BMIE Market 97351

Polk County, Oregon · ZCTA boundaries as of 2020

Profile

Population (current estimate)	11,454 2020–2024 ACS 5-year estimate ±273 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,606 2020–2024 ACS 5-year estimate ±267 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	10,307 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,811 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$88,519 2020–2024 ACS 5-year estimate ±8,125 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	32.2 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,672 2020–2024 ACS 5-year estimate ±118 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$396,800 2020–2024 ACS 5-year estimate ±23,222 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	52.3 sq mi Census Gazetteer 2020
Restaurants	21 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 97351
Restaurants per 10,000 residents	14.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-8.7% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-8.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+61.5% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+75.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	22 (range 19–25) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.0 per year, r² 0.00) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	52 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	72 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	46 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	30 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 97351. Projection: linear trend v1, fitted 2013–2023, +0.0 restaurants per year, r² 0.00, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Oregon and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 349, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 52 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	71.8	72	40%	+28.7
Restaurant Opportunity Score	46.0	46	35%	+16.1
Market Momentum Score	29.8	30	25%	+7.5

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 72 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	11,454	73	40%	+29.1
Median household income (ACS)	88,519	72	40%	+28.7
Households (ACS)	3,606	70	20%	+13.9

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 46 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-8.7	19	35%	+6.7
Restaurants per 10,000 residents (lower = more room)	18.3	42	25%	+10.4
Population (ACS)	11,454	73	20%	+14.6
Median household income (ACS)	88,519	72	20%	+14.4

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 30 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-8.7	20	50%	+9.8
10-year restaurant growth	-8.7	19	30%	+5.7
20-year restaurant growth	61.5	71	20%	+14.3

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (70)

By cuisine

American 13 · Mexican 8 · Coffee 7 · Bakery 5 · Italian 5 · Dessert 4 · Pizza 4 · Asian 3 · Chinese 3 · BBQ 2 · Breakfast 2 · Juice / smoothies 2 · Latin American (other) 2 · Sandwiches 2 · Seafood 2 · Burgers 1 · Chicken / wings 1 · European 1 · Ice cream / frozen desserts 1 · Southwestern / Tex-Mex 1 · Tea / bubble tea 1 · Thai 1

By type

Restaurant (service type not stated) 42 · Bar 16 · Casual dining 9 · Café 7 · Dessert 6 · Quick service 6 · Bakery 5 · Food truck 5 · Winery / distillery / taproom 4 · Juice, smoothie, tea 3 · Brewery / taproom 2 · Coffee shop 2 · Catering 1 · Specialty food shop 1

Name	Type	Cuisine	Address	Status
1859 Cider Co.	Winery / distillery / taproom · Restaurant (service type not stated) · Bar	BBQ · American	915 N Main St	open
Aaron And Jacks Snack Shack	Casual dining · Restaurant (service type not stated) · Bar	American	87 S Main St	open
Arena Sports Bar & Grill	Bar · Casual dining		174 S Main St	open
Blazing Arrow Llc	Restaurant (service type not stated)		301 S Main St	open
Brew Coffee & Tap House	Coffee shop · Café · Bar	Coffee	211 S Main St	open
Butter sugar coffee/Ravens society	Café · Juice, smoothie, tea · Coffee shop	Coffee · Tea / bubble tea	319 S 10th St	open
Chase Bar & Grill	Casual dining · Bar		1083 Monmouth St	open
Cherry City Wings	Restaurant (service type not stated)		240 Monmouth St	open
Chow-Thyme	Quick service		87 S Main St	open
Cusinela Delicious Food	Food truck		240 Monmouth St	open
Dawg Gon' Burger	Food truck · Restaurant (service type not stated)	American	319 S 10th St	open
El Mega Burrito	Restaurant (service type not stated)	Mexican	286 S Main St	open
Elysium Botanicals Wines and Vineyard	Winery / distillery / taproom · Bar		8175 Buena Vista Rd	open
Figaro's Pizza Figaro's Pizza	Restaurant (service type not stated)	Pizza · Italian	1321 Monmouth St	open
Flipp'in Crêpes	Café	Breakfast · Coffee	Main St	open
Fro-Zone Frozen Yogurt	Dessert	Ice cream / frozen desserts	1389 Monmouth St	open
Fruity Munch	Quick service · Restaurant (service type not stated)	Mexican	1339 Monmouth St	open
Gge, Inc	Restaurant (service type not stated)		1695 Monmouth St	open
Gilgamesh Brewing The River Gilgamesh Brewing	Brewery / taproom · Bar		370 S Main St	open
Golden Hop Bar & Grill	Casual dining · Restaurant (service type not stated) · Bar	American	133 C St	open
Happy Dragon	Restaurant (service type not stated)	Chinese	101 Polk St	open
Hiers Heavenly Pops	Dessert · Bakery	Dessert · Bakery	154 S Main St	open
Hop & Barrel House	Restaurant (service type not stated)		250 S Main St	open
Ice Age Candy Company	Dessert		227 S Main St	open
Independence Grill & Bar	Restaurant (service type not stated) · Casual dining · Bar	American	154 S Main St	open
IndePit Barbeque	Restaurant (service type not stated)	BBQ	87 S Main St	open
Jade Terrace	Restaurant (service type not stated)	Chinese · Asian	1450 Monmouth St	open
Kmkllc	Restaurant (service type not stated)		6335 Highway 22	open
Kravings Cafe	Café · Restaurant (service type not stated) · Casual dining	Coffee · American	413 S Main St	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Mexican · Chicken / wings	94 S Main St	open
Kwik Stop	Specialty food shop · Quick service	Sandwiches	810 Main St	open
Lonney's Lunch Wagon	Restaurant (service type not stated)		240 Monmouth St	open
Los Dos Amigos Hacienda	Restaurant (service type not stated)	Mexican · Latin American (other)	1349 Monmouth St	open
Los Primos Taqueria	Restaurant (service type not stated)	Latin American (other) · Mexican	834 N Main St	open
Lucky Dragon	Restaurant (service type not stated)	Chinese · Asian	101 Polk St	open
Mangiare Italian Restaurant	Restaurant (service type not stated) · Casual dining	Italian · American	114 S Main St	open
McDonald's McDonald's	Quick service	Burgers · American	1315 Monmouth St	open
Melting Pot Candy Llc	Dessert	Dessert	206 S Main St	open
Mendi's Pizza	Restaurant (service type not stated)	Pizza · Italian	1695 Monmouth St #9726	open
Micheladas y Antojitos El Perico Independence	Restaurant (service type not stated)		1353 Monmouth St	open
New York Squares	Restaurant (service type not stated)	Pizza · Italian	240 Monmouth St	open
Oak Tree Inn Restaurant	Restaurant (service type not stated) · Bar	American	6335 OR-22	open
Optima Nutrition Optima	Juice, smoothie, tea	Juice / smoothies	1343 Monmouth St	open
Osprey Nest Restaurant Llc	Restaurant (service type not stated)		201 Osprey Ln	open
Ovenbird Bakery	Bakery · Catering · Café	Bakery · Coffee	215 S Main St	open
Parallel 45 Brewing	Brewery / taproom · Bar		240 Monmouth St	open
Pink House Cafe	Café · Restaurant (service type not stated) · Casual dining	Coffee · American	242 D St	open
Quesadilla Wizards	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	240 Monmouth St	open
Redgate Winery	Winery / distillery / taproom · Bar		8175 Buena Vista Rd	open
RemiX Antojitos•Panaderia y Envío de Dinero	Food truck · Bakery	Bakery	1353 Monmouth St	open
Rey Coliman Mexican Food Truck	Food truck	Mexican	87 S Main St	open
Roots PNW	Restaurant (service type not stated) · Juice, smoothie, tea	Juice / smoothies	286 S Main St	open
San Antonio Mexican Restaurant Inc	Restaurant (service type not stated)		1311 Monmouth St	open
Sancho’s Pizza	Food truck · Restaurant (service type not stated)	Pizza	319 S 10th St	open
Silk Thai Cuisine	Restaurant (service type not stated)	Thai · Asian	268 S Main St	open
Skipper's Seafood & Chowder	Restaurant (service type not stated)	Seafood	268 S Main St	open
Spiritopia	Winery / distillery / taproom		915 N Main St	open
Starduster Cafe Inc.	Café · Restaurant (service type not stated)	Breakfast · Coffee · American	4705 Airport Rd	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1379 Monmouth St	open
Sugar.Sugar.	Dessert · Bakery	Dessert · Bakery	296 S Main St	open
Sweet-Tooth Bakery	Bakery · Dessert	Bakery · Dessert	1500 Greenwood Rd S	open
Tacos La Leona	Restaurant (service type not stated) · Quick service		1080 Monmouth St	open
Taqueria Los Girasoles	Restaurant (service type not stated)		1080 Monmouth St	open
Territory	Restaurant (service type not stated)	American · European	201 Osprey Ln	open
The Naughty Noodle	Restaurant (service type not stated)	Italian	227 S Main St	open
The Rising Moon Bistro	Bar	American · Seafood	206 S Main St	open
The Tap Station	Casual dining · Bar		87 S Main St	open
The Three Legged Dog Public House	Bar		250 S Main St	open
The Valkyrie Wine Tavern	Bar		301 S Main St	open
Uvita Feliz	Restaurant (service type not stated)	Mexican	145 Monmouth St	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	15	12	—	—	—	3	SIC1987
1995	16	13	—	—	—	3	SIC1987
1996	14	11	—	—	—	3	SIC1987
1997	13	10	—	—	—	3	SIC1987
1998	16	11	6	4	1	4	NAICS1997
1999	13	9	5	3	1	3	NAICS1997
2000	15	9	6	2	1	4	NAICS1997
2001	13	9	5	3	1	2	NAICS1997
2002	13	10	6	3	1	2	NAICS1997
2003	16	13	7	5	1	2	NAICS2002
2004	17	14	8	3	3	2	NAICS2002
2005	17	14	8	4	2	2	NAICS2002
2006	14	11	7	3	1	2	NAICS2002
2007	19	14	10	4	—	3	NAICS2002
2008	18	16	10	4	2	2	NAICS2007
2009	16	14	8	4	2	2	NAICS2007
2010	17	15	9	4	2	2	NAICS2007
2011	18	15	10	5	—	2	NAICS2007
2012	26	21	13	4	4	3	NAICS2012
2013	27	23	13	5	5	3	NAICS2012
2014	27	22	13	5	4	4	NAICS2012
2015	25	21	12	5	4	4	NAICS2012
2016	25	20	12	4	4	4	NAICS2012
2017	24	22	12	6	4	—	NAICS2017
2018	24	23	13	6	4	—	NAICS2017
2019	26	24	14	6	4	—	NAICS2017
2020	25	24	14	6	4	—	NAICS2017
2021	25	23	13	5	5	—	NAICS2017
2022	24	21	12	5	4	—	NAICS2022
2023	25	21	12	5	4	3	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 97351. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
97306	2.6 mi	29	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.