BMIE Market 01864

Middlesex County, Massachusetts · ZCTA boundaries as of 2020

Profile

Population (current estimate)	15,765 2020–2024 ACS 5-year estimate ±39 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	5,825 2020–2024 ACS 5-year estimate ±252 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	14,892 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	5,633 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$147,768 2020–2024 ACS 5-year estimate ±24,518 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	43.0 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$2,259 2020–2024 ACS 5-year estimate ±356 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$710,500 2020–2024 ACS 5-year estimate ±24,272 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	13.2 sq mi Census Gazetteer 2020
Restaurants	32 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 01864
Restaurants per 10,000 residents	20.8 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+3.2% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+18.5% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+39.1% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	34 (range 30–38) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.01) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	66 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	85 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	61 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	44 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 01864. Projection: linear trend v1, fitted 2013–2023, +0.1 restaurants per year, r² 0.01, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Massachusetts and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 491, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 66 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	84.6	85	40%	+33.9
Restaurant Opportunity Score	60.7	61	35%	+21.3
Market Momentum Score	44.3	44	25%	+11.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 85 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	15,765	77	40%	+31.0
Median household income (ACS)	147,768	96	40%	+38.4
Households (ACS)	5,825	77	20%	+15.3

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 61 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	3.2	48	35%	+17.0
Restaurants per 10,000 residents (lower = more room)	20.3	36	25%	+9.1
Population (ACS)	15,765	77	20%	+15.5
Median household income (ACS)	147,768	96	20%	+19.2

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 44 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+20.9
10-year restaurant growth	3.2	48	30%	+14.5
20-year restaurant growth	18.5	45	20%	+8.9

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (52)

By cuisine

Pizza 10 · American 9 · Coffee 7 · Italian 7 · Dessert 5 · Sandwiches 5 · Bakery 4 · Burgers 3 · Asian 2 · Chinese 2 · Ice cream / frozen desserts 2 · Seafood 2 · BBQ 1 · Breakfast 1 · Japanese 1 · Juice / smoothies 1 · Southwestern / Tex-Mex 1 · Steakhouse 1

By type

Restaurant (service type not stated) 33 · Quick service 11 · Bakery 7 · Coffee shop 6 · Dessert 6 · Bar 5 · Café 3 · Casual dining 3 · Specialty food shop 2 · Brewery / taproom 1 · Juice, smoothie, tea 1 · Other 1

Name	Type	Cuisine	Address	Status
Andrea's House of Pizza	Restaurant (service type not stated)	Pizza · Italian	197 Main St	open
Anthony's Pizza	Restaurant (service type not stated)	Pizza	178 Main St	open
Beyond Bagels	Bakery	Bakery	31 Main St	open
Captain Pizza	Restaurant (service type not stated)	Pizza · Italian	202 North St	open
China Cuisine	Restaurant (service type not stated)	Chinese · Japanese · Asian	235 Main St	open
Dairy Queen Dairy Queen	Quick service · Dessert	Burgers · Ice cream / frozen desserts	286 Main St	open
Domino's Pizza	Restaurant (service type not stated)	Pizza	231 Main St	open
Dunkin' Dunkin'	Quick service · Dessert · Coffee shop · Bakery	Coffee · Dessert	293 Main St	open
Dunkin' Dunkin'	Bakery · Quick service · Dessert · Coffee shop	Dessert · Coffee	13 Main St	open
Dunkin' Dunkin'	Bakery · Quick service · Dessert · Coffee shop	Dessert · Coffee	6 Washington St	open
Dunwall Llc	Restaurant (service type not stated)		3 Pluff Ave	open
Gefyra Llc	Restaurant (service type not stated)		3 Pluff Ave	open
Ginger Gourmet	Restaurant (service type not stated)	Asian · Chinese	265 Main St	open
Godfathers Pizza	Restaurant (service type not stated)	Pizza	231 Main St	open
Great American Tavern	Restaurant (service type not stated)	American	303 Main St	open
Heavenly Donuts Heav'nly Donuts-Bradford	Bakery · Dessert	Dessert · Bakery	68 Winter St	open
Hopothecary Ales Brewery and Kitchen	Restaurant (service type not stated) · Brewery / taproom · Casual dining · Bar	Southwestern / Tex-Mex	303 Main St	open
Horse Shoe Cafe	Restaurant (service type not stated)	BBQ · American	226 Main St	open
Jackle Bakery & Restaurant Service	Bakery · Restaurant (service type not stated)	Bakery	179 North St	open
Jim's Restaurant Group Llc	Restaurant (service type not stated)		60 Main St	open
Joe Fish Seafood Restaurant	Restaurant (service type not stated)	Seafood	60 Main St	open
Kitty's Restaurant & Lounge	Restaurant (service type not stated)	Italian · American	123 Main St	open
Lobster Claw	Restaurant (service type not stated)	Seafood · American	3 Main St	open
Mario's Ristorante	Restaurant (service type not stated)	Italian · Pizza	20 Main St	open
Mario's Ristorante	Restaurant (service type not stated)	Italian	20 Main St	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	43 Main St	open
Nan's Cafe	Café	Coffee · Breakfast · American	118 Park St	open
Nashway Co., Llc	Restaurant (service type not stated)		3 Pluff Ave	open
Nero Llc	Restaurant (service type not stated)		3 Pluff Ave	open
Nick's Pizza & Subs	Restaurant (service type not stated)	Pizza	6 Washington St, North Reading, MA 01864	open
Nick's Place	Restaurant (service type not stated)	Pizza · American	6 Washington St	open
North Reading Community Coffeehouse	Coffee shop · Bar	Coffee	147 Park St	open
Papa Gino's	Restaurant (service type not stated)	Pizza	103 Main St	open
Piccadilly Pub Restaurant	Restaurant (service type not stated)		60 Main St	open
Pizza Usa, Inc	Restaurant (service type not stated)		202 North St	open
Pomó Pasta Bowls	Restaurant (service type not stated) · Quick service	Italian	4 Lowell Rd	open
Ryers Store	Specialty food shop · Quick service	Sandwiches	162 Park St #1	open
Sports, Spirits & Steaks	Bar · Casual dining	American	178 Main St	open
Starbucks Starbucks	Coffee shop · Café · Bakery	Coffee · Bakery	265 Main St Atlantic Plaza	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	4 Lowell Rd Unit 7 Unit 7	open
Subway	Quick service · Restaurant (service type not stated)	Sandwiches	72 Main St	open
Subway - North Reading - 34571	Other	Sandwiches	72 Main St	open
Suko Cafe	Café · Juice, smoothie, tea · Coffee shop	Coffee · Juice / smoothies	134 Park St	open
T's Tavern	Bar		149 North St	open
Teresa's Hospitality Group	Restaurant (service type not stated)		20 Elm St	open
Teresa's Prime Steakhouse	Casual dining · Restaurant (service type not stated) · Bar	Italian · American · Steakhouse	20 Elm St	open
The Big Dipper Ice Cream Stand	Dessert	Ice cream / frozen desserts · Dessert	327 Main St	open
The Hornet's Nest Sub Shop	Specialty food shop · Quick service	Sandwiches · Pizza	134 Park St #2	open
To The Dogs Restaurant Mgmt Corp	Restaurant (service type not stated)		178 Main St	open
Wendy's Wendy's	Quick service	Burgers · American	52 Main Street	open
Eastgate Liquor’s North Reading	Restaurant (service type not stated)		13 Main St	closed
Klintech	Restaurant (service type not stated)		197 Main St	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	24	23	—	—	—	1	SIC1987
1995	20	19	—	—	—	1	SIC1987
1996	21	20	—	—	—	1	SIC1987
1997	25	25	—	—	—	—	SIC1987
1998	26	24	9	9	6	—	NAICS1997
1999	31	28	12	9	7	—	NAICS1997
2000	25	24	11	9	4	—	NAICS1997
2001	26	25	11	10	4	—	NAICS1997
2002	25	22	10	8	4	—	NAICS1997
2003	34	27	11	10	6	1	NAICS2002
2004	30	25	10	9	6	—	NAICS2002
2005	55	47	12	10	25	—	NAICS2002
2006	58	51	14	10	27	—	NAICS2002
2007	35	31	13	10	8	—	NAICS2002
2008	35	32	13	9	10	—	NAICS2007
2009	35	33	12	10	11	—	NAICS2007
2010	33	31	9	11	11	—	NAICS2007
2011	33	31	10	12	9	—	NAICS2007
2012	34	32	10	12	10	—	NAICS2012
2013	34	31	10	12	9	—	NAICS2012
2014	35	31	9	12	10	—	NAICS2012
2015	35	32	11	12	9	—	NAICS2012
2016	37	34	13	12	9	—	NAICS2012
2017	40	37	15	13	9	—	NAICS2017
2018	36	32	14	10	8	—	NAICS2017
2019	39	34	17	9	8	—	NAICS2017
2020	38	32	17	7	8	—	NAICS2017
2021	37	32	18	7	6	—	NAICS2017
2022	39	33	16	8	9	—	NAICS2022
2023	37	32	14	8	10	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 01864. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
01867	3.2 mi	41	2023
01940	3.9 mi	31	2023
01887	4.2 mi	45	2023
01949	4.5 mi	30	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.