BMIE Market 01118

Hampden County, Massachusetts · ZCTA boundaries as of 2020

Profile

Population (current estimate)	14,839 2020–2024 ACS 5-year estimate ±1,082 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	5,563 2020–2024 ACS 5-year estimate ±335 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	14,071 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	5,911 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$80,250 2020–2024 ACS 5-year estimate ±8,586 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	38.2 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,190 2020–2024 ACS 5-year estimate ±189 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$275,100 2020–2024 ACS 5-year estimate ±7,821 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	3.6 sq mi Census Gazetteer 2020
Restaurants	13 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 01118
Restaurants per 10,000 residents	7.8 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+62.5% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+8.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+44.4% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-13.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	13 (range 9–18) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.2 per year, r² 0.06) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	70 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	71 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	65 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	74 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 01118. Projection: linear trend v1, fitted 2013–2023, +0.2 restaurants per year, r² 0.06, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Massachusetts and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 491, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 70 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	70.7	71	40%	+28.3
Restaurant Opportunity Score	65.4	65	35%	+22.9
Market Momentum Score	74.2	74	25%	+18.5

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 71 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	14,839	76	40%	+30.6
Median household income (ACS)	80,250	62	40%	+25.0
Households (ACS)	5,563	76	20%	+15.2

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 65 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	8.3	53	35%	+18.4
Restaurants per 10,000 residents (lower = more room)	8.8	77	25%	+19.3
Population (ACS)	14,839	76	20%	+15.3
Median household income (ACS)	80,250	62	20%	+12.5

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 74 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	62.5	93	50%	+46.3
10-year restaurant growth	8.3	53	30%	+15.8
20-year restaurant growth	44.4	61	20%	+12.1

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (19)

By cuisine

Pizza 6 · American 3 · Italian 3 · Burgers 2 · Chinese 2 · Coffee 2 · Asian 1 · Bakery 1 · Breakfast 1 · Chicken / wings 1 · Dessert 1 · Latin American (other) 1 · Mediterranean 1 · Mexican 1 · Middle Eastern 1

By type

Restaurant (service type not stated) 12 · Quick service 3 · Bakery 2 · Bar 2 · Coffee shop 2 · Café 1 · Casual dining 1 · Dessert 1

Name	Type	Cuisine	Address	Status
Bella Gusto Pizzeria	Restaurant (service type not stated)	Pizza · Chicken / wings	450 Plumtree Rd	open
China Gourmet	Restaurant (service type not stated)	Chinese	1374 Allen St	open
Dunkin' Dunkin'	Coffee shop · Quick service · Dessert · Bakery	Coffee · Dessert	1761 Allen St	open
Frankie & Johnnie's Pizza	Restaurant (service type not stated)	Pizza · Italian	35 Island Pond Rd	open
Fratelli's Eatery	Restaurant (service type not stated)	Pizza	450 Plumtree Rd	open
Friendly's	Restaurant (service type not stated)	American	1240 Sumner Ave	open
Golden Pizza	Restaurant (service type not stated)	Pizza · Italian	1350 Allen St	open
Hot Oven Cookies	Bakery	Bakery	1512 Allen St	open
Jack Chen Chinese Restaurant	Restaurant (service type not stated)	Chinese · Asian	1193 Sumner Ave	open
McDonald's McDonald's	Quick service	Burgers · American	1402 Allen St	open
Nathan Bill's Bar & Restaurant	Casual dining · Bar		110 Island Pond Rd	open
Papa John's Pizza	Restaurant (service type not stated)	Pizza	1490 Allen St	open
Pizza Makers	Restaurant (service type not stated)	Pizza · Italian	1826 Allen St	open
Sabores Authentic Mexican	Restaurant (service type not stated)	Mexican · Latin American (other)	1490 Allen St	open
Saray 2 Turkish Restaurant	Restaurant (service type not stated)	Middle Eastern · Mediterranean	1374 Allen St	open
Socialite Coffee Bar	Coffee shop · Café	Coffee · Breakfast	1516 Allen St	open
Wendy's Wendy's	Quick service	Burgers · American	1420 Allen St	open
White Lion Brewing Company	Bar		36 Garland St	open
Wingz & Wafflez	Restaurant (service type not stated)		74 Island Pond Rd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	15	15	—	—	—	—	SIC1987
1995	12	12	—	—	—	—	SIC1987
1996	9	9	—	—	—	—	SIC1987
1997	9	9	—	—	—	—	SIC1987
1998	9	9	3	6	—	—	NAICS1997
1999	11	9	2	6	1	1	NAICS1997
2000	12	10	2	6	2	1	NAICS1997
2001	12	10	2	6	2	1	NAICS1997
2002	12	10	3	5	2	—	NAICS1997
2003	11	9	3	4	1	—	NAICS2002
2004	15	13	5	5	3	1	NAICS2002
2005	11	9	3	5	1	1	NAICS2002
2006	13	11	4	6	1	—	NAICS2002
2007	13	11	3	7	1	—	NAICS2002
2008	13	12	3	7	2	—	NAICS2007
2009	12	11	4	6	1	—	NAICS2007
2010	13	11	4	5	2	—	NAICS2007
2011	13	11	5	5	1	—	NAICS2007
2012	13	12	4	7	1	—	NAICS2012
2013	13	12	4	7	1	—	NAICS2012
2014	13	13	4	9	—	—	NAICS2012
2015	11	11	5	6	—	—	NAICS2012
2016	10	10	5	5	—	—	NAICS2012
2017	8	8	3	5	—	—	NAICS2017
2018	8	8	4	4	—	—	NAICS2017
2019	10	10	3	7	—	—	NAICS2017
2020	11	10	3	6	—	—	NAICS2017
2021	14	12	4	7	—	—	NAICS2017
2022	15	15	5	7	3	—	NAICS2022
2023	13	13	5	7	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 01118. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
01128	1.9 mi	10	2023
01108	1.9 mi	24	2023
01109	2.1 mi	24	2023
01119	2.2 mi	25	2023
01129	2.5 mi	11	2023
01028	2.6 mi	35	2023
01105	2.7 mi	20	2023
01103	3.4 mi	32	2023
01144	3.4 mi	1	2008
01104	3.4 mi	33	2023
01106	3.9 mi	12	2023
01151	4.0 mi	9	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.