BMIE Market 01151

Hampden County, Massachusetts · ZCTA boundaries as of 2020

Profile

Population (current estimate)	9,606 2020–2024 ACS 5-year estimate ±1,052 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,601 2020–2024 ACS 5-year estimate ±331 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	8,698 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,699 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$55,324 2020–2024 ACS 5-year estimate ±5,157 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	35.2 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,296 2020–2024 ACS 5-year estimate ±141 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$237,200 2020–2024 ACS 5-year estimate ±14,742 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	2.4 sq mi Census Gazetteer 2020
Restaurants	9 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 01151
Restaurants per 10,000 residents	9.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+12.5% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-18.2% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+50.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+50.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	9 (range 6–12) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, 0.0 per year, r² 0.02) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	48 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	51 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	42 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	53 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 01151. Projection: linear trend v1, fitted 2013–2023, 0.0 restaurants per year, r² 0.02, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Massachusetts and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 491, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 48 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	50.8	51	40%	+20.3
Restaurant Opportunity Score	42.2	42	35%	+14.8
Market Momentum Score	52.6	53	25%	+13.2

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 51 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	9,606	70	40%	+28.1
Median household income (ACS)	55,324	22	40%	+8.8
Households (ACS)	3,601	69	20%	+13.9

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 42 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-18.2	14	35%	+5.1
Restaurants per 10,000 residents (lower = more room)	9.4	75	25%	+18.7
Population (ACS)	9,606	70	20%	+14.0
Median household income (ACS)	55,324	22	20%	+4.4

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 53 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	12.5	71	50%	+35.3
10-year restaurant growth	-18.2	14	30%	+4.3
20-year restaurant growth	50	65	20%	+13.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (43)

By cuisine

American 8 · Pizza 5 · Bakery 3 · Caribbean 3 · Coffee 3 · Latin American (other) 3 · Spanish / tapas 3 · Chinese 2 · Dessert 2 · Italian 2 · Mexican 2 · Asian 1 · Breakfast 1 · Burgers 1 · German / Eastern European 1 · Healthy / salads / bowls 1 · Indian 1 · Juice / smoothies 1 · Mediterranean 1 · Middle Eastern 1 · Sandwiches 1

By type

Restaurant (service type not stated) 28 · Bar 9 · Casual dining 7 · Bakery 3 · Café 3 · Quick service 3 · Dessert 2 · Brewery / taproom 1 · Food truck 1 · Juice, smoothie, tea 1 · Other 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
A Bica	Bar		278 Main St	open
Aileen’s Latin Kitchen	Restaurant (service type not stated)			open
Anatolian Kebab House	Restaurant (service type not stated)	Middle Eastern	186 Main St	open
Annie's Kitchen	Restaurant (service type not stated)	American	1297 Worcester St	open
Best Pizza	Restaurant (service type not stated)	Pizza · Italian	306 Pasco Rd	open
Birthday Cafe International	Café	Coffee	164 Main St	open
Brickhouse Tavern Brickhouse Tavern St Helens	Casual dining · Bar		537 Main St	open
Carlos Pinchos	Restaurant (service type not stated)	Spanish / tapas	124 Main St	open
China Express	Restaurant (service type not stated)	Chinese	87 Main St	open
Chmura's Bakery	Bakery · Dessert	Bakery · Dessert	14 Pulaski St	open
Costa Del Sol Restaurant	Restaurant (service type not stated)		174 Main St	open
Ei Rincon Restaurant	Restaurant (service type not stated)	Mexican	1279 Worcester St	open
El Calenton Restaurant	Restaurant (service type not stated)	Latin American (other) · Spanish / tapas · Caribbean	1297 Worcester St	open
El Rincon Latino Restaurant	Restaurant (service type not stated) · Casual dining	Latin American (other) · American	332 Main St #1203	open
Fired &Grilled TrapHouse Meals	Restaurant (service type not stated) · Casual dining	American	1269 Berkshire Ave	open
Hanna S Diner And Deli Shoppe	Restaurant (service type not stated)		186 Main St	open
Hanna's Kitchen	Restaurant (service type not stated)	German / Eastern European · American · Breakfast	439 Main St D	open
Hemils Bar and Grill	Casual dining · Restaurant (service type not stated) · Bar		278 Main St	open
Husky Pizza	Restaurant (service type not stated) · Casual dining	Pizza · American	565 Main St	open
Imperial Bakery	Bakery	Bakery	345 Main St	open
Indian Orchard Pizzeria	Restaurant (service type not stated)	Pizza · Italian	422 Main St	open
Indian Orchard Sports and Entertainment Internet Cafe	Café	Coffee · Indian	34 Front St	open
Iona's Cafe & Grill	Restaurant (service type not stated) · Café	American · Coffee	37 Oak St	open
K's Kakes Custom Cakes	Bakery · Dessert	Bakery · Dessert		open
Kababji Mediterranean Grill	Restaurant (service type not stated)	Mediterranean	253 Pasco Rd	open
La Taqueria De Mexico	Restaurant (service type not stated)	Mexican · Latin American (other)	1160 Berkshire Ave	open
Lazy Valley Winery Inc	Bar · Winery / distillery / taproom · Restaurant (service type not stated)		69 Parker St.	open
Meson Restaurant	Restaurant (service type not stated) · Quick service		1279 Worcester St	open
Misfit Pizza	Restaurant (service type not stated)	Pizza · Caribbean	459 Main St	open
Orchard Lounge	Bar		186 Main St	open
Pearl House Restaurant	Restaurant (service type not stated)	Chinese · Asian	459 Main St	open
Pleasant SnackBar	Restaurant (service type not stated) · Quick service · Food truck		174 Main St	open
Potbelly's Pub	Bar		153 Main St	open
Prime Time Nutrition	Juice, smoothie, tea	Juice / smoothies · Healthy / salads / bowls	156 Main St	open
Regal Beagle	Bar		Main Street	open
Rustic Brewing Company	Brewery / taproom · Bar		34 Front St	open
Solmar Restaurant	Casual dining · Bar	American · Spanish / tapas	132 Main St	open
Subway	Other	Sandwiches	1143 Berkshire Ave	open
Taste Of Traditions	Restaurant (service type not stated) · Casual dining	American	174 Main St	open
Town Pizza	Restaurant (service type not stated)	Pizza	459 Main St	open
Us Fried Chicken And Gyro	Restaurant (service type not stated)	Burgers	253 Pasco Rd	open
Yaad Food Bar & Grill	Quick service · Restaurant (service type not stated)	Caribbean	89 Main St	open
Stuart Sports Specialties Inc	Restaurant (service type not stated)		34 Front St	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	10	6	—	—	—	4	SIC1987
1995	9	5	—	—	—	4	SIC1987
1996	12	6	—	—	—	6	SIC1987
1997	11	6	—	—	—	5	SIC1987
1998	13	7	3	4	—	5	NAICS1997
1999	12	7	3	4	—	4	NAICS1997
2000	11	5	3	2	—	5	NAICS1997
2001	12	6	3	3	—	5	NAICS1997
2002	13	7	5	2	—	5	NAICS1997
2003	13	6	5	1	—	6	NAICS2002
2004	14	8	6	2	—	5	NAICS2002
2005	13	7	3	4	—	5	NAICS2002
2006	14	8	4	3	1	5	NAICS2002
2007	13	8	6	2	—	4	NAICS2002
2008	13	8	6	2	—	4	NAICS2007
2009	12	8	6	2	—	4	NAICS2007
2010	12	8	7	1	—	4	NAICS2007
2011	9	6	4	2	—	3	NAICS2007
2012	11	8	5	3	—	3	NAICS2012
2013	14	11	7	4	—	3	NAICS2012
2014	11	8	4	4	—	3	NAICS2012
2015	10	8	5	3	—	2	NAICS2012
2016	8	7	4	3	—	1	NAICS2012
2017	10	9	4	5	—	—	NAICS2017
2018	9	8	4	4	—	—	NAICS2017
2019	11	10	4	6	—	—	NAICS2017
2020	10	9	4	5	—	—	NAICS2017
2021	9	8	3	5	—	—	NAICS2017
2022	9	8	3	5	—	—	NAICS2022
2023	10	9	4	5	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 01151. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
01119	1.9 mi	25	2023
01129	2.5 mi	11	2023
01109	3.0 mi	24	2023
01020	3.1 mi	64	2023
01104	3.3 mi	33	2023
01056	3.4 mi	31	2023
01022	3.6 mi	1	1997
01118	4.0 mi	13	2023
01128	4.2 mi	10	2023
01013	4.5 mi	25	2023
01095	4.6 mi	20	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.