BMIE Market 01566
Worcester County, Massachusetts · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 7,362 2020–2024 ACS 5-year estimate ±415 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 2,876 2020–2024 ACS 5-year estimate ±168 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 6,294 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 2,663 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $137,730 2020–2024 ACS 5-year estimate ±18,429 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 49.1 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,914 2020–2024 ACS 5-year estimate ±214 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $415,900 2020–2024 ACS 5-year estimate ±21,320 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 25.0 sq mi Census Gazetteer 2020 |
| Restaurants | 34 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 01566 |
| Restaurants per 10,000 residents | 38.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +70.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +47.8% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +21.4% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +47.8% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 33 (range 27–39) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.9 per year, r² 0.50) · 80% range · confidence Medium · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 73 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 78 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 63 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 80 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 01566. Projection: linear trend v1, fitted 2013–2023, +0.9 restaurants per year, r² 0.50, confidence Medium.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Massachusetts and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 491, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 73 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 77.6 | 78 | 40% | +31.0 |
| Restaurant Opportunity Score | 62.7 | 63 | 35% | +22.0 |
| Market Momentum Score | 80.0 | 80 | 25% | +20.0 |
Consumer Market Score: 78 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 7,362 | 66 | 40% | +26.5 |
| Median household income (ACS) | 137,730 | 94 | 40% | +37.8 |
| Households (ACS) | 2,876 | 66 | 20% | +13.3 |
Restaurant Opportunity Score: 63 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 47.8 | 80 | 35% | +27.9 |
| Restaurants per 10,000 residents (lower = more room) | 46.2 | 11 | 25% | +2.7 |
| Population (ACS) | 7,362 | 66 | 20% | +13.2 |
| Median household income (ACS) | 137,730 | 94 | 20% | +18.9 |
Market Momentum Score: 80 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 70 | 94 | 50% | +46.8 |
| 10-year restaurant growth | 47.8 | 80 | 30% | +23.9 |
| 20-year restaurant growth | 21.4 | 47 | 20% | +9.3 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (53)
By cuisine
American 15 · Coffee 9 · Pizza 7 · Burgers 6 · Dessert 6 · Italian 6 · Sandwiches 4 · Asian 3 · Bakery 3 · Breakfast 3 · Chinese 2 · Ice cream / frozen desserts 2 · Juice / smoothies 2 · Latin American (other) 2 · Mexican 2 · BBQ 1 · Cajun, Creole, Southern 1 · Hawaiian / Pacific 1 · Healthy / salads / bowls 1 · Seafood 1 · Steakhouse 1 · Thai 1
By type
Restaurant (service type not stated) 30 · Bar 9 · Quick service 9 · Dessert 8 · Casual dining 7 · Bakery 6 · Coffee shop 6 · Café 5 · Juice, smoothie, tea 2 · Other 2 · Brewery / taproom 1 · Fast casual 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| Annie's Country Kitchen | Casual dining · Restaurant (service type not stated) | American | 140 Main St | open |
| Applebee's Applebee's Grill & Bar | Casual dining · Restaurant (service type not stated) · Bar | American | 120 Charlton Rd. | open |
| Auntie Anne's | Restaurant (service type not stated) · Other · Dessert · Quick service | Dessert | 400 Haynes St | open |
| B.T.'s Smokehouse | Restaurant (service type not stated) | BBQ · American | 392 Main St | open |
| Bake Shoppe | Bakery · Juice, smoothie, tea · Café | Bakery · Juice / smoothies · Coffee | 277 Main St | open |
| Bay State Brewing Company | Brewery / taproom · Bar | 1 Turner Ln | open | |
| Brunetti Bar and Grill | Casual dining · Restaurant (service type not stated) · Bar | 11 Westwood Dr | open | |
| Burger King Burger King | Quick service · Bakery · Juice, smoothie, tea · Dessert · Coffee shop | Dessert · Burgers · Juice / smoothies · Coffee · American | 236 Route 15 | open |
| Burger King Burger King | Quick service | Burgers · American | 374 Main St | open |
| Cedar Street Cafe | Café | Coffee · Breakfast · American | 420 Main St | open |
| Cedar Street Grille | Casual dining · Restaurant (service type not stated) · Bar | American | 12 Cedar St | open |
| Condesa Restaurante Condesa Restaurante & Tequila Bar, Sturbridge MA | Restaurant (service type not stated) | Mexican · Latin American (other) | 178 Main St Ste A | open |
| Cracker Barrel Old Country Store Cracker Barrel Old Country Store | Restaurant (service type not stated) | Cajun, Creole, Southern · American | 215 Charlton Rd | open |
| Ddj, Inc | Restaurant (service type not stated) | 215 Charlton Rd | open | |
| Dunkin' Dunkin' | Coffee shop · Quick service · Dessert · Bakery | Coffee · Dessert | 120 Main St | open |
| Dunkin' Dunkin' | Coffee shop · Quick service · Dessert · Bakery | Coffee · Dessert | 215 Charlton Rd Route 20 | open |
| Ebenezer's Tavern | Bar | American | 277 Main St | open |
| Empire Village | Restaurant (service type not stated) | Chinese · Asian | 446 Main St | open |
| Enrico's Brick Oven Pizzeria & Pub | Bar | Pizza · Italian | 500 Main St | open |
| Friendly's | Dessert · Restaurant (service type not stated) | Ice cream / frozen desserts · Burgers | 367 Main St | open |
| Gido's Brick Oven Pizza | Restaurant (service type not stated) | Pizza · Italian | 367 Main St | open |
| Jo-ad Realty, Llc | Restaurant (service type not stated) | 215 Charlton Rd | open | |
| Kahula Restaurant | Restaurant (service type not stated) | Chinese · Hawaiian / Pacific · Asian | 119 Main St | open |
| Mangia Bene | Restaurant (service type not stated) | Italian · Pizza | 139 Main St | open |
| McDonald's McDonald's | Quick service | Burgers · American | 364 Main St | open |
| Napoli Pizzeria III | Restaurant (service type not stated) | Italian · Pizza | 57 Main St | open |
| Old Sturbridge Pizza & Restaurant | Restaurant (service type not stated) | Pizza · Italian | 392 Main St | open |
| Oliver Wight Tavern | Restaurant (service type not stated) | Breakfast | 1 Old Sturbridge Village Rd | open |
| Oxhead Tavern | Restaurant (service type not stated) | Burgers | 366 Main St | open |
| Panera Bread Panera Bread | Bakery · Fast casual | Bakery · Sandwiches · Healthy / salads / bowls | 21 New Boston Rd | open |
| Playa Del Carmen | Restaurant (service type not stated) | Mexican · Latin American (other) | 179 Main St | open |
| Publick House Service 1 Llc | Restaurant (service type not stated) | 277 Main St | open | |
| Rom's Takeout & Catering Inc | Restaurant (service type not stated) | 139 Main St | open | |
| Roy Rogers | Quick service | 15 Mashapaug Rd | open | |
| Saw Dust Coffee House & Dessert Bar | Coffee shop · Dessert · Café | Coffee · Dessert | 371 Main St | open |
| Sbarro | Restaurant (service type not stated) | Pizza | Route 15 - Mashpaug Road | open |
| Steadfast Fence | Bar | 6 Apple Hill Rd | open | |
| Sturbridge Coffee House | Coffee shop | Coffee | 407 Main St | open |
| Sturbridge Porterhouse | Restaurant (service type not stated) · Coffee shop · Café | Steakhouse · Coffee · Breakfast · American | 407 Main St | open |
| Sturbridge Restaurant Group Inc | Restaurant (service type not stated) | 407 Main St | open | |
| Sturbridge Seafood | Restaurant (service type not stated) | Seafood · American | 376 Main St | open |
| Subway | Restaurant (service type not stated) | Sandwiches | 400 Haynes Street | open |
| SUBWAY | Other | Sandwiches | 62 Cricket Dr | open |
| Subway Subway | Quick service · Casual dining | Sandwiches · American | 100 Charlton Rd | open |
| Table 3 Restaurant Group Llc | Restaurant (service type not stated) | 420 Main St | open | |
| Teddy G's | Bar · Casual dining | American | 179 Main St | open |
| The Thai Place | Restaurant (service type not stated) | Thai · Asian | 371 Main St | open |
| Twobros Inc | Restaurant (service type not stated) | 140 Main St | open | |
| Uno Pizzeria & Grill Uno Pizzeria & Grill | Casual dining · Bar | Pizza · Italian | 100 Charlton Rd | open |
| Wendy's Wendy's | Quick service | Burgers · American | 211 Charlton Road | open |
| Whoopie-Doo & Cupcakes too | Bakery · Dessert · Café | Dessert · Coffee · Bakery | 179 Main St | open |
| Wicked Licks | Dessert | Ice cream / frozen desserts | 380 Main St | open |
| Subway | Other | Sandwiches | 215 Charlton Rd | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 24 | 23 | — | — | — | 1 | SIC1987 |
| 1995 | 21 | 20 | — | — | — | 1 | SIC1987 |
| 1996 | 21 | 19 | — | — | — | 2 | SIC1987 |
| 1997 | 25 | 23 | — | — | — | 2 | SIC1987 |
| 1998 | 23 | 20 | 11 | 7 | 2 | 2 | NAICS1997 |
| 1999 | 24 | 20 | 10 | 7 | 3 | 2 | NAICS1997 |
| 2000 | 27 | 25 | 12 | 10 | 3 | 1 | NAICS1997 |
| 2001 | 26 | 24 | 14 | 9 | 1 | 1 | NAICS1997 |
| 2002 | 29 | 25 | 13 | 10 | 2 | — | NAICS1997 |
| 2003 | 32 | 28 | 16 | 9 | 3 | — | NAICS2002 |
| 2004 | 29 | 28 | 16 | 9 | 3 | — | NAICS2002 |
| 2005 | 27 | 26 | 16 | 8 | 2 | — | NAICS2002 |
| 2006 | 26 | 24 | 14 | 8 | 2 | — | NAICS2002 |
| 2007 | 26 | 23 | 12 | 8 | 3 | — | NAICS2002 |
| 2008 | 31 | 28 | 14 | 11 | 3 | — | NAICS2007 |
| 2009 | 29 | 26 | 12 | 10 | 4 | — | NAICS2007 |
| 2010 | 28 | 24 | 12 | 9 | 3 | — | NAICS2007 |
| 2011 | 26 | 23 | 11 | 9 | 3 | — | NAICS2007 |
| 2012 | 26 | 23 | 12 | 10 | 1 | — | NAICS2012 |
| 2013 | 26 | 23 | 12 | 10 | 1 | — | NAICS2012 |
| 2014 | 24 | 23 | 13 | 9 | 1 | — | NAICS2012 |
| 2015 | 21 | 20 | 11 | 8 | 1 | — | NAICS2012 |
| 2016 | 21 | 20 | 11 | 8 | 1 | — | NAICS2012 |
| 2017 | 23 | 21 | 14 | 7 | — | — | NAICS2017 |
| 2018 | 22 | 20 | 13 | 7 | — | — | NAICS2017 |
| 2019 | 25 | 24 | 14 | 9 | — | — | NAICS2017 |
| 2020 | 24 | 24 | 14 | 10 | — | — | NAICS2017 |
| 2021 | 24 | 24 | 14 | 10 | — | — | NAICS2017 |
| 2022 | 29 | 28 | 16 | 10 | — | — | NAICS2022 |
| 2023 | 35 | 34 | 19 | 11 | 4 | — | NAICS2022 |