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BMIE Market 95444

Sonoma County, California · ZCTA boundaries as of 2020

Profile

Population (current estimate)625
2020–2024 ACS 5-year estimate ±174 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households283
2020–2024 ACS 5-year estimate ±72 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count748
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units288
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$105,179
2020–2024 ACS 5-year estimate ±81,401 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age56.9
2020–2024 ACS 5-year estimate ±5 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$2,816
2020–2024 ACS 5-year estimate ±164 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$801,000
2020–2024 ACS 5-year estimate ±131,925 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area0.3 sq mi
Census Gazetteer 2020
Restaurants3
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 95444
Restaurants per 10,000 residents40.1
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+0.0%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+0.0%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+0.0%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+200.0%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 20283 (range 3–3)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.0 per year, r² 1.00) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score42 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score49 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score37 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score37 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 42 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score48.94940%+19.5
Restaurant Opportunity Score36.63735%+12.8
Market Momentum Score36.93725%+9.2
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 49 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)6252540%+9.8
Median household income (ACS)105,1798440%+33.7
Households (ACS)2832720%+5.4
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 37 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth03535%+12.3
Restaurants per 10,000 residents (lower = more room)481025%+2.6
Population (ACS)6252520%+4.9
Median household income (ACS)105,1798420%+16.8
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 37 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth04250%+20.9
10-year restaurant growth03530%+10.5
20-year restaurant growth02820%+5.6
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (8)

By cuisine

American 1 · Breakfast 1 · Coffee 1 · Dessert 1 · German / Eastern European 1 · Latin American (other) 1 · Mexican 1 · Spanish / tapas 1

By type

Restaurant (service type not stated) 3 · Winery / distillery / taproom 3 · Bar 1 · Café 1 · Dessert 1

NameTypeCuisineAddressStatus
Bowman CellarsWinery / distillery / taproom9010 Graton Rd #9364open
Mexico Lindo RestaurantRestaurant (service type not stated)Mexican · Latin American (other)9030 Graton Rdopen
Ora CacaoDessert · Restaurant (service type not stated)Dessert9101 Graton Rdopen
Paul Mathew VineyardsWinery / distillery / taproom9060 Graton Rdopen
Purple Wine + SpiritsWinery / distillery / taproom9119 Graton Rdopen
Underwood Bar and BistroBarSpanish / tapas9113 Graton Rdopen
Willow Wood Market CafeCaféCoffee · Breakfast · American9020 Graton Rdopen
Zosia CafeRestaurant (service type not stated)German / Eastern European9010 Graton Rdopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199411SIC1987
199522SIC1987
199622SIC1987
199733SIC1987
19984431NAICS1997
1999333NAICS1997
2000555NAICS1997
2001333NAICS1997
2002333NAICS1997
2003333NAICS2002
20044431NAICS2002
20053321NAICS2002
2006222NAICS2002
2007333NAICS2002
2008333NAICS2007
2009333NAICS2007
2010333NAICS2007
2011333NAICS2007
2012333NAICS2012
2013333NAICS2012
2014333NAICS2012
2015333NAICS2012
2016333NAICS2012
2017333NAICS2017
2018333NAICS2017
2019333NAICS2017
2020333NAICS2017
2021333NAICS2017
2022333NAICS2022
2023333NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 95444. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
954722.4 mi692023
954364.2 mi92023
954014.2 mi1112023
954194.9 mi
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.