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BMIE Market 01867

Middlesex County, Massachusetts · ZCTA boundaries as of 2020

Profile

Population (current estimate)25,612
2020–2024 ACS 5-year estimate ±25 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households9,740
2020–2024 ACS 5-year estimate ±400 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count23,956
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units9,187
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$165,912
2020–2024 ACS 5-year estimate ±12,806 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age43.7
2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,991
2020–2024 ACS 5-year estimate ±273 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$809,000
2020–2024 ACS 5-year estimate ±21,607 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area10.0 sq mi
Census Gazetteer 2020
Restaurants41
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 01867
Restaurants per 10,000 residents15.4
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+2.5%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+0.0%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+46.4%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+86.4%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 202841 (range 38–44)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.11) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score71 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score90 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score61 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score52 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 71 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score90.39040%+36.1
Restaurant Opportunity Score61.26135%+21.4
Market Momentum Score52.25225%+13.1
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 90 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)25,6128640%+34.3
Median household income (ACS)165,9129840%+39.0
Households (ACS)9,7408520%+17.0
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 61 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth03535%+12.3
Restaurants per 10,000 residents (lower = more room)16.04925%+12.3
Population (ACS)25,6128620%+17.1
Median household income (ACS)165,9129820%+19.5
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 52 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth2.55950%+29.4
10-year restaurant growth03530%+10.5
20-year restaurant growth46.46120%+12.3
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (85)

By cuisine

American 18 · Coffee 16 · Dessert 11 · Bakery 10 · Pizza 10 · Italian 7 · Asian 6 · Sandwiches 6 · Burgers 4 · Ice cream / frozen desserts 4 · Japanese 4 · Breakfast 3 · Juice / smoothies 3 · Sushi 3 · Seafood 2 · British / Irish pub food 1 · Chicken / wings 1 · Chinese 1 · Latin American (other) 1 · Mexican 1 · Southwestern / Tex-Mex 1 · Steakhouse 1 · Thai 1

By type

Restaurant (service type not stated) 52 · Bakery 14 · Dessert 13 · Café 11 · Coffee shop 10 · Bar 9 · Quick service 9 · Casual dining 8 · Specialty food shop 3 · Juice, smoothie, tea 3 · Delivery-focused 1 · Other 1

NameTypeCuisineAddressStatus
Anthony's Coal Fired Pizza & WingsRestaurant (service type not stated)Pizza48 Walkers Brook Dropen
Anthony's Roast BeefRestaurant (service type not stated)Sandwiches · American216 Main Stopen
Avana Sushi & Seafood RestaurantRestaurant (service type not stated)Japanese · Sushi · Seafood589 Main Stopen
Avana Sushi 3 & Seafood RestaurantRestaurant (service type not stated)Asian · Sushi · Seafood · Japanese589 Main Stopen
Bagel WorldBakery · Quick service · Specialty food shopBakery · Sandwiches323 Main Stopen
Bangkok Spice Thai RestaurantRestaurant (service type not stated)Thai · Asian76 Haven Stopen
Barstool BitesRestaurant (service type not stated)45 Walkers Brook Dropen
Bear Rock CafeRestaurant (service type not stated)26 Walkers Brook Dropen
Bertucci's Italian RestaurantRestaurant (service type not stated)Pizza45 Walkers Brook Dropen
Biltmore & MainRestaurant (service type not stated)American530 Main Stopen
Bistro Concepts IncRestaurant (service type not stated)107 Main Stopen
Bunratty TavernBar · Casual diningBritish / Irish pub food620 Main Stopen
Burger King Burger KingQuick serviceBurgers · American357 Main Streetopen
Cafe CapriRestaurant (service type not stated)American · Pizza355 Main Stopen
Caffè Nero Caffè NeroCoffee shop · Restaurant (service type not stated) · CaféCoffee676 Main Stopen
Cal's Brick Oven PizzaRestaurant (service type not stated)Pizza122 Main Stopen
Cal's CreameryDessertIce cream / frozen desserts122 Main Stopen
Casa BakeryBakeryBakery351 Main Stopen
Chili's Grill & BarRestaurant (service type not stated)70 Walkersbrook Driveopen
Chipotle Mexican Grill Chipotle Mexican GrillRestaurant (service type not stated)Mexican · Southwestern / Tex-Mex46 Walkers Brook Dropen
Christopher's RestaurantRestaurant (service type not stated)Breakfast · American580 Main Stopen
Colombo's Pizza and CafeCaféPizza · Italian · Coffee2 Brande Ctopen
Cupcake CityBakery · DessertDessert · Bakery137 Main Stopen
D'Amici's BakeryBakeryBakery614 Main St.open
Dandi LyonsDessertDessert1331 Main Stopen
Dandilyons Ice CreamDessertIce cream / frozen desserts · Dessert1331 Main Stopen
Del SurCaféLatin American (other) · Coffee489 Main Stopen
DiCara's DeliSpecialty food shop · Quick serviceSandwiches · Italian1349 Main Stopen
Dunkin' Dunkin'Bakery · Juice, smoothie, tea · Dessert · Coffee shopDessert · Juice / smoothies · Coffee110 Main St Shell Gas Stationopen
Dunkin' Dunkin'Bakery · Juice, smoothie, tea · Dessert · Coffee shopDessert · Juice / smoothies · Coffee4 West St Mobil Gas Stationopen
Dunkin'Coffee shopCoffee454 Main Stopen
Dunkin' Dunkin'Bakery · Juice, smoothie, tea · Dessert · Coffee shopDessert · Juice / smoothies · Coffee87 Walkers Brook Dr Shell Gas Stationopen
Dunkin' Dunkin'Coffee shop · Quick service · Dessert · BakeryCoffee · Dessert273 Salem Stopen
Empower on HavenCafé · Restaurant (service type not stated) · Coffee shopCoffee190 Haven Stopen
Fat Larry'sSpecialty food shop · Quick serviceSandwiches · American169 Haven Stopen
Finagle A BagelBakeryBakery228 Main Stopen
Foodgod Truffle FriesRestaurant (service type not stated)45 Walkers Brook Dropen
Friendly Ice Cream - ShopsDessert · Quick serviceIce cream / frozen desserts · Dessert228 Main Stopen
Fuddruckers FuddruckersRestaurant (service type not stated)Burgers · American50 Walkers Brook Dropen
Fusilli's CucinaRestaurant (service type not stated) · Casual diningItalian · American107 Main Stopen
Half & HalfRestaurant (service type not stated) · Casual diningBreakfast · American607 Main Stopen
Half & HalfCafé · Restaurant (service type not stated)Coffee607 MAIN Stopen
Harrows Chicken Pies Harrows Chicken PiesRestaurant (service type not stated) · BakeryAmerican · Bakery126 Main Stopen
Hjb Restaurant Company, Llc.Restaurant (service type not stated)50 Walkers Brook Dropen
House of BagelsBakeryBakery · Sandwiches162 Main Stopen
Huang KitchenRestaurant (service type not stated)Asian672 Main Stopen
It's Just WingsRestaurant (service type not stated)Chicken / wings70 Walkersbrook Driveopen
Jimbo's Famous Roast BeefRestaurant (service type not stated)Pizza454 Main Stopen
Kumar&kumar Llc Dbapizza WorldRestaurant (service type not stated)583 Main Stopen
Last Corner RestaurantRestaurant (service type not stated) · Casual diningAmerican49 High Stopen
LongHorn Steakhouse LongHorn SteakhouseRestaurant (service type not stated)Steakhouse · American39 Walkers Brook Dropen
Mandarin Reading RestaurantRestaurant (service type not stated)Asian · Japanese · Chinese296 Salem Stopen
Mariah's CookiesDessertDessert45 Walkers Brook Dropen
McDonald's McDonald'sQuick serviceBurgers · American413 Main Stopen
MichiritasRestaurant (service type not stated) · Quick service · Casual dining · Bar51 Timberneck Dropen
Mr. Beast BurgerRestaurant (service type not stated)Burgers45 Walkers Brook Dropen
Nascar RefuelRestaurant (service type not stated)45 Walkers Brook Dropen
Nella's PizzaRestaurant (service type not stated)Pizza · Italian648 Main Stopen
Oasis Breakfast and CoffeeRestaurant (service type not stated) · Casual diningBreakfast · American454 Main Stopen
Orange Leaf Reading - Main StreetRestaurant (service type not stated)612 Main Stopen
Oye's Restaurant & BarBar · Restaurant (service type not stated)Asian · Sushi · Japanese26 Walkers Brook Dropen
Oyes Smoke SpotRestaurant (service type not stated)Asian26 Walkers Brook Dropen
Papa Gino'sRestaurant (service type not stated)Pizza676 Main Stopen
Perfecto's Caffe Perfecto's CaffeCafé · Restaurant (service type not stated) · Coffee shopCoffee285 Main Stopen
Pizza WorldRestaurant (service type not stated) · Quick servicePizza583 Main St #3135open
Post 1917 ReadingRestaurant (service type not stated) · BarAmerican136 Haven Stopen
Public Kitchen Reading Public KitchenRestaurant (service type not stated) · Casual dining · BarAmerican530 Main Stopen
Reading House of PizzaDelivery-focused · Restaurant (service type not stated)Pizza1321 Main Stopen
Restorant PavorottiRestaurant (service type not stated)601 Main Stopen
Richardson's Ice CreamDessertIce cream / frozen desserts50 Walkers Brook Dropen
Romano's Macaroni GrillRestaurant (service type not stated)Italian48 Walkers Brook Dropen
Starbucks StarbucksCoffee shop · Café · BakeryCoffee · Bakery288 Main Stopen
Starbucks StarbucksCafé · Coffee shop · BakeryCoffee · Bakery24 Walkers Brook Driveopen
SubwayOtherSandwiches190 Haven Stopen
swissbakers SwissbäkersBakery · DessertBakery · Dessert32 Lincoln Stopen
The Charles @ Bunratty TavernBar · Casual diningAmerican614 Main Stopen
The Chocolate TruffleDessertDessert494 Main Stopen
The Green TomatoRestaurant (service type not stated)American42 High Stopen
The Hot Spot In ReadingCaféCoffee85 Haven Stopen
The Real McCoy RestaurantRestaurant (service type not stated) · CaféCoffee110 Lowell Stopen
Tiny PubsBar232 High Stopen
Toscana Forno ReadingRestaurant (service type not stated)45 John Stopen
Venetian MoonRestaurant (service type not stated) · BarItalian680 Main Stopen
Virginia's Café & MarketCaféCoffee26 Haven Stopen
Zucca Italian RestaurantRestaurant (service type not stated) · BarItalian601 Main Stopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
19942222SIC1987
19951919SIC1987
19962020SIC1987
19972121SIC1987
1998292713122NAICS1997
19993127131221NAICS1997
20003126111321NAICS1997
2001322581431NAICS1997
200230257126NAICS1997
2003342861210NAICS2002
200436307149NAICS2002
200537328159NAICS2002
2006403510169NAICS2002
2007373412157NAICS2002
2008383712196NAICS2007
2009403713177NAICS2007
2010403714158NAICS2007
2011413714149NAICS2007
20124239161310NAICS2012
20134441171311NAICS2012
20144038171011NAICS2012
2015414019129NAICS2012
2016403915168NAICS2012
2017454318169NAICS2017
2018424014179NAICS2017
2019423916158NAICS2017
2020454116178NAICS2017
20214641161411NAICS2017
20224541161411NAICS2022
20234541141611NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 01867. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
018803.0 mi572023
018643.2 mi322023
019403.4 mi312023
018873.6 mi452023
018014.1 mi1012023
021804.2 mi392023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.