BMIE Market 95138

Santa Clara County, California · ZCTA boundaries as of 2020

Profile

Population (current estimate)	18,960 2020–2024 ACS 5-year estimate ±1,897 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	5,580 2020–2024 ACS 5-year estimate ±312 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	18,889 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	5,891 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$204,476 2020–2024 ACS 5-year estimate ±19,669 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	38.9 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$2,780 2020–2024 ACS 5-year estimate ±469 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$1,497,200 2020–2024 ACS 5-year estimate ±97,473 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	26.0 sq mi Census Gazetteer 2020
Restaurants	24 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 95138
Restaurants per 10,000 residents	15.4 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-44.2% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-42.9% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+20.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+242.9% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	13 (range 2–24) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -2.4 per year, r² 0.69) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	57 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	87 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	54 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	15 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 95138. Projection: linear trend v1, fitted 2013–2023, -2.4 restaurants per year, r² 0.69, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. California and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 57 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	87.0	87	40%	+34.8
Restaurant Opportunity Score	53.9	54	35%	+18.9
Market Momentum Score	14.7	15	25%	+3.7

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 87 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	18,960	81	40%	+32.2
Median household income (ACS)	204,476	99	40%	+39.6
Households (ACS)	5,580	76	20%	+15.2

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 54 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-42.9	7	35%	+2.6
Restaurants per 10,000 residents (lower = more room)	12.7	62	25%	+15.4
Population (ACS)	18,960	81	20%	+16.1
Median household income (ACS)	204,476	99	20%	+19.8

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 15 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-44.2	7	50%	+3.3
10-year restaurant growth	-42.9	7	30%	+2.2
20-year restaurant growth	20	46	20%	+9.1

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (35)

By cuisine

American 6 · Asian 5 · Mexican 4 · Sandwiches 4 · Coffee 3 · Vietnamese 3 · Japanese 2 · Bakery 1 · Breakfast 1 · Burgers 1 · Chicken / wings 1 · Chinese 1 · Halal / kosher 1 · Indian 1 · Juice / smoothies 1 · Latin American (other) 1 · Pizza 1 · Sushi 1 · Vegetarian 1

By type

Restaurant (service type not stated) 25 · Bar 5 · Casual dining 5 · Quick service 5 · Coffee shop 3 · Brewery / taproom 2 · Café 2 · Other 2 · Bakery 1 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
Casa Verde Bar N Grill	Casual dining · Restaurant (service type not stated) · Bar			open
CHAMPA KITCHEN	Restaurant (service type not stated)	Asian · Halal / kosher	5560 Monterey Hwy	open
Chick-fil-A Chick-fil-A	Quick service	Chicken / wings · American	5815 Silver Creek Valley Place	open
Dbi Beverage	Brewery / taproom		500 Piercy Rd	open
Fast n Fresh	Restaurant (service type not stated)	Vietnamese	5556 Monterey Hwy	open
Genuine Heros	Other	Sandwiches	5978 Silver Creek Valley Rd	open
High Five Pizza Co	Restaurant (service type not stated)		800 Embedded Way	open
Holder's Country Inn Holder's Country Inn	Casual dining	American · Breakfast	5512 Monterey Rd	open
Insomnibar	Café · Juice, smoothie, tea · Coffee shop	Coffee · Juice / smoothies	5978 Silver Creek Valley Rd	open
Jjmac Inc	Restaurant (service type not stated)		800 Embedded Way Ste 10	open
Julio's Fresh Mex	Restaurant (service type not stated)	Mexican	5978 Silver Creek Valley Rd Ste 25	open
Kianti Enterprises Inc	Restaurant (service type not stated)		5623 Silver Creek Valley Rd	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	5550 Monterey Rd	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	5508 Monterey Rd	open
Megabyte Pizza Co	Restaurant (service type not stated)		5623 Silver Creek Valley Rd	open
México Lindo	Restaurant (service type not stated)	Mexican · Latin American (other)	5635 Silver Creek Valley Rd	open
New Jade China	Restaurant (service type not stated)	Chinese · Asian	5522 Monterey Rd	open
Niji Sushi & Ramen	Restaurant (service type not stated)	Japanese	5968 Silver Creek Valley Rd Ste 20	open
Pho Enjoy	Restaurant (service type not stated)	Vietnamese · Asian	5556 Monterey Rd	open
Pizza Slingers Inc	Restaurant (service type not stated)		5550 Monterey Hwy	open
Rock Bottom Brewery in Campbell	Brewery / taproom · Bar	American		open
Saapaaduu	Restaurant (service type not stated) · Casual dining	Indian · American	5968 Silver Creek Valley Rd #20	open
Sato Sushi	Restaurant (service type not stated)	Asian	5526 Monterey Hwy	open
Starbucks	Coffee shop · Restaurant (service type not stated)	Coffee	5651 Silver Creek Valley Rd (Silver Cr, Eek @ Beaumont Canyon - Sj)	open
Starbucks Starbucks	Coffee shop · Café · Bakery	Coffee · Bakery	5805 Silver Creek Valley Pl	open
Straits At Santana Row Straits Restaurants	Restaurant (service type not stated) · Bar	Mexican	5825 Killarney Cir	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	5805 Silver Creek Valley Place Suite 20	open
Subway	Other	Sandwiches	5566 Monterey Hwy	open
Summit Lounge & Sports Bar	Bar · Casual dining		399 Silicon Valley Blvd	open
Summit Steakhouse Bar & Grill	Restaurant (service type not stated)		389 Silicon Valley Blvd	open
Taco Bell Taco Bell	Quick service	Mexican	5538 Monterey Hwy	open
Tang's Asian Vegetarian	Restaurant (service type not stated)	Vietnamese · Vegetarian · Asian	5560 Monterey Rd	open
The Cheese Steak Shop The Cheese Steak Shop Corp.	Restaurant (service type not stated)	Sandwiches · American	5524 Monterey Rd	open
The Creek Eatery	Restaurant (service type not stated) · Casual dining	American	5623 Silver Creek Valley Rd	open
Trifecta	Restaurant (service type not stated) · Bar	Japanese · Sushi	5665 Silver Creek Valley Rd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	7	7	—	—	—	—	SIC1987
1995	7	7	—	—	—	—	SIC1987
1996	8	8	—	—	—	—	SIC1987
1997	11	11	—	—	—	—	SIC1987
1998	11	10	4	6	—	—	NAICS1997
1999	10	9	3	6	—	—	NAICS1997
2000	9	7	1	6	—	—	NAICS1997
2001	18	13	2	9	1	—	NAICS1997
2002	18	15	4	7	1	—	NAICS1997
2003	24	20	6	11	2	—	NAICS2002
2004	23	19	6	10	3	1	NAICS2002
2005	28	24	10	10	4	1	NAICS2002
2006	25	22	10	9	3	1	NAICS2002
2007	26	22	12	8	2	1	NAICS2002
2008	31	27	12	11	4	1	NAICS2007
2009	31	27	12	10	4	1	NAICS2007
2010	32	29	12	12	4	1	NAICS2007
2011	36	33	10	20	3	1	NAICS2007
2012	40	37	10	25	2	2	NAICS2012
2013	45	42	7	33	2	2	NAICS2012
2014	47	43	10	32	1	2	NAICS2012
2015	49	46	12	33	1	1	NAICS2012
2016	50	47	11	34	2	1	NAICS2012
2017	42	39	9	28	—	—	NAICS2017
2018	46	43	10	31	—	—	NAICS2017
2019	48	43	9	30	—	—	NAICS2017
2020	28	24	8	11	3	—	NAICS2017
2021	28	26	9	13	3	—	NAICS2017
2022	26	24	8	12	3	—	NAICS2022
2023	26	24	6	14	3	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 95138. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
95139	1.7 mi	13	2023
95013	2.2 mi	—
95119	2.5 mi	20	2023
95123	4.6 mi	136	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.