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BMIE Market 01904

Essex County, Massachusetts · ZCTA boundaries as of 2020

Profile

Population (current estimate)21,003
2020–2024 ACS 5-year estimate ±1,906 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households7,169
2020–2024 ACS 5-year estimate ±512 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count18,203
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units7,182
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$99,614
2020–2024 ACS 5-year estimate ±8,339 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age40.9
2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,822
2020–2024 ACS 5-year estimate ±219 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$560,500
2020–2024 ACS 5-year estimate ±21,058 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area4.2 sq mi
Census Gazetteer 2020
Restaurants26
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 01904
Restaurants per 10,000 residents13.7
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year-13.3%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year-3.7%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+4.0%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+8.3%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 202826 (range 21–31)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.1 per year, r² 0.03) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score58 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score81 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score56 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score22 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 58 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score81.18140%+32.4
Restaurant Opportunity Score55.95635%+19.6
Market Momentum Score22.12225%+5.5
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 81 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)21,0038240%+32.9
Median household income (ACS)99,6148140%+32.3
Households (ACS)7,1698020%+16.0
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 56 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth-3.72235%+7.6
Restaurants per 10,000 residents (lower = more room)12.46325%+15.7
Population (ACS)21,0038220%+16.4
Median household income (ACS)99,6148120%+16.1
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 22 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth-13.31650%+8.2
10-year restaurant growth-3.72230%+6.5
20-year restaurant growth43720%+7.4
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (63)

By cuisine

American 12 · Coffee 9 · Pizza 8 · Dessert 7 · Sandwiches 5 · Ice cream / frozen desserts 4 · Italian 4 · Asian 3 · Burgers 3 · Chicken / wings 3 · Chinese 3 · Juice / smoothies 3 · Mexican 3 · Breakfast 2 · Bakery 1 · BBQ 1 · Cajun, Creole, Southern 1 · Greek 1 · Latin American (other) 1 · Seafood 1 · Southwestern / Tex-Mex 1

By type

Restaurant (service type not stated) 38 · Quick service 14 · Dessert 9 · Coffee shop 8 · Bar 7 · Casual dining 7 · Bakery 6 · Café 3 · Juice, smoothie, tea 3 · Catering 1 · Delivery-focused 1 · Specialty food shop 1

NameTypeCuisineAddressStatus
Andy's Breakfast & LunchRestaurant (service type not stated)Breakfast · American30 Boston Stopen
Arctic Oil CoRestaurant (service type not stated)172 Boston Stopen
Atha's Famous Roast BeefRestaurant (service type not stated)Greek · Sandwiches25 Boston Stopen
Brew North CafeCafé · Restaurant (service type not stated) · Coffee shopCoffee200 Lynnfield Stopen
Burger King Burger KingQuick serviceBurgers · American108 Boston Streetopen
Burritos Pizza & Grill 2Restaurant (service type not stated) · Casual diningLatin American (other) · Breakfast · Pizza · American617 Chestnut St # 617open
Casa Amelia RestaurantRestaurant (service type not stated)Mexican · Southwestern / Tex-Mex6 Flax View Teropen
Crispy Fried ChickenQuick service164 Franklin Stopen
D'Angelo Grilled SandwichesSpecialty food shop · Quick serviceSandwiches1 Broadway Ciropen
Dairy Queen Dairy QueenQuick service · Restaurant (service type not stated) · Casual diningAmerican414 Broadwayopen
De Mi Cocina Food TrucksRestaurant (service type not stated)31 Stetson Stopen
Diamonds in the Rough at Gannon Golf CourseRestaurant (service type not stated) · CateringAmerican6 Great Woods Rdopen
Dock 125Restaurant (service type not stated)American125 Lynnfield Stopen
DQ Grill & Chill DQ Grill & ChillQuick service414 Broadwayopen
Dunkin' Dunkin'Bakery · Juice, smoothie, tea · Dessert · Coffee shopDessert · Juice / smoothies · Coffee50 Western Aveopen
Dunkin' Dunkin'Bakery · Quick service · Dessert · Coffee shopDessert · Coffee25 Boston Stopen
Dunkin' Dunkin'Dessert · Bakery · Quick service · Coffee shopIce cream / frozen desserts · Dessert · Coffee80 Boston Stopen
Dunkin' Dunkin'Bakery · Juice, smoothie, tea · Dessert · Coffee shopDessert · Juice / smoothies · Coffee932 Lynnfield Stopen
Dunkin' Donuts Dunkin'Bakery · Dessert · Coffee shopDessert · Coffee · Bakery35 Washington Stopen
El Nopal RestaurantRestaurant (service type not stated) · Casual diningMexican · American577 Western Aveopen
Fauci's PizzaRestaurant (service type not stated)Pizza · Italian4 Lynnfield Stopen
Four Winds Pub & GrillCasual dining · Bar265 Broadwayopen
Franco AmericanBar535 Western Aveopen
Gannon's 19th HoleBar · Restaurant (service type not stated)60 Great Woods Rdopen
Global KitchenRestaurant (service type not stated)138 Boston Stopen
Hayes-menino, Llc.Restaurant (service type not stated)338 Broadwayopen
Jade PacificaRestaurant (service type not stated)Chinese · Asian101 Lynnfield Stopen
John's R&b, IncRestaurant (service type not stated)111 Western Aveopen
John's Roast BeefRestaurant (service type not stated)Sandwiches111 Western Aveopen
K & J Restaurant IncRestaurant (service type not stated)25A Boston Stopen
Kell's KremeDessertIce cream / frozen desserts237 Broadwayopen
Kennedy Fried Chicken Kennedy Chicken & BurgerQuick service · Restaurant (service type not stated)Chicken / wings252 Western Aveopen
La Shingada BarBar160 Franklin Stopen
Lazy Dog Sports BarBar · Casual dining328A Broadwayopen
Lucky Dragon RestaurantRestaurant (service type not stated)Chinese · Asian318 Broadwayopen
Magic IslandRestaurant (service type not stated)Chinese164 Franklin Stopen
Marquito's KitchenRestaurant (service type not stated) · Coffee shopCoffee515 Chestnut Stopen
McDonald's McDonald'sQuick service · Restaurant (service type not stated)Burgers60 Boston Stopen
Mino's Roast BeefQuick serviceSandwiches · American244 Broadwayopen
MunchiesDessert · BakeryIce cream / frozen desserts · Dessert582 Chestnut Stopen
New Style Asian FoodRestaurant (service type not stated) · Delivery-focusedAsian25 Boston Stopen
Nick's PizzaRestaurant (service type not stated)Pizza · Italian50 Western Aveopen
Nickey's PizzaRestaurant (service type not stated)Pizza · Italian64 Lynnfield Stopen
Origen CafeCafé · Juice, smoothie, tea · Coffee shopCoffee · Juice / smoothies541 Chestnut Stopen
Papa Gino'sRestaurant (service type not stated)Pizza30 Boston Road, Brookside Shopping Centeropen
Popeyes Popeyes Louisiana KitchenQuick serviceChicken / wings · Cajun, Creole, Southern180 Boston Streetopen
Primo Pizza and Roast BeefRestaurant (service type not stated)Pizza · Sandwiches200 Franklin Stopen
Ripley's BackyardRestaurant (service type not stated)BBQ65 N Bend Stopen
Rollys Tavern RestaurantsRestaurant (service type not stated) · Casual dining · BarAmerican338 Broadwayopen
Superior Roast Beef and SeafoodRestaurant (service type not stated)Pizza · Seafood200 Lynnfield Stopen
Superior ScoopsDessertIce cream / frozen desserts200 Lynnfield Stopen
T.n.incRestaurant (service type not stated)196 Franklin Stopen
Taco BellRestaurant (service type not stated)421 Broadwayopen
Taco Bell Taco BellQuick serviceMexican124 Boston Stopen
The Border CafeCaféCoffeeopen
Tony's Pub & GrillBar · Casual diningAmerican196 Franklin Stopen
Town House of PizzaRestaurant (service type not stated)Pizza · Italian · American35 N Franklin Stopen
Uncommon Feasts Wine BarRestaurant (service type not stated)271 Western Ave Ste 106open
Wendy's Wendy'sQuick serviceBurgers · American116 Boston Stopen
Witch Wich SalemDessertDessert271 Western Aveopen
Wyoma Ice Cream LlcRestaurant (service type not stated)237 Broadwayopen
Yas Chicken YAS CHICKENQuick service · Restaurant (service type not stated)Chicken / wings111 Western Aveopen
Wyoma Dairy TwirlDessertIce cream / frozen desserts237 Broadwayclosed
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199426242SIC1987
199523212SIC1987
199623203SIC1987
199726233SIC1987
1998282241443NAICS1997
1999302241445NAICS1997
2000312451454NAICS1997
2001332541655NAICS1997
2002312571443NAICS1997
2003322571534NAICS2002
2004342881643NAICS2002
2005312551643NAICS2002
2006312451544NAICS2002
2007362971834NAICS2002
2008312461253NAICS2007
2009302551553NAICS2007
2010292561363NAICS2007
2011302661463NAICS2007
2012292561272NAICS2012
2013322771372NAICS2012
2014312451453NAICS2012
2015332751753NAICS2012
2016332761653NAICS2012
201736318213NAICS2017
20183530919NAICS2017
20193529918NAICS2017
20202923715NAICS2017
20212925915NAICS2017
20223126916NAICS2022
202330261014NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 01904. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
019052.0 mi362023
019022.1 mi312023
019012.5 mi392023
019062.6 mi842023
019603.0 mi1162023
019073.5 mi342023
019404.5 mi312023
018804.8 mi572023
019084.9 mi32016
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.