BMIE Market 95148

Santa Clara County, California · ZCTA boundaries as of 2020

Profile

Population (current estimate)	44,995 2020–2024 ACS 5-year estimate ±1,860 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	12,110 2020–2024 ACS 5-year estimate ±496 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	45,528 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	11,747 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$167,257 2020–2024 ACS 5-year estimate ±10,001 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	41.1 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$3,154 2020–2024 ACS 5-year estimate ±337 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$1,279,500 2020–2024 ACS 5-year estimate ±48,915 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	7.9 sq mi Census Gazetteer 2020
Restaurants	36 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 95148
Restaurants per 10,000 residents	7.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+9.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+12.5% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+38.5% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+71.4% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	33 (range 28–38) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.1 per year, r² 0.01) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	81 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	95 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	78 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	62 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 95148. Projection: linear trend v1, fitted 2013–2023, -0.1 restaurants per year, r² 0.01, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. California and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 81 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	95.2	95	40%	+38.1
Restaurant Opportunity Score	78.4	78	35%	+27.5
Market Momentum Score	61.6	62	25%	+15.4

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 95 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	44,995	96	40%	+38.3
Median household income (ACS)	167,257	98	40%	+39.0
Households (ACS)	12,110	89	20%	+17.9

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 78 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	12.5	56	35%	+19.7
Restaurants per 10,000 residents (lower = more room)	8	80	25%	+20.1
Population (ACS)	44,995	96	20%	+19.1
Median household income (ACS)	167,257	98	20%	+19.5

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 62 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	9.1	66	50%	+33.2
10-year restaurant growth	12.5	56	30%	+16.9
20-year restaurant growth	38.5	58	20%	+11.5

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (51)

By cuisine

Asian 8 · Pizza 7 · Tea / bubble tea 5 · American 4 · Chinese 4 · Coffee 4 · Sandwiches 4 · Burgers 3 · Indian 3 · Bakery 2 · Dessert 2 · Italian 2 · Japanese 2 · Juice / smoothies 2 · Seafood 2 · Sushi 2 · Vegetarian 2 · Vietnamese 2 · Breakfast 1 · Cajun, Creole, Southern 1 · Chicken / wings 1 · Healthy / salads / bowls 1 · Mexican 1 · Southwestern / Tex-Mex 1

By type

Restaurant (service type not stated) 34 · Quick service 8 · Juice, smoothie, tea 6 · Café 4 · Bakery 2 · Bar 2 · Casual dining 2 · Coffee shop 2 · Delivery-focused 2 · Dessert 2 · Other 2 · Buffet 1 · Food truck 1 · Specialty food shop 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
Abc Snacks & Drinks	Restaurant (service type not stated)		2844 S White Rd	open
Aota House	Juice, smoothie, tea	Tea / bubble tea · Asian	2847 S White Rd	open
Bella Montagna Winery	Winery / distillery / taproom · Bar		3786 Quimby Rd	open
Bloom Tea House	Juice, smoothie, tea · Coffee shop · Café	Tea / bubble tea · Coffee	2850 Quimby Rd	open
Carl's Jr. Carl's Jr.	Quick service	Burgers · American	2802 S White Rd	open
Carmens Creations	Bakery · Dessert · Buffet	Bakery · Dessert	3276 Cuesta Dr	open
Cayda Restaurant	Restaurant (service type not stated)	Vietnamese	3210 S White Rd	open
Chipotle Mexican Grill Chipotle Mexican Grill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	2990 E Capitol Expy Ste 40	open
Claw Shack	Restaurant (service type not stated)	Seafood	2847 S White Rd	open
DiLac Vegetarian Cuisine	Restaurant (service type not stated)	Vegetarian · Asian	2850 Quimby Rd	open
Dim Sum	Restaurant (service type not stated)	Chinese	2850 Quimby Rd Ste 125	open
Dragonfly Restaurant	Restaurant (service type not stated)		2847 S White Rd	open
East Lake Chinese Restaurant and Dim Sum (東湖海鮮酒家)	Restaurant (service type not stated)	Chinese · Asian	2850 Quimby Rd	open
Evergreen Donut	Bakery · Dessert	Dessert · Bakery	2844 S White Rd	open
Evergreen Inn & Pub	Restaurant (service type not stated)	Breakfast	3273 S White Rd	open
Evergreen Lenguyen Inc	Restaurant (service type not stated)		3274 S White Rd	open
Evergreen Panda	Restaurant (service type not stated)	Chinese · Asian	3230 S White Rd	open
Fast Pizza	Delivery-focused	Pizza · Italian	2840 S White Rd	open
Golden Bamboo Vegetarian Restaurant	Restaurant (service type not stated)	Vietnamese · Vegetarian · Asian	3245 S White Rd	open
In-N-Out Burger In-N-Out Burger	Quick service	Burgers · American	2950 E. Capitol Expy.	open
Jamba Jamba	Juice, smoothie, tea · Restaurant (service type not stated)	Juice / smoothies · Healthy / salads / bowls	2990 E Capitol Expy	open
Johnny Rockets	Restaurant (service type not stated)		2333 S White Rd	open
Johnny Rockets	Restaurant (service type not stated)		2333 S White Rd	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	3288 South White Road	open
Klondike's Pizza	Restaurant (service type not stated)	Pizza	2850 Quimby Rd Ste 125	open
Lee's Sandwiches	Other	Sandwiches	3276 S White Rd	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	3221 S White Rd	open
Panda Express	Quick service	Chinese · Asian	2980 E. Capitol Expressway SUITE 10 SUITE 10	open
Pekoe	Juice, smoothie, tea · Café	Tea / bubble tea · Coffee	3276 S White Rd	open
Pho Cuong	Restaurant (service type not stated)		2846 S White Rd	open
Pizza Hut	Restaurant (service type not stated)	Pizza	3227 S White Rd	open
Raj Palace	Restaurant (service type not stated)	Indian	2860 Quimby Rd Ste 120	open
Round Table Pizza Round Table Pizza	Restaurant (service type not stated)	Pizza · Italian	3212 S White Rd	open
Royal Haveli Cuisine	Restaurant (service type not stated) · Casual dining	Indian · American	3227 S White Rd	open
San Jose - S. White Road (Evergreen) Round Table Pizza	Restaurant (service type not stated)	Pizza	3212 S. White Road	open
Starbucks Starbucks	Restaurant (service type not stated) · Coffee shop · Café	Japanese · Coffee · Sushi	2990 E Capitol Expy Evergreen Commons	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	3295 S White Rd	open
Surya Indian Cuisine	Restaurant (service type not stated) · Casual dining	Indian · American	2846 S White Rd	open
Tandoori Pizza	Restaurant (service type not stated)	Pizza	3227 S White Rd	open
Tartara	Restaurant (service type not stated)		3062 Flater Dr	open
Tastea Tastea	Juice, smoothie, tea	Tea / bubble tea · Juice / smoothies	3247 S White Rd	open
Tasty Pizza	Quick service · Restaurant (service type not stated)	Asian · Pizza	2850 Quimby Rd	open
The Crab Bay	Restaurant (service type not stated)	Seafood · Cajun, Creole, Southern	3210 S White Rd	open
The Elegant Pub	Bar		3273 S White Rd	open
The spot on the hill	Restaurant (service type not stated) · Delivery-focused		3467 Tully Rd	open
Tisane	Juice, smoothie, tea · Café	Tea / bubble tea · Coffee	2980 E Capitol Expy #50	open
TOGO'S TOGO'S Sandwiches	Quick service · Specialty food shop	Sandwiches	2990 E Capitol Expy #20	open
TOGO'S Sandwiches	Other	Sandwiches	3247 S White Rd	open
Toto's Taqueria	Food truck		2808 S White Rd	open
Truya Sushi Sv	Restaurant (service type not stated)		3255 S White Rd	open
Yuri Japanese Restaurant	Restaurant (service type not stated)	Japanese · Sushi · Asian	3236 S White Rd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	22	21	—	—	—	1	SIC1987
1995	18	16	—	—	—	2	SIC1987
1996	15	15	—	—	—	—	SIC1987
1997	18	18	—	—	—	—	SIC1987
1998	20	16	7	8	1	—	NAICS1997
1999	15	14	4	10	—	—	NAICS1997
2000	23	21	6	14	1	2	NAICS1997
2001	27	26	10	14	2	—	NAICS1997
2002	32	27	9	16	2	2	NAICS1997
2003	30	26	8	12	6	1	NAICS2002
2004	38	32	9	14	9	3	NAICS2002
2005	40	33	9	15	9	4	NAICS2002
2006	33	28	8	13	7	1	NAICS2002
2007	32	28	10	13	5	—	NAICS2002
2008	31	29	9	15	5	—	NAICS2007
2009	40	36	12	17	7	—	NAICS2007
2010	37	33	12	14	7	—	NAICS2007
2011	40	34	11	15	8	1	NAICS2007
2012	43	37	14	15	7	2	NAICS2012
2013	37	32	11	16	4	1	NAICS2012
2014	42	39	14	18	7	—	NAICS2012
2015	39	35	11	17	7	1	NAICS2012
2016	39	34	12	18	4	1	NAICS2012
2017	36	34	9	20	5	—	NAICS2017
2018	34	33	9	18	6	—	NAICS2017
2019	34	32	9	16	7	—	NAICS2017
2020	33	31	10	16	5	—	NAICS2017
2021	36	32	9	17	6	—	NAICS2017
2022	40	36	10	19	7	—	NAICS2022
2023	42	36	12	16	8	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 95148. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
95121	2.5 mi	75	2023
95127	2.7 mi	58	2023
95122	2.9 mi	191	2023
95116	4.1 mi	62	2023
95111	4.2 mi	62	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.