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BMIE Market 01522

Worcester County, Massachusetts · ZCTA boundaries as of 2020

Profile

Population (current estimate)3,152
2020–2024 ACS 5-year estimate ±423 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households1,180
2020–2024 ACS 5-year estimate ±154 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count3,310
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units1,298
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$100,625
2020–2024 ACS 5-year estimate ±41,396 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age41.2
2020–2024 ACS 5-year estimate ±5 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,164
2020–2024 ACS 5-year estimate ±136 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$423,900
2020–2024 ACS 5-year estimate ±42,282 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area15.7 sq mi
Census Gazetteer 2020
Restaurants1
2016 · U.S. Census Bureau, ZIP Code Business Patterns 2016 detail (NAICS2012) · by USPS ZIP 01522
Restaurants per 10,000 residents6.0
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+0.0%
DERIVED: 2011 → 2016, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+0.0%
DERIVED: 2006 → 2016, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+0.0%
DERIVED: 1996 → 2016, ZIP Code Business Patterns restaurants
Projected restaurants, 20211 (range 0–3)
FORECAST · linear trend v1 fitted to 2005–2016 (11 points, 0.0 per year, r² 0.03) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score57 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score64 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score63 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score37 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 57 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score64.26440%+25.7
Restaurant Opportunity Score63.46335%+22.2
Market Momentum Score36.93725%+9.2
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 64 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)3,1525340%+21.2
Median household income (ACS)100,6258140%+32.5
Households (ACS)1,1805220%+10.5
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 63 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth03535%+12.3
Restaurants per 10,000 residents (lower = more room)3.29725%+24.3
Population (ACS)3,1525320%+10.6
Median household income (ACS)100,6258120%+16.3
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 37 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth04250%+20.9
10-year restaurant growth03530%+10.5
20-year restaurant growth02820%+5.6
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (3)

By cuisine

American 1 · Dessert 1

By type

Bar 2 · Casual dining 1 · Dessert 1 · Restaurant (service type not stated) 1

NameTypeCuisineAddressStatus
Harvest GrilleRestaurant (service type not stated) · Casual dining · BarAmerican1 Princeton Stopen
Players' RetreatBar1800 N Main Stopen
Stewart's ChocolatesDessertDessert1116 Wachusett Stopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
1994321SIC1987
199511SIC1987
199611SIC1987
199733SIC1987
1998222NAICS1997
1999222NAICS1997
2001111NAICS1997
2002111NAICS1997
20033321NAICS2002
2004111NAICS2002
2005111NAICS2002
2006111NAICS2002
2007111NAICS2002
2008222NAICS2007
2009111NAICS2007
2010222NAICS2007
2011111NAICS2007
2012111NAICS2012
2013111NAICS2012
2015111NAICS2012
2016111NAICS2012
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 01522. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
015202.9 mi212023
015834.0 mi212023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.