BMIE Market 01532

Worcester County, Massachusetts · ZCTA boundaries as of 2020

Profile

Population (current estimate)	15,750 2020–2024 ACS 5-year estimate ±26 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	5,929 2020–2024 ACS 5-year estimate ±233 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	14,155 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	5,314 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$153,199 2020–2024 ACS 5-year estimate ±19,436 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	45.0 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,919 2020–2024 ACS 5-year estimate ±269 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$620,000 2020–2024 ACS 5-year estimate ±23,899 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	18.5 sq mi Census Gazetteer 2020
Restaurants	38 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 01532
Restaurants per 10,000 residents	20.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-5.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+11.8% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+52.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+137.5% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	41 (range 37–45) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.3 per year, r² 0.19) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	66 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	85 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	61 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	42 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 01532. Projection: linear trend v1, fitted 2013–2023, +0.3 restaurants per year, r² 0.19, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Massachusetts and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 491, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 66 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	84.9	85	40%	+34.0
Restaurant Opportunity Score	61.3	61	35%	+21.4
Market Momentum Score	41.6	42	25%	+10.4

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 85 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	15,750	77	40%	+31.0
Median household income (ACS)	153,199	96	40%	+38.6
Households (ACS)	5,929	77	20%	+15.4

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 61 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	11.8	56	35%	+19.5
Restaurants per 10,000 residents (lower = more room)	24.1	28	25%	+7.0
Population (ACS)	15,750	77	20%	+15.5
Median household income (ACS)	153,199	96	20%	+19.3

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 42 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-5	23	50%	+11.3
10-year restaurant growth	11.8	56	30%	+16.7
20-year restaurant growth	52	68	20%	+13.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (84)

By cuisine

Coffee 12 · Pizza 12 · American 11 · Italian 9 · Bakery 6 · Dessert 5 · Mexican 5 · Sandwiches 5 · Asian 4 · Ice cream / frozen desserts 4 · Juice / smoothies 4 · Burgers 3 · Chinese 3 · Indian 3 · Japanese 3 · Middle Eastern 3 · Southwestern / Tex-Mex 3 · BBQ 2 · Breakfast 2 · Seafood 2 · Sushi 2 · Thai 2 · European 1 · French 1 · Greek 1 · Healthy / salads / bowls 1 · Latin American (other) 1 · Mediterranean 1 · Tea / bubble tea 1 · Vegetarian 1

By type

Restaurant (service type not stated) 61 · Café 10 · Dessert 9 · Coffee shop 8 · Quick service 8 · Bakery 7 · Casual dining 7 · Bar 6 · Juice, smoothie, tea 4 · Other 2 · Specialty food shop 1

Name	Type	Cuisine	Address	Status
A.J. Tomaiolo's Restaurant	Restaurant (service type not stated)	Italian	411 W Main St	open
A2b Indian Veg Restaurant - Northborough MA	Restaurant (service type not stated)	Indian · Vegetarian	10004 Shops Way	open
Aero Coffee Roasters	Coffee shop · Restaurant (service type not stated) · Café	Coffee	318 Main St	open
Agape Restaurant Group Llc	Restaurant (service type not stated)		8110 Shops Way	open
Ami Boston Masonry/restoration, Inc.-sba Small 7a Term	Restaurant (service type not stated)		79 Lyman St	open
Anthony's Coal Fired Pizza	Restaurant (service type not stated)	Pizza	10002 Shops Way	open
Anzio's Brick Oven Pizza	Restaurant (service type not stated)	Pizza · Italian	10010 Shops Way	open
Applebee's Grill + Bar	Restaurant (service type not stated)		10004 Shops Way	open
Armeno Coffee Roasters Ltd	Coffee shop · Café	Coffee	75 Otis St	open
Athens Pizza	Restaurant (service type not stated)	Pizza · Italian	292 Main St	open
Bambini's	Restaurant (service type not stated)	Pizza	292 Main St	open
Beals & Sons, Inc.-sba Small 7a Term	Restaurant (service type not stated)		247 W Main St Ste D	open
Bertucci's Corporation	Restaurant (service type not stated)		155 Otis St Ste 2	open
Bistro Limoncello	Restaurant (service type not stated)	Seafood	290 W Main St	open
Blue Square Pizza	Restaurant (service type not stated)	Pizza	309 Main Street	open
Britney's Cafe	Café · Restaurant (service type not stated) · Coffee shop	Coffee	291 Main St	open
Burger King Burger King	Quick service	Burgers · American	1102 Shops Way	open
C'est La Vie Bistro	Restaurant (service type not stated)	French · European	30 Main St	open
Cali-Ritos Burrito Grill Cali-rito’s Burrito Grill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	14 E Main St	open
Casa Vallarta Casa Vallarta Mexican Family Restaurant - Falmouth, Ma	Restaurant (service type not stated)	Mexican · Latin American (other)	45 Belmont St	open
Casta Diva Restaurant	Restaurant (service type not stated)	Italian	35 Solomon Pond Rd	open
Celtic Tavern	Restaurant (service type not stated)		45 Belmont St	open
Chet's Diner	Casual dining	American · Breakfast	191 Main St	open
Dunkin' Dunkin'	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	70 W Main St	open
Fattoush Grill & Bakery	Restaurant (service type not stated)	Middle Eastern · Mediterranean	10 Blake St	open
Festive Breads	Bakery · Dessert · Café	Bakery · Dessert · Coffee	299 W Main St	open
Great Wall Restaurant	Restaurant (service type not stated)	Chinese	259 W Main St	open
Guiseppe's Grille	Restaurant (service type not stated)	Italian	35 Solomon Pond Rd	open
Hanto	Restaurant (service type not stated)	Japanese · Sushi · Asian	10010 Shops Way	open
Hillside Grill	Restaurant (service type not stated)	American · Greek	73 W Main St	open
Honey Dip Donuts	Bakery · Dessert	Dessert · Bakery	308 Main St	open
IHOP IHOP	Casual dining	Breakfast · American	4102 Shops Way	open
Inhouse Coffee	Coffee shop	Coffee	17 W Main St	open
Jimmy John's	Quick service · Other · Restaurant (service type not stated)	Sandwiches	10010B Shops Way	open
JJ's Sports Bar and Grill	Bar		380 SW Cutoff	open
Jolly Roger's Diner	Casual dining	American	249 W Main St	open
Lalajava LLC	Coffee shop · Restaurant (service type not stated) · Café	Coffee	290 W Main St	open
Lazio Italian Grille & Bar	Restaurant (service type not stated)	Italian	318 Main St	open
Little M's	Restaurant (service type not stated)	Middle Eastern	West Main St	open
Luxe Enterprise Inc-sba Small 7a Term	Restaurant (service type not stated)		10010 Shops Way	open
Main street pastries and more	Bakery	Bakery	5 W Main St	open
Mama Rosa's Pizza and Subs	Restaurant (service type not stated)	Pizza	505 Boston Post Road W	open
Mama's Pizzeria	Restaurant (service type not stated)	Pizza	10 Blake St	open
Mandarin Pan	Restaurant (service type not stated)	Chinese · Asian	292 Main St	open
Margaritas Mexican Restaurant	Bar · Restaurant (service type not stated)	Mexican	10006 Shops Way	open
Margaritas Restaurant Group - Northborough, Inc	Restaurant (service type not stated)		10006 Shops Way	open
Mikaku Japanese Cuisine	Restaurant (service type not stated)	Japanese	290 W Main St	open
Miller Farm	Dessert	Ice cream / frozen desserts	277 Main St	open
Monti's Pizza Plus	Restaurant (service type not stated)	Pizza · Italian	369 W Main St	open
Mooyah Burgers, Fries & Shakes MOOYAH Burgers, Fries & Shakes	Restaurant (service type not stated) · Quick service	Burgers · American	10010A Shops Way	open
MOOYAH Burgers, Fries & Shakes	Dessert · Restaurant (service type not stated) · Quick service	Ice cream / frozen desserts · Burgers	10010A Shops Way	open
Nicky D's Donuts	Bakery · Dessert	Dessert · Bakery	253 W Main St	open
Northboro House of Pizza	Restaurant (service type not stated)	Pizza · Italian · American	12 Main St	open
Northborough MA #257 - Northborough Crossing Mooyah	Quick service		10010 Shops Way	open
Northborough Nutrition Hub	Juice, smoothie, tea · Café	Juice / smoothies · Healthy / salads / bowls · Coffee	60 W Main St	open
Northborough Pancakes Inc	Restaurant (service type not stated)		4102 Shops Way	open
Oh Wow Frozen Yogurts and Smoothies	Dessert · Restaurant (service type not stated)	Ice cream / frozen desserts	269 W Main St Bldg 2	open
Peppers Indian Cuisine	Restaurant (service type not stated) · Casual dining	Indian · American	8110 Shops Way	open
Pickle Haus Deli	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	276 W Main St	open
Pink Truffle	Dessert · Bakery	Dessert · Bakery	59 School St	open
Qdoba Mexican Grill Qdoba	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	4104 Shops Way	open
Rancho Corona Authentic Restaurant and Cantina	Bar	Southwestern / Tex-Mex · Mexican	290 W Main St	open
Romaine's Kitchen and Bar	Casual dining · Restaurant (service type not stated) · Bar	American	299 W Main St	open
Sammy's Pizza & Seafood	Restaurant (service type not stated)	Pizza · Seafood	14 E Main St	open
Special Teas	Café · Juice, smoothie, tea	Coffee · Tea / bubble tea · Juice / smoothies	10 Church St	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	1104 Shops Way	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	200 Otis St	open
SUBWAY	Other	Sandwiches	291 Main St	open
Tavern In The Square	Bar · Restaurant (service type not stated)	BBQ	318 Main St	open
Tazza caffe and paninoteca	Coffee shop · Café	Sandwiches · Coffee	5 W Main St	open
The Cellar Bar & Grille	Casual dining · Restaurant (service type not stated) · Bar	American	369 W Main St	open
The Neighborhood Tavern.	Restaurant (service type not stated)		318 Main St	open
The Texas BBQ Company	Restaurant (service type not stated)	BBQ	309 Main St	open
Tilz Restaurant	Restaurant (service type not stated)		249 W Main St	open
TKU - Thiru Kuppusamy	Restaurant (service type not stated) · Casual dining	Indian · American	35 Solomon Pond Rd	open
Top 100 Shangri-La	Restaurant (service type not stated)	Chinese · Asian	259 W Main St	open
Town Center Pizza	Restaurant (service type not stated)	Pizza · Italian	245A W Main St	open
Trombetta's Farm	Dessert	Ice cream / frozen desserts	277 Main St	open
Tropical Smoothie Cafe Tropical Smoothie Cafe	Juice, smoothie, tea · Quick service · Café	Juice / smoothies · Coffee	9114 Shops Way	open
Vina's Pizza	Restaurant (service type not stated)	Pizza	308 Main St	open
Walmart Bakery	Bakery	Bakery	200 Otis St	open
Yama Zakura	Restaurant (service type not stated)	Japanese · Thai · Sushi	369 W Main St #3	open
Yoong Tong Thai Restaurant	Restaurant (service type not stated)	Thai · Asian	278 Main St	open
Zem Han Mediterranean Restaurant	Restaurant (service type not stated)	Middle Eastern	4 W Main St	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	17	16	—	—	—	1	SIC1987
1995	19	18	—	—	—	1	SIC1987
1996	19	19	—	—	—	—	SIC1987
1997	21	21	—	—	—	—	SIC1987
1998	25	21	11	6	4	—	NAICS1997
1999	29	25	13	8	4	—	NAICS1997
2000	30	25	13	9	3	—	NAICS1997
2001	28	24	11	10	3	—	NAICS1997
2002	33	26	14	9	3	—	NAICS1997
2003	31	25	13	8	4	1	NAICS2002
2004	31	26	13	8	5	1	NAICS2002
2005	32	25	13	8	4	2	NAICS2002
2006	31	25	13	8	4	2	NAICS2002
2007	30	24	14	7	3	2	NAICS2002
2008	32	27	17	8	2	—	NAICS2007
2009	36	31	18	10	3	—	NAICS2007
2010	34	29	18	9	2	—	NAICS2007
2011	33	28	17	9	2	—	NAICS2007
2012	38	34	20	8	6	—	NAICS2012
2013	39	34	19	10	5	—	NAICS2012
2014	40	36	22	9	5	—	NAICS2012
2015	41	37	20	12	5	—	NAICS2012
2016	40	36	21	10	5	—	NAICS2012
2017	42	38	23	9	5	—	NAICS2017
2018	44	40	22	11	6	—	NAICS2017
2019	48	41	22	14	4	—	NAICS2017
2020	44	38	22	11	4	—	NAICS2017
2021	43	36	19	11	5	—	NAICS2017
2022	45	37	22	10	4	—	NAICS2022
2023	46	38	21	12	4	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 01532. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
01581	4.2 mi	64	2023
01505	4.2 mi	6	2023
01503	4.3 mi	6	2023
01545	4.4 mi	59	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.