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BMIE Market 01835

Essex County, Massachusetts · ZCTA boundaries as of 2020

Profile

Population (current estimate)14,782
2020–2024 ACS 5-year estimate ±1,142 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households5,568
2020–2024 ACS 5-year estimate ±343 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count13,682
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units5,623
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$113,578
2020–2024 ACS 5-year estimate ±10,106 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age39.2
2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,852
2020–2024 ACS 5-year estimate ±197 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$468,800
2020–2024 ACS 5-year estimate ±18,667 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area7.8 sq mi
Census Gazetteer 2020
Restaurants18
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 01835
Restaurants per 10,000 residents12.4
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year-18.2%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+0.0%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year-28.0%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+5.9%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 202818 (range 14–21)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.2 per year, r² 0.11) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score59 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score81 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score61 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score20 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 59 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score81.08140%+32.4
Restaurant Opportunity Score61.16135%+21.4
Market Momentum Score19.52025%+4.9
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 81 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)14,7827640%+30.6
Median household income (ACS)113,5788840%+35.2
Households (ACS)5,5687620%+15.2
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 61 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth03535%+12.3
Restaurants per 10,000 residents (lower = more room)12.26425%+15.9
Population (ACS)14,7827620%+15.3
Median household income (ACS)113,5788820%+17.6
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 20 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth-18.21450%+7.0
10-year restaurant growth03530%+10.5
20-year restaurant growth-281020%+2.1
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (45)

By cuisine

American 11 · Bakery 9 · Sandwiches 8 · Coffee 7 · Dessert 7 · Pizza 5 · Ice cream / frozen desserts 4 · Italian 3 · Breakfast 2 · Asian 1 · Burgers 1 · Chinese 1 · Healthy / salads / bowls 1 · Japanese 1 · Juice / smoothies 1 · Mediterranean 1 · Mexican 1

By type

Restaurant (service type not stated) 23 · Bakery 10 · Dessert 10 · Casual dining 6 · Café 5 · Coffee shop 5 · Other 3 · Bar 1 · Juice, smoothie, tea 1 · Quick service 1

NameTypeCuisineAddressStatus
110 Roast BeefRestaurant (service type not stated) · Casual diningSandwiches · American691 S Main Stopen
Albie D's Second Generation Italian BakeryBakeryBakery140 S Main Stopen
Apollo Pizza & SubsRestaurant (service type not stated)Pizza125 S Main St # 7438open
Ari's Pizza & SubsDessertPizza · Sandwiches · Ice cream / frozen desserts402 S Main Stopen
Aroma Joe's Coffee Aroma Joe's CoffeeCoffee shop · Restaurant (service type not stated) · CaféCoffee727 S Main Stopen
Ben & Jerry'sDessertIce cream / frozen desserts741 S Main Stopen
Boston Coffee Cake CompanyDessertDessert145 Oxford Aveopen
Bradford DinerCasual dining · Restaurant (service type not stated)American · Breakfast109 S Main Stopen
Bread Bunny BakehouseBakeryBakery76 Riverdale Aveopen
Breakfast CafeCaféCoffee695 S Main Stopen
Carbone's KitchenRestaurant (service type not stated)Italian151 S Main Stopen
Carter's Ice CreamDessertIce cream / frozen desserts · Dessert534 Salem Stopen
Chick's Roast BeefOtherSandwiches124 S Main Stopen
Corporate Chefs, Inc.CaféCoffee22 Parkridge Rdopen
Duffy's DinerCasual dining · Restaurant (service type not stated)American8 Knipe Rdopen
Dunkin' Dunkin'Bakery · Restaurant (service type not stated) · Dessert · Coffee shopDessert · Coffee15 S Main Stopen
Dunkin' Dunkin'Bakery · Dessert · Coffee shopDessert · Coffee · Bakery915 S Main Stopen
Evenfall RestaurantRestaurant (service type not stated)American8 Knipe Rdopen
Gourmet House Asian CuisineRestaurant (service type not stated) · Casual diningAsian · American115 S Main Stopen
Heav'nly Donuts Heav'nly Donuts-BradfordBakery · DessertDessert · Bakery55 S Main Stopen
Joseph's Trattoria Bakery Cafe IncRestaurant (service type not stated)145 Oxford Aveopen
Josephs TrattoriaRestaurant (service type not stated)Italian145 Oxford Aveopen
Kelly'sBar75 S Main Stopen
L & M BakeryBakeryBakery231 Neck Rdopen
Lowe's DonutsBakery · DessertBakery · Healthy / salads / bowls · Dessert145 S Main Stopen
Mac Daddies and a little moreRestaurant (service type not stated)American75 S Main Stopen
Mediterranean Pizza and Roast BeefRestaurant (service type not stated)Mediterranean · Sandwiches · Pizza124 S Main Stopen
Mi Isla BakeryBakery · Coffee shop · CaféBakery · Coffee741 S Main Stopen
Molestrios' Roast Beef & PizzaRestaurant (service type not stated) · Casual diningAmerican133 Winter St Floor 2open
Nabisco / MondelezBakeryBakery250 Neck Rdopen
New Moon GardenRestaurant (service type not stated)Chinese · Japanese701 S Main Stopen
Nice Ice BabyJuice, smoothie, tea · DessertJuice / smoothies · Ice cream / frozen dessertsWashington Squareopen
Oh! Daddy'sRestaurant (service type not stated)Pizza · Sandwiches125 S Main Stopen
Papa Gino'sRestaurant (service type not stated)Pizza3 Ferry Stopen
Pepsi Bottling GroupRestaurant (service type not stated) · Other261 Neck Rdopen
Periwinkle CafeRestaurant (service type not stated)695 S Main Stopen
QVC ShopBakery · DessertBakery · Dessertopen
Roma RestaurantRestaurant (service type not stated) · Casual diningItalian · American29 Middlesex Stopen
Steampunk StationCoffee shop · CaféCoffee · Sandwiches30 Railroad Aveopen
Steve's Famous Roast BeefRestaurant (service type not stated)Sandwiches · American741 S Main Stopen
SubwayOtherSandwiches25 Shelley Rdopen
Teo's TacosRestaurant (service type not stated)Mexican695 S Main Stopen
Village Square RestaurantRestaurant (service type not stated)Breakfast · American109 S Main Stopen
Wendy's Wendy'sQuick serviceBurgers · American39 S Main Stopen
Lakeview Kitchen LlcCaféCoffee151 S Main Stclosed
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199418171SIC1987
199521192SIC1987
199617161SIC1987
199723212SIC1987
1998242010462NAICS1997
199923169343NAICS1997
200022158342NAICS1997
200128157352NAICS1997
200223188462NAICS1997
20033325104111NAICS2002
200420189541NAICS2002
200522209651NAICS2002
200624218761NAICS2002
200720178541NAICS2002
20081916574NAICS2007
20092117593NAICS2007
201021177731NAICS2007
201122188731NAICS2007
201223217104NAICS2012
20132018684NAICS2012
20142019784NAICS2012
20152321795NAICS2012
201626231076NAICS2012
20172622877NAICS2017
20182522886NAICS2017
20192119847NAICS2017
20202117755NAICS2017
20212119775NAICS2017
20222119775NAICS2022
20231918855NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 01835. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
018323.4 mi312023
018413.7 mi382023
018303.7 mi602023
018344.0 mi62023
018444.3 mi1012023
018404.5 mi252023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.