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BMIE Market 01907

Essex County, Massachusetts · ZCTA boundaries as of 2020

Profile

Population (current estimate)15,277
2020–2024 ACS 5-year estimate ±21 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households6,155
2020–2024 ACS 5-year estimate ±252 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count14,027
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units5,960
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$134,386
2020–2024 ACS 5-year estimate ±22,662 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age44.5
2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$2,303
2020–2024 ACS 5-year estimate ±143 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$771,100
2020–2024 ACS 5-year estimate ±40,842 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area3.0 sq mi
Census Gazetteer 2020
Restaurants34
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 01907
Restaurants per 10,000 residents18.5
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+6.3%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+21.4%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+70.0%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+47.8%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 202840 (range 34–45)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.0 per year, r² 0.62) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score73 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score84 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score65 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score66 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 73 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score83.88440%+33.5
Restaurant Opportunity Score64.76535%+22.6
Market Momentum Score65.76625%+16.4
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 84 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)15,2777740%+30.8
Median household income (ACS)134,3869440%+37.5
Households (ACS)6,1557720%+15.5
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 65 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth21.46435%+22.6
Restaurants per 10,000 residents (lower = more room)22.33225%+8.0
Population (ACS)15,2777720%+15.4
Median household income (ACS)134,3869420%+18.8
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 66 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth6.36350%+31.5
10-year restaurant growth21.46430%+19.3
20-year restaurant growth707520%+14.9
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (71)

By cuisine

Pizza 10 · Coffee 9 · American 7 · Mexican 6 · Sandwiches 6 · Bakery 5 · Italian 5 · Asian 4 · Dessert 4 · Healthy / salads / bowls 4 · Japanese 4 · Ice cream / frozen desserts 3 · Juice / smoothies 3 · Seafood 3 · Sushi 3 · Breakfast 2 · Burgers 2 · Chicken / wings 2 · European 2 · Thai 2 · Chinese 1 · Hot dogs 1 · Latin American (other) 1 · Southwestern / Tex-Mex 1 · Tea / bubble tea 1 · Vietnamese 1

By type

Restaurant (service type not stated) 42 · Bar 12 · Café 9 · Quick service 9 · Casual dining 7 · Bakery 6 · Dessert 5 · Coffee shop 4 · Juice, smoothie, tea 3 · Specialty food shop 2 · Delivery-focused 1 · Fast casual 1

NameTypeCuisineAddressStatus
Aikia SteakhouseRestaurant (service type not stated)Japanese447 Paradise Rdopen
Andrea's TaqueriaRestaurant (service type not stated)Mexican646 Humphrey Stopen
Anthony's Pier 4 CafeRestaurant (service type not stated)Seafood153 Humphrey Stopen
Bacci Chocolate DesignDessertDessert17 Columbia St Ste 4open
Barstool BitesRestaurant (service type not stated)450 Paradise Rdopen
Beijing Palace Of Swampscott IncRestaurant (service type not stated)430 Paradise Rdopen
Bertucci's Italian RestaurantRestaurant (service type not stated)Pizza · Sandwiches450 Paradise Rdopen
Bistro 37Restaurant (service type not stated) · Coffee shop · CaféCoffeeopen
BoostBerry Acai & SmoothiesJuice, smoothie, tea · CaféJuice / smoothies · Healthy / salads / bowls · Coffee160 Humphrey Stopen
Boston MarketRestaurant (service type not stated)American505 Paradise Rdopen
Cafe AvellinoCafé · Coffee shop · BarCoffee242 Humphrey Stopen
Cafe PaolinaRestaurant (service type not stated)Italian646 Humphrey Stopen
Captain Pizza Captain PizzaRestaurant (service type not stated)Pizza · Sandwiches3 Railroad Aveopen
Casa Groso, Swampscott, MaRestaurant (service type not stated) · Quick servicePizza4 Redington Teropen
Cheeburger CheeburgerRestaurant (service type not stated)Burgers435 Paradise Rdopen
Chi Modern Asian CuisineRestaurant (service type not stated)Japanese · Sushi · Asian435 Paradise Rdopen
Chipotle Mexican Grill Chipotle Mexican GrillQuick service · Restaurant (service type not stated)Mexican450 Paradise Rdopen
Cindy's Pizza and SubsRestaurant (service type not stated)Pizza · Sandwiches653 Humphrey Stopen
Club RedBar57 Redington Stopen
Dirty Gringo's Mexican CantinaBarMexican94 Foster Rdopen
Dockside PubBar · Casual diningSeafood286 Humphrey Stopen
Domino's Pizza Domino's PizzaQuick service · Delivery-focusedPizza430 Paradise Rdopen
Dunkin' Dunkin'Bakery · Quick service · Dessert · Coffee shopDessert · Coffee980 Paradise Rdopen
Eros Boba and CrepesJuice, smoothie, teaTea / bubble tea · Juice / smoothies · Breakfast158 Humphrey Stopen
Eventide ConfectionsBakeryBakery840 Humphrey Stopen
Five Guys Five GuysQuick serviceBurgers · American980 Paradise Rdopen
Flip The Bird Swampscott Flip The BirdQuick serviceChicken / wings · American450 Paradise Rdopen
Foodgod Truffle FriesRestaurant (service type not stated)450 Paradise Rdopen
G Bar and KitchenCasual dining · Restaurant (service type not stated) · Bar256 Humphrey Stopen
Giovannis House of PizzaRestaurant (service type not stated)Pizza15 Lewis Rdopen
Gourmet Fusion Inc Chi Asian CuisineRestaurant (service type not stated)435 Paradise Rdopen
Gourmet GardenRestaurant (service type not stated)Japanese · Sushi · Chinese430 Paradise Rdopen
Hawthorne By The Sea IncRestaurant (service type not stated)299 Salem Stopen
Jersey Mike's Jersey Mike's SubsSpecialty food shop · Quick serviceSandwiches425 Paradise Road Suite 9open
Kell's KremeRestaurant (service type not stated) · DessertIce cream / frozen desserts · Hot dogs168 Humphrey Stopen
Larray's Loaded MacRestaurant (service type not stated)450 Paradise Rdopen
Lincoln's LandingCasual diningBreakfast · American156 Humphrey Stopen
Little G MarketCasual dining · Bar250 Humphrey Stopen
Mexicali Cantina Grill Mexicali Cantina GrillCasual dining · BarMexican · Latin American (other)443 Paradise Rdopen
Mission Oak GrillRestaurant (service type not stated)American · Seafood141 Humphrey Stopen
Nascar RefuelRestaurant (service type not stated)450 Paradise Rdopen
Newman's BakeryBakeryBakery252 Humphrey Stopen
Nguyen'sRestaurant (service type not stated)Vietnamese286 Humphrey Stopen
Njord HavenRestaurant (service type not stated)Asian · European408 Humphrey Stopen
O-Yo Frozen YogurtDessertDessert · Ice cream / frozen desserts136 Humphrey Stopen
Panera Bread Panera BreadBakery · CaféBakery · Sandwiches · Coffee433 Paradise Rdopen
Paradiso RistoranteRestaurant (service type not stated)Italian · European15 Railroad Aveopen
PicoRestaurant (service type not stated)Mexican · Japanese · Sushi331 Paradise Rdopen
Pomona Cafe & Wine BarCafé · Restaurant (service type not stated) · BarCoffee128 Humphrey Stopen
Qdoba Mexican Grill QdobaQuick serviceMexican · Southwestern / Tex-Mex1016 Paradise Rdopen
Red Rock BistroRestaurant (service type not stated) · Casual dining · BarAmerican141 Humphrey Stopen
Renzo's PizzaRestaurant (service type not stated)Pizza · Italian197 Essex Stopen
Sea Glass Wine & BeerBarHumphrey St.open
Sea Side Cafe IncRestaurant (service type not stated) · Fast casualHealthy / salads / bowls128 Humphrey Stopen
Starbucks Coffee Company StarbucksCoffee shop · Restaurant (service type not stated) · CaféCoffee450 Paradise Rdopen
Swampscott Italian ClubBarItalianopen
Swampscott Pizza & GrillRestaurant (service type not stated)Pizza197 Essex Stopen
Swampscott Restaurant Operator LlcRestaurant (service type not stated)141 Humphrey Stopen
Thai Thani RestaurantRestaurant (service type not stated)Thai · Asian408 Humphrey Stopen
Thairiffic By The SeaRestaurant (service type not stated)Thai146 Humphrey Stopen
The Cookie Monstah Cookie Monstah Food TruckDessert · BakeryDessert · Ice cream / frozen desserts · Bakery505 Paradise Rdopen
Three Hundred FiftyBakery · CaféBakery · Coffee222 Humphrey Stopen
Tony Lena's Sandwich ShopSpecialty food shop · Quick serviceSandwiches · American88 Cherry Stopen
Tropical Smoothie Cafe Tropical Smoothie CafeJuice, smoothie, tea · CaféJuice / smoothies · Healthy / salads / bowls · Coffee450 Paradise Roadopen
Trust EYCafé801 Willopenn Dropen
UNO Pizzeria & GrillRestaurant (service type not stated)Pizza · Healthy / salads / bowls970 Paradise Roadopen
Vfw Post 1240Bar8 Pine Stopen
Volo Craft PizzaRestaurant (service type not stated)Pizza · Italian152 Humphrey Stopen
Wing SquadRestaurant (service type not stated)Chicken / wings450 Paradise Rdopen
Yan's China BistroCasual dining · Restaurant (service type not stated)Asian146 Humphrey Stopen
ZestfriendzBakeryBakery286 Humphrey Stclosed
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
19942323SIC1987
19952020SIC1987
19961919SIC1987
19972020SIC1987
199820191153NAICS1997
199923211344NAICS1997
200024221372NAICS1997
200123211362NAICS1997
2002232113531NAICS1997
2003222012441NAICS2002
2004252215432NAICS2002
2005252114432NAICS2002
2006242213631NAICS2002
2007262510123NAICS2002
200826251384NAICS2007
2009242211741NAICS2007
201029261466NAICS2007
201128261574NAICS2007
201229271575NAICS2012
2013312815761NAICS2012
2014302614751NAICS2012
201526231265NAICS2012
201626241374NAICS2012
2017302915104NAICS2017
2018343214144NAICS2017
2019323013134NAICS2017
2020363416153NAICS2017
2021373618153NAICS2017
2022323114143NAICS2022
2023363415154NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 01907. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
019021.8 mi312023
019012.2 mi392023
019083.3 mi32016
019053.4 mi362023
019453.5 mi392023
019043.5 mi262023
019704.3 mi1262023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.