rose	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches · Italian	3454 McKee Rd	open
Baskin-Robbins Baskin-Robbins	Dessert	Ice cream / frozen desserts · Dessert	1105 S White Rd	open
Bellaco Inc	Restaurant (service type not stated)		2780 Alum Rock Ave	open
Bigspoon korean bistro	Restaurant (service type not stated)	Korean · BBQ · Asian	255 N White Rd	open
Birrieria Tepa	Restaurant (service type not stated)	Mexican	1442 S White Rd	open
Burger King Burger King	Quick service	Burgers · American	3098 Story Rd	open
Carnitas El Rincon Carnitas El Rincon.	Restaurant (service type not stated)	Mexican · Latin American (other)	3141 Alum Rock Ave	open
Carnitas Huandacareo	Restaurant (service type not stated)	Mexican · Latin American (other)	1078-1098 McGinness Ave	open
Centro Botanero El Pariente	Restaurant (service type not stated)	Seafood	175 S Capitol Ave	open
CLUB NUEVA Esperanza	Restaurant (service type not stated)		3144 Story Rd	open
CMT GRILL	Quick service · Restaurant (service type not stated)	Mexican	302 Toyon Ave	open
Cuba Libre	Bar		284 N Capitol Ave	open
Daily Obsessions Coffee Company	Coffee shop · Café	Coffee	23 N White Rd	open
Dairy Belle	Restaurant (service type not stated)		3110 McKee Rd	open
Dawn Donuts	Bakery · Dessert · Coffee shop	Bakery · Dessert · Coffee	1020 S White Rd	open
Delicias Juquilita Mexican Food	Food truck	Mexican	4809 Alum Rock Ave	open
Denny's Denny's	Casual dining	American · Breakfast		open
Dong Que Restaurant	Restaurant (service type not stated) · Casual dining	Vietnamese · American	2852 Alum Rock Ave	open
Drying Shed	Restaurant (service type not stated)	Steakhouse · Seafood · American	402 Toyon Ave	open
El Cerrito Taqueria and Cenaduria	Restaurant (service type not stated)	Mexican · Latin American (other)	3110 McKee Rd	open
El Cerrito Taqueria II	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	1020 S White Rd	open
El Culichi Vip	Restaurant (service type not stated)	Seafood · Sushi · Mexican · Japanese	175 S Capitol Ave	open
El Jalapeno	Restaurant (service type not stated)	Mexican · Latin American (other)	354 N White Rd	open
El Paisa Taqueria	Restaurant (service type not stated)	Mexican	2806 Story Rd	open
El Palacio Del Sabor	Restaurant (service type not stated)	Latin American (other) · Mexican	280 N Capitol Ave	open
El Pollo Loco El Pollo Loco	Quick service · Restaurant (service type not stated)	Mexican	1090 S White Rd	open
Ellis Thyme Inc	Restaurant (service type not stated)		22 N White Rd Ste 30	open
Emerald Green Corporation	Restaurant (service type not stated)		402 Toyon Ave	open
Fletcher Cove Holdings Llc	Restaurant (service type not stated)		1355 Clayton Rd	open
Fonda Colombiana	Restaurant (service type not stated)	Latin American (other)	1442 S White Rd	open
Guacamaya’s Restaurant	Food truck		2820 Rose Ave	open
H. Salt Fish & Chips	Restaurant (service type not stated)	British / Irish pub food · Seafood	3090 Story Rd	open
Happi House Famous Teriyaki Happi House Famous Teriyaki	Restaurant (service type not stated)	Japanese · Asian	3015 McKee Rd	open
Haul N Dump	Restaurant (service type not stated)		3472 Kaylene Dr	open
HV	Bar		290 N Capitol Ave	open
In-N-Out In-N-Out Merchandise	Quick service	Burgers · American		open
Its Baked	Bakery · Dessert	Bakery · Dessert	Mount Hamilton Rd	open
Jack in the Box	Quick service		15 S Capitol Ave	open
Jack In The Box Jack in the Box	Quick service	Burgers · American	3493 Mckee Rd	open
Jazen Tea	Restaurant (service type not stated) · Juice, smoothie, tea	Tea / bubble tea · Asian	3065 McKee Rd # A	open
KFC KFC	Quick service	Chicken / wings · American	3098 McKee Road	open
King Kong Ny Pizza	Restaurant (service type not stated)	Pizza	22 N White Rd	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	2701 Mckee Rd	open
La Birrieria	Restaurant (service type not stated)	Spanish / tapas · Latin American (other)	1480 S White Rd	open
La Michoacana Plus La Michoacana PLUS	Dessert	Ice cream / frozen desserts · Mexican	1040 S White Rd	open
La Parranda del Sabor	Restaurant (service type not stated)	Mexican	2770 Story Rd	open
La Perla Taqueria	Restaurant (service type not stated)	Mexican	1150 McGinness Ave	open
Las Delicias Restaurant	Restaurant (service type not stated)	Mexican	3130 Alum Rock Ave	open
Las Gorditas	Restaurant (service type not stated)	Mexican	1148 S Capitol Ave	open
Lechoneria Balbuena	Food truck		34 Pleasant Ridge Ave	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	2811 Story Rd	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	3085 McKee Rd	open
Los Dogos Estilo Sonora	Restaurant (service type not stated)	Hot dogs · Mexican	595 S White Rd	open
Los Tres Hermanos Bakery	Bakery · Dessert	Bakery · Dessert	1430 S White Rd #4749	open
Mariscos estilo nayarit	Quick service	Seafood	1442 S White Rd	open
Mariscos Los Koras 2	Food truck	Seafood · Mexican	2770 Story Rd	open
Mariscos Pablion	Restaurant (service type not stated)	Seafood		open
Mark's Hot Dogs	Quick service	Hot dogs · American	48 S Capitol Ave	open
Melo Brothers	Restaurant (service type not stated)	Latin American (other)	2920 Alum Rock Ave	open
Mexicali's Bar	Restaurant (service type not stated) · Bar		284 N Capitol Ave	open
Mexican Hotdogs	Restaurant (service type not stated)	Mexican · Latin American (other) · Hot dogs	2770 Story Rd	open
Mexico Bakery Mexico Bakery	Bakery · Dessert	Bakery · Dessert	2811 Story Rd	open
MI Ranchito Taqueria II	Restaurant (service type not stated)	Mexican	2928 Alum Rock Ave	open
Mini Queen Pancakes	Dessert · Bakery	Breakfast · Dessert · Bakery	14421 Story Rd	open
Mountain Mike's Pizza Mountain Mike's Pizza	Restaurant (service type not stated)	Pizza · Italian	2908 Alum Rock Ave	open
My 2 Winos	Winery / distillery / taproom		1513 Mt Diablo Dr	open
Nếm Restaurant	Restaurant (service type not stated)	Vietnamese · Seafood · Asian	175 S Capitol Ave	open
Niners Barbecue	Restaurant (service type not stated)	BBQ	3116 Alum Rock Ave	open
Panaderia Los 3 Hermanos	Bakery	Bakery	1430 S White Rd	open
Panaderia Mi Tierra Colombian Bakery	Bakery	Bakery · Latin American (other)	3054 Alum Rock Ave	open
Panda's Kitchen	Quick service	Chinese	2719 McKee Rd	open
Peters' Bakery	Bakery · Dessert	Bakery · Dessert	3108 Alum Rock Ave	open
Pho 54	Restaurant (service type not stated)	Vietnamese · Asian	2874 Alum Rock Ave	open
Pho Garlic	Restaurant (service type not stated)	Vietnamese · Asian	22 N White Rd #30	open
Phu Lam Chinese Restaurant	Restaurant (service type not stated)	Chinese	3082 Story Rd	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	3094A Story Rd Santa Clara	open
Pizza Maria	Restaurant (service type not stated)	Pizza	302 Toyon Ave Ste A	open
Pollos Asados El Trebol	Restaurant (service type not stated)	Mexican · Chicken / wings	1005 S White Rd	open
Primo's Deli	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	3054 Alum Rock Ave	open
Rancho Espuelas De Plata	Restaurant (service type not stated)	Latin American (other) · Mexican	1465 Fleming Ave	open
Raspados Chamangazo	Dessert	Ice cream / frozen desserts	1137 McGinness Ave	open
Restaurante Sabor	Bar	Seafood · Mexican	2920 Alum Rock Ave	open
Rica Panaderia	Bakery · Coffee shop · Café	Bakery · Coffee	1080 S White Rd E	open
Rica Panaderia	Bakery	Bakery	233 S White Rd Ste B	open
Rosy's Fish City	Restaurant (service type not stated) · Casual dining	Seafood · American	2882 Story Rd	open
Santa Fe Taqueria	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	942 S White Rd	open
Sicko Chickz	Quick service · Restaurant (service type not stated)	American	95 S White Rd	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	1080 S White Rd	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	3103 Alum Rock Ave	open
Subway Subway	Quick service	Sandwiches	2842 - #30 Story Road	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	255 North White Road	open
Super Taqueria	Quick service	Mexican · Latin American (other)	1095 S White Rd	open
Sushi Town	Restaurant (service type not stated)	Japanese · Sushi · Asian	3116 Alum Rock Ave	open
Sweet Fix Creamery	Dessert	Ice cream / frozen desserts · Dessert	2715 McKee Rd	open
Taco Bell Taco Bell	Quick service	Mexican	2770 Alum Rock Ave	open
Tacos Al Pastor Tacos Al Pastor	Restaurant (service type not stated)	Mexican · Latin American (other)	428 Toyon Ave	open
Tacos Chencho	Food truck	Mexican	3102 Story Rd Ste B	open
Tacos Monarca	Food truck · Restaurant (service type not stated) · Juice, smoothie, tea	Juice / smoothies	3054 Alum Rock Ave	open
Tacos Tres Estrellas	Catering · Restaurant (service type not stated)	Mexican	1500 S White Rd	open
Taqueria corona Taqueria Corona - New Orleans	Quick service · Restaurant (service type not stated)	Mexican	233 S White Rd	open
Tasty Traditional Family	Juice, smoothie, tea · Restaurant (service type not stated) · Quick service · Dessert	Juice / smoothies · Ice cream / frozen desserts	2 N White Rd	open
Tea-Zer: Boba Drinks, Sandwiches, and Snacks	Juice, smoothie, tea	Tea / bubble tea	22 N White Rd Ste 30	open
Thai White Rock Cafe	Restaurant (service type not stated)		3116 Alum Rock Ave	open
The Besteas Cafe	Juice, smoothie, tea · Dessert · Café · Bakery	Tea / bubble tea · Dessert · Coffee	1075 S White Rd	open
The Coffee Cup	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	438 Toyon Ave	open
The Flavor Zone	Food truck · Restaurant (service type not stated)	Mexican	2759 Story Rd	open
The Sargent Saloon	Bar		14669 Palomino Dr	open
The Tamale Factory	Restaurant (service type not stated)	Mexican · Latin American (other)	233 S White Rd	open
Toñita’s Kitchen	Restaurant (service type not stated)		10161 Griffith St	open
Trader Wally's Outpost	Bar		La Pala Dr	open
Vanessa's Hot Dogs	Restaurant (service type not stated)	Hot dogs	2770 Story Rd	open
Virrueta’s tacos	Food truck	Mexican	1100 S White Rd	open
Wienerschnitzel Wienerschnitzel	Quick service	Hot dogs · American	2844 Story Rd	open
Wingstop Wingstop	Quick service	Chicken / wings · American	2719 McKee Rd	open
World Donuts N Ice Cream	Bakery · Dessert	Dessert · Ice cream / frozen desserts	459 S Capitol Ave #1	open
Yummy Express	Restaurant (service type not stated)		3095 Mckee Rd	open
Boda Restaurant Inc.	Restaurant (service type not stated)		2868 Story Rd	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	49	43	—	—	—	6	SIC1987
1995	38	32	—	—	—	6	SIC1987
1996	44	39	—	—	—	5	SIC1987
1997	43	39	—	—	—	4	SIC1987
1998	52	46	23	18	5	4	NAICS1997
1999	46	43	22	18	3	1	NAICS1997
2000	46	43	20	18	5	1	NAICS1997
2001	49	45	23	19	3	1	NAICS1997
2002	49	42	19	20	3	3	NAICS1997
2003	47	40	15	21	4	4	NAICS2002
2004	55	48	18	24	5	3	NAICS2002
2005	55	49	17	26	5	3	NAICS2002
2006	61	54	22	26	5	4	NAICS2002
2007	57	52	25	21	5	4	NAICS2002
2008	55	49	19	24	6	5	NAICS2007
2009	59	54	22	26	6	4	NAICS2007
2010	58	51	22	23	6	4	NAICS2007
2011	59	52	25	20	7	5	NAICS2007
2012	57	50	22	23	5	4	NAICS2012
2013	62	52	23	23	6	6	NAICS2012
2014	59	52	22	23	7	5	NAICS2012
2015	61	54	20	25	9	4	NAICS2012
2016	65	59	22	26	11	4	NAICS2012
2017	62	59	23	27	9	—	NAICS2017
2018	62	60	25	25	10	—	NAICS2017
2019	65	59	21	27	11	—	NAICS2017
2020	60	57	23	26	8	—	NAICS2017
2021	65	60	24	26	10	—	NAICS2017
2022	63	59	23	26	10	—	NAICS2022
2023	65	58	23	24	11	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 95127. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
95148	2.7 mi	36	2023
95132	3.2 mi	52	2023
95116	3.9 mi	62	2023
95122	3.9 mi	191	2023
95133	4.0 mi	48	2023
95121	4.8 mi	75	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.