BMIE Market 01028

Hampden County, Massachusetts · ZCTA boundaries as of 2020

Profile

Population (current estimate)	16,321 2020–2024 ACS 5-year estimate ±93 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	5,923 2020–2024 ACS 5-year estimate ±321 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	15,720 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	6,106 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$106,424 2020–2024 ACS 5-year estimate ±11,085 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	43.7 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,337 2020–2024 ACS 5-year estimate ±236 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$379,200 2020–2024 ACS 5-year estimate ±17,341 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	12.9 sq mi Census Gazetteer 2020
Restaurants	35 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 01028
Restaurants per 10,000 residents	16.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+25.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+16.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+34.6% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+40.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	36 (range 30–41) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.6 per year, r² 0.37) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	71 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	80 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	62 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	70 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 01028. Projection: linear trend v1, fitted 2013–2023, +0.6 restaurants per year, r² 0.37, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Massachusetts and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 491, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 71 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	80.5	80	40%	+32.2
Restaurant Opportunity Score	62.1	62	35%	+21.7
Market Momentum Score	69.5	70	25%	+17.4

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 80 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	16,321	78	40%	+31.2
Median household income (ACS)	106,424	85	40%	+33.9
Households (ACS)	5,923	77	20%	+15.4

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 62 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	16.7	60	35%	+21.1
Restaurants per 10,000 residents (lower = more room)	21.4	34	25%	+8.5
Population (ACS)	16,321	78	20%	+15.6
Median household income (ACS)	106,424	85	20%	+17.0

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 70 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	25	81	50%	+40.4
10-year restaurant growth	16.7	60	30%	+18.0
20-year restaurant growth	34.6	56	20%	+11.1

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (64)

By cuisine

Coffee 13 · Italian 11 · Dessert 10 · Bakery 8 · American 6 · Pizza 6 · Asian 5 · Japanese 5 · Breakfast 4 · Ice cream / frozen desserts 4 · Sandwiches 4 · Sushi 4 · Juice / smoothies 3 · Healthy / salads / bowls 2 · Mexican 2 · Southwestern / Tex-Mex 2 · BBQ 1 · Burgers 1 · Chicken / wings 1 · Chinese 1 · Indian 1 · Mediterranean 1 · Tea / bubble tea 1 · Vegetarian 1

By type

Restaurant (service type not stated) 35 · Dessert 12 · Café 11 · Bakery 8 · Bar 6 · Casual dining 5 · Coffee shop 5 · Juice, smoothie, tea 4 · Other 3 · Quick service 3 · Brewery / taproom 2 · Fast casual 2

Name	Type	Cuisine	Address	Status
99 Restaurants 99 Restaurants	Casual dining · Restaurant (service type not stated) · Bar	American	390 N Main St	open
Balance Yoga and Fitness	Restaurant (service type not stated)		145 Shaker Rd	open
Bpdl USA Corporation	Quick service	Japanese · Sushi	143 Shaker Rd	open
Brew Practitioners	Brewery / taproom		45 Baldwin St	open
Brew Practitioners Brewery	Brewery / taproom · Bar		45 Baldwin St	open
Casa Cafe	Restaurant (service type not stated)	Breakfast	N. Main St	open
Chester's Chicken	Restaurant (service type not stated) · Other	Sandwiches · Chicken / wings	618 North Main St	open
Chipotle Mexican Grill Chipotle Mexican Grill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	42 Center Sq	open
Cookie's Cafe	Café · Restaurant (service type not stated)	Breakfast · Coffee	520 N Main St	open
Coughlin's Place	Restaurant (service type not stated)	Breakfast	182 N Main St	open
Craft 32 Restaurant	Bar · Casual dining	American	53 N Main St	open
De Nardo's Pizzeria & Restaurant	Restaurant (service type not stated)	Italian · Pizza	39 Maple St	open
Donut Dip	Coffee shop	Coffee	648 N Main St	open
Dunkin' Dunkin'	Coffee shop · Dessert · Bakery	Coffee · Dessert · Bakery	55 Maple St	open
Elite Nutrition	Juice, smoothie, tea · Café	Juice / smoothies · Coffee	130 Shaker Rd	open
Fazio's Ristorante & Pizzeria	Restaurant (service type not stated)	Italian · Pizza	162 Shaker Rd	open
Friendly's Friendly's	Casual dining · Restaurant (service type not stated)	American	562 N Main St	open
Garelick Farms	Dessert	Ice cream / frozen desserts	44 Harkness Ave	open
Green/wich	Other	Sandwiches	14 Maple St	open
Grilled Fanta - Cheese LLC	Quick service · Restaurant (service type not stated)		337 Parker St	open
Huang Garden Inc	Restaurant (service type not stated)		422 N Main St	open
Ichiban East Longmeadow	Restaurant (service type not stated)	Japanese · Asian	422 N Main St	open
Ikura Asian House	Restaurant (service type not stated)	Asian · Sushi · Japanese	600 N Main St	open
Italian-Amer Veterans Sistro Lombardi	Bar	Italian	213 Vineland Ave	open
Jack Chen's Restaurant	Restaurant (service type not stated)	Chinese	59 Maple St	open
JB's Ice Cream Factory	Dessert	Ice cream / frozen desserts · Dessert	624 N Main St	open
Joy Bowl East Longmeadow	Restaurant (service type not stated) · Fast casual	Healthy / salads / bowls · American	47 Maple St	open
Joy Cup	Juice, smoothie, tea · Café	Tea / bubble tea · Coffee	34 Shaker Rd	open
Juicy Cakes	Bakery · Dessert	Dessert · Bakery	641 N Main St	open
Knights Of Columbus East Longmeadow	Bar		Baldwin Street	open
Koffee Tyme	Coffee shop · Café	Coffee · Breakfast	46 Shaker Rd	open
Krave Restaurant	Restaurant (service type not stated) · Fast casual · Casual dining	Healthy / salads / bowls · American	59 Maple St	open
La Fiorentina Pastry Shop La Fiorentina Pastry Shop	Bakery · Restaurant (service type not stated) · Dessert	Bakery · Italian · Dessert	60 Shaker Rd	open
Let's Yo Yogurt	Bakery	Bakery	406 N Main St	open
Little Caesars Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	626 N Main St	open
Lumpy's Grill	Restaurant (service type not stated)	BBQ	621 N Main St	open
Mario's	Café · Restaurant (service type not stated)	Coffee · Italian	60 Shaker Rd	open
Maureen's Sweet Shoppe	Dessert	Dessert	6 Center Square	open
Maureen's Sweet Shoppe	Dessert	Dessert	33 Harkness Ave	open
Mazatlán Mexican Grill & Bar Mazatlan Grill Mexican Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	621 N Main St	open
Motu Indian Kitchen	Restaurant (service type not stated)	Indian · Asian	520 N Main St	open
MrBeast Burger	Restaurant (service type not stated)	Burgers	562 N Main St	open
Murphy’s Nutrition	Juice, smoothie, tea · Restaurant (service type not stated)	Juice / smoothies	33 Harkness Ave	open
My Main Squeeze	Juice, smoothie, tea · Café	Juice / smoothies · Vegetarian · Coffee	48 Shaker Rd	open
Nadim's Mediterranean Restaurant and Grill	Restaurant (service type not stated)	Mediterranean	60 Shaker Rd	open
Panera Bread	Café	Coffee	450 N Main St	open
Panera Bread Panera Bread	Bakery · Café	Bakery · Sandwiches · Coffee	450 North Main Street	open
Patsy's	Restaurant (service type not stated)	Italian	600 N Main St	open
Pete's Sweets	Bakery · Dessert	Bakery · Dessert	32 Shaker Rd	open
Redstone Bar and Grill	Casual dining · Bar			open
Redstone Pasta Company Inc.	Restaurant (service type not stated)	Italian · Pizza	642 N Main St	open
Sammi's Soft Serve	Restaurant (service type not stated) · Dessert	Pizza · Ice cream / frozen desserts · Italian · Dessert	44 Harkness Ave	open
Shelburne Falls Coffee Roasters Shelburne Falls Coffee Roasters	Coffee shop · Café	Coffee	60 Shaker Rd	open
Spoleto	Restaurant (service type not stated)	American · Italian	84 Center Sq	open
Starbucks Starbucks	Coffee shop · Café	Coffee	42 N. Main Street East Longmeadow Center Village	open
Subway	Other	Sandwiches	24 Shaker Rd	open
Tao's Asian Cuisine	Restaurant (service type not stated)	Asian · Sushi · Japanese	31 Harkness Ave	open
The Apple Place	Bakery · Dessert	Bakery · Dessert	540 Somers Rd	open
The Depot at Graham Central Station	Dessert	Ice cream / frozen desserts	64 Maple St	open
The Pizza Shoppe	Restaurant (service type not stated)	Pizza · Italian	134 Shaker Rd	open
The Sweet Boutique	Bakery · Dessert · Café	Bakery · Dessert · Coffee	33 Harkness Ave	open
Typical Sicilian Ristorante	Restaurant (service type not stated)		192 N Main St	open
Villa Napoletana	Restaurant (service type not stated)	Italian	664 N Main St	open
ZENSHI Handcrafted Sushi Zenshi Sushi	Restaurant (service type not stated)	Japanese · Sushi · Asian	441 N Main St	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	27	25	—	—	—	2	SIC1987
1995	21	19	—	—	—	2	SIC1987
1996	26	22	—	—	—	4	SIC1987
1997	32	29	—	—	—	3	SIC1987
1998	31	25	15	6	4	3	NAICS1997
1999	31	25	15	7	3	3	NAICS1997
2000	27	21	15	3	3	3	NAICS1997
2001	31	25	17	4	4	3	NAICS1997
2002	34	28	17	6	5	4	NAICS1997
2003	31	26	15	7	4	3	NAICS2002
2004	32	25	14	5	6	5	NAICS2002
2005	31	25	14	5	6	4	NAICS2002
2006	30	24	13	5	6	4	NAICS2002
2007	33	28	15	6	7	3	NAICS2002
2008	34	27	15	6	6	3	NAICS2007
2009	32	27	12	8	7	2	NAICS2007
2010	32	26	12	7	7	2	NAICS2007
2011	34	27	13	7	7	2	NAICS2007
2012	37	30	16	8	6	3	NAICS2012
2013	40	30	15	9	6	3	NAICS2012
2014	37	29	14	10	5	3	NAICS2012
2015	33	27	12	10	5	3	NAICS2012
2016	31	25	13	7	5	3	NAICS2012
2017	33	28	15	6	7	—	NAICS2017
2018	33	28	14	8	6	—	NAICS2017
2019	33	29	15	9	5	—	NAICS2017
2020	32	28	14	9	5	—	NAICS2017
2021	31	29	15	8	6	—	NAICS2017
2022	37	35	13	15	7	—	NAICS2022
2023	36	35	13	14	8	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 01028. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
01128	2.1 mi	10	2023
01118	2.6 mi	13	2023
01108	3.5 mi	24	2023
01106	3.5 mi	12	2023
01129	3.9 mi	11	2023
01036	4.2 mi	7	2023
01119	4.4 mi	25	2023
01105	4.7 mi	20	2023
01109	4.8 mi	24	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.