BMIE Market 01545
Worcester County, Massachusetts · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 38,876 2020–2024 ACS 5-year estimate ±41 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 14,708 2020–2024 ACS 5-year estimate ±472 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 35,299 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 13,955 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $139,302 2020–2024 ACS 5-year estimate ±11,474 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 40.6 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $2,116 2020–2024 ACS 5-year estimate ±98 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $592,300 2020–2024 ACS 5-year estimate ±19,529 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 20.8 sq mi Census Gazetteer 2020 |
| Restaurants | 59 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 01545 |
| Restaurants per 10,000 residents | 14.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | -16.9% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | -6.4% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +34.1% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +68.6% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 56 (range 47–64) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.6 per year, r² 0.20) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 64 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 94 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 58 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 24 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 01545. Projection: linear trend v1, fitted 2013–2023, -0.6 restaurants per year, r² 0.20, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Massachusetts and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 491, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 64 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 93.9 | 94 | 40% | +37.6 |
| Restaurant Opportunity Score | 57.7 | 58 | 35% | +20.2 |
| Market Momentum Score | 24.3 | 24 | 25% | +6.1 |
Consumer Market Score: 94 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 38,876 | 93 | 40% | +37.4 |
| Median household income (ACS) | 139,302 | 95 | 40% | +37.9 |
| Households (ACS) | 14,708 | 93 | 20% | +18.6 |
Restaurant Opportunity Score: 58 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | -6.4 | 20 | 35% | +7.1 |
| Restaurants per 10,000 residents (lower = more room) | 15.2 | 52 | 25% | +13.0 |
| Population (ACS) | 38,876 | 93 | 20% | +18.7 |
| Median household income (ACS) | 139,302 | 95 | 20% | +18.9 |
Market Momentum Score: 24 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | -16.9 | 14 | 50% | +7.1 |
| 10-year restaurant growth | -6.4 | 20 | 30% | +6.1 |
| 20-year restaurant growth | 34.1 | 55 | 20% | +11.1 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (107)
By cuisine
Coffee 17 · American 15 · Dessert 13 · Pizza 12 · Bakery 11 · Sandwiches 8 · Italian 6 · Juice / smoothies 6 · Asian 5 · Japanese 5 · Healthy / salads / bowls 4 · Sushi 4 · Chinese 3 · Halal / kosher 3 · Ice cream / frozen desserts 3 · Indian 3 · Mexican 3 · Southwestern / Tex-Mex 3 · BBQ 2 · Breakfast 2 · Burgers 2 · Middle Eastern 2 · Steakhouse 2 · Tea / bubble tea 2 · Thai 2 · British / Irish pub food 1 · Chicken / wings 1 · Hawaiian / Pacific 1 · Mediterranean 1 · Seafood 1
By type
Restaurant (service type not stated) 57 · Bakery 16 · Bar 16 · Quick service 16 · Casual dining 14 · Coffee shop 14 · Dessert 14 · Café 7 · Juice, smoothie, tea 7 · Specialty food shop 4 · Winery / distillery / taproom 4 · Delivery-focused 2 · Fast casual 2 · Brewery / taproom 1 · Buffet 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 2Ovens | Restaurant (service type not stated) | Pizza · Sandwiches | 84 Boston Tpke | open |
| Amici Trattoria | Restaurant (service type not stated) | Italian · Pizza | 582 Main St | open |
| Apple Spice Cafe and Juice Bar | Juice, smoothie, tea | Juice / smoothies | 100 Boston Tpke | open |
| Apple Spice Junction | Specialty food shop · Quick service | Sandwiches | 810 Boston Tpke Ste 1 | open |
| Atlantic Poke | Restaurant (service type not stated) | Hawaiian / Pacific · Seafood · Japanese · Healthy / salads / bowls | 193 Boston Tpke | open |
| B.GOOD | Restaurant (service type not stated) · Fast casual | Sandwiches · Healthy / salads / bowls | 120 Boston Tpke | open |
| Bauhinia | Restaurant (service type not stated) | Chinese | 271 Grafton St | open |
| Bean Counter Bakery Cafe | Bakery | Bakery | 288 Boston Tpke | open |
| Bergantino, Inc | Restaurant (service type not stated) | 70 Boston Tpke | open | |
| Berrysweetsft | Restaurant (service type not stated) | University of Massachusetts, 333 South St | open | |
| Black Diamond Coffee | Café | Coffee | 307 Grafton St | open |
| Blue Coast Coffee | Coffee shop | Coffee | 274 South St | open |
| Bollywood Grill | Restaurant (service type not stated) | Halal / kosher · Asian | 97 Boston Tpke | open |
| Boston Donuts | Coffee shop | Coffee | 22 Maple Ave | open |
| Boudge's Bah | Bar · Quick service | 99 State St | open | |
| Brody's Diner | Casual dining | American · Breakfast | 308 Hartford Tpke #4023 | open |
| Broken Creek Vineyard | Winery / distillery / taproom | 614 South St | open | |
| Buca di Beppo Italian Restaurant- CLOSED | Restaurant (service type not stated) | Italian | 7 Boston Tpke | open |
| Buffalo Wild Wings Buffalo Wild Wings | Bar · Casual dining | American | 476 Boston Turnpike | open |
| Burger King Burger King | Quick service | Burgers · American | 53 Boston Turnpike | open |
| Burtons Grill & Bar Burtons Grill & Bar | Casual dining · Restaurant (service type not stated) · Bar | 193 Boston Tpke | open | |
| Carr's Confections | Dessert | Dessert | 10 Higgins St | open |
| Chef Of India Bollywood Grill | Restaurant (service type not stated) | Indian · Asian | 97 Boston Tpke | open |
| Chipotle Mexican Grill Chipotle Mexican Grill | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 97 Boston Turnpike | open |
| Chumlee's | Restaurant (service type not stated) | Chinese | 50 Boston Tpke | open |
| D'tandoor | Restaurant (service type not stated) | 98 Boston Tpke | open | |
| Dean Park Pizza | Restaurant (service type not stated) · Casual dining · Bar | Pizza | 749 Main St | open |
| DEJA BREW | Bar · Winery / distillery / taproom · Restaurant (service type not stated) · Brewery / taproom | 510 Boston Tpke | open | |
| Dinky's Blue Belle Diner | Casual dining · Restaurant (service type not stated) | American | 70 Clinton St | open |
| Domino's Domino's Pizza | Delivery-focused · Quick service | Pizza | 246 Boston Turnpike | open |
| Dunkin' Dunkin' | Bakery · Quick service · Dessert · Coffee shop | Dessert · Coffee | 307 Hartford Tpke Flynn's Truck Stop | open |
| Dunkin' Dunkin' | Bakery · Juice, smoothie, tea · Dessert · Coffee shop | Dessert · Juice / smoothies · Coffee | 271 Boston Turnpike Shell Gas Station | open |
| Dunkin' Dunkin' | Bakery · Quick service · Dessert · Coffee shop | Dessert · Coffee | 118 Boston Tpke White City Plaza | open |
| Dunkin' Dunkin' | Coffee shop · Dessert · Bakery | Coffee · Sandwiches · Dessert | 866 Hartford Tpke | open |
| Dunkin' Dunkin' | Bakery · Quick service · Dessert · Coffee shop | Dessert · Coffee | 36 Maple Ave | open |
| Dunkin' Donuts Dunkin' | Bakery · Dessert · Coffee shop | Dessert · Coffee · Bakery | 126 Hartford Tpke | open |
| Eggholic EggHolic | Restaurant (service type not stated) · Casual dining | Indian · American | 378 Maple Ave | open |
| Evie's Cake Crafts | Bakery | Bakery | 149 Memorial Dr | open |
| Five Guys Five Guys | Quick service | Burgers · American | 20-7 Boston Turnpike | open |
| Fx Magner Selections | Winery / distillery / taproom | 173 Memorial Dr Ste B | open | |
| Gerardo's Bakery, Cupcakes Galore and More | Bakery · Dessert | Bakery · Dessert | Turnpike Liquors, 166 Boston Tpke | open |
| Gong Cha Gong Cha | Juice, smoothie, tea · Café | Tea / bubble tea · Coffee | 110 Boston Tpke, Shrewsbury, MA 01545, United States | open |
| Gong cha USA Gong Cha | Juice, smoothie, tea | Tea / bubble tea · Juice / smoothies | 88 Boston Tpke | open |
| Gongcha Shrewsbury | Dessert | Dessert | 88 Boston Tpke | open |
| Grillin an Chillin | Restaurant (service type not stated) | American · BBQ | 238 Cherry St | open |
| Half Moon Tavern | Bar · Restaurant (service type not stated) | 1 Pineland Ave | open | |
| Hebert Candies & Gifts | Dessert | Dessert · Ice cream / frozen desserts | 574 Hartford Tpke | open |
| Herbalife Over the Bridge Nutrition | Juice, smoothie, tea · Restaurant (service type not stated) | Juice / smoothies | 160 Boston Tpke | open |
| Honey Dew Donuts Honey Dew Kempton | Bakery · Dessert · Coffee shop | Dessert · Coffee · Bakery | 604 Hartford Tpke | open |
| honeygrow honeygrow | Restaurant (service type not stated) · Fast casual · Casual dining | Healthy / salads / bowls · American | 193 Boston Tpke #4120 | open |
| Hooters Hooters | Bar | American | 291 Boston Tpke | open |
| I Craze Yogurt | Dessert · Juice, smoothie, tea | Ice cream / frozen desserts · Dessert · Juice / smoothies | 50 Boston Tpke | open |
| IHOP | Restaurant (service type not stated) | Breakfast | 70 Boston Tpke | open |
| Imperial Buffet | Buffet · Restaurant (service type not stated) · Casual dining | American | 380 Maple Ave | open |
| J&m Pizza | Restaurant (service type not stated) | Pizza | 117 Clinton St | open |
| Jersey Mike's Jersey Mike's Subs | Quick service · Specialty food shop | Sandwiches | 120 Boston Turnpike Unit #19 | open |
| Jimmy's Tavern & Grill | Casual dining · Bar | American | 50 Boston Tpke | open |
| KFC KFC | Quick service · Restaurant (service type not stated) | Chicken / wings | 21 S Quinsigamond Ave | open |
| Lakeside Bar & Grille | Casual dining · Restaurant (service type not stated) · Bar | 97 Boston Tpke | open | |
| Moe's Southwest Grill Moe's Southwest Grill | Dessert · Restaurant (service type not stated) | Southwestern / Tex-Mex · Ice cream / frozen desserts · Mexican | 61 Boston Turnpike Rd | open |
| MOTW Coffee and Pastries | Coffee shop · Café · Bakery | Coffee · Bakery | 378 Maple Ave | open |
| Napoli Italian Deli and Catering | Specialty food shop · Restaurant (service type not stated) · Quick service | Sandwiches · Italian | 79 S Quinsigamond Ave | open |
| Nautical Bowls Nautical Bowls | Restaurant (service type not stated) · Juice, smoothie, tea | Healthy / salads / bowls · Juice / smoothies | 193 Boston Tpke #6120 | open |
| Neon House Cafe & Bar | Restaurant (service type not stated) | 4207 Smith Street | open | |
| Nicks Golden Pizza and More ROUTE 9 | Restaurant (service type not stated) | Pizza · Italian | 271 Grafton St | open |
| Nothing Bundt Cakes Nothing Bundt Cakes | Bakery · Dessert | Bakery · Dessert | 98 Boston Tpke | open |
| Omi Korean Grill | Restaurant (service type not stated) | BBQ | 88 Boston Turnpike | open |
| Osaka | Restaurant (service type not stated) | Japanese · Sushi · Asian | 20 Boston Tpke | open |
| Panera Bread Panera Bread | Bakery · Café | Bakery · Sandwiches · Coffee | 50 Boston Turnpike | open |
| Papa Gino's Pizzeria | Restaurant (service type not stated) | Pizza | 20 Boston Tpke | open |
| Pepperidge Farms | Bakery | Bakery | 173 Memorial Dr | open |
| Pepperoni Express | Restaurant (service type not stated) · Delivery-focused · Quick service | Pizza | 344 Boston Tpke | open |
| QDOBA Mexican Eats | Quick service · Restaurant (service type not stated) | Mexican | 193 Boston Tpke Ste 5110 | open |
| Sawa Hibachi Steakhouse and Sushi | Restaurant (service type not stated) | Japanese · Sushi · Steakhouse | 551 Boston Tpke | open |
| Shrewsbury House of Pizza | Restaurant (service type not stated) | Pizza · Italian | 424 Hartford Tpke | open |
| Shrewsbury Pizzeria | Restaurant (service type not stated) | Pizza · Italian | 560 Main St | open |
| Shrewsbury Signs | Restaurant (service type not stated) | 166 Boston Tpke | open | |
| Shrewsbury Wings Llc | Restaurant (service type not stated) | 291 Boston Tpke | open | |
| Slopeside Bar & Grill | Casual dining · Bar | American | 1000 Main St | open |
| Starbucks Starbucks | Café · Coffee shop · Bakery | Coffee · Bakery | 193 Boston Tpke | open |
| Starbucks Starbucks | Coffee shop · Café | Coffee | 200 Hartford Turnpike | open |
| Starbucks Coffee Company Starbucks | Coffee shop · Café · Bakery | Coffee · Bakery | 731 Boston Tpke | open |
| Subway | Quick service · Restaurant (service type not stated) · Specialty food shop | Sandwiches | 373 Maple Ave | open |
| Tavern in the Square | Casual dining · Bar | 193 Boston Tpke | open | |
| Tenderfix By Noah Schnapp | Quick service | 70 Boston Tpke | open | |
| Thai & I | Restaurant (service type not stated) | Thai · Asian | 274 South St | open |
| Thai Place | Restaurant (service type not stated) | Thai | 50 Boston Tpke | open |
| Thai Time Authentic Thai Food | Restaurant (service type not stated) | 15 Lake View Ave | open | |
| The Bullpen | Restaurant (service type not stated) | Pizza | 3 Tennis Dr | open |
| The Ground Round | Casual dining · Bar | American | 271 Grafton St | open |
| The Halal Guys The Halal Guys | Quick service | Middle Eastern · Halal / kosher | 84 Boston Tpke | open |
| The Lux Group Inc | Restaurant (service type not stated) | 193 Boston Tpke Ste 3140 | open | |
| The Swedish Cove | Bar | open | ||
| The Whalen Compound | Bar | open | ||
| Three Nguyen Worcester Inc | Restaurant (service type not stated) | 20 Boston Tpke | open | |
| Udupi | Restaurant (service type not stated) | Indian | 378 Maple Ave, Fairlawn Plaza | open |
| Uptowne Mediterranean Restaurant | Restaurant (service type not stated) | Mediterranean · Middle Eastern | 1000 Boston Tpke | open |
| Village Pizza | Restaurant (service type not stated) | British / Irish pub food · Pizza | 16 Maple Ave | open |
| Vinny T's of Boston | Bar | 7 Boston Tpke | open | |
| Wah-Bo Grill | Restaurant (service type not stated) | American | 98 Boston Tpke | open |
| WFM Coffee Bar | Restaurant (service type not stated) · Coffee shop | Japanese · Coffee · Sushi | 193 Boston Turnpike | open |
| Willikers Tex-Mex and BBQ | Casual dining · Bar | Southwestern / Tex-Mex | 896 Hartford Tpke | open |
| Willy's Steakhouse Grill and Sushi Bar | Restaurant (service type not stated) | Steakhouse · Sushi · Japanese · American | 2 Grafton St | open |
| Wok and Flame | Restaurant (service type not stated) | Chinese · Halal / kosher · Asian | 378 Maple Ave | open |
| Zoll Cellars Winery | Winery / distillery / taproom · Restaurant (service type not stated) | 110 Old Mill Rd | open | |
| Edgemere Diner | Casual dining | American | 51 Hartford Tpke | closed |
| Hartford Pike Donuts Inc | Bakery · Dessert | Dessert | 126 Hartford Tpke | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 37 | 35 | — | — | — | 2 | SIC1987 |
| 1995 | 34 | 32 | — | — | — | 2 | SIC1987 |
| 1996 | 36 | 34 | — | — | — | 2 | SIC1987 |
| 1997 | 41 | 38 | — | — | — | 3 | SIC1987 |
| 1998 | 52 | 39 | 20 | 15 | 4 | 5 | NAICS1997 |
| 1999 | 48 | 35 | 19 | 12 | 3 | 5 | NAICS1997 |
| 2000 | 48 | 34 | 18 | 11 | 4 | 5 | NAICS1997 |
| 2001 | 51 | 37 | 21 | 12 | 4 | 5 | NAICS1997 |
| 2002 | 56 | 46 | 25 | 16 | 5 | 3 | NAICS1997 |
| 2003 | 55 | 44 | 25 | 14 | 5 | 2 | NAICS2002 |
| 2004 | 60 | 50 | 26 | 18 | 6 | 2 | NAICS2002 |
| 2005 | 57 | 50 | 25 | 17 | 8 | 1 | NAICS2002 |
| 2006 | 56 | 49 | 25 | 18 | 6 | 1 | NAICS2002 |
| 2007 | 56 | 48 | 26 | 13 | 7 | 2 | NAICS2002 |
| 2008 | 55 | 45 | 23 | 13 | 8 | 3 | NAICS2007 |
| 2009 | 56 | 46 | 27 | 11 | 7 | 4 | NAICS2007 |
| 2010 | 58 | 51 | 30 | 14 | 6 | 2 | NAICS2007 |
| 2011 | 61 | 54 | 27 | 20 | 6 | 2 | NAICS2007 |
| 2012 | 66 | 61 | 28 | 29 | 3 | 2 | NAICS2012 |
| 2013 | 68 | 63 | 25 | 32 | 5 | 3 | NAICS2012 |
| 2014 | 66 | 62 | 23 | 33 | 5 | 3 | NAICS2012 |
| 2015 | 66 | 62 | 23 | 31 | 7 | 3 | NAICS2012 |
| 2016 | 66 | 63 | 22 | 32 | 8 | 1 | NAICS2012 |
| 2017 | 68 | 65 | 25 | 29 | 10 | — | NAICS2017 |
| 2018 | 72 | 71 | 25 | 36 | 9 | — | NAICS2017 |
| 2019 | 65 | 62 | 23 | 29 | 9 | — | NAICS2017 |
| 2020 | 57 | 54 | 23 | 24 | 6 | — | NAICS2017 |
| 2021 | 58 | 56 | 21 | 28 | 6 | — | NAICS2017 |
| 2022 | 61 | 60 | 23 | 30 | 6 | — | NAICS2022 |
| 2023 | 61 | 59 | 21 | 31 | 6 | — | NAICS2022 |